FOR ADMISSION BATCH 2024-25

MASTER OF BUSINESS
ADMINISTRATION SECOND YEAR
(THIRD SEMESTER)
Contact
University Internal
Category Speciliazation Course Code Course Hrs. Credit
Marks Evaluation
L-T-P
Subject (Theory)
PC MBPC3001 Digital Marketing 3-0-0 3 100 50
PC MBPC3002 Sales & Distribution Management 3-0-0 3 100 50
Marketing
PC MBPC3003 Retail Management 3-0-0 3 100 50
PC MBPC3004 Services Marketing 3-0-0 3 100 50
Security Analysis & Portfolio Management
PC MBPC3005 3-0-0 3 100 50

PC MBPC3006 Derivatives and Risk Management 3-0-0 3 100 50

Finance
Indian Financial System and Services (IFSS)
PC MBPC3007 3-0-0 3 100 50

PC MBPC3008 Project Appraisal and Financing 3-0-0 3 100 50

PC MBPC3009 Manpower Planning and Development 3-0-0 3 100 50

PC MBPC3010 Performance Management System 3-0-0 3 100 50
Human Resources
PC MBPC3011 HR Analytics and HRIS 3-0-0 3 100 50
Industrial Relations and Labour Legislations
PC MBPC3012 3-0-0 3 100 50
Supply Chain Management & Logistics
PC MBPC3013 3-0-0 3 100 50
PC Operations MBPC3014 Project Management 3-0-0 3 100 50
PC MBPC3015 Operations Strategy 3-0-0 3 100 50
PC MBPC3016 Total Quality Management 3-0-0 3 100 50
Data Mining for Business Decisions
PC MBPC3017 3-0-0 3 100 50
Managing Digital Innovation and Transformation
PC System Management MBPC3018 3-0-0 3 100 50
PC MBPC3019 E-Commerce and Digital Markets 3-0-0 3 100 50
PC MBPC3020 Managing Digital Platforms 3-0-0 3 100 50
PC MBPC3021 Agribusiness Management 3-0-0 3 100 50
PC MBPC3022 Rural Marketing 3-0-0 3 100 50
PC Rural Management MBPC3023 Rural Development 3-0-0 3 100 50
Livelihood and Development Management
PC MBPC3024 3-0-0 3 100 50
PC MBPC3021 Agribusiness Management 3-0-0 3 100 50
(Agribusiness
PC Management / MBPC3026 Agricultural Commodity Trading 3-0-0 3 100 50
Entrepreneurship)/
PC (Agribusiness
MBPC3027 Agricultural Marketing Management 3-0-0 3 100 50
Management)
PC MBPC3028 Agricultural Input Management 3-0-0 3 100 50
PC MBPC3029 International Business 3-0-0 3 100 50
PC MBPC3030 International Finance 3-0-0 3 100 50
International Business
PC MBPC3031 International HRM 3-0-0 3 100 50
PC MBPC3032 International Marketing 3-0-0 3 100 50
PC MBPC3033 Retail Marketing Management 3-0-0 3 100 50
PC MBPC3034 Retail Integrated Communications 3-0-0 3 100 50
Retail Management
PC MBPC3035 Visual Merchandising 3-0-0 3 100 50
PC MBPC3036 Inventory & Logistic Management 3-0-0 3 100 50
PC MBPC3037 Logistics Management 3-0-0 3 100 50
PC MBPC3038 International Logistics 3-0-0 3 100 50
PC Logistics & Supply Chain MBPC3039 Retail Supply Chain Management 3-0-0 3 100 50
Management
Procurement, Storage and Warehouse
PC MBPC3040 3-0-0 3 100 50
Management
Subject (Sessional / Practical)
PSI MBPS3201 Summer Internship Project 0-0-6 6 - 100
TOTAL 12-0-6 18 400 300
Note : Students have to take any two of the Specilizations out of the Specified Groups.
Click here to view / download the syllabus of the subjects.

MARKETING SPECIALIZATION
 MBPC3001 DIGITAL MARKETING (3-0-0)

Course Objectives:
1. To familiarize students with the operation of digital media and help them develop the critical insights
required
2. To focus on e-commerce, digital marketing for competitive advantage
3. To focus on Search Engine Optimization & enable the students to use it effectively
4. To provide insights on Social media marketing.

Module-I:
Basics of Digital Marketing: Evolution of Digital Marketing, Digital – the next wave of marketing, Digital
Marketing Landscape, Key Drivers, Digital Consumer & Communities, Gen Y & Netizen’s expectation &
influence,

Module-II:
Search Engine Marketing: PPC and online marketing through social media, Social Media strategy, SEO
techniques, On page and off page, Keyword advertising, Google web-master and analytics overview, Customer
engagement, Affiliate Marketing & strategic partnership, CRM & CX in digital marketing – Email Marketing,
Content strategies, consumer segmentation and positioning by online tools.

Module-III:
Google Analytics, AdWords, Ad Sense: Display adverting, different type of ad tools, remarketing, Display
advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad
terminology, ROI measurement techniques, Mobile Marketing: Best practices of mobile marketing, types of
mobile marketing.

Course Outcomes:
CO-1: Gain knowledge about the designing, developing and promoting through Blogs, Website, and Social
Networks.
CO-2: Utilise the search engines for better visibility in the online world.
CO-3: Create and implement different strategies in the social networking sites.
CO-4: Design e-mail marketing, Affiliate Marketing, Content Marketing, Display Advertising and Mobile
marketing campaigns for promotional activities.
CO-5: Implement google analytics for identifying, filtering and tracking the day today business activities in the
organisation.

Text Books:
• Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian
Ryan, Kogan Page Publisher
• Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Publisher Wiley
• Digital Marketing by Seema Gupta, McGraw Hill Education
• Fundamentals of Digital Marketing by Punit Singh Bhatia, Pearson
• The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online
Campaigns by Ian Dodson, Wiley Publisher
• Digital Marketing: Cases from India by Rajendra Nargundkar and Romi Sainy, Notion Press, Inc

MBPC3002 SALES & DISTRIBUTION MANAGEMENT (3-0-0)

Course Objectives:
1. Understand the core objectives and functions of logistics management.
2. Learn effective logistics planning strategies to optimize inventory and transportation decisions.
3. Explore the intricacies of supply chain management, particularly in the context of online marketing and retailing.
4. Gain insights into the role of logistics in enhancing overall operational efficiency and customer satisfaction.

Module‐I :
Sales Management: Objectives and Functions, Setting up a sales organization,Selling process, Management of Sales force,
Recruitment & Selection, Training, sales force motivation, Compensating Sales Force, Sale forecasting, Territory design
and Management,Evaluation of sales force, Sales Budget, Sales Quota, concept of Sales analytics

Module ‐II :
Distribution Management: Designing customer-oriented marketing channel, own sales channel vs intermediary,Managing
channel member behavior, Channel Conflict, Co‐operation & competition. Omni Channel. Distribution analysis- Depth
and width of distribution, Per Dealer Stocking, Percentage Dealer Stocking, Per Dealer Off take, Stock Turnover Ratio,
Weighted Distribution. Vertical marketing system, Horizontal Marketing system.

Module ‐III :
Logistics management:Objectives of logistics, Logistics planning, Inventory management decisions, Transportation
decisions, Supply chain Management in Online Marketing and Retailing.

Course Outcomes:
CO-1: Develop effective sales strategies: Gain the knowledge and skills to develop comprehensive sales strategies that
align with business objectives, market conditions, and customer needs, resulting in increased sales revenue and
market share.
CO-2: Optimize distribution channels: Learn to evaluate and select appropriate distribution channels, including direct
and indirect channels, to ensure efficient product delivery, maximize market reach, and minimize costs.
CO-3: Build and manage sales teams: Acquire the ability to recruit, train, motivate, and manage sales teams, enabling
them to effectively engage with customers, meet sales targets, and contribute to the overall success of the
organization.
CO-4: Analyse logistics operations, identify areas for improvement, and propose effective solutions that enhance overall
supply chain performance. Develop an effective online marketing strategy to drive customer engagement, increase
brand visibility, and optimize logistics operations within an e-commerce environment.

Text Books:
• Sales and Distribution Management, Krishna K. Havaldar, V.M. Cavale, TataMcGraw
• Sales and Distribution Management – Bhatt K S -Himalay
• Fundamentals of Sales Management, Ramneek Kapoor, Macmillan
• Sales and Distribution Management, Dr.S.L.Gupta, Excel Books
• Sales Management, Tanner, Honeycutt and Erffmeyer, Pearson

MBPC3003 RETAIL MANAGEMENT (3-0-0)

Course Objectives:
1. To understand & familiarize the unique challenges inherent in managing retail services.
2. To explain the concepts and theories of retail management
3. To apply retail management concepts and utilize tools and strategies to address challenges in retail
management.
4. To evaluate the effectiveness of different retail strategies in achieving business objectives.

Module-I :
Emergence of organized retail in India,Retailing–Role, Relevance and Trends, Retail organization, Types of
retailers,Retail Formats, Retail Consumer Behaviour, Retail Marketing Mix., Retail Market Strategy,
Technology in Retail.

Module-II:
Retail Location Decisions, Merchandise Planning, Managing Assortments,44 StoreManagement, Layout,
Design, Space Management, Visual Merchandising, Retail Aesthetics, Retail Atmospherics, Retail Equity.

Module- III:
Retail Communication Mix, Selection of promotion mix, Retail sales Promotion,Retail Pricing: Price Setting,
Pricing Strategies, GMROI, Managing Retail Brands- Branding strategies in retail: Brand equity, Retail brand
extension, Creating brand value. Overview of Retail Analytics.

Course Outcomes:
CO-1: Interpret retail industry fundamentals: Gain a solid understanding of the fundamental principles,
concepts, and dynamics of the retail industry, including market trends, consumer behaviour, and
competitive analysis.
CO-2: Apply effective retail management strategies: Develop the ability to apply strategic thinking and
decision-making skills to manage key aspects of retail operations, such as merchandising, inventory
control, store layout, and pricing.
CO-3: Enhance customer service and sales techniques: Acquire the knowledge and skills necessary to provide
exceptional customer service and employ effective sales techniques to drive customer satisfaction,
loyalty, and maximize sales revenue.
CO-4: Develop and disseminate a strategic roadmap for building and managing a successful retail brand that
drives customer loyalty, increases market share, and enhances the overall brand equity of the retail
business.

Text Books :
• Retailing Management Text and Cases, by Swapna Pradhan, Mc GrawHill
• Retailing Management, Michael Levy, Borton A Weitz, Ajay Pandit, Mc GrawHill
• Retailing Environment and Operations, Andrew J. Newman and Peter Cullen, Cengage Learning
• Retail Management A Strategic Approach, Barry Berman, Joel Evans, Mini Mathur, Pearson
• Retail Management, Suja Nair, Himalaya Publishing Home

MBPC3004 SERVICES MARKETING (3-0-0)

Course Objectives:
1. To understand the meaning of services and the significance of marketing the services.
2. To introduce and apply skills for the 7 Ps of services marketing and design the market plan.
3. To analyze the factors contributing to customer satisfaction in a service Organization.
Module I : Introduction to Services Marketing
What are included in Services, Emergence of Service Economy and contribution to GDP, Tangibility Spectrum,
Characteristics of services (Intangibility, Inseparability, Variability, Perishability), Difference betweenGoods and
Services.
Goods and Services Continuum: (Search qualities, Experience qualities, Credence qualities), Challenges in Services
Marketing.
Customer Value Hierarchy (Five Service Levels: Core, Basic, Expected, Augmented, Potential), Services Marketing Mix:
7 Ps, Service scape.
Service Marketing Triangle, Service Encounters (Phone, Face to Face, Remote), Customer defined Service Standards:
(Hard Standards , Soft Standards)
Customer Expectations (Types or Levels of expectations), Zone of Tolerance.
Module II : Service Quality and Strategies
Customer’s Perceived Value, GAPS model, SERVQUAL (RATER), Application of SERVQUAL, Demand and Capacity
management, Service Flower (Basic Service Package), Pricing strategies in services.
Service Innovation, New Service Development Process, Service Delivery Channels (direct channels, franchising, agents,
brokers, internet channels, channel conflicts and resolution), Branding Strategies for services.

Module III : Service Failure and Recovery and CRM Strategies

Customer Complaints: Why do consumers’ complaint? Is complaining good? Types of consumers (Passives, Voicers,
Irates, Activists), H.E.A.T technique of handling consumer complaints Causes of Service Failure, Service Recovery and
strategies, Service Blueprint Customer Profitability Segment, Customer’s Life Time Value
Relationship Marketing - Bucket Theory, Relationship Development Strategies, e-CRM, Services Consumer Behavior
Marketing of service Sector‐Financial Services, Health Services, Tourism Services, Education Services, ITES, Telecom
services, Hospitality.
Course Outcomes:

CO-1: Interpret the Concept of Services and intangible products.

CO-2: Discuss the relevance of the services Industry to Industry.
CO-3: Examine the characteristics of the services industry and the modus operandi.
CO-4: Analyse and evaluate the role and relevance of Quality in Services

Text Books:
• Services Marketing, Valarie A. Zeithaml, Mary Jo Bitner, D. Gremler, Ajay Pandit, Mcgraw Hill
• Services Marketing –Karunakaran K - Himalaya
• Services marketing, Christopher Lovelock, JochenWirtz, Jayanta Chatterjee, Pearson Services marketing, Govind
Apte, Oxford University Press
• Services marketing, Rajendranargundkar, Tata McgrawHill

FINANCE SPECIALIZATION

MBPC3005 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT (3-0-0)

Course Objectives:
1. Comprehend the investment scenario, including investment objectives, alternatives, and basics of stock
market operations.
2. Analyze risk and return on investment, including total risk factors, historical and expected returns, and
systematic versus unsystematic risk.
3. Understand portfolio analysis and selection methods, such as the Markowitz Model, Sharpe's Single Index
model, and CAPM, for optimal portfolio construction.
4. Explore fundamental and technical analysis techniques, efficient market hypothesis, and portfolio
management strategies for effective investment decision-making.

Module-I:
Investment:Investment Scenario: Concept of investment, investment objectives and constraints, Investment
alternatives, Basics of Stock Market Operations, Concept of Index and methodology; Risk & Return on
investment: total risk and its factors-concept and components of total risk-security returns: measuring historical
and ex ante (expected) returns, systematic and unsystematic risk

Module-II
Portfolio Analysis and Selection: Risk and Return on a portfolio, Markowitz Model for portfolio selection,
feasible set portfolios, efficient set, selection of optional portfolio. Sharpe’s Single Index model, Alpha, Beta,
Efficient frontier with risk free lending and borrowing. CAPM, pricing of securities with CAPM, Arbitrage
pricing theory.

Module-III:
Fundamental and Technical Analysis and evaluation: Economic, Industry and Company Analysis, Technical
Analysis, Charting tools, Volume and price trends, technical indicators, Efficient Market Hypothesis,
Performance Evaluation of portfolio, Portfolio management strategies.

Course Outcomes:
CO-1: Identify the investment opportunities and the nature of investment decisions.
CO-2: Design optimal portfolio and evaluate them using models.
CO-3: Apply precise modules to securities performance and forecasting.
CO-4: Outline and examine the relational and exploratory methods and influences considered by technical
analysts.

Books:
• Security Analysis & Portfolio Management, S.Kevin, PHI
• Investments, Bodie, Kane Marcus and Mohanty, McGraw Hill
• Security Analysis & Portfolio Management, P Singh, HPH
• Security Analysis & Portfolio Management, A P Dash, IK International, New Delhi

MBPC3006 DERIVATIVES AND RISK MANAGEMENT (3-0-0)

Course Objectives:
1. To gain knowledge of various derivative instruments such as forwards, futures, swaps, and options,
including their definitions, characteristics, and types.
2. To examine the economic functions of derivatives, focusing on price discovery mechanisms and risk
management strategies in financial markets.
3. To study the mechanics of forward and future contracts, including their pricing principles, value
calculations, and hedging strategies for different asset classes.
4. To explore option contracts, their types (e.g., call, put), trading mechanics, and pricing models (e.g.,
Binomial, Black-Scholes-Merton), and explore trading strategies using options spreads and combinations.

Module-I :
Introduction to Derivatives - Meaning of Derivative, Insurance V/s. Derivatives, Types of Derivatives
Instruments (Forwards, Futures, Swaps, Options), Types of derivative traders (Hedger, Speculator, Arbitrageur),
Economic Functions of Derivative- Price Discovery and Risk Management, Use and Misuses of Derivatives.
Derivative Market - Size of Derivative Market, Exchange Traded Derivative Market, Over the Counter
Derivative Market, Trading and Settlement Mechanism.
Fundamentals of Forward and Future Contract - Meaning of Forward and Future Contract, Pricing of forward
and future contract, Value of forward and future contract, Pricing Model- Cost of Carry Model, Short Selling,
Stock Index, Index Arbitrage, Futures and Forwards on Currencies. Pay-off of forward and future.
Hedging with Forward and Futures - Why Hedge, Hedging Concepts, Basis Risk, Hedging Strategies - Long
hedge, short hedge and cross hedge.

Module-II:
Option Contracts - Meaning of Option Contract, Development of Option Market, Types of Option Contracts-
Call Option, Put Option, Concept of ITM, ATM and OTM. Exchange Traded Vs. Over-the-Counter Options
Market, Mechanics of Option Trading, Option Price Quotations.
Principle of Option Pricing - Basic notations and terminologies, Put – Call Parity, Principle of Call Option
Pricing and Principle of put Option Pricing. Pay-off of Option Contract.
Trading Strategies Using Options Spreads, Combinations.
Option Pricing Models - The Binomial Model – Concept of Risk Neutral Arbitrage, One- Period Binomial
Model, Two Period Binomial Model.
Option Pricing Models - The Black- Scholes-Merton Model - Assumption of BSM Model, Factors in the BSM
Model, Valuation of Call and Put Option.

Module-III:
Swaps -Introduction, concept, Nature, Evolution, Features,Market for Swap Contacts.
Types of Swaps: Interest Rate Swap –Basic concept of Interest Rate Swap, Currency Swap- Basic Concept of
Currency Swap.

Course Outcomes:
CO-1: Describe about basics of financial derivative productsand traders etc. of financial derivative and concept
about Risk Management.
CO-2: Analyse different concept and technicalities of forward and future contracts and evaluating the value of
the contracts.
CO-3: Apply different concept and technicalities of Options contacts and determining the pricing of options
using Binomial and Black Scholes model.
CO-4: Describe different concept and technicalities of Swap contacts.

Books:
• Options, Futures and other Derivatives, Hull J.C, Pearson
• Financial Derivatives-Theory, concepts and problems, Gupta, PHI
• Derivatives and Risk Management, Srivastava, Oxford
• Derivatives and Risk Management, Verma J.R, TMH
• Fundamentals of Financial Derivatives, NR Parasuraman, Wiley India

MBPC3007 INDIAN FINANCIAL SYSTEM AND SERVICES (IFSS) (3-0-0)

Course Objectives:
1. To understand the structure and functions of the Indian financial system, including banks, insurance, and
regulatory bodies.
2. To explore the operations and instruments of money markets, capital markets, and online trading platforms.
3. To analyze various financial products such as mutual funds, venture capital, leasing, and insurance,
including their features and regulatory aspects.
4. To develop skills in financial decision-makingincluding mutual funds, stock market investments, venture
capital, leasing, and hire purchase,

MODULE-I:
Indian Financial System: Introduction, Components and Functions of Indian Financial System. Reforms in
Indian Financial Systems. Indian Banking and Insurance Systems: Definition of Banks, Structure and Types of
Banks in India. Roles & Functions of Banks in India, Banking Products – Deposit and Loan products, Recent
trends of banking system in India. Definition & Principles of insurance, Types of insurance: Life and Nonlife
Insurance, Re-Insurance & Micro Insurance. IRDA: Role, Functions & Powers. Different Insurance Product &
their Applicability. (Pension plans, Banc-assurance, ULIPs, Endowment Plan, and Money back Plan).
Microfinance: Overview of Microfinance, Self Help Group Approach, Models of Microfinance

MODULE- II:
Money Market and Capital Market: Features of Money Market, Composition of Money Market: Players,
Instruments and Institutions in Money Market. Primary Market: Functions of Primary market, IPO, SEBI
guidelines for IPO, Methods of issuing IPO. Secondary Market: Functions of Secondary Market, Instruments
Traded in Secondary Market: Trading Mechanism in Secondary Market. Online Trading, De-Materialization
Account. Brokers, Kinds of brokers,

MODULE-III:
Mutual funds: Introduction, Classification of funds, Organization Structure of Mutual fund company (Powers&
Functions), Mutual fund investment vs Stock market investment. Venture Capital: Meaning, Types of venture
capital, Stages of venture capital financing, exit routes, Leasing: Concept and classification, Hire Purchase:
Conceptual framework, Leasing vs hire purchase.

Course Outcomes:
CO-1: Analyse the structure, functions, and recent trends in the Indian banking system and describe the role of
different types of banks in providing various banking services and products, including deposit and loan
products.
CO-2: Analyse the principles and types of insurance, and explain the applicability of different insurance
products in the Indian market.
CO-3: Outline the functioning of money market and capital market, including the role and functions of various
players, instruments, and institutions, as well as the trading mechanisms and regulations in place for
primary and secondary markets.
CO-4: Illustrate and differentiate between different investment options available in the financial market,
including mutual funds, stock market investments, venture capital, leasing, and hire purchase, and
evaluate their suitability for different types of investors.

Books:
• Financial Markets and Services, Gordon &Natarajan,HPH
• Financial Services, Gupta, Agrawal,Kalyani
• Financial Services, Khan,TMH
• Financial Markets and Financial Services, Clifford, Gourang,PHI
• Indian Financial System, Guruswamy,TMH

MBPC3008 PROJECT APPRAISAL AND FINANCING (3-0-0)

Course Objectives:
1. To understand the importance of project preparation and management in present context
2. To familiarize students about various means of project appraisal
3. To identify various sources for project financing

Module ‐ I:
Project Identification and Formulation
Project characteristics, Taxonomy of projects, Attributes of a Good Project Manager, Project Identification,
Project formulation, Screening of Project Ideas, Tax Incentives and Tax Planning for project investment
decisions, Zero based project formulation, Project objectives, establishing the Project, UNIDO manuals,
Detailed Feasibility Study Report.

Module-II:
Project Cost Estimation and Project Appraisal:
Cost of project, Components of capital cost of a project, Order of Magnitude estimate, Technical appraisal,
Commercial appraisal, Economic appraisal, Financial Appraisal, Management appraisal, Govt. projects and
social projects, Social Cost benefit analysis. Environmental Appraisal.

Module ‐III:
Project Financing and Risk Analysis
Sources of financing, Role of Financial institutions in project financing, covenants attached to lending, Project
Risk Analysis, Techniques of Risk Analysis, Project Organization. Infrastructure projects‐ characteristics and
issues related to infrastructure projects, state of infrastructure in India, New Approaches for infrastructure, PPP.
Government support and regulation. Project evaluation objectives, evaluation methods, Project monitoring and
control, Various types of Project Termination.

Course Outcomes:
CO-1: Describe the basic features of a project management.
CO-2: Evaluate the project by using various appraisal techniques.
CO-3: Do financial appraisal of a project (Cost Benefit Analysis of a Project).
CO-4: Identify about various sources of project financing.
CO-5: Analyse about the state of infrastructure project in India.

Books:
• Project Appraisal and Financing – Lath, Prasar-Himalaya
• Project Management- K. Nagarajan- New Age International
• Project Management and Appraisal-S.Khatua-Oxford
• Project Management-Pinto-Pearson
• Project Management and Control-N.Singh-HPH
• Projects Management, Prasanna Chandra, Mc GrawHill

HUMAN RESOURCE SPECIALIZATION

MBPC3009 MANPOWER PLANNING AND DEVELOPMENT (3-0-0)

Course Objective:
1. To understand the importance and process of manpower planning, including forecasting techniques and
recent trends.
2. To develop skills in creating a comprehensive manpower plan using qualitative analysis and various
planning models.
3. To gain insights into competency mapping and career development planning.
4. To explore the fundamentals of Human Resource Development (HRD), including training needs analysis,
program design, implementation, and evaluation.

Module-I
Manpower Planning: Objectives (Micro & Macro Levels), Factors affecting Manpower Planning, Manpower
Planning Linkage with other HR functions, Manpower Forecasting: Need, Steps in forecasting, Demand &
Supply Forecasting Techniques, Benefits, Manpower planning Process-Job analysis, Problems in manpower
planning, Recent trends in Manpower planning- Corporate cutting back, Contingent workers, Outsourcing,
Employee leasing, Social recruiting, Use of Analytics, Benefits expansion, Employer branding, Remote work,
Flexi-scheduling.

Module-II
Developing a Manpower Plan: Introduction, Qualitative side of Manpower planning, Models of Manpower
planning: Cohort Analysis, Census Analysis and Markov Analysis. Career development planning:
Stages,Succession plan, Succession Planning V/s Manpower planning. Competency Mapping: Steps &
procedure, Methods of data collection for Mapping, Developing Competency Models.
Module-III
Introduction to Human Resource Development: Emergence of HRD,Training V/s Development, TNA, Critical
HRD roles, challenges for HRD, HRD Matrix- HRD Process Model: identification of HRD needs and Design
and Development of HRD programmes, Implementation Methods, Evaluation of HRD programmes.

Course Outcomes:
After the completion of the course the students will be able to-
CO-1: Apply the conceptual knowledge of Manpower Planning and development in managing the work force.
CO-2: Analyse the various models involved in manpower planning and Competency Mapping.
CO-3: Evaluate HRD Roles and challenges for producing Intellectual Capital to the organization.
CO-4: Implementing Need assessment result and design training programmes.

Books
• Human Resource Planning & Strategic Change-Acharya, Tripathy-Himalaya
• Manpower planning and the development of Human Resources by Thomas Henery Patten-Wiley
Interscience, 1971
• Human Resource Planning by Dipak kumar Bhattacharya, Excel Books
• Human Resource Developemnt- P.C.Tripathy, Sultan Chand & Sons
• Human Resource Developemnt by Dipak kumar Bhattacharya-Himalaya
• Training For Development, by R.K Sahu, Excel

MBPC3010 PERFORMANCE MANAGEMENT SYSTEM (3-0-0)

Course Objectives:
1. To describe the nature of performance management and outline the core objectives of performance
management
2. To identify the different performance appraisal techniques that can be used by organizations.

Module-I:
Conceptual Approach to Performance Management:
Introduction to Performance Management, Process for Managing Performance, Implications for Performance
Management, principles of performance Management, benefits of performance Management, Performance
Management strategies. Performance Appraisal & Potential Appraisal: Meaning of Performance appraisal,
methods and approaches to performance appraisal, Obstacles in appraisal, Potential Appraisal.

Module-II:
Measuring Performance:
Criteria for performance measures, classification of measures, Types of measures: organizational (Balance
score-card, EFQM, EVA), Team, Individual; Guidelines for defining performance measures, Performance
reviews.
Reward Systems and Legal issues: Performance Management linked Reward Systems, Reward Management,
Objectives, Components of Reward System, Linkage of Performance Management to Reward and
Compensation Systems “Do only what you get paid for” Syndrome, Types of pay for Performance Plans –
Individual based, Team Based, Plant Wide Plans and Corporate Wide Plans.

Module-III:
Performance Management Application & Improvement:
Performance Management in practice, Performance Management in Manufacturing and Service sectors.
Strategies for Improving performance. Analyzing performance problems, Performance counseling and
coaching: Concept, Principles and Skills.
Course Outcomes:
CO-1: Interpret an organization’s performance management process that is compliant with law and support
organizational mission and strategy.
CO-2: Identify various organizational performance management program and best practice and define
attributes of effective performance management systems.
CO-3: Develop and apply job-related performance standard and performance indicators that reflect the
employee’s range of responsibilities.
CO-4: Integrate the knowledge to implement appropriate actions with employees (e.g. training and
development, wage increase, promotion, bonus etc.) based on their performance strengths and weakness.

Text Books :
• Performance Management, Kohli, Deb, Oxford
• Performance Management System, Davinder Sharma, HPH
• Performance Management, Aquinis, Pearson
• Performance Management, Cardy, PHI

MBPC3011 HR ANALYTICS AND HRIS (3-0-0)

Course Objectives:
1. To help the students to discover the basics of HR analytics
2. To enable the students towards critical thinking about data for HR decisions.
3. To familiarize with the importance of HRIS in the organization

Module I : Introduction to HR Analytics and HR Metric

HR Analytics, Benefits and challenges of HR Analytics, Types of HR Analytics, Process of HR Analytics,
LAMP Framework, HR measurement and purpose, Introduction to HR data, Importance and types of HR Data,
Sources of HR Data. Types and Scales of Data, reliability and validity of data, HR data Examination and
Purification

Module II : HR Metrics:
Concept of HR Metrics, HR Metrics and HR Analytics, Various HR Metrics: Recruitment Metrics: cost per
hire, time to fill, time to hire, employee retention, Employee Net Promotion Score, Training Metrics: Training
cost per employee, Training ROI, revenue per Employee, employee engagement metrics: Employee
engagement ratio, turnover rate, turnover cost,

Module III : HRIS

Introduction, need of HRIS, types of HRIS, HRIS need Analysis, Implementation of HRIS, Benefits and
limitations of HRIS, information security and HRIS, future of HRIS

Course Outcomes:
CO-1: Understand the key concepts of HR Analytics, HR metrics and HRIS and its importance in the present
workplace scenario,
CO-2: Applying the method of capturing, examining and purifying data and calculation of various metrics.
CO-3: Analyse the HR metrics, employee records and for predictive insights.
CO-4: Design strategies for the successful implementation of HRIS.

Books:
• Subhashini Sharma Tripathi and Reuben Ray, HR Analytics in-Depth: using Excel tools to solve HR
Analytics at work, bpb publications
• Dipak Kumar Bhatacharya, HR Analytics Understanding Theories and Applications, Sage Publications,
2017
• Martin R. Edwards and Kristen Edwards, Predictive HR Analytics: Mastering the HR Metric. Kogan Page,
 2019
• Rama Shankar Yadav & Sunil Maheshwari, HR Analytics, Wiley, 2021.
• Dr. Michael Kavanagh, Dr. Mohan Thite& Richard D. Johnson: Human Resource Information Systems-
Basics, application, future and directions
• P.K.Gupta and Sushil Chaabra: Human Resource Information Systems
• The New HR Analytics: Predicting the Economic Value of Your Company's Human By Jac FITZ-ENZ,
2010.
• https://onlinecourses.swayam2.ac.in/imb24_mg56/preview, instructor: Dr. Subbulakshmi Somu

MBPC3012 INDUSTRIAL RELATIONS AND LABOUR LEGISLATIONS (3-0-0)

Course Objectives:
1. To understand the foundational concepts and components of industrial relations within the framework of the
Industrial Relations Code 2020.
2. To comprehend the regulatory framework and obligations concerning occupational safety, health, and
working conditions.
3. To analyze the provisions and implications of the Code on Social Security 2020 and the Code on Wages
2019 in relation to employee welfare, social security, and wage regulation.
4. To evaluate the challenges and opportunities for both workers and employers in the implementation of
labour codes.

Module-I: Industrial Relation Code 2020

Industrial Relations Code 2020: Concept, Components of IR, Scope and Approaches to Industrial Relations, Bi-
partite forums, Tri-partite forums (ILC and SLC), Trade unions, standing orders, Notice of change and
Collective bargaining, Voluntary reference of disputes to arbitration, Mechanism for resolution of industrial
disputes, Strikes and lock-outs, Lay-off, Retrenchment and Closure, Special provisions relating to lay-off,
retrenchment and closure in certain establishments, Worker re-skilling fund, Unfair labour practices, Offences
and penalties and Miscellaneous and Contemporary issues in IR.

Module-II: The Occupational Safety, Health and Working Conditions Code, 2020
Registration, Duties of Employer and Employees, Etc., Occupational Safety and Health, Health, Safety and
Working Conditions, Welfare Provisions, Hours of Work and Annual Leave With Wages, Maintenance of
Registers, Records and Returns, Inspector-Cum-Facilitators and Other Authority, Special Provision Relating To
Employment of Women, Sexual Harassment of Women at Workplace, Special Provisions For Contract Labour
and Inter-State Migrant Worker, Etc. in Mines, Factories Etc., Offences and Penalties, Labor codes:
implications for workers and employers; challenges in implementation.

Module-III: The Code on Social Security, 2020 and The Code on Wages, 2019
Social Security Organizations, Employees’ Provident Fund, Employees State Insurance Corporation, Gratuity,
Maternity Benefit, Employee's Compensation, Social Security and Cess in Respect of Building and Other
Construction Workers, Social Security for Unorganised Workers, Gig Workers and Platform Workers, Finance
and Accounts, Authorities, Assessment, Compliance and Recovery, Offences and Penalties, Employment
Information and Monitoring and Miscellaneous.
Minimum wages, Payment of wages, Payment of Bonus, Advisory Board, Payment of Dues, Claims and Audit,
Inspector-Cum-Facilitator, Offences and Penalties and Miscellaneous.

Course Outcomes:
CO-1: Define and understand different principles of industrial relations, including the scope, approaches, and
mechanisms for dispute resolution.
CO-2: Acquire knowledge of occupational safety, health, and working condition regulations to ensure
compliance and promote a safe working environment.
CO-3: Develop and evaluate the effectiveness of social security provisions and wage regulations.
CO-4: Assess the effectiveness and challenges of implementing labour codes, in the context of contemporary
industrial relations issues.

Text Book(s)
1. Venkataratnam. C. S. Industrial Relations: Text and Cases. Delhi. Oxford UniversityPress.
2. Industrial Relations, Trade Union &Labor Legislation, Sinha, Sinha, Shekhar, Pearson
3. Vikas Publications Industrial Relations and Labour Laws by S C Srivastava Edition 2022
4. Industrial Relations and Labour Laws, 7E Paperback – 1 January 2020

Reference Books/Material
1. https://labour.gov.in/industrial-relations-code
2. https://labour.gov.in/code-wages
3. https://labour.gov.in/occupational-safety-health-and-working-conditions-code
4. https://labour.gov.in/code-social-security

OPERATIONS SPECIALIZATION
MBPC3013 SUPPLY CHAIN MANAGEMENT & LOGISTICS (3-0-0)

Course Objectives:
1. To analyze the supply chain scenario and to make understand the students the insights on supply chain
process from sourcing to distribution
2. To enhance the supply chain integration and sustainable supply chain strategic skills among the students

Module I: Supply Chain Foundations:

Supply Chain as a network of entities, concept of Value Chain, Impact of Supply Chain Management on Sales,
Cost, Profit, Profitability, Profit and Loss Account, and Customer Accounts Profitability. Centralized and
Decentralized Supply Chains: their coordination and aligning business activities. Demand forecasting and
management: Methods, Bull whip effect, CRM in supply Chain Management.

Module II: Distribution Management:

Distribution Channels: Structure and Operation,Distribution Cost Components, Pipe line Inventory and
Response Considerations, Hub and Spoke Models, Cross docking, Lots streaming, Container Selection, Vendor
Consolidation, Warehousing : Facility location and Network design, Vehicle Loading and Vehicle Routing
Methods, Lead time Components and their Compression, Use of IT for tracking in supply chain. Supply chain
sustainability in business management.

Module III: Aligning logistics to customer needs:

Quick response logistics, Green Logistics, Reverse Logistics, Vendor Managed Inventory, Cross docking,
Packaging Innovations, Third Party Logistic and Service concepts and applications. Procurement Logistics:
Global Vs. Domestic Sourcing, Landed CostComputation, Vendor Rating: Contract Negotiation, Consolidation,
Self Certified Vendor Management, Individual component Vs. Module Purchases, Vendor Development and
Vendor Relationship Management, Vendor Performance Monitoring.

Course Outcomes:
CO-1: Estimate and evaluate the concept of operational integration and global supply chain integration,
different process of supply chain, role of different drivers and demand forecasting. Define and establish
the strategic importance of logistics to achieve business success by creating value through supply chains.
CO-2: Interpret the foundational role of logistics as it relates to transportation and warehousing. How to align
 the management of a supply chain with corporate goals and strategies. Strengthen integrative
management analytical and problem-solving skills.
CO-3: Learn how logistic and supply chain strategies can create value generation and utilize IT applications.
Design and provide a practical approach to support the business' decision-making within the context of
supply chain management and the real world.
CO-4: Analyse performance measures to achieve sustainability in supply chain operations. Evaluate
environmental, social, and governance risks in end-to-end supply chains. Interpret reverse logistics,
recall and recovery operations and spillover effect.

Books:
• Supply Chain and Logistics Management, Bowersos, Mc Graw Hill
• Operations and Supply Chain Management, Chase,Shankar, Jacobs, Mc GrawHill
• Supply Chain and Logistics Management, Janat Shah

MBPC3014 PROJECT MANAGEMENT (3-0-0)

Course Objectives:
1. Define The Basic Terms Associated with Modern Project Management and Organizational Strategy.
2. Understand the Organizational Structure and Culture and Defining the Project.
3. Estimate Project Times & Cost for Defining the Project Plan.Estimate The Risk Involved in Projects
4. Analyse Leadership Traits for Being an Effective Project Manager and Managing Project Teams and Create
Project Closure Reports.

Module-I: Project Management: Introduction

Project Concepts, Types of Projects, Project Selection, Project Life Cycle, Introduction to Project
Management, Project Management Characteristics, Project Management Structures, Work Breakdown
Structure, Project Identification, Formulation and Implementation, System Approach to Project Management,
Establishing Project Priorities, Project Communication Plan. Project Management in different sectors:
Construction, Service Sector, Public Sector and Government Projects.

Module-II: Project Planning and Appraisal

Project Planning, Project Appraisal, feasibility Study-Technical, Commercial, Economic, Financial,
Management, Social cost benefits analysis, Project Risk Analysis, Methods for Estimating Project Times and
Costs, Progress and Performance Measurement and Evaluation, MIS, KPIs and KPMs, Developing status
Report.

Module-III: Project Planning and Control

Scheduling and Resource Allocation Methods. Developing the Project Network, Project Network Diagram,
PERT and CPM, Project Execution, Monitoring and Control, Conflict Management in Projects, Agile Project
Management, Scrum: Concept, Project Closure, Project Audits.

Course Outcomes:
CO-1: Students will be able to familiarize with the basic concept and framework of Project Management
CO-2: To apply and evaluate success parameters of cost, time and quality in project management.
CO-3: To apply various techniques as CPM, PERT and Project Financial Statements etc.
CO-4: To enable students to conceive, evaluate project management feasibility and make it workable.

Suggested Text Books:

1) Prasanna Chandra, Projects, Planning, Analysis, Selection, Financing, Implementation and Review, Tata
McGraw Hill
2) Samuel Mantel, Jack Meredith, Scott Shafer, Margret Sutton and MRGopalan, Project Management, Wiley
India
3) Effective Project Management, Clements and Gido, Thomson – India Edition.
4) Clifford Gray, Erik Larson and Gautam Desai, Project Management, The Managerial Process, Tata McGraw
Hill
MBPC3015 OPERATIONS STRATEGY (3-0-0)

Course Objectives:
1. To make understand the students about what is operations strategy and how it is applied in the field of
operations management
2. To offer operations strategy in terms of business process, capacity, technology and facilities domains
3. To analyse the operations strategy in terms of quality and cost perspective
4. To build the students to use operations strategy in the field of purchasing/sourcing and supply chain
management.

Module – I: Operations Strategy

Introduction, Innovation and operations discipline– Operations performance – Operations Strategy framework–
Developing an operations strategy – Value chain dynamics and operations decisions – Manufacturing
Architecture and operations strategy in sales, service, Operation strategy model for service and product,
Operational Strategy formulation, operation strategy evaluation and control, operation strategy competitiveness.

Module – II : Systems & Processes and Capacity Strategy and Management

Vertical integration and outsourcing –Business processes –Process of operations strategy substitution for
strategy – Process of operations strategy implementation – Service Strategy– Service development and
organization strategy, Capacity Strategy and Management–How to make decisions on capacity and capacity
expansion – Technology Strategy–Process technology decisions – Facilities strategy – facilities strategy and
globalization

Module – III : Quality Strategy, Purchasing and Supply network strategy

Quality Strategy and Change / Action programs–Sources of quality – Measures of quality – Competing on cost
versus availability, cost versus features and innovativeness –Competition in the housing industry: Improving
cost, quality, Purchasing and Supply network strategy–Sourcing and supplier management, Logistics systems
and the fulfillment of supply chain – Supplier power and overseas sourcing: Moving up the value chain in
outsourcing – Environmental and Social sustainability strategy – Models for gaining advantage in a global
environment; How to position within a value chain.

Course Outcomes:
CO-1: Interpret the students about what is operations strategy and how it’s applied in the field of operations
management.
CO-2: Apply operations strategy in terms of business process, capacity, technology and facilities domains.
CO-3: Analyse the operations strategy in terms of quality and cost perspective.
CO-4: Use operations strategy in the field of purchasing/sourcing and supply chain management.
CO-5: Analyse the operations strategy application in real world scenario.

Books :
1) Nigel Slack and Michael Lewis, Operations strategy, Second edition, Pearson publication,
2) C. Donald J. Waters, Donald Waters, Operations Strategy, Thomson publications,
3) Terry Hill, Operations Strategy: Design, Implementation and Delivery, Macmillan Education,
4) Yeming Gong, Global Operations Strategy: Fundamentals and Practice, Springer publication,
5) Norman Gaither and Greg Frazier, Operations Management, 9th Edition, Cengage publications.

MBPC3016 TOTAL QUALITY MANAGEMENT (3-0-0)

Course Objectives:
1. This course is designed to enable the students to organize an internal team to lead the quality improvement
efforts and to create awareness about the philosophy of Total Quality Management.
2. Students would understand comprehensive and strong conceptual foundation pertaining to the management
of quality in services and manufacturing industries.
3. To identify the problems relating to quality through Customer Satisfaction, Employee Involvement, Failure
mode and Effect Analysis, etc.
4. Students would be designing and installing best practices for quality improvement through Benchmarking,
Process Improvement and adherence to International Quality Standards.

Module-I: Concept of Total Quality Management

Definition of Quality and its important. Concept, Objective &Scope of TQM, Need and Significance of
TQM,Components of TQM, Evolution of TQM, Customer Supplier Relationship in TQM System,
Management, Leaders in TQM System, Practices for TQM: TQM and Human Resource Development Process
of TQM.Difference in Western And Japanese Approach of TQM.Total Quality and Ethics.

Module-II: Quality Systems: Overviews

Quality Systems: Concept, Integrated Management System (IMS), Requirement and Benefits.Benchmarking:
Reasons to Benchmark, Benchmarking Process, Quality Function Development, (QFD) – Cost of Quality, QFD
Process, Zero Defects and Continuous Improvement, PDCA Cycle, Juran Trilogy, Crosby’s 10 points and
Deming’s 14 Points, Toyota Production System,Poka Yoke, Kanban, Kaizen, 5-S Principles, Six Sigma, Lean
Management.

Module-III: Quality Circle, Statistical Tools and Techniques

Quality Circle: Purpose, Benefits, Problem in implementation of Quality Circles, Requirements of Elective
Circle. Statistical Tools and Techniques: Role of Statistics in Business, Common Statistical Tools, Flow
Diagram, Check Sheets, Correlation or Scatter Diagram, Cause-and-Effect Diagrams, Quality Assurance,
Quality Control and inspection, Control Chart, Histogram, Pareto Chart.

Course Outcomes:
CO-1: Students will be able to familiarize with the basic concept and framework of Total Quality Management
(TQM).
CO-2: To understand the contribution of quality Gurus in TQM journey.
CO-3: To grasp the nature and importance of different components, Principles, Tools & techniques that
constitute TQM.
CO-4: To describe and discuss the role of techniques used in TQM for various industry and organizations.

Suggested Text Books:

1) Total Quality Management by N.V.R Naidu, G. Rajendra New Age international, First Edition, Jan 2006
2) Quality Control & Application by B. L. Hanson & P. M. Ghare, Prentice Hall of India, 2004.
3) Total Quality Management by R.S Naagarazan, New Age international,3e, 2015

Reference Books:
1) Total Quality Management by V.S Bagad Technical Publications, First Edition, Jan 2008
2) Total Quality Management by S. Rajaram Dreamtech Press, First Edition, Jan 2008.

SYSTEM MANGEMENT SPECIALIZATION

MBPC3017 DATA MINING FOR BUSINESS DECISIONS (3-0-0)
Course Objectives:
1. Understand data mining concepts and techniques for effective data utilization.
2. Learn to analyze data using R/Rattle, covering basic metrics, PCA, correlational analysis, and visualization.
3. Gain proficiency in decision trees, ANN, clustering, regression, logistic regression for predictive analysis.
4. Explore advanced techniques like clustering, decision trees, neural networks, association analysis, market
basket analysis, and text mining.

Module-I:
Introduction to Data Mining – Deriving Value from Data Mining – Applications– Basic concepts, Exploratory
Analytics using R/Rattle – Basic metrics– Principal Component Analysis– Correlational analysis–Visualizing
Data– Applications

Module-II :
Predictive Modeling using R/Rattle– Decision Trees– ANN – Clustering– Regression– Logistic Regression–
Applications. Market Basket Analysis – Association rule mining – Naïve Bayes Analysis –Applications

Module-III :
Best Practices in Data Analytics and BI – clustering – Decision trees-Neural networks-Associations/Market
Basket analysis-Text Mining

Course Outcomes:
CO-1: Ability to identify patterns and trends in data for informed decision-making.
CO-2: Skills in exploratory analysis, basic metrics, PCA, correlational analysis, and data visualization.
CO-3: Build and interpret predictive models using various techniques for diverse applications.
CO-4: Apply advanced analytics techniques to address complex business challenges and extract actionable
insights.

Books :
• Anil Maheshwari ,Data Analytics. McGraw Hill, 2017.
• Eric Siegel, Thomas H. Davenport, ―Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie,
or Die‖, Wiley, 2013
• Anasse Bari, Mohamed Chaouchi and Tommy Jung ,PredictiveAnalytics, Willey,2015
• Alberto Cordoba, ―Understanding the Predictive Analytics Lifecycle‖,Wiley, 2014.
• Dean Abbott, Applied Predictive Analytics, Willey, 2014

MBPC3018 MANAGING DIGITAL INNOVATION AND TRANSFORMATION (3-0-0)

Course Objectives:
1. Understand the core domains of digital transformation and their significance for organizational change.
2. Learn to classify digital transformations and develop strategies for business model evolution, data
management, social media utilization, and cloud computing adoption.
3. Develop skills to leverage social media effectively by setting goals, defining tactics, and conducting gap
analysis for implementation.
4. Address challenges in ongoing digital transformations, manage employee transitions, and develop
comprehensive company-wide digital strategies.

Module-I:
Introduction to Digital Transformations: The five domains of digital transformations – customer, competition,
data, innovation, and value, Harness customer networks, turn data into assets, adapt value proposition
Module-II:
Classification of Digital Transformations: Business Model, product development, data, processes, knowledge,
self–service, and organizational culture; Social Media Transformation: understand requirements, document
goals, objective and social media tactics, establish potential future state operating model, gap analysis and
recommendations.

Module-III:
Building digital capabilities: challenges ongoing digital, handling employee during digital transformations,
developing companywide strategy; Digital transformations in the space ofcloud computing: prepare and drive
digital transformations.

Course Outcomes:
CO-1: Gain strategic insights into digital transformation domains to align organizational goals effectively.
CO-2: Develop targeted strategies for various digital transformation areas to drive organizational change
CO-3: Master social media utilization for business transformation, from goal setting to implementation.
CO-4: Acquire skills to manage ongoing digital transformations and develop comprehensive digital strategies
for organizational success.

Books:
• Herbert, Lindsay; Digital Transformation : Build your organization’s Future for the Innovation Age,
Bloomsbury Publication, 2017
• Venkatraman,V;TheDigitalMatrix:Newrulesforbusinesstransformationthrough technology; Lifetree Media
Ltd, 2017
• Velte,A.T;Velte,T.J;andElsenpeter,R;CloudComputing:APracticalApproach, Mcgraw Hill Education (India)
Private Limited,2017 (23rd reprint)
• Rogers, David, The Digital Transformation Playbook–Rethink your Business for the Digital Age (Columbia
Business School Publishing),2016.
• Westerman,G; Bonnet, D; and McAfee, A; Leading Digital:Turning Technology into Business
Transformation; Harvard Business Review Press, 2014.
• Srinivasan.J,andSuresh.J,CloudComputing:APracticalApproachforlearningand implementation, Pearson
Publication, 2014.

MBPC3019 E-COMMERCE AND DIGITAL MARKETS (3-0-0)

Course Objectives:
1. Grasp the concepts of e-commerce, e-business models, and their impact on the global economy.
2. Gain insights into digital marketing strategies, e-CRM, electronic payment methods, payment gateways,
digital currencies, and digital signatures for effective e-commerce operations.
3. Understand the functions of e-business channels, explore various business models on the internet, and
analyze intermediation and dis-intermediation phenomena.
4. Develop entrepreneurial skills in the context of e-commerce, including understanding electronic market
design, utilizing e-marketing tools, and fostering innovation in e-business ventures.

Module – I:
E–Commerce: Understanding E–Commerce –E–Business models – E– Business and the global economy –
Creating E–Business plan – Social and Behavioral issues – Ethical and regulatory issues Technology and
growth of E–Commerce – Economic foundations of E–Commerce– The strategy of e–business – Economics of
e–business– E–Business Technologies

Module – II :
Digital Payment Systems Introduction to digital marketing – E–Marketing strategies – E–CRM –Electronic
payment methods – Types of payment gateway – Digital Currencies – Digital signature
Module – III:
E–business Channel functions & E–Business Entrepreneurship Business models on the Internet –
Intermediation and dis–intermediation in e–commerce – Business Incubators – Distribution channel length
function, Designing Electronic market – strategic E–Marketing – E – Marketing Tool –E–Business
Entrepreneurship

Course Outcomes:
CO-1: Gain a thorough understanding of e-commerce fundamentals, including business models, technological
foundations, and economic principles
CO-2: Acquire proficiency in digital marketing strategies, e-CRM techniques, and various digital payment
methods
CO-3: Develop expertise in managing e-business channels, optimizing distribution networks, and leveraging
strategic e-marketing tactics to enhance market reach and competitiveness.
CO-4: Cultivate entrepreneurial skills essential for success in e-commerce ventures.

Books :
• Kenneth Claudin Carol Guercio Traver ―E–Commerce‖ , 14th edition, 2018, Pearson.
• Russ, Henneberry ―Digital Marketing for Dummies‖ Willey January 2017
• S.J.P.T.JOSEPH ―E–Commerce: An Indian Perspective PHI , Edition, 2016
• Gary P.Schneider ―Electronic Commerce‖ Course Technology Inc 12th edition 2017
• VandanaAhuja ―Digital marketing‖ OXFORD HIGHER Education, 3th edition 2017
• ShivaniArora ―E–Commerce‖ 2017 edition.

MBPC3020 MANAGING DIGITAL PLATFORMS (3-0-0)

Course Objectives:
1. Gain insights into different types of digital platforms, enterprise digital ecosystems, and challenges faced by
modern digital enterprises.
2. Understand the dynamics of platform competition, the influence of technology on political culture.
3. Learn about the roots of marketing strategy in digital media, cross-media marketing strategies, self-branding
techniques, digital business innovation, and decision rights and control in the digital realm.
4. Develop the ability to adapt strategic approaches to evolving digital landscapes, enabling agility and
responsiveness to changes in digital platforms.

Module – I:
Digital Platforms – Introduction – Types – Enterprise Digital Ecosystems – Challenges in modern digital
enterprises –Platform Economics – Platform Architecture – Governance – Media Optimization – Channel
optimization – Audience platform Utilization.

Module – II:
Platform competition – Platform Technologies and political culture –Intellectual properties in Digital Economy
– Pricing Policies ,Future of Digital Platforms – Participation – SocialMedia Strategies.

Module – III:
Digital Media and the Roots of Marketing Strategy – Cross media Marketing Strategy Marketing self-Branding
Strategies – Digital business Innovation – Decision Rights and Control

Course Outcomes:
CO-1: Develop a comprehensive understanding of digital platforms, including their types, economics,
architecture, and governance
CO-2: Gain insights into platform competition dynamics, technological influences, intellectual property
considerations
CO-3: Acquire proficiency in digital media and marketing strategies, including cross-media marketing, self-
branding techniques, and innovative approaches
CO-4: Develop decision-making skills relevant to digital business innovation, including understanding decision
rights and control mechanisms

Books:
• Shailesh Kumar Shivakumar, Enterprise Content and Search Management for Building Digital Platforms,
John Wiley & Sons, 16– Dec–2016
• Craig Dempster, John Lee,The Rise of the Platform Marketer: Performance Marketing with Google,
Facebook, and Twitter, Plus the Latest High–Growth Digital Advertising Platforms, John Wiley & Sons,
2015.
• Yu–li Liu, Robert G. Picard,Policy and Marketing Strategies forDigital Media, Routledge, 2014.
• Dal Yong Jin,Digital Platforms, Imperialism and Political Culture,Routledge, 2015
• Don Passey, Steve Higgins,Learning Platforms and Learning Outcomes, Routledge, 08–Apr–2016

RURAL MANAGEMENT SPECIALIZATION

MBPC3021 AGRIBUSINESS MANAGEMENT (3-0-0)

Course Objective:
1. Gain insights into the scope, nature, significance, and challenges of agribusiness, along with functional
classification, value chain, and various farming models.
2. Understand the characteristics of demand for farm products, farm product markets in India, forecasting
demand, and the institutional framework of Indian agriculture, including land tenure and agricultural
finance.
3. Explore legislations such as the Essential Commodities Act and Food Safety and Standards Act, and analyze
recent trends in agribusiness, including biotechnology, commercialization, and emerging production,
marketing, and export trends.
4. Apply knowledge of agribusiness fundamentals, environmental analysis, legislative frameworks, and recent
trends to address challenges and opportunities in the agribusiness sector effective.

Module –I
Introduction of Agri BusinessScope, Nature, Significance and challenges. Functional Classification of Agri
Business, Agribusiness Network, Agri Business value chain, contract farming, cooperative farming, Group
farming, corporate farming, Production of hi-tech agri crops, agro based industries, Role of Agriculture in
Indian Economy.

Module-II
Agri-Business EnvironmentCharacteristics of demand for farm products, Characteristics of farm product
markets in India, Forecasting demand for food products.Institutional Framework of Indian Agriculture-
institutions of ownership holdings and operational holding, land tenure system, Land reform policy.Agricultural
Finance: Sources, Institutional system, NABARD and co-operative credit for Agriculture sector, Crop insurance
and Kisan Credit card.

Module – III
Legislations and Recent trendsEssential Commodities Act, Food Adulteration Act, Food safety and
standards.Recent trends- Green houses, Role of Bio Technology in Agriculture, Commercialization of
agriculture, Tissue culture,Green house operations,Genetically modified crops, Emerging trends in production,
marketing and exports of agro products.
Course Outcomes:
CO-1: Develop a comprehensive understanding of agribusiness fundamentals, environmental factors,
legislative frameworks, and recent trends, enabling informed decision-making in the agribusiness sector.
CO-2: Acquire skills in analyzing the agribusiness environment, including demand forecasting, institutional
frameworks
CO-3: Understand legal and regulatory frameworks governing agribusiness, ensuring compliance with relevant
laws and standards for sustainable and ethical operations.
CO-4: Develop adaptability and innovation skills to respond to evolving trends in agribusiness, leveraging
technologies such as biotechnology, tissue culture

Books:
• Fundamentals of AgriculturalEconomics, Sandhu and Singh,HPH
• Agricultural Problemsin India, Agrawal and Kundan, Vikas
• Transforming Traditional Agriculture, TW Schultz Bare Acts.
• Agriculture and Agri-Business management, SmitaDiwase, Krish Resource Management Network, 2009.

MBPC3022 RURAL MARKETING (3-0-0)

Course Objectives:
1. Gain insights into the structure, consumer behavior, environment, information systems, demand,
segmentation, targeting, and positioning in rural markets.
2. Learn about the rural marketing mix, including product, pricing, promotion, distribution, relationship
management, and sales force management.
3. Understand the scope of agri-marketing, its role in economic development, demand-supply dynamics, and
strategies for marketing agricultural inputs and products.
4. Apply knowledge of rural marketing dynamics and agri-marketing strategies to address challenges and
opportunities in rural and agricultural sectors effectively.

Module-I:
Rural Market Structure, Rural consumer buying behaviour,Rural Marketing environment, Rural Marketing
Information System, Research and Forecasting, Rural demand, Segmentation, Targeting, Positioning, Problems
of Rural marketing, Rural Marketing Agencies.

Module-II:
Rural Marketing Mix, Product decisions, Pricing Decisions, Promotion decisions, Distribution and Cannel
Management, Relationship Management, Physical distribution, Sales force management.

Module-III:
Agri-marketing Scope, Role in Economics development, Demand and Supply of farm products, Marketing of
Agricultural inputs and farm products, Strategy for agri-marketing

Course Outcomes:
CO-1: Develop strategic skills in understanding rural market dynamics, enabling effective segmentation,
targeting, positioning, and problem-solving in rural marketing contexts.
CO-2: Acquire proficiency in developing and implementing rural marketing mix strategies.
CO-3: Gain insights into the scope and significance of agri-marketing, its role in economic development, and
strategies for marketing agricultural inputs and products
CO-4: Develop practical application abilities to apply rural marketing and agri-marketing strategies in real-
world scenarios, contributing to enhanced market penetration
Books:
• Rural Marketing- RRamakrishnan,Pearson
• Rural Marketing- Dogra and Ghuman, TMH
• Rural Marketing- Badi and Badi- HPH
• Rural Marketing, Kashyap

MBPC3023 RURAL DEVELOPMENT (3-0-0)

Course Objectives:
1. Gain insights into the meaning, importance, scope, and objectives of rural development
2. Explore rural development programs and policies in India since independence, focusing on poverty
alleviation, employment generation, and the challenges faced.
3. Understand the administrative structure, functions, and role of Panchayat Raj Institutions in rural
development, emphasizing people's participation and government and voluntary agencies' roles.
4. Develop strategies to strengthen rural development efforts, including enhancing people's participation,
improving government and voluntary agencies' effectiveness, and implementing Gandhian approaches for
rural reconstruction.

Module-I :
Meaning, Importance, scope and objectives of rural Development; Various approaches to Rural Development –
Gandhian approach for Community development, I.A.D.P., I.R.D.P., N.R.E.G.A., Neo Gandhian, (PURA),
Need Based and demand based centers. Rural Development experiences of some Asian Countries – China,
Malaysia, Sri Lanka, Bangladesh.

Module-II :
Programmes for Rural Development in India since Independence, Rural Development policies during planning
period; Administrative structure, The focus and thrust of Rural Development programmes: Poverty alleviation,
employment generation; Current status of Rural Development programmes and the emerging challenges.
Process of Urbanization and Rural-Urban link.

Module-III :
Rural Development Administration and Panchayat Raj Institutions: Panchayat Raj System, functions of
Panchayat Raj System, Sources of income for Panchayats, merits and demerits of Panchayat system,
strengthening of Panchayat Raj System, Rural Development administration. People’s Participation in Rural
Development: Importance of people’s participation, some problems, measures of strengthen people’s
participation.
Government Agencies: Work and planning of central and state government, role of Banking and Co-operative
sector for tribals, rural youth, women and children, BPL group, mal-nutrition group and farmers. Voluntary
Agencies or Autonomous Organization: importance, superiority, limitations and strengthening, Gandhian
approach of Rural Reconstruction.

Course Outcomes:
CO-1: Develop a comprehensive understanding of rural development concepts, policies, and administration,
enabling informed decision-making and planning in rural development initiatives.
CO-2: Acquire analytical skills to assess the effectiveness of rural development programs and policies, identify
emerging challenges, and formulate strategies for addressing them.
CO-3: Understand the role of Panchayat Raj Institutions and government agencies in rural development
administration
CO-4: Develop capacity-building strategies to strengthen rural development efforts, including enhancing
people's participation, improving the performance of government.
Books:
• Rural Development-Principles,Policies and Management, Katar Singh
• Fundamentals of Rural Development, TahirHussain
• Rural Development in India, B.K.Sahu

MBPC3024 LIVELIHOOD AND DEVELOPMENT MANAGEMENT (3-0-0)

Course Objectives:
1. Understand NGO management principles and explore agri-based, livestock-based, and natural resource-
based livelihood options in rural areas.
2. Analyze development programs in sectors such as health, education, WASH, food security, and nutrition,
along with relevant policies and institutional mechanisms.
3. Learn about decentralized planning, governance, disaster management, relief, rehabilitation, and
development training.
4. Explore principles and techniques of food processing and preservation, including heat-based, low-
temperature, non-thermal methods, and use of enzymes and microorganisms.

Module-I :
NGO Management, Agri-based, livestock-based and natural resource-based livelihood options in rural areas.
Development Programs in various sectors (Health, Education, WASH, Food Security and Nutrition), policies,
institutional mechanisms.

Module-II:
Decentralized planning and governance, Disaster Management, Relief and Rehabilitation and Development
Training.

Module- III:
Processing and preservation of foods.Scope of food processing; historical developments; principles of food
processing and reservation. Processing and preservation by heat: blanching, pasteurization, sterilization and
UHT processing, canning, extrusion cooking, dielectric heating, microwave heating, baking, roasting and
frying, etc.

Processing and preservation by low-temperature- refrigeration, freezing, CA, MA, and dehydro-
freezing.Processing and preservation by drying, concentration and evaporation-types of dryers and their
suitability for different food products; ultra- filtration, reverse osmosis.

Processing and preservation by non-thermal methods, irradiation, high pressure, pulsed electric field, hurdle
technology. Use and application of enzymes and microorganisms in processing and preservation of foods; food
fermentations, pickling, smoking etc; Food additives: definition, types and functions, permissible limits and
safety aspects.

Course Outcomes:
CO-1: Develop skills in NGO management and effective implementation of livelihood programs in rural areas,
contributing to sustainable development.
CO-2: Understand NGO management principles and explore agri-based, livestock-based, and natural resource-
based livelihood options in rural areas.
CO-3: Understand NGO management principles and explore agri-based, livestock-based, and natural resource-
 based livelihood options in rural areas.
CO-4: Understand NGO management principles and explore agri-based, livestock-based, and natural resource-
based livelihood options in rural areas.

Books:
• Rural Development and Livelihoods in India, Niranjan Sahoo
• Food Processing and Preservation, S Sivasankar, PH

(AGRIBUSINESS MANAGEMENT / ENTREPRENEURSHIP)/

(AGRIBUSINESS MANAGEMENT)
MBPC3021 AGRIBUSINESS MANAGEMENT (3-0-0)

Course Objective:
1. Gain insights into the scope, nature, significance, and challenges of agribusiness, along with functional
classification, value chain, and various farming models.
2. Understand the characteristics of demand for farm products, farm product markets in India, forecasting
demand, and the institutional framework of Indian agriculture, including land tenure and agricultural
finance.
3. Explore legislations such as the Essential Commodities Act and Food Safety and Standards Act, and analyze
recent trends in agribusiness, including biotechnology, commercialization, and emerging production,
marketing, and export trends.
4. Apply knowledge of agribusiness fundamentals, environmental analysis, legislative frameworks, and recent
trends to address challenges and opportunities in the agribusiness sector effective.

Module –I
Introduction of Agri BusinessScope, Nature, Significance and challenges. Functional Classification of Agri
Business, Agribusiness Network, Agri Business value chain, contract farming, cooperative farming, Group
farming, corporate farming, Production of hi-tech agri crops, agro based industries, Role of Agriculture in
Indian Economy.

Module-II
Agri-Business EnvironmentCharacteristics of demand for farm products, Characteristics of farm product
markets in India, Forecasting demand for food products.Institutional Framework of Indian Agriculture-
institutions of ownership holdings and operational holding, land tenure system, Land reform policy.Agricultural
Finance: Sources, Institutional system, NABARD and co-operative credit for Agriculture sector, Crop insurance
and Kisan Credit card.

Module – III
Legislations and Recent trendsEssential Commodities Act, Food Adulteration Act, Food safety and
standards.Recent trends- Green houses, Role of Bio Technology in Agriculture, Commercialization of
agriculture, Tissue culture,Green house operations,Genetically modified crops, Emerging trends in production,
marketing and exports of agro products.

Course Outcomes:
CO-1: Develop a comprehensive understanding of agribusiness fundamentals, environmental factors,
legislative frameworks, and recent trends, enabling informed decision-making in the agribusiness sector.
CO-2: Acquire skills in analyzing the agribusiness environment, including demand forecasting, institutional
frameworks
CO-3: Understand legal and regulatory frameworks governing agribusiness, ensuring compliance with relevant
laws and standards for sustainable and ethical operations.
CO-4: Develop adaptability and innovation skills to respond to evolving trends in agribusiness, leveraging
technologies such as biotechnology, tissue culture

Books:
• Fundamentals of AgriculturalEconomics, Sandhu and Singh,HPH
• Agricultural Problemsin India, Agrawal and Kundan, Vikas
• Transforming Traditional Agriculture, TW Schultz Bare Acts.
• Agriculture and Agri-Business management, SmitaDiwase, Krish Resource Management Network, 2009.

MBPC3026 AGRICULTURAL COMMODITY TRADING (3-0-0)

Course Objectives:
1. Gain insights into commodity derivatives and price risk management in agricultural markets, including the
organizational setup of exchanges and specifications of futures contracts.
2. Learn the mechanics of forward transactions, futures trading, hedging price risk using futures contracts, and
the concept and mechanism of option transactions.
3. Understand the clearinghouse and margin system, clearing, settlement, and delivery processes of contracts,
and market surveillance and risk control mechanisms.
4. Explore the regulation of futures trading practices in leading national and regional exchanges in India,
including trading in warehouse receipts and collateralized commodity financing.

Module –I
Introduction to commodity derivatives and price risk management in agricultural markets; organizational setup
of exchanges and specifications of futures contracts in world’s leading commodity exchanges.

Module-II
Mechanics of forward transaction and futures trading; hedging price risk using futures contracts; option
transaction concept and mechanism, price discovery mechanism and market efficiency
Clearinghouse and margin system; clearing, settlement and delivery of contracts.

Module – III
Market surveillance and risk control; trading in warehouse receipts (WRs): WRs and collateralized commodity
financing Regulation of futures and trading practices in leading national and regional exchanges in India.

Course Outcomes:
CO-1: Develop expertise in commodity derivatives and price risk management strategies, enabling effective
participation and decision-making in agricultural markets.
CO-2: Acquire proficiency in trading mechanics, including forward transactions, futures trading, and options
transactions, facilitating efficient hedging and price discovery mechanisms.
CO-3: Enhance operational efficiency in clearing, settlement, and delivery processes of contracts, ensuring
smooth functioning of commodity trading operations.
CO-4: Understand and comply with regulatory frameworks governing futures trading practices, ensuring
adherence to best practices and ethical standards in commodity trading activities.

Books:
1. Hull, John C. 2017. Fundamentals of futures and options markets, Boston, Pearson publication.
2. Derivatives and Risk Management, Srivastav, Oxford
3. Ram, P. V. and Bala, S. D., 2016, Strategic Financial Management. Snow White Publ.
 MBPC3027 AGRICULTURAL MARKETING MANAGEMENT (3-0-0)

Course Objectives:
1. Gain insights into agricultural market structures, functions, and management of farm inputs and products,
including the role of infrastructural developments and policy changes.
2. Learn marketing management strategies for farm inputs and products, including pricing, distribution,
promotion, and export potential, with a focus on international food markets and retail management.
3. Understand retail management principles, including merchandise management, pricing strategies, promotion
mix, and brand management in food retailing, along with managing retail operations and finances.
4. Develop skills in sales management, customer relationship management, human resource management, and
legal and ethical considerations in retailing.

Module –I
Meaning and scope; Agricultural market structure – meaning, components and dynamics of market structure;
agricultural marketing and economic development, functions of agricultural marketing Benefits of
infrastructural developments in the field of agricultural marketing; physical Infrastructure; institutional
infrastructure- Public Sector Institutions (Regulatory Central/State Institutions for marketing of agricultural
produce, Agencies for warehousing, Other important organizations in Agricultural Marketing Government/
Government Sponsored Autonomous Bodies), Co-operative Institutions in Agricultural Marketing Major
changes in policy and marketing strategies of farm supplies; Marketing management (Product, pricing,
distribution and promotion) of farm inputs- fertilizers, seeds, plant protection chemicals, electricity, water, farm
machinery, animal feed and medicines etc.

Module-II
Marketing management of products from plant origin, products from animal origin and processed products;
export potential of agro-based products. An overview of marketing of processed food products, marketing
strategies, marketing mix, market segmentation and targeting, determinants of consumer’s behavior.
Introduction to International Food market, India’s Competitive Position in World Food Trade, Foreign
Investment in Global Food Industry, Retail management and Food Retailing, The Nature of Change in
Retailing, Organized Retailing in India, E-tailing and Understanding food preference of Indian Consumer, Food
consumption and Expenditure pattern, Demographic and Psychographic factors affecting Food Pattern of Indian
Consumer. Value Chain in Food Retailing: value chain and value additions across the chain in food retail,
Principal trends in food wholesaling and retailing, Competition and pricing in food retailing, various retailing
formats, the changing nature of food stores, market implications of new retail developments, food service
marketing.

Module – III
Marketing Mix in Food Retail Management, Merchandise Management, Pricing Strategies used in conventional
and non-conventional food retailing, Public distribution system, Promotion mix for food retailing, Management
of sales promotion and Publicity, Advertisement Strategies for food retailers & Brand Management in Retailing.

Managing Retail Operations, Managing Retailers’ Finances, Merchandise buying and handling, Logistics,
procurement of Food products and Handling Transportation of Food Products. Retail Sales Management: Types
of Retail Selling, Salesperson selection, Salesperson training, Evaluation and Monitoring, Customer
Relationship Management, Managing Human Resources in retailing, Legal and Ethical issues in Retailing.

Course Outcomes:
CO-1: Develop enhanced expertise in agricultural marketing dynamics and management strategies, enabling
effective participation and decision-making in agricultural markets.
CO-2: Acquire proficiency in implementing marketing mix strategies for farm inputs and products
CO-3: Master retail management principles and practices, including merchandise management
CO-4: Develop skills in sales management, customer relationship management, and human resource
management, fostering strong customer relationships, efficient operations, and ethical practices in food
retailing.

Books:
1. Singh, Sukhpal, 2011. Fresh food retails in India: Organisation and impacts, Allied publishers Pvt. Ltd.,
New Delhi
2. Mahapatra S,2017, Food Retail Management, Kalyani Publishers,Delhi
3. Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna (2017). Strategic Retail Management: Text and
International Cases, Springer Gabler
4. Agrawal, Narendra, Smith, Stephen A. (2015). Retail Supply chain Management: Quantitative Models and
Empirical Studies, Springer; 2nd revised edition
5. Acharya, S. S. and Agarwal, N. L., 2011, Agricultural Marketing in India. 4th Ed. Oxford and IBH.
6. Kohls, R. L.andUhj, J. N., 2005, Marketing of Agricultural Products. 9th Ed. Prentice Hall.
7. Kotler P. Keller K,Koshy A.& Jha M.2013. Marketing Management – Analysis, Planning, Implementation
andControl. Pearson Edu.
8. Mohan J, Agri-Marketing Strategies in India, NIPA
9. Sharma Premjit. 2010. Agri-Marketing Management, Daya Publishing House

MBPC3028 AGRICULTURAL INPUT MANAGEMENT (3-0-0)

Course Objectives:
1. Gain insights into the nature of demand, competition, and marketing frameworks for agricultural inputs,
including seeds, fertilizers, pesticides, tractors, and water management technologies.
2. Learn about government policies, trade practices, pricing, distribution systems, and promotional strategies
for agricultural inputs, with a focus on seeds, fertilizers, pesticides, and tractors.
3. Understand the marketing mix elements for each input category, including product, distribution, pricing, and
promotion strategies, and explore emerging trends and technologies in input marketing
4. Develop strategies for sustainable input marketing, including client-specific promotion, joint promotion,
interdependence of input markets

Module –I
Market for agricultural inputs-Nature of demand, promotional media, nature of competition, a framework for
understanding the markets for inputs, agronomic potential, agro economic potential, effective demand, actual
consumption.

Marketing of seeds-Government policy, product, trade practices in seed production, seed pricing, input costs,
distribution system, management of seed distribution. proper storage of seeds, promotion, problems faced by
seed industry, strategy for a seed enterprise, source of seeds, terms of transaction for seed procurements.

Module-II
Marketing of fertilizers-Nature of Indian fertilizer market, product, fertilizer distribution, marketing cost and
margins, credit, dealer selection and management, fertilizer promotion and extension, promotional program,
advertising in fertilizers, emerging marketing mix in fertilizer, extension strategy for the future, marketing of
biofertilizers, strategies for fertilizer marketing.

Marketing of pesticides-Market profile, structure of industry, farmer behaviour, problems of farmers in

pesticide purchase and usage, marketing mix, bio pesticides market development and promotion activities,
problems in marketing of bio pesticides. Integrated pest management.

Module – III
Marketing of tractors-Segments in tractor market, market share, nature of demand, buyer behaviour, role of
distribution, promotion, MNC’s. Marketing of credit-Nature of market, market segment, market players,
marketing mix, marketing options. Strategies for input marketing- Client and location specific promotion, joint
promotion, interdependence of input markets, management of demands, developmental marketing, usp,
extension services, ethics in business, sustainability. Management and optimization of water inputs Alternative
farming technique such hydroponics, aquaponics, permaculture etc. Use of modern technology such as sensors,
'Smart fields', cloud services and the technology startup ecosystem for soil-water & crop management.

Course Outcomes:
CO-1: Develop a comprehensive understanding of agricultural input markets, enabling effective decision-
making and strategic planning in input procurement and distribution.
CO-2: Acquire proficiency in developing and implementing marketing strategies for agricultural inputs,
contributing to increased market penetration, sales, and profitability.
CO-3: Understand and adapt to emerging trends and technologies in input marketing, ensuring competitiveness
and sustainability in the agricultural input sector.
CO-4: Promote sustainable input marketing practices, including the adoption of alternative farming techniques
and modern technologies for soil-water and crop management, contributing to environmental
sustainability and resource optimization in agriculture.

Books:
1. S. P. Seetharaman :Agricultural Input Marketing, Oxford & IBH Pub. Co.
2. C. S. G. Krishnamacharyulu: Rural Marketing : Text and Cases, Pearson Education India
3. Mahapatra S., Management of Agricultural Inputs, New India Publishing Agency,Delhi
4. Pingali Venugopal (2014). Agri-input Marketing in India, SAGE Publication; 1st Edition
5. S. S Acharya, N. L Agarwal (2012) Agricultural Marketing in India, Oxford &Ibh Publishing Co. Pvt Ltd.;
6th Edition

INTERNATIONAL BUSINESS SPECIALIZATION

MBPC3029 INTERNATIONAL BUSINESS (3-0-0)

Course Objectives:
1. Gain insights into the definition, features, and factors driving international business, including the political,
economic, and cultural environments, and the promotion of global business.
2. Learn about theories of international trade and investment, challenges for global business, regional trade
blocks, and strategic options for global competitiveness.
3. Understand the instruments of trade policy, including tariffs, quotas, subsidies, and trade agreements, and
their impact on international trade and investment.
4. Develop skills in international strategic management, including organizational structures, performance
evaluation, global production

Module-I:
International Business Environment: International Business – Definition – features, Internationalizing business -
Advantages – Limitations, difference between domestic and international business, factors causing globalization
of business- international business environment – country attractiveness – Political, economic and cultural
environment – protection Vs liberalization of global business environment. Promotion of global business –
different forms of international business – advantages and disadvantages. Ethical issues in international business
– Ethical decision-making, role of GATT/WTO – multilateral trade negotiation and agreements – VIII & IX,
round discussions and agreements. Prospects and challenges of International trade.
Module-II :
International Trade And Investment: Challenges for global business – global trade and investment – theories of
international trade (Classical and Modern Theory). Theory of International Investment (FDI & FII) – Need for
global competitiveness – Regional trade block – Types – Advantages and disadvantages. Strategic compulsions-
Standardization Vs Differentiation – Strategic options – Global portfolio management- global entry strategy –
instruments of trade policy: Concept, Tariffs, Import Quotas, Types of Quotas, Export Subsidies, Voluntary
Export Restraints, Administrative Policies.

Module III :
International Strategic Management: Organizational structures – controlling of international business –
approaches to control – performance of global business- performance evaluation system. Global production –
Location –scale of operations- cost of production – Make or Buy decisions – global supply chain issues –
Quality considerations- Globalization of markets, marketing strategy – Challenges in product development ,
pricing, production and channel management- Investment decisions – economic- Political risk – sources of
fund- exchange –rate risk and management – strategic orientation – selection of expatriate managers- Training
and development – compensation.

Course Outcomes:
CO-1: Develop a comprehensive understanding of international business environments, trade theories, and
strategic management principles, enabling effective decision-making in global business contexts.
CO-2: Acquire proficiency in analyzing trade policy instruments and their impact on international trade and
investment, facilitating informed strategic planning and policy formulation.
CO-3: Develop strategic competence in global business operations, including market entry strategies, supply
chain management
CO-4: Apply strategic management principles to real-world scenarios, including product development, pricing,
production, and channel management.

Books:
• International Business, Jaiswal,HPH
• International Business, Rakesh Mohan Joshi, Oxford University Press
• International Business, Vyuptakesh Sharan, Pearson

MBPC3030 INTERNATIONAL FINANCE (3-0-0)

Course Objectives:
1. Gain insights into the nature of multinational corporations (MNCs), objectives of firms, and the application of
multinational capital budgeting in the global financial landscape.
2. Learn effective strategies for managing foreign exchange exposure, including translation, transaction, and economic
exposure, contributing to risk mitigation in international financial operations.
3. Understand the functioning of international banking, money markets, and equity markets, including capital adequacy
standard
4. Develop skills in financial decision-making, including capital budgeting, risk management, and funding goals, ensuring
effective financial management in multinational contexts.

Module –I
International Dimensions of Financial Management: The Emergence of MNC, Nature of the MNC, Objectives of the firm and
Risk Management, Domestic Financial Management and International Financial Management, Multinational Capital
Budgeting – application and interpretation.
Module-II
Managing Foreign Exchange exposure: Management of foreign exchange risk, Management of translation exposure,
Management of transactions exposure, Management of economic exposure.

Module – III
International Financial Markets: International Banking and Money market, International Banking Services, Capital adequacy
standards, International Money Markets, International Equity Sources, Global Equity Markets, Methods of sourcing, Cross
listing in secondary markets, New Equity issues, International Debts sources, Debt Management and Funding Goals,
International Debt, Instruments, International bank loans, Euro notes, International Bond Market.

Course Outcomes:
CO-1: Develop a comprehensive understanding of multinational financial operations, including capital budgeting
techniques, risk management strategies, and funding sources
CO-2: Acquire proficiency in managing foreign exchange exposure across translation, transaction, and economic
dimensions, contributing to risk mitigation and financial stability in multinational operations.
CO-3: Develop expertise in navigating international financial markets, including banking, money markets, equity markets,
and debt instruments, facilitating efficient capital sourcing and allocation in global financial activities.
CO-4: Apply financial decision-making skills to real-world scenarios, including capital budgeting, risk management, and
funding strategies.

Books:
1. International Financial Management – Sharan, TMH
2. International Financial Management – Madhuvij – Excel Books
3. International Financial Management – Apte – TMH
4. International Financial Management – Siddaiah – Pearson
5. International Financial Management – V.A. Avadhani – HPH
6. International Finance – A case Book – Desai – Wiley
7. International Finance – O’ Brien – Oxford

MBPC3031 INTERNATIONAL HRM (3-0-0)

Course Objectives:
1. Gain insights into international HRM approaches, recruitment, selection, performance management, training, expatriate
issues, compensation, and labor relations in multinational organizations.
2. Understand the impact of global business environment and cultural variables on Human Resources, including cross-
cultural differences and research methodologies.
3. Develop skills in cross-cultural leadership, decision-making, communication, and negotiation, enabling effective
management in diverse international contexts.
4. Enhance cultural competence and managerial effectiveness in international settings through the understanding and
application of cross-cultural management principles.

Module-I
International Human Resource Management: Approaches; International Recruitment and Selection, Performance
Management and Training and Development, International HRM roles in multinational organizations, Expatriate problem,
International Compensation, Repatriation. Key issues in International Labor Relations: Labor Unions and International Labor
Relations, HRM practices in countries specially in Japan, Germany, Netherlands, Scandinavian Countries, USA.

Module-II
Global Business Environment and Human Component: Global Business Environment, Human and Cultural variables,
Cross-cultural differences and managerial implication; cross cultural research methodology and Hofstede study.

Module-III
Cross Cultural management: Cross Cultural Leadership and Decision-making, Cross- Cultural Communication, and
negotiation.
Course Outcomes:
CO-1: Develop a comprehensive understanding of international HRM practices and their role in multinational
organizations, facilitating effective recruitment, performance management, and labor relations.
CO-2: Acquire proficiency in managing cultural variables and cross-cultural differences, enabling effective decision-making
and communication in diverse global environments.
CO-3: Develop enhanced cross-cultural leadership, communication, and negotiation skills, contributing to successful
management of international teams and projects.
CO-4: Apply cross-cultural management principles to real-world scenarios, fostering effective leadership, communication,
and negotiation.

Books:
1. International HRM, P.Subba Rao, HPH
2. Cultures Consequence; International Differences in Work related Values, G. Hofstede – Sage
3. International Dimensions of Human Resource Mgt.,Doweing, P.J. – End Edition Words Worth
4. International HRM, A. Harzing, Sage

MBPC3032 INTERNATIONAL MARKETING (3-0-0)

Course Objectives:
1. Gain insights into the conceptual framework of international marketing, including differences from domestic marketing
2. Understand Indian trade policy, recent trends in foreign trade, export assistance, and the institutional infrastructure for
export promotion
3. Develop skills in overseas market research, marketing planning for exports, and the application of new techniques in
international marketing
4. Acquire proficiency in exports finance, risk management, export documents, and procedures, including international
subcontracting

Module –I
Conceptual framework of International Marketing: Basic differences between domestic and international marketing,
International Marketing Environment. EPRG framework in International marketing, stages of development into Global
Marketing.

Module-II
Indian Foreign Trade: Indian Trade Policy ‐ Recent trends in India’s Foreign trade ‐ Export Assistance, Institutional
Infrastructure for Export Promotion in India. Identification of Foreign Markets: Product Planning for Exports ‐ Export pricing
‐ Market Entry and Overseas Distribution System ‐ Promoting products internationally.

Module – III
Overseas Market Research: Marketing Plan for Exports ‐ New Techniques in International Marketing, International
subcontracting Joint Ventures, Counter trade Arrangements, Multinationals. Exports finance, risk export documents and
procedure.

Course Outcomes:
CO-1: Develop a comprehensive understanding of international marketing fundamentals and their application in global
business contexts.
CO-2: Acquire proficiency in understanding Indian foreign trade dynamics
CO-3: Develop enhanced skills in overseas market research, marketing planning, and the application of new techniques in
international marketing.
CO-4: Expertise in export finance, risk management, and export procedures, including international subcontracting, joint
ventures, and counter-trade arrangements
Books:
1. International Marketing, Joshi R.M Oxford University Press.
2. Global Marketing Management, Keegan ‐ Pearson.
3. International Marketing, Fransis Cherunilam HPH

RETAIL SPECIALIZATION

MBPC3033 RETAIL MARKETING MANAGEMENT (3-0-0)

Course Objective:
The objective of this course is to familiarize the students with retail management concepts
and operations to enhance student ‘s capability to identify and analyze business environment and its opportunities and
limitations, to set appropriate goals and to design the strategies to achieve those goals within the current situations

Module ‐ I:
The basic concept of retailing, retail development, types of retailers, multi-channel retailing, organized retailing in India,
services retailing, Retailing – Role, Relevance, and Trends, Retail organization, Retail Formats, Retail Consumer
Behaviour, Retail Marketing Mix., Retail Market Strategy: market strategy – retail format and target market – building
sustainable competitive advantage, growth strategies, strategic retail planning process, Technology in Retail.

Module ‐ II:
Retail location, types, location opportunities, selection of location and site: financial strategy, strategic profit model, setting
and measuring performance objectives, Merchandise Planning, Managing Assortments, Store Management, Layout,
Design, Space Management, Visual Merchandising, Retail Aesthetics, Retail Atmospherics, Retail Equity.

Module ‐ III:
Retail Communication Mix, Selection of promotion mix, Retail sales promotion, Retail Pricing: Price Setting, Pricing
Strategies, GMROI, category management, international retailing. Managing Retail Brands, Branding strategies in retail,
brand equity, Retail brand extension, and Creating brand value, Point Of Purchase Communication: Significance of POP
communication, POP display materials - leaflets, special fittings, Demonstrators, etc..

Module ‐ IV:
E-retailing fundamentals, Omni-channel, E-Commerce Platforms and User Experience, Digital Marketing and Social
Commerce, Emerging Trends and Future of E-Retailing

Course Outcome:
CO1: Explain the evolution, formats, and strategic relevance of retailing in both traditional and digital contexts.
CO2: Analyze consumer behavior, retail locations, and merchandising strategies to optimize retail performance.
CO3: Apply retail marketing mix elements, pricing models, and communication tools to real-world retail scenarios.
CO4: Evaluate branding strategies, retail equity, and promotional effectiveness across diverse retail formats.
CO5: Design an integrated omni-channel retail strategy using digital platforms, visual merchandising, and customer
experience insights.

Books :
1. Retailing Management, Michael Levy, Borton A Weitz, Ajay Pandit, Mc Graw Hill
2. Retailing Environment and Operations, Andrew J. Newman and Peter Cullen, Cengage Learning
3. Retail Management A Strategic Approach, Barry Berman, Joel Evans, Mini Mathur, Pearson
4. Retail Management ,Suja Nair, Himalaya Publishing Home

MBPC3034 RETAIL INTEGRATED COMMUNICATIONS (3-0-0)

Course Objective:
To develop an understanding of the need, importance and strategies in retail Communications.
Module ‐ I:
Importance of retail communication- Communications for customers – communications for retail professionals. The
communication models – elements of marketing communications- I M C- communication budget. Customer Journey
Communication Mapping
Customer communications – advertising, personal selling, sales promotion, publicity and public relations, events, and
experience, direct marketing – media planning, message development- communication program planning, execution, and
evaluation.

Module ‐ II:
Advertising: Creative strategy and copywriting – Copywriting pyramid – Different types of appeals – copy layout. Direct
response advertising – Catalogues, direct mail Telemarketing, Internet advertising – International advertising – Media
planning – Media mix decisions – Developing media strategy- popular media vehicles used in the Retail sector –Law and
Regulations. Content Marketing- Influencer Marketing.

Module ‐ III:
Sales promotion: The scope and role of sales promotion - Consumer-Oriented sales promotion Techniques
-Coordinating sales promotion with other tools of market promotion. Major Decisions in Sales Promotion- Data-Driven
Promotion Strategies
Establishing objectives -Selecting consumer - Promotion Tools - Developing the program -Pre-testing the program -
Implementing & Controlling the program -Evaluating Results
Communication to retail professionals – communication forms, communication challenges for retail salespersons.
Communication in customer interactions – effective listening, team communication, nonverbal communication in sales.

Module IV
Communication Ethics and Future Trends- Social Media Strategy Development- Cross- Cultural Communication- Employee
Brand Advocacy

Course Outcome:
CO1: Analyze Integrated Marketing Communication Strategies
CO2: Create Multi-Channel Advertising and Direct Marketing Campaigns
CO3: Execute Sales Promotion and Professional Communication Programs
CO4: Implement Digital Communication Technologies and Crisis Management

Books:
1. M. Ashraf Rizvi and Ramneek Kapoor, Communication for Retail Professionals, Tata Mc Graw Hill Education pvt. Ltd,
New Delhi.
2. William Wills, John brunet and Sandra Mariarty : Advertising Principles and practice, 5th edition, Pearson , New Delhi.
3. S.A. Chunnawala, Advertising Sales and Promotion Management, Himalaya Publishers, Mumbai.
4. Kazim SHH., & Satish K.Batra, Advertising and Sales Promotion, Excel Books

MBPC3035 VISUAL MERCHANDISING (3-0-0)

Course Objective:
To develop an understanding of the concepts, issues and strategies in visual merchandising

Module: I
Evolution, significance and basics of visual merchandising; retail store site and design, image mix- display elements- Cross-cultural
visual merchandising practices and regional variations- Visual merchandising's impact on brand positioning and customer loyalty-
Psychological foundations: Color psychology, spatial psychology, consumer behavior patterns- Seasonal merchandising strategies:
Holiday displays, weather-responsive merchandising, cultural celebrations- Store layout psychology: Customer flow patterns, hot zones
and cold zones, Architectural elements: Ceiling height utilization, natural lighting optimization, structural constraints and opportunities-
Brand storytelling through space: Creating narrative through store design, emotional connection building

Module: II
Store exterior and interiors- AIDCS. Design and colour blocking, signage and understanding materials. Visual merchandising and
planning-Store planning and fixtures, Circulation plan, planograms. Storefront psychology: First impression creation, curb appeal
optimization, street-level engagement techniques- AIDCS framework expansion: Attention-Interest-Desire-Confidence-Satisfaction with
practical applications- Threshold design: Entry experience optimization, transition zones, greeting areas- Zoning strategies: Department
transitions, category adjacencies, lifestyle groupings- Atmospheric elements: Scent marketing, soundscaping, temperature control,
tactile experiences

Module: III
Merchandise presentation: window displays; hands-on visual merchandising visual merchandise tool kit- quality and process in visual
merchandising- Narrative development, seasonal themes, lifestyle portrayal- Lifestyle windows, product-focused displays, institutional
windows, promotional windows, Experiential retailing-The Role of Visual merchandiser- visual merchandising in India.

Course Outcome:
CO1: Explain the evolution, principles, and psychological foundations of visual merchandising across cultural and seasonal contexts.
CO2: Analyze store design elements, layout strategies, and atmospheric techniques to enhance customer engagement and brand
storytelling.
CO3: Apply visual merchandising tools, AIDCS framework, and planning techniques to create compelling in-store experiences.
CO4: Design innovative merchandise presentations and experiential retail environments that align with brand identity and consumer
behaviour.

Books:
1. Swati Bhalla and Anuraag S.,Visual merchandising, Tata Mc Graw Hill Education pvt. Ltd, New Delhi.
2. Martin M Pegler, Visual merchandising and Display, Fashion Books. Amazon.com
3. Tony Morgan, Visual Merchandising,: Window and In-store Displays for Retail, Laurence king Publishers
4. Hearst Books, Visual Merchandising, St. Publications.

MBPC3036 INVENTORY & LOGISTIC MANAGEMENT

Course Objective:
To understand the principles of logistics management
To understand the logistics role in the economy and the organization

Module-I
Introduction to Inventory Management – Its types and functionality, Selective Inventory Control, Inventory Costs and Inventory
Replenishment, Production, Planning, Control and Forecasting, Materials Requirement Planning and Spare Parts Inventory, Stores
Management, Accounting for Inventory and JIT (Just – In – Time). Demand pattern analysis: Seasonal variations, trend analysis,
cyclical patterns, irregular demand management- Digital inventory tracking: Barcode systems, cycle counting procedures, perpetual
inventory systems

Module-II
Logistics management and Supply Chain management - Definition, Evolution, Importance. The concepts of logistics. Logistics
relationships. Functional applications – HR, Marketing, Operations, Finance, IT. Logistics Organization - Logistics in different industries.
Logistics Activities: – functions, objectives, solution. Customer Service, Warehousing and Material Storage, Material Handling, order
processing, information handling and procurement Transportation and Packaging. Third-party and fourth-party logistics - Reverse
Logistics - Global Logistics.

Module-III
Modelling logistics systems - Simulation of logistic systems - Dimensions of Logistics & SCM – The Macro perspective and the macro
dimension – Logistic system analysis strategy, Logistical Operations Integration, Customer service – Supply Chain Relationships-
Customer segmentation strategies: Service level differentiation, customized logistics solutions, Omnichannel fulfillment: Click-and-
collect, ship-from-store, endless aisle capabilities

Course Outcome:
CO1: Define key concepts in inventory, logistics, and supply chain management, including their functions and types.
CO2: Identify various inventory control methods, replenishment techniques, and digital tracking systems.
CO3: Describe the roles and relationships of logistics functions across different business domains and industries.
CO4: Explain basic logistics system models, customer service strategies, and omnichannel fulfilment concepts.
CO5: Analyse demand patterns, logistics activities, and inventory data to support operational decision-making.

Books:
1. Bower sox. Supply Chain Logistics Management: Mc Graw Hill.
2. Bowersox,. Logistical Management: Mc-Graw Hill,
3. Reguram G, Rangaraj N. Logistics and Supply Chain Management Cases and Concepts: Macmillan India Ltd., New Delhi.
4. Sahay B. S. Supply Chain Management for Global Competitiveness: Macmillan India Ltd., New Delhi.
5. Production & Operations Management, Prof. Mahadeven ,IIM Banglore
6. Achieving effective inventory management by John Schreibfeder

LOGISTICS & SUPPLY CHAIN MANAGEMENT SPECIALIZATION

MBPC3037 LOGISTICS MANAGEMENT (3-0-0)
Course Objectives:
To analyse the supply chain scenario and to make understand the student’s insights on the supply chain process from
sourcing to distribution.
To enhance the supply chain integration and sustainable supply chain strategic skills among the students.

Module I:
Logistics management and Supply Chain management - Definition, Evolution, Importance. The concepts of logistics and
Supply Chain Management, Key Drivers of Supply Chain Management and Logistics relationships.
Basics of Transportation: Transportation Functionality and Principles; Multimodal Transport: Modal Characteristics; Modal
Comparisons; International Air Cargo Transport; Coastal and Ocean transportation, Characteristics of shipping transport-
Types of Ships

Module II:
Containerization: Genesis, Concept, Classification, Benefits, and Constraints; Inland Container Depot (ICD): Roles and
Functions, CFS, Export Clearance at ICD; CONCOR; ICDs under CONCOR;
Packing and Packaging: Meaning, Functions and Essentials of Packing and Packaging, Packing for Storage- Overseas
Shipment Inland-Transportation- Product content Protection, Packaging Types: Primary, Secondary and Tertiary-
Requirements of Consumer Packaging, Channel Member Packaging and Transport Packaging - Shrink packaging –
Identification codes, bar codes, and electronic data interchange (EDI)- Universal Product Code- GS1 Standards- package
labels- Symbols used on packages and labels.

Module III:
Special Aspects of Export logistics: Picking, Packing, Vessel Booking [Less-than Container Load(LCL) / Full Container Load
(FCL)], Customs, Documentation, Shipment, Delivery to distribution centres, distributors and lastly the retail outlets- Import
Logistics: Documents Collection- Valuing- Bonded Warehousing, Customs Formalities- Clearing, Distribution to Units.

Module IV:
Basic concepts- Digital Supply Chain Technologies: Artificial Intelligence and Machine Learning in Supply Chain; Blockchain
Technology; IoT and Real-time visibility; Case studies on companies implementing AI and blockchain (Amazon, Walmart,
Maersk)

Course Outcome:
CO1: Explain core concepts and interrelationships in logistics, supply chain management, transportation, and warehousing.
CO2: Apply containerization, packaging, and documentation techniques to real-world import–export logistics scenarios.
CO3: Evaluate transportation modes, digital tools, and warehousing systems for operational effectiveness and compliance.
CO4: Design a digitally integrated supply chain model incorporating.

Books:
Bowersox, Closs, Cooper, Supply Chain Logistics Management, McGraw Hill.
Burt, Dobbler, Starling, World Class Supply Management, TMH.
Donald J Bowersox, David J Closs, Logistical Management, TMH

MBPC3038 INTERNATIONAL LOGISTICS (3-0-0)

Course Objective:
To explain the movement of cargo from the vendor to end-user across the globe.
To increase the value of the product.
To add value that includes improved quality and product accessibility across the world at optimal cost.

MODULE-I
Meaning and Significance of International Transportation- Role of transportation in the integrated logistics process, Basic
principles of international transportation, Parties involved in international transportation, Significance of Transportation,
Modes of International Transportation- Criteria for Selection of different modes of transportation, Multi-Modal Transportation.
Freight costing and pricing- Classification of Costs associated with Transportation process, Cost Strategies, Factors
affecting Transportation rate
Features, Types and Terminology- Features, Advantages, and Disadvantages of using sea mode, Classification of ships,
Shipping Methods, Swage in Ship, Major Sea-routes around the world, Important Terminology, Freight, Parties, and Perils
Associated with Sea Mode- Parties involved in sea mode of transportation- Ocean Freight- Types of Sea Freight,
Calculation of Freight; Maritime Risks, Marine Insurance.

MODULE-II
Features, Types, and Terminology- Significant Features, Advantages and Constraints of Air transportation, Types of
Carriers, Air Cargo Chain Operators, Legal Aspect of Carriage of Goods by Air; Freight Structure and \ organizational set
up- ULD Concept, Air Cargo Tariff Structure- Air Freight Classification, Air Freight Calculation, Factors Affecting Air Freight
Rates, Air Freight Consolidation, Role of IATA and TIACA in Air Cargo Industry.
Transportation by Rail and Road, Meaning of Land mode of transportation, International Road Transportation, International
Road Network, Advantages and Constraints of International Road Transport, International Rail Transportation, Advantages
and Constraints of International Rail Transport; Pipeline as a Mode of Transportation and Concept of Multi-modalism,
Concept of Containerization.

MODULE-III
Export procedure in India, Import Procedure in India, Transport Documents, Mate Receipt, Bill of Lading
– features and types, Air-way Bill, Lorry Receipt; INCOTERMS 2020; Packaging and Labelling for Exports- What is the
packaging? Functions of Packaging, Labelling the export packages, Packaging for different modes of transportation, Rail
Receipt.

MODULE-IV
Basic Concepts- Digital Documentation and smart contracts; Digital Trade Finance; Intelligent Transportation System; 5G
and Connectivity; Autonomous and Electric Transportation; Cloud based international transportation management

Course Outcome:
CO1: Analyze International Transportation Systems and Modal Selection
CO2: Calculate Transportation Costs and Freight Charges
CO3: Execute Export-Import Procedures and Documentation
CO4: Integrate Digital Technologies in International Transportation

Books:
Ewan Roy, what is global supply chain management? by Trade Ready.
Altekar, supply chain management, and concepts PHI.
R.B. Handfield and E.L. Nochols, Jr. Introduction Supply Chain Management. Prentice-Hall.
4 Sunil Chopra and Peter Meindel. Supply Chain Management: Strategy, Planning, and Operation, Prentice Hall of India

MBPC3039 RETAIL SUPPLY CHAIN MANAGEMENT (3-0-0)

Course Objective:
To analyze the retail supply chain scenario and to make understand the students the insights on retail supply chain process
from sourcing to distribution.
To enhance the retail supply chain integration and sustainable supply chain strategic skills among the students.
MODULE- I
Retail Supply chain: Definition – retail as a business – importance of customer segments – value chain – types or retail
chain business – comparative advantages – CSR and retail industry.
Retail supply chain environment: drivers of retail supply chain change – globalization – nature of demand
– quality function deployment – retail supply chain risk – retail supply chain metrics. Digital Retail Transformation;
Omnichannel Customer Experience

MODULE-II
Retail strategy and supply chains: Product life cycle – innovative and functional products – retail market segments – supply
chain management excellence – skill requirements. Retail supply chain process improvement: improvement approaches:
PDCA, DMAIC, CPFR – supply chain collaboration – core competency – demand-driven supply chain: tools and techniques
– product tracking: Barcoding, RFID; Advanced Product Tracking- IoT sensors and real-time analytics

MODULE-III
Finance and retail supply chain: Supply chain costs – root causes for cost – retail returns – opportunities in retail returns;
Circular Economy in Retail

MODULE-IV
Basic Concepts- Sustainable Retail Supply Chains; Retail Automation Technologies; Risk Management and Supply Chain
Resilience; Emerging trends & technologies (AR/VR) in Retail

CO1: Evaluate Retail Supply Chain Fundamentals and Digital Transformation

CO2: Analyze Retail Supply Chain Environment and Risk Management
CO3: Design and Optimize Retail Supply Chain Strategies and Processes
CO4: Implement Advanced Product Tracking and Automation Technologies
CO5: Optimize Financial Performance and Sustainability in Retail Supply Chains

References:
Swapana pradhan – Retailing Management, TMH
J. Lamba – The Art of Retailing , McGraw Hill Education
Barry Berman, Joel R Evans – Retail Management; A Strategic Approach , Pearson India
James B Ayers, Mary Ann Odegaard – retail Supply Chain Management, Auerbach Publications
Dravid Gilbert – Retail Marketing. Pearson India

MBPC3040 PROCUREMENT, STORAGE AND WAREHOUSE MANAGEMENT

Course Objectives:
Provides know-how required to operate an efficient and cost effective warehouse as also the role of inventory in warehouse
management.
It provides guidance on using the latest technology, reducing inventory, people management, location and design and
manage uncertainty risks of customer markets
Define the right structure of the supply network and inventory control and warehouse management system.

Module-I
Procurement System, Principles of Procurement, History of procurement function: from administrative to strategic, value-
added role, Procurement Cycle, Procurement Planning, Purchasing Mix: Six Rights, Selecting the right supplier, Source of
information and process, Supplier appraisal/vendor capability, Bidding process. Emerging Trends in Procurement system.

Module-II
Warehousing: Concepts -Role of warehouse-types of warehouse- warehouse location- Need for warehousing- Supply chain
trends affecting warehouse –Warehouse functions- Role of warehouse manager-Warehouse process: e-commerce
warehouse- Receiving and put away- Warehouse process – pick up preparation-Receiving - Pre-receipt - In- handling -
Preparation - offloading - Checking - Cross-docking - Quality control - Put-away - Pick preparation - Pick area layout –
Picking strategies and equipment -order picking methods - Warehouse processes, Replenishment to dispatch- Value adding
services - Indirect activities - Stock management - Stock or Inventory counting - Perpetual inventory counts - Security -
Returns processing – Dispatch. Lean Warehousing: Waste reduction, 5S methodology, and continuous improvement.
Warehouse Safety and Compliance: maintaining standards, fire safety, and ergonomics.

Module-III
Storage Management system – Storage Inventory Management – Functions of storage & Inventory - Classification of
Inventory- Methods of Controlling Stock Levels- Always Better Control (ABC) Inventory system- Warehouse Management
Systems (WMS) - choosing a WMS-the process implementation-cloud computing- Warehouse Layout-Data collection-space
calculation-aisle width- finding additional space.
Storage and Warehousing Information system -Storage Equipment: storage option - shuttle technology - very high bay
warehouse - warehouse handling equipment - vertical and horizontal movement - Automated Storage/ Retrieval System
(AS/RS)-specialized equipment Technical advancements- Resourcing a warehouse- warehouse costs. Types of cost -
Return on Investment (ROI) - Charging for shared-user warehouse service - Logistics charging methods Warehousing
Information System (WIS)- Performance management- outsourcing decisions. Recent developments in Storage and
Inventory Management- Case Studies

Course Outcome:
CO1: Define key concepts in procurement, warehousing, and inventory management.
CO2: Explain the role of procurement and warehousing in the supply chain ecosystem.
CO3: Demonstrate the use of procurement tools and warehouse processes in case studies.
CO4: Compare different inventory control systems and evaluate supplier capabilities.
CO5: Assess warehouse layouts, WMS solutions, and procurement strategies for efficiency.
CO6: Design a sustainable procurement plan or warehouse layout using digital tools.

Books:
1. Gwynne Richards, Warehouse Management: A Complete Guide to Improve Efficiency and Minimizing Cost in the
Modern Warehouse. The Chartered Institute of Logistics and Transport, Kegan page limited.
2. David E. Mulchy & Joachim Sidon, A Supply Chain Logistics Program for Warehouse Management. Auerbachian
Publications
3. World-Class Warehousing and Material Handling. (International ed.), McGraw-Hill. Muller, M..
4. Essentials of Inventory Management. (2 nd ed.), American Management Association.

MBPS3201 SUMMER INTERNSHIP PROJECT (0-0-6)

Summer Internship projects and Presentation Guidelines.

At the end of second semester, each student shall undertake a summer internship project for a minimum of 45 days or 8
weeks.

SIP Objectives
SIP is designed for the MBA professionals’ students:-

1. Transfer their analytical, integrative team skills honed in the classroom to the workplace.
2. Understand the complexities of the corporate world
3. Focus on the narrow topic (Specifically a small issue) - to facilitate an in-depth study using qualitative and quantitative
measurement tools
4. Identifying opportunities for networking with people in industry/corporate/organisation.
5. Aim for pre-placement offers where feasible/appropriate

Guidelines for the SIP

a. The students are required to choose an organisation for the summer internship on completion of the 2nd Semester. The
college authority need to provide adequate counselling to the students looking at his/her area of interest during the
second semester.

b. It is mandatory for the students to seek advance written approval from the institute before commencing the SIP.
c. The student may take up an SIP in his/her intended area of specialisation or in any other general or functional area of
management.
d. The student shall be attached to a faculty in the relevant area for guidance during the internship.
e. The student shall maintain daily diary at the summer training venue. He/she has to record progress and the discussion
with the officials of the organization.
f. On completion of the summer training, the concerned faculty (Internal Guide) as well as the official of the concerned
organisation (External Guide) shall verify the SIP report.
g. The students while preparing the project report shall devote one chapter as to what he/she has actually done during the
internship period that will include day to day activities of the work place, target achieved, if any and the experience
gained as well as the learning outcomes.
h. The final SIP report will consist of five chapters:

1. Chapter- 1 [Introduction to the topic with literature review with purpose of the study and brief explanation of the
topic]
2. Chapter- 2 [Organisation’s profile including Duration of the internship, location and department of the internship]
3. Chapter-3 [Objectives of the study and methodology used for the study]
4. Chapter- 4 [Data Analysis and findings and interpretation]
5. Chapter-5 [ Summary and conclusions/Recommendation]
6. Bibliography and References [Appropriate style APA, MLA, Harvard, Chicago style etc]
7. Appendices [Pictures, Survey questionnaire and the three Evaluation Exhibit Forms]

i. The completion of the SIP shall be certified by the respective Faculty Guide and approved by the Principal of the
institute.
j. The external organisation (Corporate/NGO/SME/Government Entity/Cooperative/etc.) shall also be certify the SIP work.
k. The students shall submit a hardcopy of the SIP report in binding.
l. The institute shall conduct an evaluation of the SIP through presentation by student.
m. The panel shall comprise of two or more evaluators appointed by the Principal of the institute.

n. Institutes are also encouraged to involve senior alumni, industry experts, recruiters to conduct the evaluation.
o. The evaluation for the SIP shall be made out of 100 marks.

Evaluation Weightage

The weightage for carrying out evaluation of the SIP shall be distributed as follows:

(a) Research Report (50 marks)

a. Adequacy of work undertaken by the student
b. Application of concepts and analytical capabilities
c. Technical writing and documentation skills
d. Outcome of the project
e. Relevance of the learning experience

(b) Presentation/Defense (50 marks)

SIP EXHIBITS FORMS

EXHIBIT- 1 [Initial Internship Report (IIR)] [To be submitted by the student 15days after the start of the internship]

• Reporting Date
• Name of the student
• Name of the company/industry/organisation
• Company Guide
• Faculty Guide
• Project Start date
• Project objectives
• Project Scope and activities
• How will be the project be preferred?
• Project Deliverables

Signature of the Student

EXHIBIT - II [Internship Progress Report (IPR)]

[To be submitted by the student 30days after starting the internship]

• Submission Date
• Name of the student intern
• Faculty Mentor
• Activities completed since the last report
• Activities stalled, if any
• Activities planned for the next fortnight

Signature of the student