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FFIRS 03/10/2012 14:31:18 Page 2
FFIRS 03/10/2012 14:31:18 Page 1
FFIRS 03/10/2012 14:31:18 Page 2
FFIRS 03/10/2012 14:31:18 Page 3
Copyright # 2012 by Ken Schwaber and Jeff Sutherland. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of
the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization
through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers,
MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for
permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ
07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this
book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book
and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be
created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not
be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author
shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental,
consequential, or other damages.
For general information on our other products and services or for technical support, please contact our Customer
Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or
fax (317) 572-4002.
Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard
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Library of Congress Cataloging-in-Publication Data:
Schwaber, Ken.
Software in 30 days: how Agile managers beat the odds, delight their customers, and leave competitors in the dust/
Ken Schwaber, Jeff Sutherland.
p. cm.
Includes index.
ISBN 978-1-118-20666-9 (pbk.); ISBN 978-1-118-22854-8 (ebk); ISBN 978-1-118-24090-8 (ebk);
ISBN 978-1-118-26574-1 (ebk)
1. Agile software development. 2. Scrum (Computer software development) 3. Computer software–
Development. I. Sutherland, Jeffrey Victor. II. Title. III. Title: Software in thirty days.
QA76.76.D47S3223 2012
005.1–dc23
2011050969
Contents
1 The Crisis in Software: The Wrong Process Produces the Wrong Results 3
Many software organizations follow a development process that guarantees
waste, uncontrolled risk, unpredictability, surprises, and low value. We will
investigate why this process was chosen, how it guarantees failure, and look
and some organizations that have recovered from it.
vii
FTOC 03/05/2012 11:7:16 Page 8
viii CONTENTS
Contents ix
Index 185
FTOC 03/05/2012 11:7:16 Page 10
FABOUT 03/01/2012 4:7:57 Page 11
Jeff Sutherland and Ken Schwaber are the creators of Scrum, a software de-
velopment process that delivers software functionality in 30-day increments.
Scrum was born when Jeff and Ken presented a paper at the OOPSLA confer-
ence in Austin, Texas, in August 1995. This paper, “Scrum Development
Process,” was the result of their collaboration prior to that point. The works of
H. Takeuchio and I. Nonaka in their seminal works on lean knowledge cre-
ation, bottom-up intelligence, and teamwork had profoundly influenced Jeff.
Babatunde Ogunnnike had profoundly influenced Ken in his work on indus-
trial process control and the applicability of complexity theory and empiricism
to software development.
In addition to being Scrum’s creators, Jeff and Ken have also served as its
wards. With their guidance, Scrum has evolved over time; more recently, they
have developed ways to speed up Scrum’s systematic evolution based on com-
munity experience and input. In “The Scrum Guide,” found in Appendix 2 of
this book, Jeff and Ken offer the complete definition of Scrum.
Dr. Jeff Sutherland is the chief executive officer of Scrum Inc., in Cambridge,
Massachusetts, offering training, guidance, and coaching to companies across
the globe. Jeff is a distinguished graduate of the United States Military Acad-
emy and a Top Gun of his USAF RF-4C Aircraft Commander class. Jeff has
advanced degrees from Stanford University and a PhD from the University of
xi
FABOUT 03/01/2012 4:7:57 Page 12
Acknowledgments
xiii
FACKNOW 03/10/2012 14:37:31 Page 14
FCINTRO 03/07/2012 14:54:16 Page 15
Introduction
WE, JEFF AND Ken, have been in the software industry, collectively, for 70
years. We have been software developers, managers in IT organizations and
software product companies, and owners of both product companies and ser-
vice organizations. More than 20 years ago, we created a process that lets orga-
nizations deliver software better. Since then, we have helped hundreds of
organizations do the same. Our work has spread further than we have ever
imagined possible, being put to use by millions of people. We are humbled by
the extent of its adoption, and we are awed by the feats people have accom-
plished using it.
This is not the first book we have written on the topic of building software.
It is, however, the first book we have written for people who do not themselves
build software. This book is instead for leaders within organizations that de-
pend on software for their survival and competitiveness. It is for leaders within
organizations that can benefit from developing software rapidly, incrementally,
and with the best return on investment possible. It is for leaders who face busi-
ness and technological complexity that has made the delivery of software diffi-
cult. We have written this book so that these leaders can help their
organizations achieve these goals, enhance their internal capabilities, improve
their product offerings, and more.
This book is for chief executive officers (CEOs), executives, and senior
managers who need their organizations to deliver better software in less time,
xv
FCINTRO 03/07/2012 14:54:16 Page 16
xvi INTRODUCTION
with lower cost, greater predictability, and lower risk. For this audience, we
have a message: You may have had negative experiences with software devel-
opment in the past, but the industry has turned a corner. The software profes-
sion has radically improved its methods and its results. The uncertainty, risk,
and waste to which you are accustomed are no longer par for the course. We
have worked with many software organizations that have already turned the
corner; we want to help you do so, too.
In this book, we show you how to create business value using a process that
delivers complete pieces of software functionality at least every 30 days. This
book will show you how you can prioritize the functionality you want and have
it delivered a la carte. It will show you how to gain transparency not only into
business value, by tracking functionality delivered against functionality de-
sired, but also into the health of the software development process and your
organization as a whole. The tools in this book will help you work with your
software organization to get up to speed with modern practices and begin to
deliver the results you’ve been expecting all along.
This is software in 30 days.
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