MCC Annual Report 2009-10 FINAL
MCC Annual Report 2009-10 FINAL
Strategic vision
The club’s strategic direction is underpinned by the following dimensions:
n Improving the engagement we have with our members and waiting list candidates.
n Destination MCG — giving people more reasons to visit, more often.
n Environmental responsibility.
n World-class MCG: The amenity upgrade continues.
In achieving these initiatives, we recognise that we must continue to deliver excellence in
all of our core operations.
Our values
Respect
The club prides itself on the respect and esteem it has earnt over its long and prestigious
history. As staff, we respect our work colleagues, their abilities and views. We work as a
team towards a common goal.
By pursuing excellence and using our people to constantly deliver on our promises, we
will earn the respect of our colleagues, stakeholders, customers and the wider community.
People
People are the most important asset in our organisation. Our staff feel important through
a variety of recognition programs and initiatives and are immensely proud of their
involvement at such an iconic venue.
Our staff enjoy their time at work and are recognised in a variety of ways for their
performance. Integrity, honesty, loyalty and teamwork are the keys to providing
a memorable customer service experience for our patrons and members.
Heritage
We will continue to develop the MCG into one of the world’s finest sporting stadiums
and Australia’s greatest sporting icon, drawing on our history to reinforce its image as
the People’s Ground.
The club’s history, its rich and vast heritage collection and its culture will be observed,
preserved and displayed for our members and visitors to savour.
Excellence
We are committed, collectively and as individuals, to strive for excellence at all times — using
the best suited products and processes to deliver major events and consistently exceed
expectations of service to our customers.
We commit to improving the level of enjoyment for patrons, members and their
guests while at the MCG.
President’s Report
david meiklejohn AM, president
T
he 2009/2010 year was notable for
several landmark agreements that
will have a positive and sustainable
impact on the club, the ground and its many
stakeholders for many years ahead.
These agreements were elements of the
arrangement whereby more money will be
paid by the club and the ground to Victorian
football clubs using the MCG for home games
and whereby the grand final is committed to
be held at the MCG until 2037.
The club has agreed to pay an additional
$100,000 of MCG income per home game,
plus a graduated bonus payment for higher
than expected attendances. For the 2009
football season, this resulted in $5.1 million
ABOVE: Melbourne Football Club CEO Cameron
being paid to Victorian clubs, money that
Schwab and president Jim Stynes, with
previously was unavailable to them. David Meiklejohn and MCC CEO Stephen Gough,
As part of the agreement, the club has assumed formalise the return of the MFC as an MCC
management responsibility for Yarra Park, a Sporting Section.
major undertaking that includes construction
of a sub-surface water recycling facility just LEFT: David Meiklejohn presents Robert Rouch
north of the MCC members’ Gate 2 entrance. with the Hans Ebeling Award at the Sporting
Sections Annual Dinner.
Water is the key to the health of Yarra Park
and we will have sufficient resources to service
the non-potable needs of Yarra Park plus the
MCG and Punt Road Oval.
Concurrently, we have commissioned a the MCC fold as a sporting section. Closer were former MCC committeemen (Dr Cordner
scoping exercise by our architects for some relations with the football club are important was also president for seven years), and they
refurbishment of the Great Southern Stand (GSS), for both bodies and I was delighted to join served the club with distinction and loyalty
construction of which was completed some MFC president, Jim Stynes, in encouraging over many, many decades. Clive was a
20 years ago. The GSS was revolutionary in Melbourne supporters to become joint revered figure in cricket circles while Donald
its day and has been a tremendous asset for MCC/MFC members. Many MCC members was widely respected in both the community
the ground, but it suffers by comparison with who support the Demons have taken up this generally and in football circles as an icon
the new Northern Stand and needs a joint membership to the direct benefit of the of the Melbourne Football Club. They will
makeover in some areas. MFC’s finances. be sadly missed.
The State Government has allocated An important milestone was passed in It is also with great sadness that we
$30 million towards work on the GSS and February when we celebrated 25 years of football record the passing of Mr Sidney Vernon
$6 million towards the Yarra Park project. and cricket at the MCG under lights. The light Axup. Affectionately known as Vern, he was
These contributions further underline the towers have changed the face of sport played the club’s oldest member when he died in
importance of the MCG in the fabric of at the MCG and have generated substantially July 2009 aged 105.
Victorian life. Work in Yarra Park should improved returns for all codes, players and Our working relationship with the Trust
start later this year. administrators associated with the ground. remains sound and we continue to work
The National Sports Museum has operated The club congratulates the Geelong Cats on positively together to improve and develop the
satisfactorily in a difficult period and delivered their superior performances in recent years ground and its surrounds. I thank the
an operating surplus for the year to March 31. which have yielded two premierships in the chairman of the MCG Trust, John Wylie, and
This was a good result given the slowdown in last three years, and the Victorian Bushrangers the other Trust members for their support.
interstate and international tourism and the who clinched their second successive Sheffield Finally, I extend sincere thanks to our
museum has quickly become an integral part Shield with victory over Queensland at the CEO Stephen Gough and his able staff on
of day-to-day operations of the MCG. MCG in March. their efforts in ensuring that the club and the
Also integral to the MCG are our volunteers. We also congratulate the MCC First and ground ran smoothly and efficiently in the
We are fortunate to have such a large and loyal Third elevens on winning the flag in year under review. There is much in prospect
band of people who are willing to devote their Premier Cricket in 2009/10. The First XI and I have every confidence that our MCC
time to enhancing the experience of visitors to broke a 12-year drought and have now won a people can meet the many challenges that
the ground and assisting with essential record 19 premierships in the District/Premier will be presented.
research work in the MCC Library. I thank all cricket competition.
of them for their valuable contribution. During the year the club lost two of its
It was especially pleasing to welcome the Honorary Life members with the passing of
Melbourne Football Club (MFC) back into Dr Donald Cordner and Clive Fairbairn. Both David Meiklejohn AM
Peter Mitchell
Joined the committee in 1985. A member of the
Club, Ground and MCC Foundation Sub-committees
and a director of the MCC Foundation. Chairman
Bob Lloyd of the MCC Sporting Sections Sub-committee and
vice-president a life member of the MCC Tennis Section.
Joined the committee in 1987. Elected Received the Hans Ebeling Award in 1984.
Vice-President in 1992. Chairman of the
Ground Sub-committee, a member of the
Executive Sub-committee and a director of the Jane Nathan
MCC Foundation and the National Sports Joined the committee in 2004. A member
Museum Ltd. Chairman of the MCC Cricket of the Ground and MCC Foundation
Sub-committee. Received the Hans Ebeling Sub-committees and a director of the
Award in 2004. MCC Foundation.
Steven Smith
Paul Sheahan Joined the committee in 1998. A member of
vice-president the Club Sub-committee and a director of
Joined the committee in 1987. Elected the MCC Foundation. A former Melbourne
Vice-President in 2003. Chairman of the Club Football Club player.
Sub-committee and a member of the Executive
and MCC Foundation Sub-committees and the
National Sports Museum Advisory Board. A Stephen Spargo
director of the MCC Foundation and the Joined the committee in 2000. Chairman of the
National Sports Museum Ltd. MCC Foundation Sub-committee, a member of
the Club and Finance & Audit Sub-committees
and a director of the MCC Foundation.
SCOTT BUTLER
GENERAL MANAGER MARGARET BIRTLEY
MEMBER AND CUSTOMER SERVICES GENERAL MANAGER
Responsible for the programs and activities HERITAGE AND TOURISM
relating to MCC membership and club life, Oversees operation of the National Sports Museum,
including functions, database management, MCC Museum, MCC Library and MCG Tours, a key
customer service, event delivery and the club’s plank of the Destination MCG initiative. Manages
cricket, sporting sections and special interest the club’s heritage collection as per its
groups. Oversees the organisation’s communications acquisitions guidelines.
plan, main customer interface and delivery of the
Affinity membership system project.
SHARON RAPPOLT
GENERAL MANAGER
TREVOR DOHNT HUMAN RESOURCEs
GENERAL MANAGER Ensures that the MCC has a comprehensive
EVENT OPERATIONS and effective human resources system, including
Responsible for the planning and delivery of all safety management, that supports the
major events staged at the MCG and to liaise and achievement of the club’s business plan objectives.
negotiate with existing and potential venue users
regarding terms and conditions. A member of the
Great Southern Stand refurbishment project team.
LISA TRAINOR
GENERAL MANAGER
CLIVE DRISCOLL COMMERCIAL OPERATIONS
GENERAL MANAGER Responsible for the MCG’s marketing initiatives,
FINANCE AND INFORMATION SYSTEMS including corporate sales, business development
Administers the finances of the club’s entities, and commercial arrangements with sponsors,
including reporting, performance management, suppliers, advertising and merchandise. A key
investment and debt management. Delivers member of the Destination MCG project team.
and maintains IT systems and network technology
for the business.
TONY WARE
EXECUTIVE MANAGER
PETER FRENCH ENVIRONMENT AND TURF DEVELOPMENT
ASSISTANT TO CHIEF EXECUTIVE OFFICER Is responsible for the strategic initiative relating
Acts as an internal resource to the president, to environmental responsibility, including
committee and chief executive officer on various delivering a water recycling facility to Yarra Park
projects and plans as required. and reducing the stadium’s carbon footprint, and
developing long-term solutions for the welfare of
the MCG playing surface.
GERARD GRIFFIN
EXECUTIVE MANAGER PETER WEARNE
PROJECTS AND STRATEGY GENERAL MANAGER
Responsible for the management of key projects, FACILITIES
including the Great Southern Stand refurbishment, Responsible for the strategic and operational
and operational procedures in Yarra Park. performance of the built assets at the MCG and
Coordinates the strategic planning process, other MCC-managed sites, including
including the club’s annual business plan and risk maintenance, security, turf management and
assessment system, as well as the Destination cleaning. A member of the Great Southern Stand
MCG strategic initiative. refurbishment project team.
The 2009/10 year was one of significance with regard to the club’s future, containing
several initiatives and agreements that will extend our tenure at the MCG and help
achieve our strategic aims.
O
n the field, we again delivered a
consistent, high-quality program of
events for our members, patrons and
corporate clients, as well as further
consolidating the National Sports Museum
and MCG Tours as key tourist attractions.
AFL-Victorian Government
Agreement
In September 2009 the MCC, together with
the MCG Trust, reached agreement with the
AFL and the Victorian Government on some
important developments concerning the future
of the MCG and the surrounding Yarra Park
precinct. The main aspects were:
n1 . The licence agreement between the MCC
and the AFL has been extended by five years,
ensuring football (and the AFL Grand Final)
is played at the MCG until at least 2037.
n2 . AFL clubs playing home games at the
MCG will receive at least an additional
$4.6 million a year — or $100,000 a game
— for the next 10 years from MCG revenues.
Furthermore, an incentive program based
on attendances will see the AFL receive
$1.50 per head for attendances between
2.1 million and 2.5 million patrons, $2 per
head for attendances between 2.5 million
and three million and $3 per head for
attendances in excess of three million.
n 3. The management of Yarra Park has been
transferred to the MCG Trust, which in
turn has delegated operational
management to the MCC, with a key water
and landscaping project to secure the future ABOVE: The MCC will invest $16 million to redress the damaging effects of drought and establish
of the trees in the park and preserve existing historic Yarra Park as a sustainable, multi-use precinct. The Victorian Government will contribute
car parking entitlements. a further $6 million to the project.
n 4. The Victorian Government will deliver
a capped contribution of $30 million From March 15, 2010 management of the This is a landmark project for the club as
towards a refurbishment within the AFL parkland has become the day-to-day we work to achieve our vision of a sustainable,
Members Reserve in the Great Southern responsibility of the MCC, following the multi-use Yarra Park precinct.
Stand and $6 million towards the project delegation of this role by the MCG Trust.
in Yarra Park. As part of the agreement outlined above, the GREAT SOUTHERN STAND
This is a beneficial outcome for all parties MCC has developed a Yarra Park Master Plan REFURBISHMENT
as it reinforces the connection between the to greatly improve the parkland and protect it The Victorian Government has committed
stadium, the code, the clubs and the MCC from the effects of the drought. $30 million for a refurbishment of the
for an additional five years to 2037. We will invest $16m in Yarra Park to Great Southern Stand and a detailed scoping
undertake the water recycling project and study by the MCC has commenced.
YARRA PARK implement the master plan, providing 180 The scoping works will investigate how
Yarra Park has a significant indigenous million litres of non-potable water on an best to revitalise some of the entry points to
history and is also noted for both its annual basis. This will provide adequate the ground, including more streamlined
landscape and sporting heritage, dating water for a revitalised Yarra Park as well as ticketing areas as well as upgrades to food
back to the 1850s. significantly reducing the MCG’s water usage. and beverage areas and basement floor
In recent years, the grounds and trees in The plan will see the re-establishment of food courts.
Yarra Park have deteriorated, largely due to avenues of trees and the introduction of tree It will also look into replacement and
Melbourne’s continued drought. Urgent protection measures, selected tree planting and upgrades to seating, public concourses,
attention, especially through the harvesting additional mulching, new garden beds, lawn amenities and a refurbishment of function and
and application of non-potable Class A water, upgrades, playground improvements and new dining rooms for greater patron comfort.
is required to restore the health of Yarra Park. pedestrian paths. These works could then be considered for
staging in the future as part of a Great AFL the Saints by 12 points before a crowd of
Southern Stand master plan. Work is planned The 2009 AFL season at the MCG was highly 99,251. We congratulate Geelong Football
to commence during the latter part of the successful. For the second consecutive year, Club on their triumph.
2010/11 financial year. the ground hosted seven finals (including the The MCG hosted 18 of the 19 best-attended
grand final), attracting 2,791,061 people home and away matches, which is well above
OPERATING RESULTS through the turnstiles. the AFL’s minimum requirement to schedule
The club recorded a net loss for the financial This represents almost 40 per cent of the 10 of the best 12 games at the MCG. The
year ending March 31, 2010 of $4.68 million. AFL’s season aggregate of 6,985,633, which continued improved performance of the
This result is impacted significantly by again underlines the importance of the Victorian clubs contributed to this result.
payments made to AFL clubs playing home stadium to Australian football.
games at the MCG, as detailed earlier in The grand final was an absorbing duel Melbourne Football Club
this report. between the two best teams, St Kilda and The MCC, together with the AFL,
The club continues to meet its obligations Geelong. The cold and wet conditions did not continued its financial assistance for
with respect to the northern stand detract from the contest, as the Cats avenged Melbourne Football Club in 2009-10 as
redevelopment debt. their defeat by Hawthorn in 2008, edging out the MFC officially returned as an MCC
Sporting Section. This support for 2010 is set
at $1.25 million, while the AFL has also
Highest AFL home and away attendances at the MCG in 2009 allocated $1 million.
Attendance Match Date A viable MFC is important to the MCC/MCG
and the competition as a whole. More than
87,043 Richmond v Carlton March 26
20,000 MCC members are Melbourne
84,938 Carlton v Collingwood July 24 supporters. The club was delighted that nearly
84,825 Essendon v Collingwood April 25 9000 of them elected to take dual MFC/MCC
83,407 Essendon v Carlton June 26 membership in 2009.
82,834 Collingwood v Carlton May 17
CRICKET
77,699 Collingwood v Essendon July 3
The MCG hosted one Test, a Twenty20
77,278 Hawthorn v Essendon August 29 international and two one-day internationals
73,625 Richmond v Essendon May 23 in the 2009/10 cricket season, attracting 257,322
70,370 Carlton v Essendon April 11 patrons, down slightly on the previous summer.
Australia defeated Pakistan by 170 runs in
of objects of significance to Australian November 1, 1994 to January 31, 1995 personal encounters with Bradman and his
Olympians during their time in Beijing. inclusive were offered Restricted or fears for the future of Test cricket.
Volunteers play an important part in the Restricted Junior membership, while those In addition to the annual functions
tourism product on offer at the MCG. To that nominated prior to November 1, 1994 and offering, several additional initiatives were
end, we were delighted that our MCG guides who turned 15 years of age prior to developed during the year. In October, the
and NSM volunteers were recognised with a club recognised the 25th anniversary of the
Melbourne Award for their “Contribution to first intake of female members with a
the Profile of Melbourne” in September 2009.
Members by category cocktail party in the Members Dining Room.
Our volunteers were lauded for the quality of at August 31, 2009 More than 350 lady members celebrated a
the MCG visitor experience and the important quarter of a century of involvement with our
role they play in welcoming visitors to Full 60,286 famous institution.
Melbourne. We thank them for their tireless Restricted 39,994 The National Sports Museum opened its
work and support. doors for a series of five cocktail parties
Total 100,280
In addition to our foundation sponsors designed to showcase the museum to
Coca-Cola, Grocon and Spotless, we welcome members. The response to these functions
new sponsor United Group Limited, which Waiting List 194,097 was highly encouraging.
pioneered the idea of sponsoring a visit to the Finally, members were treated to hospitality
NSM for one Year 9 class from every in an exclusive MCC marquee over the four
Victorian state school. We have also been well September 1, 2009 were offered Restricted days of the Australian Masters at Kingston
supported by the Herald & Weekly Times, Junior membership. Heath in November, where Tiger Woods won
Ticketek and the Australian Football League his first Masters before record crowds.
and its broadcast partners. Functions
Finally, we are very pleased to be The club again held a wide range of functions MCC Cricket
welcoming the Champions-Thoroughbred for members and guests. These include The 2009/10 Premier Cricket season was one
Racing Gallery to the NSM. The agreement luncheons for our volunteers and 50-year of immense satisfaction for the club, as our
with the Australian Racing Museum will see members, induction functions for new First XI broke a premiership drought
this gallery open in October 2010. members, a football season launch, Members’ stretching back to 1997/98 with a hard-fought
Dinner, Young Members’ Ball and a Brownlow win over St Kilda in the final. Captain-coach
MCC MEMBERSHIP Medal night with the Coodabeen Champions. Adam Dale and his team are to be commended
Membership intake Champion New Zealand all-rounder on their efforts.
The election of Full members in July 2009 Sir Richard Hadlee was a wonderful guest The captain was outstanding in the final,
comprised candidates on the waiting list speaker at The Bradman Luncheon, which capturing 6/44 from 38 overs to complete a
nominated from May 1, 1988 to celebrates the life of Australia’s greatest fabulous season in charge. Batsman Robert
September 30, 1988. cricketer. Hadlee touched on his experiences Cooper was awarded the John Scholes Medal
Waiting list candidates nominated from with the infamous MCG Bay 13 crowd, for best player in the final, following his
105 in a team total of 230. To cap off a Fahey has been the world champion since the Melbourne Marathon, allowing participants
great season for the club, the Third XI also 1994, which places him as one of Australia’s the chance to grace the hallowed MCG turf as
won the premiership. most successful sportsmen. He has won 11 they crossed the finish line, holding the
Fast bowler Robert Cassell capped an Australian Opens, 10 French Opens, eight US annual Rite of Passage day for families and
inspirational comeback from injury by Opens and eight British Opens, including three sponsoring grass-root AFL Victoria
winning the Club Champion Trophy, grand slams (2000, 2001 and 2008) and three programs to deliver statewide competitions,
following an outstanding season that netted world doubles titles. coaches’ education clinics and the promotion
47 wickets at 14.31 and a two-year contract The club’s special interest groups — Bridge of girls’ football.
with South Australia. We wish him well. Club, Long Room Wine and Food Society, This year, our involvement extended to
The club continues to develop and produce War Veterans Group, Women of MCC, supporting the Field of Women LIVE event at
first-class cricketers. In addition to the XXIX Club and Young Members Club — the MCG to raise breast cancer awareness, the
consistent performances of Brad Hodge and continue to grow and prosper. We encourage RSL’s Raise a Glass Appeal and the annual
Andrew McDonald on the domestic scene, it members to become involved with the various Dreamtime at the ’G match, which recognises
was encouraging to see batsman Michael Hill activities undertaken by these groups. the significant role the indigenous community
make his Victorian debut and talented has played in shaping Australian football.
teenager Alex Keath receive a Bushrangers PARTNERS/SUPPLIERS
contract for the next three years. The club welcomed a fourth Icon partner ACKNOWLEDGEMENTS
during the year when Foster’s Group joined I am pleased to acknowledge the support and
Our Winter Olympians Coca-Cola Amatil, Herald & Weekly Times guidance provided by MCC president David
The MCC had two of its members competing and National Australia Bank as the ground’s Meiklejohn and his committee throughout
in both the Winter Olympics and Paralympic key commercial partners. We are very grateful another busy and challenging year. The
Games in Vancouver earlier this year. Katya for their support. countless hours of voluntary service given by
Crema and Dave Morris represented Australia We also maintained strong commercial our committee members is greatly appreciated.
in the Winter Olympics (February 13-26) relationships with a number of licensees, The same can also be said of the MCG
while Mitchell Gourley and James Millar partners and suppliers, among them Stadia Trustees, led by chairman John Wylie.
featured in the Paralympic Winter Games in Media, The Promotions Factory, Patties Foods, I also wish to acknowledge the club’s
March. The club congratulates these athletes Cadbury, Tabcorp Holdings, Nestlé Peters Ice management team, staff and volunteers for
on their achievements. Cream, Internode, Sharp, Simplot Australia, their outstanding contribution during the
Mars Food Australia (Masterfoods), The year, as well as the support provided by our
Sporting Sections/Special Interest Groups Smith’s Snackfood Company and Don KRC. key stakeholders — the AFL, Cricket Australia,
The club’s 11 Sporting Sections — baseball, We also welcomed Tetley, Douwe Egberts and Cricket Victoria and the State Government
bowls, croquet, football, golf, hockey, Closed Loop as new preferred suppliers during of Victoria.
lacrosse, real tennis, target shooting, the course of the year. Finally, to the members, I thank you for
squash and tennis — produced another your contribution to the club and trust that
commendable year of performances. The COMMUNITY ACTIVITY you continue to enjoy the many benefits of
club’s website examines these in greater In addition to our high-profile role as a MCC membership.
detail than can be recorded here. venue manager and tourist destination, less
The most notable achievement perhaps was widely known is the MCC’s active role in
that of Real Tennis Section member Rob Fahey, community events. Stephen Gough
who recently won an amazing tenth world title. Examples of this include the facilitation of Chief Executive Officer
Committee Report
Your Committee submits its report for the year ended 31 March 2010. RESULTS AND REVIEW OF OPERATIONS
The consolidated net loss of the Club and its controlled entities amounted
COMMITTEE MEMBERS to $4.683 million compared with a net profit of the previous year of
The names of the Committee members of the Melbourne Cricket Club $8.925 million (includes a $9.500 million grant from the State of Victoria).
(“the Club”) in office during the financial year and until the date of this The major impact for the 2009/10 year was the successful
report are as follows. Committee members were in office for the entire negotiation of an increase in AFL content at the MCG that provided
period unless otherwise stated. the AFL clubs with approximately an extra $6.000 million per annum.
These monies comprise $0.100 million per match (46 matches) and an
David E. Meiklejohn AM, David A. Crawford AO, Robert G. Lloyd, incentive payment for attendances in excess of 2.100 million per
A. Paul Sheahan, Michael J. Andrew, David S. Crow, Peter A. Dakin, annum. This agreement is for 10 years commencing from the 2009 AFL
William D. Fowles, Peter A. Mitchell, Jane L. Nathan, Steven J. Smith, season. In return, the AFL committed to a five-year extension of our
Stephen C. Spargo, Edward R. Yencken and Karen J. Wood. contract to 2037. The 2009 AFL season was very strong with attendances
of 2,791,261 at an average of 52,665 per match.
NATURE OF OPERATIONS AND PRINCIPAL ACTIVITIES Furthermore, the State of Victoria will provide $30.000 million to a
The principal activities of the Club during the year were the ground Great Southern Stand refurbishment and $6.000 million to works in
management of the Melbourne Cricket Ground (“MCG”) and the Yarra Park. The Club, as Ground Manager, will provide $16.000
encouragement and promotion of sport. million for a water recycling facility in Yarra Park following the
There was no significant change in the nature of these activities transfer of Yarra Park management from the City of Melbourne (“the
during that period, other than the appointment of the Melbourne Council”) to the MCG Trust on 15 March 2010. The MCG Trust has
Cricket Ground Trust (“MCG Trust”) as the manager for Yarra Park delegated this management to the Club.
from 15 March 2010 and its subsequent full delegation of these As a result, assets at fair value of $1.203 million were transferred
responsibilities to the Club. from the Council to the Club and have been recognised as revenue
in the accounts.
It should be noted that in comparison with the previous year, the
Club did not receive any Government grants (2009: $9.500 million)
and together with the extra payments to the AFL, our results are in
line with 2008/09.
The Club continues to generate positive operational cash flows from
its activities.
The net operating result of the parent entity is materially in line with
results of the consolidated entity.
Income Expenses
Total consolidated income decreased from $118.074 million in 2009 to Total consolidated expenses increased by $7.717 million to
$112.183 million in 2010 (see note 3 for further details). The major $116.866 million. The key movement in expense categories was:
item contributing to this result was: n Event Administration expenses increased significantly due to
n No government grant income was received in 2010. In the prior year, additional payments totalling $6.083 million pursuant to an updated
$9.500 million was received from the State of Victoria for the agreement between the Club and the AFL. Under this agreement,
Southern Concourse upgrade. payments to AFL Clubs hosting home matches at the MCG have
increased by $0.100 million per match, whilst an incentive scheme
for event attendances is now in place, calculated on a scale basis for
attendance numbers greater than 2.100 million each season. Further
current arrangements for staging home and away matches and finals
have been extended by five years to 2037.
CURRENT ASSETS
Cash and cash equivalents 39,368 33,597 38,372 32,655
Trade and other receivables 13,387 11,618 13,421 11,571
Other assets 1,168 1,015 1,168 1,013
Non-Current Assets
n A decrease in MCG building improvements of $23.331 million due
to depreciation applied to a stable asset base.
n The recording of Yarra Park plant and equipment assets totalling
$1.203 million that were contributed to the Club by the MCG Trust
for nil consideration. This transaction accords with the delegation by
the MCG Trust to the Club of its Yarra Park responsibilities
effective 15 March 2010.
n A derivative financial instrument asset was recorded following the
execution of a CPI indexed swap agreement between the Club and
Treasury Corporation Victoria, relating to the Club’s existing long
term amortising inflation indexed Great Southern Stand bonds.
Total Comprehensive Income for the period (4,681) 10 (2) 192 (4,481)
Total Comprehensive Income for the period (5,005) (2) 192 (4,815)
Consolidated total equity in the current year fell by $4.481 million n The establishment of a Yarra Park Reserve as a sub-component of
to $215.003 million. equity. The net surplus/deficit of Yarra Park revenue and expenditure
The major equity movements during the year were: items (as defined in a separate accounting policy with the MCG Trust)
n The reported net loss of $4.683 million. is transferred to this Reserve so these amounts can be spent on the
n The recording of a cash flow hedge reserve following the execution operation, management, maintenance and improvement of Yarra Park.
of a CPI indexed swap agreement. Refer Discussion and Analysis –
Statement of Financial Position.
Receipts from operating activities (inclusive of GST) 104,897 109,276 102,192 106,018
Payments to suppliers and employees (inclusive of GST) (72,802) (62,036) (70,117) (59,261)
Interest received 1,262 1,833 1,228 1,465
Interest paid (20,083) (21,563) (20,083) (21,563)
NET CASH FLOWS FROM OPERATING ACTIVITIES 13,274 27,510 13,220 26,659
CASH FLOWS FROM INVESTING ACTIVITIES
Cash and cash equivalents at beginning of the year 33,597 26,529 32,655 26,438
CASH AND CASH EQUIVALENTS AT END OF THE YEAR 39,368 33,597 38,372 32,655
There was a net increase in consolidated cash holdings during the year n Payments to suppliers and employees increased, principally due to
totalling $5.771 million. payments totalling $6.083 million resulting from an updated
The major changes in cash movements during the year included agreement between the Club and the AFL. Refer to Discussion and
the following: Analysis – Statement of Comprehensive Income.
n With the completion of the NSM Stage Two and the Southern n Grant funding from the State of Victoria relating to the Southern
Concourse extension in the prior year, expenditure on property, plant Concourse upgrade was received in the prior year.
and equipment fell significantly.
n Receipts from operating activities decreased in consequence of
movements in trade receivables and income in advance received
from key contractors.
1. BASIS OF PREPARATION OF THE CONCISE FINANCIAL REPORT the relevant Ministers of the State Government of Victoria through a
The concise financial report has been prepared in accordance with the formal Instrument of Delegation and Second Deed of Amendment to
requirements of Accounting Standard AASB 1039 “Concise Financial the MCG Management and Indemnity Deed. These agreements appoint
Reports”. The financial report is presented in Australian dollars. and allow the Club to fulfil all of the responsibilities assigned to the
MCG Trust under the Yarra Park Amendment Act as the Reserve
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Manager of Yarra Park.
The Club has agreed a separate accounting policy with the MCG
(a) Basis of consolidation Trust that details those revenue and expense items that are received or
The consolidated financial statements are those of the consolidated incurred by the Club in the performance of their role as the Manager of
entity, comprising the Club, MCC Nominees Pty Ltd (a subsidiary) and Yarra Park. These amounts are included in the totals in the Statement
NSM (a controlled entity). The ultimate parent is the Club. The Club of Comprehensive Income of the Club.
recognises the operations of NSM within its financial statements, but The net surplus/deficit of these identified items is then transferred to
the Australian Gallery of Sport (“AGOS”) Sporting Collection is an a separate reserve as a sub-component of equity so that these amounts
asset recorded in the financial statements of the MCG Trust. can be identified and spent on the operation, management, maintenance
Amounts relating to the construction and fit-out of NSM are and improvement of Yarra Park.
recorded in the Club’s financial report as they are considered part of The Club has also recorded a number of Yarra Park plant and equipment
the MCG. There are no equity investments included in the parent assets that have been contributed by the MCG Trust for nil consideration.
entity relating to NSM.
The financial statements of the subsidiary and the controlled entity
are prepared for the same reporting period as the parent company,
using consistent accounting policies.
In preparing the consolidated financial statements, all intercompany
balances and transactions, income and expenses and profit and losses
resulting from intra-group transactions have been eliminated in full.
The subsidiary and controlled entity are fully consolidated from
the date on which control is transferred to the Group and cease to
be consolidated from the date on which control is transferred out
of the Group.
The Melbourne Cricket Club Foundation Limited (“Foundation”), a
company limited by guarantee, is categorised as a director related party
and is not consolidated into the Club’s accounts. Established as a
vehicle to encourage and promote the playing of sports and preserve
and manage the Foundation’s Museum and Library, it has a
distinctly separate purpose to the Club, which acts as the manager
of the MCG under a management agreement with the MCG Trust and
the State Government of Victoria.
3. INCOME
Revenue from sales 463 474 453 465
There have been no significant events occurring after balance date, (a) The Committee Members of the Melbourne Cricket Club and
which may affect either the Club’s operations or results of those Controlled Entities during the financial year were:
operations or the Club’s state of affairs.
David E. Meiklejohn AM (President)
David A. Crawford AO (Vice-President)
Robert G. Lloyd (Vice-President)
A. Paul Sheahan (Vice-President)
Michael J. Andrew (Treasurer)
David S. Crow
Peter A. Dakin
William D. Fowles
Peter A. Mitchell
Jane L. Nathan
Steven J. Smith
Stephen C. Spargo
Karen J. Wood
Edward R. Yencken
b) National Sports Museum These Committee members did not participate in the decisions to enter
From time to time, the Club undertakes transactions on behalf of NSM. into business transactions with the Club.
As at year-end, amounts receivable by the Club from NSM were
$0.071 million (2009: $0.164 million). Amounts payable by the Club
to NSM were nil (2009: $0.017 million). Amounts owing to the Club
and NSM are settled on 30-day terms and are non interest-bearing.
These amounts are eliminated in the consolidated financial report.
c) Other
Key management personnel are determined to be the Chief Executive
Officer, General Managers and Executive Managers of the Club.
During the year, total annual remuneration of $2,282,826 was paid to
these personnel for the services provided to the Club.
John D. Davies
Partner
Melbourne
12 July 2010
We believe:
n Safety of everyone who visits or works at an MCC
managed site is a priority.
n Safety is everyone’s responsibility.
n Working safely is a condition of employment for all staff
and contractors.
n Everyone’s involvement in health and safety is essential.
n Training and leadership are critical in creating a safety culture.
n Creating a safety conscious workplace is a management priority.