A.

Rationale and Background

1. Business Title

Petal & Pour

2. Brief History

Petal & Pour was founded by two kindred spirits—crochet artists with a shared love for

flowers, art, and the calming ritual of coffee. Both founders discovered their passion for

crafting handmade flower bouquets from yarn and envisioned a cozy café where

creativity, connection, and self-expression could flourish. More than just a café, Petal &

Pour collaborates with local artisans to host workshops and pop-ups featuring

handcrafted jewelry and other unique items, creating a vibrant, feminine, and inclusive

hub for community and creativity.

3. Major and Specific Objectives

a. Major Objective

To establish Petal & Pour as a hybrid space that nurtures both creative expression and

café culture through floral-themed workshops and handcrafted local goods.

b. Specific Objectives

●​ Serve high-quality coffee and pastries in a charming, flower-inspired setting​

 ●​ Host regular DIY workshops such as floral crochet, flower arranging, and

jewelry-making​

●​ Support and showcase local small businesses, especially women and LGBTQIA+

creators​

●​ Foster a safe and inclusive hangout space for bonding, relaxation, and creative

freedom​

●​ Promote sustainable and ethical crafting and sourcing practices​

4. Vision and Mission

a. Vision

To be a whimsical haven where creativity, community, and comfort blend seamlessly.

Petal & Pour envisions a world where individuals feel empowered to express

themselves through handcrafted artistry, meaningful connections, and the shared joy of

a warm drink and blooming inspiration.

b. Mission

●​ To create a space where art, coffee, and floral inspiration coexist​

 ●​ To empower small makers and local creatives through collaboration and

exposure​

●​ To deliver memorable experiences through hands-on workshops and events​

●​ To inspire joy and mindfulness through every cup, bloom, and craft​

●​ To build a nurturing, inclusive, and aesthetically delightful environment​

5. Logo

a. Final Logo

A playful yet elegant design featuring a teapot pouring into a teacup, with the steam

forming a flower. The text “Petal & Pour” is written in a fun serif font that combines

warmth, charm, and personality.

Color Palette:​

Lavender for creativity and calm​

Sage green for growth and balance​

Soft yellow for warmth and friendliness

b. Logo Description
 a.​ Visual identity
a. Explain the inspo of the logo
b. Glyph
C. wordmark

The logo captures the heart of Petal & Pour—a space where comforting drinks and

blooming ideas come together. The teapot and teacup reflect the café’s welcoming

atmosphere, while the flower formed from the steam represents growth, artistry, and

charm. The chosen flower is the Ranunculus, a symbol of creativity and radiant charm.

The serif font adds a handcrafted and playful touch, while the pastel-inspired color

scheme enhances the cozy, creative ambiance of the brand.

Factor of Production

1.​ Capital

a.​ Floor Plan

●​ Size: at least 120 square meters

●​ Feature:

​ Entrance & Welcome Area

o​ Glass door with branded signage.

o​ Entry nook with a small display shelf for artisan goods or plants.

​ Coffee Counter & Service Zone

o​ Barista station with espresso machine, pastry display, and POS.

o​ Back counter with sink, refrigerator, and storage.

o​ Tall bar seating along the counter or front window.

​ Seating Area (Café Zone)

o​ Mix of 2-person and 4-person tables.

o​ A few armchairs or a lounge bench with low tables for a relaxed

vibe.

o​ Power outlets and good lighting (natural + pendant lights).

​ Artisan Workshop Area

o​ Open studio corner or room with:

▪​ Workbenches or a large central table.

▪​ Storage cabinets for tools/materials.

▪​ Sink for cleanup (optional but ideal).

▪​ Partition or sliding door if some noise/smell separation is needed.

o​ Wall-mounted shelves to display tools or ongoing projects.

o​ Chalkboard or whiteboard wall for ideas/schedules.

​ Retail Display Area

o​ Near the entrance or integrated into seating area.

o​ Shelves or pegboards to display artisan-made items (ceramics,

leather goods, art prints, etc.).

o​ Tag products with info about the maker.

​ Restroom
 o​ At the back or near the workshop.

​ Back-of-House / Storage

o​ Pantry, cleaning supplies, extra stock.

o​ Could be combined with workshop storage

b.​ Capital Allocation

●​ Lease/ Rent Improvement

●​ Coffee equipment

●​ Furniture & Fixture

●​ Workshop equipment & Tools

●​ Retail display & Inventory

●​ POS & Tec set up

●​ Initial Inventory

●​ Branding & Marketing

●​ Licenses & Legal

●​ Utilities & Misc set up

●​ Working Capital reserve​

A. CAPITAL​

Ex:
 ​

B. WORKING CAPITAL​

EX.​
2.​ Entrepreneur

The entrepreneur is a vital factor of production who brings together the

other three resources—land, labor, and capital—to create and operate a

successful business. In our coffee shop and artisan workshop venture, the

entrepreneur plays a key role by:

●​ Identifying Opportunities: Recognizing the growing demand for

experiential retail that combines specialty coffee with creative artisan

workshops.

●​ Risk Taking: Investing time, capital, and effort while accepting the inherent

risks associated with starting and growing the business.

●​ Decision Making: Strategically planning operations, marketing, and

expansion to ensure sustainable profitability.

●​ Innovation and Leadership: Developing unique product offerings and

engaging customer experiences that differentiate the brand.

●​ Resource Coordination: Organizing suppliers, employees, and finances to

efficiently run daily operations and scale the business.

3.​ Land​

Ex.​
4.​ Labor

a.​ Organizational Chart​

b.​ Job Description

●​ General Manager

​ Key Responsibilities:

o​ Supervise and support baristas, workshop staff, and shift leads.

o​ Manage scheduling, payroll, and team performance.

o​ Oversee inventory ordering and vendor relationships (coffee,

materials, supplies).

o​ Maintain cleanliness, safety, and operational standards.

o​ Monitor sales, expenses, and profitability.

o​ Support marketing, events, and community engagement efforts.

o​ Act as the point of contact for customer feedback and conflict

resolution.

●​ Bookkeeper/Accountant
 ​ Key Responsibilities:

o​ Record daily sales, expenses, and vendor payments.

o​ Reconcile bank statements and POS reports.

o​ Prepare monthly financial reports and cash flow summaries.

o​ Process payroll and track employee hours.

o​ Assist with budgeting, tax preparation, and financial planning.

●​ Barista

​ Key Responsibilities:

o​ Prepare coffee, tea, and specialty drinks to recipe standards.

o​ Operate espresso machines and grinders safely and efficiently.

o​ Take customer orders and handle transactions using the POS

system.

o​ Maintain cleanliness of the bar, dining, and prep areas.

o​ Restock supplies and support opening/closing duties.

o​ Share product knowledge and promote events or artisan goods.

●​ Kitchen Assistant/Baker

​ Key Responsibilities:

o​ Prepare and bake pastries, sandwiches, or snacks.

o​ Assist with ingredient prep and portioning.

 o​ Maintain kitchen cleanliness and organize storage.

o​ Follow food safety and hygiene guidelines.

o​ Restock supplies and monitor inventory levels.

●​ Instructor/Artisan partner

​ Key Responsibilities:

o​ Plan and teach workshops or demos on artisan crafts.

o​ Prepare materials and ensure a safe, welcoming environment.

o​ Interact with customers and answer questions about craft

techniques.

o​ Manage inventory of workshop supplies.

o​ Promote artisan products and assist with retail display.

●​ Marketing and Event Coordinator

​ Key Responsibilities:

o​ Develop and manage social media content and advertising.

o​ Organize events such as workshops, product launches, and

community gatherings.

o​ Coordinate promotions, seasonal campaigns, and partnerships.

o​ Track marketing metrics and event attendance to evaluate success.

 o​ Collaborate with staff and local artisans to create engaging

experiences.

c.​ Policies

●​ Customer Service

o​ Greet every customer warmly and courteously.

o​ Handle complaints promptly and professionally.

o​ Ensure orders are accurate and delivered in a timely manner.

o​ Maintain a clean, welcoming environment at all times.

●​ Health & Safety

o​ Follow food safety and hygiene standards strictly (hand washing,

glove use, equipment cleaning).

o​ Ensure all staff complete food handling training and wear proper

uniforms.

o​ Regularly sanitize high-touch surfaces and seating areas.

o​ Keep emergency exits clear and fire safety equipment accessible.

●​ Employee Conduct

o​ Arrive on time and be ready to work at scheduled shifts.

o​ Maintain professionalism and respectful behavior towards

customers and colleagues.

 o​ Avoid using phones or personal devices during service hours

unless authorized.

o​ Adhere to uniform and grooming standards.

●​ Alcohol & Substance Use

o​ Prohibit alcohol or drug use during work hours or on premises.

o​ Smoking is not permitted inside or near entrances.

●​ Payment & Refund Policy

o​ Accept payment via cash, cards, and approved digital wallets.

o​ Clearly communicate refund and exchange terms (e.g., no refunds

on opened products, but replacements for incorrect orders).

o​ Handle cash securely and accurately.

●​ Reservation & Seating (if applicable)

o​ Specify if reservations are accepted or it’s walk-in only.

o​ Set clear time limits during peak hours to manage seating

availability.

o​ Prioritize walk-ins fairly and avoid double-booking.

●​ Workshop Participation (if you run workshops)

o​ Require pre-registration and payment for workshops.

o​ Set cancellation and refund terms clearly.

 o​ Outline safety rules and required equipment usage guidelines.

o​ Limit workshop size to maintain quality and safety.

●​ Waste Management & Sustainability

o​ Separate recyclables and compostable waste from general trash.

o​ Use eco-friendly packaging where possible.

o​ Encourage customers to bring reusable cups and offer discounts if

applicable.

●​ Privacy

o​ Protect customer data collected via loyalty programs or online

sign-ups.

o​ Use customer info only for stated business purposes and never

share without consent.

C. Products/Services Offered

1.Product or Service Description

 ​

2.Raw Materials/Components​
3.Unique Characteristics
4.Target Market/Consumer​

​
​
5. Label/Packaging/Branding​

​
D. Sales/Marketing Strategy

How to market the product or services?

a.​ Online Presence

●​ Website

​ Build a simple, mobile-friendly website with essential info: menu,

workshop schedule, artisan products, contact, and online booking.

​ Include a blog or news section featuring artisan stories, coffee tips, and

event recaps.

●​ Social Media

​ Focus on Instagram and TikTok for visuals and community stories.

​ Post consistently:

o​ Behind-the-scenes of coffee brewing and crafting.

o​ Profiles of featured artisans.

o​ Workshop teasers and customer testimonials.

​ Use hashtags like #LocalCoffee, #ArtisanWorkshop, #CraftCoffee,

#CommunityCraft.

b.​ Events & Workshops

●​ Host regular events like:

​ Coffee tastings and brewing classes.

 ​ Artisan craft workshops (crochet, jewelry making, flower arrangement).

​ Maker markets featuring local artists.

●​ Promote events through social media, local event boards, and community

groups.

●​ Collaborate with local influencers or bloggers to attend and share.

c.​ Loyalty & Referral Programs

●​ Launch a loyalty card (digital or physical) rewarding repeat visits.

●​ Offer discounts or freebies for workshop sign-ups or product purchases.

●​ Implement a referral program encouraging customers to bring friends.

d.​ Community Engagement

●​ Partner with local schools, art groups, and co-working spaces for special

programs or discounts.

●​ Sponsor or participate in local festivals and markets.

●​ Host charity events or donation drives to build goodwill.

e.​ In-store Marketing

●​ Use attractive signage to highlight specials and upcoming workshops.

●​ Create appealing displays of artisan products near the register.

●​ Train staff to cross-promote workshops and products during service.

f.​ Email Marketing

●​ Collect emails via website, in-store signup, or events.

●​ Send regular newsletters with:

​ New products or menu items.

​ Workshop schedules.
 ​ Special offers or holiday promotions.

g.​ Collaborations & Partnerships

●​ Collaborate with local roasters, bakeries, or artisans for co-branded

products.

●​ Feature guest artisan instructors to attract their followers.

●​ Cross-promote with nearby businesses like bookstores, galleries

1.​ Advertisement (include all the collaterals here, video, audio could also be

produced – delete this note on the final paper)​

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Check recording timestamp 1:06:28

2.​ Partnership (Promoters, media, influencers, etc.)

a. Partnership Promoters (Local Businesses & Creatives)

 ●​ Collaborate with complementary businesses (e.g. bookstores, florists,

galleries).

●​ Create mutual promotions or bundle offerings (e.g. “Coffee + Craft Night”,

“Sip & Stich” or “Coffee+mini bouquet combo”).

●​ Offer your space for local events, talks, or vendor pop-ups.

●​ Cross-promote on each other’s social media and newsletters.

●​ Offer referral discounts or shared loyalty programs.

●​ Invite them to co-host workshops or themed events (e.g., a florist leading

a flower arranging class in your space).

b. Influencers (Local or Niche)

●​ Use influencers to showcase your atmosphere, coffee, and workshops to

highly engaged audiences.

●​ Choose influencers who align with your brand — micro-influencers

(2k–20k followers) are often more affordable and have stronger

engagement than larger ones.

●​ Tag influencers and partners in post/stories

Tactics:

●​ Offer free drinks, workshops, or exclusive previews in exchange for

posts/stories.

●​ Invite influencers to host or attend special “creator nights” or soft

launches.
 ●​ Run giveaways: e.g. “Win a free latte & spot in a pottery workshop —

follow & tag a friend!”

●​ Use user-generated content (with permission) in your own marketing.

Future of the Business

Franchising

The long-term vision of Brew & Craft is to become a recognizable lifestyle brand

by blending specialty coffee with creative, hands-on experiences through artisan

workshops. We aim to expand nationally through a franchise model, making our

concept accessible to communities that value both coffee culture and creativity.

Franchise Expansion Goals

●​ Year 1–2: Finalize systems, manuals, and training materials; test model with a

pilot location.

●​ Year 3–4: Begin offering franchise opportunities in selected regions (starting with

urban art hubs and college towns).

●​ Year 5+: Scale across the country with a strong support network and national

marketing efforts.

Franchise Model Overview

 ●​ Business Format Franchise: Franchisees will operate under the Brew & Craft

brand and follow standard procedures for café service and artisan workshop

delivery.

●​ Franchise Package Includes:

​ Training for café operations and workshop facilitation

​ Brand identity, signage, and store layout designs

​ Access to supply chains for coffee, materials, and merchandise

​ Ongoing marketing and operational support

Key Benefits of Franchising

●​ Scalability: The concept can be easily replicated with consistent quality.

●​ Community Focus: Each location engages local artists, makers, and customers.

●​ Dual Revenue Streams: Coffee sales + paid workshops/events offer higher

sustainability and profitability.

Contingency - measures/strategies)

Purpose

To prepare for potential risks or unexpected events that could disrupt operations,

ensuring the business can continue running smoothly or recover quickly.

Potential Risk and Challenges

●​ Supply Chain Disruption

​ Impact: Delay or shortage of coffee beans, craft materials

 ​ Contingency Strategy: develop multiple suppliers; keep safety stock of

essentials

●​ Economic Downturn

​ Impact: Reduced customer spending

​ Contingency Strategy: Offer promotions, diversify income (online sales,

workshops)

●​ Health & Safety Crisis

​ Impact: Temporary closure or limited capacity

​ Contingency Strategy: Implement strict sanitation, offer delivery and virtual

workshops

●​ Staff Shortage

​ Impact: Reduced service quality

​ Contingency Strategy: Cross-train employees; maintain a part-time/temp

pool

●​ Equipment Failure

​ Impact: Interruptions in coffee or workshop services

​ Contingency Strategy: Schedule regular maintenance; have backup or

rental options

Financial Contingency

●​ Maintain a reserve fund equal to 3 months of fixed costs.

●​ Monitor cash flow monthly to detect early signs of stress.

●​ Negotiate flexible rent or loan terms in advance.

Operational Contingency

●​ Develop online platforms for workshops and merchandise sales.

●​ Use digital marketing to keep customers engaged during downtime.

●​ Plan pop-up events or partnerships to maintain visibility.

Communication Plan

●​ Transparent updates to customers via social media and email.

●​ Regular team meetings to manage and adapt plans.

●​ Clear escalation path for handling emergencies.

Review & Update

●​ Contingency plan to be reviewed every 6 months or after any major incident.

●​ Incorporate feedback and lessons learned to improve resilience.