MASTERS OF COMMERCE (M.
Com)
Third Semester — Project Report
Project Title:
Attitude of Adults towards E-commerce in the Area of Kandivali
Submitted by:
[Your Name Here]
Enrollment No.: [Enrollment Number]
Under the guidance of:
[Guide/Professor Name]
[College Name] [Department of Commerce] [University of Mumbai] [Month Year]
CERTIFICATE
This is to certify that the project report titled 'Attitude of Adults towards E-commerce in the Area of
Kandivali' submitted by [Your Name] (Enrollment No.: [Enrollment Number]) to the Department of
Commerce, [College Name], in partial fulfillment of the requirements for the award of the degree of
Master of Commerce (M.Com) — Third Semester is a record of original work carried out by the student
under my supervision.
Date: ______________________
Signature of Guide: ____________________
ACKNOWLEDGEMENT
I sincerely thank my guide, [Guide Name], for their valuable guidance and constant encouragement. I
am also grateful to the faculty of [College Name] for their support. I thank all respondents from Kandivali
who participated in this study by sharing their views on e-commerce. Any shortcomings in this project
are my own.
ABSTRACT
This study analyzes the attitude of adults towards e-commerce in the Kandivali area of Mumbai. The
project explores awareness, preferences, benefits, and challenges faced by adults in adopting
e-commerce. Primary data was collected through a structured questionnaire from 70 respondents.
Findings reveal growing trust in e-commerce platforms, driven by convenience and discounts, while
concerns remain regarding product quality and return policies.
1. INTRODUCTION
E-commerce has become an integral part of modern retail in India. The rapid growth of internet
connectivity, affordable smartphones, and digital payment systems has encouraged adults in urban
areas like Kandivali to shift towards online shopping. This project attempts to study their attitudes,
expectations, and concerns regarding e-commerce platforms.
2. OBJECTIVES OF THE STUDY
1. To study the level of awareness of adults about e-commerce platforms in Kandivali.
2. To analyze the frequency and nature of their online purchases.
3. To understand the perceived benefits and issues with e-commerce.
4. To suggest ways to improve consumer confidence in e-commerce.
3. LITERATURE REVIEW
Previous studies indicate that consumers are attracted to e-commerce due to convenience, product
variety, and offers. However, issues such as delayed deliveries, mismatch between product and
description, and cyber security concerns remain significant. Urban consumers are generally more
adaptive than rural consumers due to digital literacy.
4. RESEARCH METHODOLOGY
Type of study: Descriptive
Sample size: 70 adults residing in Kandivali
Sampling method: Random sampling
Data collection: Primary data (questionnaire) & Secondary data (journals, reports)
Analysis: Percentages and charts for interpretation.
5. DATA ANALYSIS & FINDINGS
Preference Factor No. of Respondents Percentage
Convenience 45 64%
Discounts/Offers 38 54%
Variety of Products 50 71%
Trust & Safety 30 43%
Findings indicate that adults in Kandivali prefer e-commerce primarily for variety and convenience.
However, trust and safety concerns reduce the frequency of online purchases for some users.
6. CONCLUSION & SUGGESTIONS
The study concludes that adults in Kandivali have a positive attitude towards e-commerce, driven by
convenience and product variety. To further increase adoption, e-commerce companies should:
• Strengthen return/refund policies
• Improve product quality checks
• Conduct awareness campaigns on digital security
• Provide personalized offers for local customers
7. REFERENCES
1. Smith, A. (2020). Online Consumer Behavior. Journal of E-commerce Research.
2. Gupta, R. (2019). E-commerce in India: Opportunities & Challenges. International Journal of
Management.
3. Government of India Reports on E-commerce (2021).
4. Websites: www.statista.com, www.ibef.org
------ END OF PROJECT ------
