Bajaj Finance - AR Analysis - JMFL
Bajaj Finance - AR Analysis - JMFL
We highlight key takeaways from BAF’s FY25 Annual Report. In unsecured loans, BAF gained Ajit Kumar
[email protected] | Tel: (91 22) 66303489
market share of ~420/120bps YoY in consumer durable/personal loans, aided by strong
Raghvesh
growth in EMI cards post lifting of the RBI embargo and rising share of salaried/cross-sell PLs. [email protected] | Tel: (91 22) 66303099
In salaried PL, income criteria was relaxed (INR 0.3mn in FY25 vs. ~INR 0.5mn/0.6mn in Mayank Mistry
FY24/22), which broadens the customer base but raises asset quality risks. Diversification into [email protected] | Tel: (91 22) 62241877
multiple segments remain a key strength, with non-BAF auto, SME and its sub-segments like Shreyas Pimple
[email protected] | Tel: (91 22) 66301881
industrial equipment, CV, tractors and new car financing delivering strong traction,
Shubham Karvande
underscoring BAF’s pivot towards secured lending. Core fee income growth moderated in
[email protected] | Tel: (91 22) 66303696
FY25 due to lower growth in distribution/foreclosure charges, and RBI disallowing
Arun Nalkara
prepayment penalties in a few categories from Jan’26 should put further pressure on core fee [email protected] | Tel: (91 22) 66303640
income growth in FY26. FY25 saw stress in the unsecured book intensifying, with
slippages/write-offs at a 3-year high, driving a rise in Stage 2/3 assets and higher provisioning Recommendation and Price Target
Current Reco. BUY
in unsecured loans. Tech spends has moderated (8% YoY in FY25 vs. 46% CAGR over FY21-
Previous Reco. BUY
24) but earlier heavy spends done on the tech side is leading to improvement in operating Current Price Target (12M) 1,060
leverage. We expect pressure on yields due to movement in secured segments to be offset by Upside/(Downside) 11.8%
decline in cost of funds. Further, pressure on fee income should be largely offset by operating Previous Price Target 1,000
Change 6.0%
leverage. Credit cost in FY26/27 should moderate from FY25 levels but still remain higher
than long-term trends. We expect ~23%/27% AUM/EPS CAGR during FY25-27E and Key Data – BAF IN
maintain our BUY rating with a revised TP of INR 1,060 driven by rollover, valuing BAF at Current Market Price INR948
4.4x/22x Sep’27 BVPS/EPS. Market cap (bn) INR5,901.4/US$67.0
Free Float 40%
Unsecured loans: Sharp market share gains in PL/CD; criteria of availing salaried personal Shares in issue (mn) 6,180.0
loans coming down and more focus on higher ticket size/longer tenure loans: Diluted share (mn) 6,180.0
3-mon avg daily val (mn) INR7,703.9/US$87.4
In consumer durables, despite AUM YoY growth moderating to 25% YoY in FY25 vs. 52-week range 979/644
32% in FY24, BAF gained a massive ~420bps of market share on YoY basis. This might Sensex/Nifty 81,101/24,869
INR/US$ 88.1
be driven by ~44% YoY growth in O/s EMI Cards in FY25 after a decline of 2% YoY in
FY24 due to RBI lifting embargo on sanction/disbursal of loans under ‘eCOM’/’Insta EMI Price Performance
Card’ in May’24. (Exhibit 1-5) % 1M 6M 12M
Absolute 8.1 13.0 29.3
In Personal loans (ex-Gold loans), YoY AUM growth bounced back to 30% YoY in FY25 Relative* 6.5 3.3 30.6
vs. 23% in FY24 leading to ~120bps YoY market share gains. We also note share of * To the BSE Sensex
salaried personal loans (SPL) and personal loans cross-sell (PLCS) going up in the personal
loans mix. However, annual gross earnings needed to avail SPL has come down to INR
0.3mn in FY25 vs. ~INR 0.5mn/0.6mn in FY24/22. This reduction in income criteria gives
the company a larger customer base to cater to, though asset quality trends in the lower
income salaried segment needs to be watched out for. (Exhibit 6-9)
BAF also highlighted its intention of expanding term loan portfolio from 5% to 20%,
with more focus on longer tenures and larger ticket sizes in this segment.
Auto/SME lending: Focus on non-Bajaj auto portfolio; multiple segments to play with: In
auto loans, BAF financed only ~18%/22% of Bajaj Auto’s 2W/3W domestic sales in FY25
vs. ~41%/49% in FY24. However, BAF financed ~0.45mn non-Bajaj Auto 2W vehicles, up
~87% YoY. (Exhibit 10-11)
In SME lending (including car financing), strong growth of 37% YoY in FY25 was
supported by both its existing sub-segments and newer segments (industrial equipment
financing, tractor financing, new car financing, etc.). In FY25, BAF launched industrial
equipment financing (up 72% YoY), CV financing (AUM: INR 9.42bn in FY25), affordable
housing and vehicle leasing reflecting BAF’s broader push into secured lending. Launched
in FY24, new car financing also gained pace with AUM becoming >3x to INR 52.8bn as
of FY25 (~1.3% of consol AUM). Tractor financing portfolio (launched in FY24) also
stood at INR 7.1bn as of FY25 (~0.2% of consol AUM).
Unsecured SME loans for businesses and unsecured/secured loans for professionals both
combined stood at INR 483.6bn, growing at 27% YoY in FY25. This needs close
monitoring as far as asset quality trends are concerned. (Exhibit 12-14)
Fee income: Core fee income comes under pressure as distribution/foreclosure charges
comes under pressure: BAF’s other income grew 28% YoY in FY25 (vs. ~14% in FY24),
but the underlying trend was weak as core fee income grew only ~13% YoY, while the
non-recurring other income grew by ~88% YoY in FY25.
A key drag was moderation in growth of foreclosure charges (~16% YoY in FY25 vs.
~40%-60% YoY growth seen during FY22-24), which are likely to slow further with RBI
disallowing prepayment penalties on LAP/MSME loans from Jan’26. (Exhibit 24-27)
Distribution income also remained muted (1% YoY in FY25) possibly due to BAF stopping
incremental sourcing of co-branded credit cards of RBL/DBS bank in 3QFY25.
Distribution/foreclosure charges both combined constitutes ~47% of total core fee
income and growth in these segments is expected to remain under pressure.
Rising stress in unsecured loans; higher slippages/write-offs weigh in: In FY25, BAF
reported its highest slippages and write-offs in the past 3 years - up 75%/69% YoY.
This led to a ~10bps YoY rise in both stage 2 and stage 3 assets, with the increase more
pronounced in unsecured loans. (Exhibit 15-19)
Further, BAF strengthened its ECL models during FY25, driving higher ECL/EAD ratio,
primarily on unsecured portfolio. (Exhibit 20-23)
Deposit granularity weakens: On the liability side, deposit growth slowed to 19% YoY in
FY25 (vs. 35% in FY24), while the share of granular public deposits declined to 59% in
FY25 (from 73% in FY21). (Exhibit 28-31)
We note that ~41% of deposits are maturing within a year, offering potential funding
cost relief in a declining rate cycle.
Technology & AI: Scaling efficiency through digital capabilities: Tech spends growth
moderated to 8% YoY (vs. 46% CAGR over FY21–24). However, huge investments made
in earlier years in tech/analytics have led to improvement in cost ratios in the last few
years (cost to income ratio of ~33% in FY25 vs. 35% in FY23).
Key digital initiatives included approvals of two blockchain use cases for
Insurance/banking, AI-powered document automation, and AI-led content creation. With
75+ AI deployments planned for FY26, BAF aims to achieve 1.15x–2x productivity gains
across frontline teams. (Exhibit 32-33)
Valuation and view: We expect pressure on yields due to movement in secured segments
to be offset by decline in cost of funds. Further, pressure on fee income should be largely
offset by operating leverage. Credit cost in FY26/27 should moderate from FY25 levels
but still remain higher than long-term trends. We expect ~23%/27% AUM/EPS CAGR
during FY25-27E and maintain our BUY rating with revised TP of INR 1,060 driven by
rollover, valuing BAF at 4.4x/22x Sep’27 BVPS/EPS.
Exhibit 1. Consumer durable volumes (mn): Moderation seen in Exhibit 2. Consumer durable volume growth (YoY): Urban sales
consumer durables volume growth financed by BAF growth falls > rural sales growth
Urban sales finance Rural sales finance Total sales finance # mn Urban sales finance Rural sales finance Total sales finance
40 35%
32%
35 30% 25%
30 24%
25%
21%
25
20% 20% 22%
20
36.47
12%
32.46
15% 17%
9.63
26.84
15
26.18
24.78
7.68
20.34
21.8
10%
5.84
10
16.8
5.0
5 5% 8%
0 0%
FY22 FY23 FY24 FY25 FY23 FY24 FY25
Exhibit 3. Consumer durable loan growth: Loan growth slowed Exhibit 4. However, BAF still gained market share by ~420bps in
down , in line with volume growth slowdown consumer durable in FY25 vs. FY24
51%
Urban sales finance Rural sales finance Total sales finance Market share
50%
50%
32%
49%
49%
40% 35%
25%
47%
25%
20%
20% 46%
36%
15% 46%
31%
46%
28%
15% 45%
24%
10%
19%
10%
11%
5% 5% 44%
0% 0% 43%
FY23 FY24 FY25 FY22 FY23 FY24 FY25
Source: Company, JM Financial Source: Company, CRIF, JM Financial
Further, outstanding EMI cards grew at a strong pace of 44% YoY in FY25 to ~59mn,
following a decline of 2% YoY in FY24. This is driven by RBI lifting embargo on sanction
and disbursal of loans under ‘eCOM’ and ‘Insta EMI Card’ in May’24.
Exhibit 5. Strong growth in EMI cards post lifting of embargo on eCOM/Insta EMI Card
EMI Cards (# mn) YoY growth
70 1
86%
59 0.9
60
0.8
50 0.7
42 41 0.6
40 46% 44%
40% 0.5
30
30 0.4
22 24
19 25% 0.3
20 9% 0.2
13
7 16% -2% 0.1
10
0
- -0.1
FY18
FY19
FY20
FY22
FY23
FY24
FY17
FY21
FY25
Source: Company, JM Financial
Exhibit 6. Personal loan: Growth picks up in FY25 vs. FY24 Exhibit 7. Personal loan: Increasing market share in FY25
7.6%
Urban B2C finance Rural B2C finance Total B2C finance PL Market share
7.4%
7.2% 7.5%
45% 30% 31% 30% 35% 7.0%
40% 30% 6.8%
35% 23%
25% 6.6%
30%
25% 20% 6.4%
6.4%
38%
29%
27%
15%
26%
10% 6.2%
22%
6.0%
10%
5%
6%
5% 5.8%
0% 0% 5.6%
FY22 FY23 FY24 FY25 FY22 FY23 FY24 FY25
Source: Company, JM Financial *Rural B2C excludes Gold loans Source: Company, CRIF, JM Financial
More importantly, loan growth in relatively safer segments like existing customers (PLCS-
Personal loan cross sell) and salaried customers (salary>INR300k) was higher than overall
personal loan growth for BAF, leading to higher share of existing and salaried customers
in the personal loan mix.
Exhibit 8. Higher share of existing and salaried customers in the personal loan mix
INR bn FY20 FY21 FY22 FY23 FY24 FY25 FY22-25 (CAGR)
Personal Loan Cross Sell (PLCS) 192 172 214 290 376 503 33%
Salaried Personal loans 113 121 160 195 263 358 31%
Total Personal loans 404 400 520 680 837 1,092 28%
We also note that the eligibility criteria for taking salaried personal loans (SPL) have been
coming down over the years. As per FY25 AR, average annual gross earnings should be
min. INR 0.3mn for availing SPL vs. INR 0.5mn in FY24. As per FY22 AR disclosure, the
minimum average annual gross earnings for availing SPL were INR 0.6mn.
Avg. Annual gross earnings (INR mn) 0.6 0.6 0.5 0.5 0.3
Source: Company, JM Financial
Further, as per annual report, BAF undertook a significant strategic shift towards
expanding its term loan portfolio from 5% to 20%, with more focus on longer tenures
and larger ticket sizes in this segment.
OEMs 14 35
Source: Company, JM Financial
From Dec’24 onwards, BAF has completely stopped financing Bajaj Auto-2W/3W vehicles.
Hence, in FY25, BAF financed only ~18%/22% of Bajaj Auto’s 2W/3W domestic sales vs.
~41%/49% in FY24.
SME loan for BAF has been growing well with ~37% YoY growth in FY25 (~15% of
AUM including car financing). It is supported by both its existing sub-segments and newer
segments (industrial equipment financing, tractor financing, new car financing, etc.).
The following additional disclosures were available from BAF AR on the new businesses-
- In FY25, BAF introduced industrial equipment financing for machine tools, plastic
processing, textiles and printing and packaging machines. This led to overall
equipment financing portfolio (both medical and Industrial equipment financing)
growing by ~72% YoY in FY25.
- In tractor financing (launched in FY24), the AUM stands at ~INR 7.05bn as of FY25
(~0.17% of overall consol. AUM) vs. INR 0.3bn as of FY24.
- In new car financing (launched in FY24), the AUM became >3x to INR 52.8bn (~1.3%
of overall consol. AUM). As a result, share of new car financing has gone up in car
financing AUM to ~44% in FY25 from nil in FY23.
- In FY25, BAF launched affordable housing loans, offering credit facilities to make
home ownership accessible to all.
- In FY25, BAF also launched vehicle leasing for corporates and has partnered with over
70 companies to provide this product.
Exhibit 12. SME loans: Several new segments have seen growth pickup in FY25
INR bn FY22 FY23 FY24 FY25
Unsecured SME loans for Business 142.0 189.4 249.6 319.6
YoY growth 33% 32% 28%
Unsecured/Secured loans for professionals
94.2 119.3 130.3 164.1
(Doctors/CAs etc.)
YoY growth 27% 9% 26%
Equipment financing (medical/Industrial) 3.1 5.0 8.5
YoY growth 61% 72%
Secured loans to SME/MSME 18.0 32.7 74.0 105.6
YoY growth 81% 127% 43%
Tractor financing 0.3 7.1
YoY growth 2612%
CV Financing 9.4
YoY growth NA
Auto (Car) Financing 11.7 27.6 70.9 118.8
YoY growth 136% 156% 68%
New 16.8 52.8
YoY growth 214%
Used 11.7 27.6 54.1 66.0
YoY growth 136% 96% 22%
SME loans (including Car financing) 249.8 325.3 455.6 622.2
YoY growth 30% 40% 37%
Source: Company, JM Financial
Exhibit 13. No. of dealer outlets and locations for new and used cars
FY25 New Cars Used Cars
Locations 59 95
Dealer outlets 2,700 1,000
Source: Company, JM Financial
Exhibit 14. Share of new car financing has gone up in car financing AUM to ~44% in FY25
from nil in FY23.
New cars financed Used cars financed
100%
80%
56%
60% 76%
100%
40%
20% 44%
24%
0%
FY23 FY24 FY25
Exhibit 15. Net slippages increasing in the last 3 years Exhibit 16. Write offs increasing in the last 3 years
Net slippages (INR bn) Net Slippages ratio (%) Write-offs (INR bn) Write-offs (as a % of AUM)
120 6.0% 80 3.8% 4.0%
5.0% 5.0%
70 3.1% 3.5%
100 5.0%
60 3.0%
80 4.0%
50 2.1% 2.5%
3.0%
60 2.1% 3.0% 40 1.7% 2.0%
1.7%
30 1.5%
40 2.4% 2.0%
20 1.0%
20 1.0%
10 0.5%
70.8 74.1 40.3 58.6 98.4 55.5 48.1 33.8 41.8 70.6
0 0.0% 0 0.0%
FY21
FY23
FY25
FY22
FY24
FY21
FY22
FY23
FY24
FY25
Source: Company, JM Financial Source: Company, JM Financial
Inch up in stage 2/3 assets and ECL provisioning mainly in unsecured vs. secured
loans
Driven by higher net slippages, Stage 2/3 assets went up by ~10bps YoY, each at overall
consolidated level. Disclosures from AR show that inch-up in stage 2/3 assets were
sharper in unsecured loans vs. secured loans.
Exhibit 17. BAF (consol.): Increase in gross stage 2/3 assets in the mix
Gross assets (%) FY21 FY22 FY23 FY24 FY25 YoY
Exhibit 18. BAF (secured loans): Inch up in stage 2/3 assets were lower in secured loans
Secured assets (%) FY21 FY22 FY23 FY24 FY25 YoY change
Exhibit 19. BAF (unsecured loans): Inch up in stage 2/3 assets were sharper in unsecured
Unsecured assets (%) FY21 FY22 FY23 FY24 FY25 YoY change
During the year, BAF strengthened its ECL modeling leading to increase in ECL
provisioning (ECL/EAD) on YoY basis. Disclosure from AR shows that ECL increase has
been predominantly in unsecured loans vs. secured loans.
Exhibit 20. BAF (consol.): Increase in ECL provisioning (ECL/EAD) on YoY basis
ECL/EAD (Overall) (%) FY21 FY22 FY23 FY24 FY25 YoY
Exhibit 21. BAF (secured loans): Lower increase in provisioning in secured loans
ECL/EAD (Secured) FY21 FY22 FY23 FY24 FY25 YoY
Exhibit 22. BAF (unsecured loans): Higher increase in provisioning in unsecured loans
ECL/EAD (Unsecured) FY21 FY22 FY23 FY24 FY25 YoY
FY22
FY24
FY23
Exhibit 25. However, core fee income growth moderates… Exhibit 26. …while non-core fee income growth picks up
Core fee income growth (YoY) Non-core fee income growth (YoY)
Core fee income (as % of assets) Non-core fee income (as % of assets)
45% 1.8% 100% 0.7%
1.6%
40% 1.5% 1.5% 0.6%
1.6% 0.5%
80% 0.5% 0.6%
35% 1.4% 1.3% 1.4%
30% 0.4% 0.5%
1.2% 60%
25%
1.0% 0.4% 0.4%
20%
40%
15% 0.8% 0.3%
10% 20%
0.6%
5% 0.2%
-4% 20% 40% 21% 13% 0.4% 60% 20% -8% 88%
0% 10%
0% 0.1%
-5% 0.2%
-10% 0.0% -20% 0.0%
FY22
FY24
FY25
FY21
FY23
FY22
FY23
FY24
FY25
FY21
Within core fee income streams, distribution income (income from selling third-party
products/services) growth was only 1% YoY in FY25 (~27% of total other income in
FY25). This might be due to BAF stopping incremental sourcing of co-branded credit
cards of RBL/DBS bank in 3QFY25.
Further, foreclosure income growth came down to ~16% YoY in FY25 vs. ~40%-60%
YoY growth seen during FY22-24. As per the latest RBI circular (link), NBFC-UL cannot
charge prepayment penalties on partial/full repayment of floating rate LAP/MSME loans to
individual/MSMEs from 1st Jan’26. Hence, this stream of income should further show a
slowdown given BAF charges ~4%-5% of outstanding loans in its LAP segment.
Exhibit 27. Distribution/Foreclosure income growth moderated to ~1%/16% YoY in FY25 vs. ~20%-40% YoY growth seen in FY24
Total non-interest income INR bn Growth YoY Mix (%)
Core fee income FY22 FY23 FY24 FY25 FY23 FY24 FY25 FY23 FY24 FY25
Distribution income 12.0 18.9 23.0 23.3 58% 21% 1% 43% 43% 39%
Service and administration charges 11.6 14.8 17.7 21.3 28% 19% 20% 34% 33% 36%
Fees on value added services and products 4.5 6.1 6.5 8.8 35% 8% 35% 14% 12% 15%
Total core fee income 31.4 43.9 53.2 60.1 40% 21% 13% 100% 100% 100%
Other non-interest income FY22 FY23 FY24 FY25 FY23 FY24 FY25
Bad debt recoveries 8.9 11.0 8.5 7.1 24% -23% -16%
Net gain on fair value changes 3.3 3.3 3.1 5.4 2% -8% 75%
Interest on income tax refund 0.0 0.0 0.0 0.3 200% -97% 259200%
Total other non-interest income 12.3 14.7 13.6 25.5 20% -8% 88%
Total non-interest income 43.7 58.7 66.8 85.6 34% 14% 28%
Source: Company, JM Financial
We also note that ~41% of its deposits has a residual maturity of <1Year, which will
provide benefits in this rate cut cycle.
Further, share of paperless deposit in the mix has been going up in recent times.
Exhibit 28. Deposit growth for BAF has come down in FY25… Exhibit 29. …with share of public deposits falling
Deposit growth (YoY) % of borrowings Public deposits (%) Other deposits (%)
50% 20.6% 21.0%
45% 20.5% 100%
20.5%
90%
27%
40%
31%
36%
37%
19.8%
41%
35% 19.6% 20.0% 80%
30% 19.5% 70%
25% 60%
20% 18.6% 19.0%
50%
15% 18.5% 40%
73%
69%
64%
63%
10%
59%
18.0% 30%
5%
20% 19% 45% 35% 19% 20%
0% 17.5%
10%
FY21
FY22
FY23
FY25
FY24
0%
FY21 FY22 FY23 FY24 FY25
80% 73%
70%
60% 57%
50% 45%
40%
30%
20%
10%
0%
FY23 FY24 FY25
Exhibit 32. Growth in tech spends moderated to 8% YoY in FY25 Exhibit 33. Prior tech investments led to improvement in cost ratios
Technology expenses (INR mn)
Cost to income Cost to AUM
Tech spends as a % of total assets
9,000 0.25% 45.0% 4.9% 6.0%
8,000 0.21% 0.21% 40.0%
0.19% 4.6% 4.2% 4.6% 5.0%
7,000 0.20% 35.0% 4.3% 4.3% 4.3% 4.0%
0.16% 0.17% 3.5%
6,000 30.0% 4.0%
0.14% 0.13% 0.13% 0.15%
5,000 0.13% 25.0%
3.0%
4,000 20.0%
0.10%
3,000 15.0% 2.0%
2,000 0.05% 10.0%
928
41.5%
35.3%
33.5%
30.7%
35.1%
34.0%
40.1%
34.7%
33.2%
1.0%
2,109
2,279
4,381
7,145
7,720
1,640
5,678
1,389
1,000 5.0%
- 0.00% 0.0% 0.0%
FY17
FY18
FY19
FY21
FY22
FY23
FY20
FY24
FY25
FY17
FY18
FY19
FY21
FY22
FY24
FY25
FY20
FY23
Source: Company, JM Financial Source: Company, JM Financial
A few of the important and new pointers on technology given in AR that we found
interesting are given below:
Blockchain: In FY25, BFL approved two blockchain use cases spanning the insurance and
banking domains.
d. AI-Agents for Service Email Automation: 18% of service emails are now
autonomously processed through Service CRM AI-agents.
As per Annual report, 75+ AI applications will be deployed in FY26. BAF aims to improve
productivity by ~1.15x to 2x of employee, sales agent, etc. through AI.
APPENDIX I
Investment in securities market are subject to market risks. Read all the related documents carefully before investing.
Definition of ratings
Rating Meaning
Buy Total expected returns of more than 10% for stocks with market capitalisation in excess of INR 200 billion and REITs* and more than
15% for all other stocks, over the next twelve months. Total expected return includes dividend yields.
Hold Price expected to move in the range of 10% downside to 10% upside from the current market price for stocks with market
capitalisation in excess of INR 200 billion and REITs* and in the range of 10% downside to 15% upside from the current market price
for all other stocks, over the next twelve months.
Sell Price expected to move downwards by more than 10% from the current market price over the next twelve months.
* REITs refers to Real Estate Investment Trusts.
Research Analyst(s) Certification
The Research Analyst(s), with respect to each issuer and its securities covered by them in this research report, certify that:
All of the views expressed in this research report accurately reflect his or her or their personal views about all of the issuers and their securities; and
No part of his or her or their compensation was, is, or will be directly or indirectly related to the specific recommendations or views expressed in this research
report.
Important Disclosures
This research report has been prepared by JM Financial Institutional Securities Limited (JM Financial Institutional Securities) to provide information about the
company(ies) and sector(s), if any, covered in the report and may be distributed by it and/or its associates solely for the purpose of information of the select
recipient of this report. This report and/or any part thereof, may not be duplicated in any form and/or reproduced or redistributed without the prior written
consent of JM Financial Institutional Securities. This report has been prepared independent of the companies covered herein.
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