470test Bank For Global Marketing Contemporary Theory Practice and Cases 1st Edition by Alon Jaffe ISBN 0078029279 9780078029271 PDF Download
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Test Bank for Global Marketing Contemporary Theory
Practice and Cases 1st Edition by Alon Jaffe ISBN
0078029279 9780078029271
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marketing-contemporary-theory-practice-and-cases-1st-
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Chapter 2
True False
A. ethical
B. political/legal
C. social
D. economic
3. Sergei is analyzing the number of consumers in Belgium who are college-
educated, and their geographic dispersion across the country. Upon which PESTEL
factor is he focusing?
A. educational
B. social
C. political
D. environmental
4. Chinese restrictions on the exchange of the Yuan and Renminbi would be classified
under the legal category of PESTEL.
True False
A. social
B. environment
C. legal
D. population
6. The social and economic institutions that a nation relies on to develop and market
new technology comprise the .
A. global infrastructure
B. technological infrastructure
C. liberalization framework
True False
Multiple Choice Questions
D. conducted regionally
True False
C. factors such as consumption, savings, investment, and tax revenue are positively
impacted
True False
13. The growth of biotechnology has resulted in an increased need for research and
development facilities, most of which are to be located in _ _.
B. Israel
C. China
A. Malta
B. Ireland
C. Japan
16. Developing nations often evolve into high-tech electronics exporters by virtue of
component part assembly by low-wage workers.
True False
A. high-tech market
B. global market
C. local market
D. business-to-business market
A. demand
B. market research
C. consumer
D. product
20. Rosen, Schroeder, and Puriton suggest that one means of reducing high-tech
product introduction failures is to .
21. Surveys conducted by Burgel and Murray indicate that a critical contributor to the
high rate of start-up failures in the high-tech sector is .
A. delays in commercialization
22. The fact that high-tech manufacturing often relies on the input and assembly
activities of several countries indicates that .
23. The rapid rate of high-tech product innovation and the dynamics of technology
flows result in long-lived comparative advantage.
True False
24. The primary focus of technology-driven innovations in the financial services sector
is to .
A. China
B. Great Britain
D. Singapore
26. The trade activities of the world’s transnational corporations occur with other small,
single-market firms.
True False
True False
28. According to United Nations estimates, nearly one-third of Japan's population,
one-fourth of the population in the European Union and one-fifth in the United
States will be aged over 60 years by 2015.
True False
29. Western European countries, as well as the United States, must turn to _
to mitigate the negative effects of an aging population on economic growth and
consumption.
A. immigration
B. green marketing
A. developed economies
C. high-tech economies
D. industrialized nations
31. Optimizing the synergy among social, environmental, and financial values is the
philosophy of the _.
B. financial stability
D. globalization
32. A global aggregate of individual communities meeting the needs of its citizens
through responsible local production and exchange of goods and services defines
B. NAFTA
D. globalization
33. Products, services, and processes that use renewable materials and conserve
natural resources are referred to as _.
A. green-tech
B. clean-tech
C. eco-tech
D. aqua-tech
34. The growth of the green market in the U.S. has created
_.
B. green goods and services which account for the lion’s share of the total private
business economy
35. Which of these target market profiles would be most likely to have the highest
level of green purchase intention?
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