Economics Note2
Economics Note2
1. What to Produce?
Ans: No country can produce all the goods because there are limited resources available to them.
Therefore, a choice has to be made between the different types of commodities that a country can
produce with its available resources. For instance, a farmer who has a piece of land can produce
either wheat or rice. Similarly, the government of a country needs to decide where to allocate its
resources whether in consumer goods or defence goods or both, if both, then what will be the
proportion of allocation of resources in the two categories of goods.
2. How to Produce?
Ans: This economic problem is concerned with the technique of producing a commodity. This
problem arises only when there is more than one way of manufacturing goods. The techniques of
production can be classified into two broad categories:
Labour Intensive techniques (extensive use of labour)
Capital Intensive techniques (extensive use of machinery)
Labour intensive technique is known to promote employment, whereas capital intensive
techniques promote growth and efficiency in manufacturing.
What is Macroeconomics?
Macroeconomics studies the performance of economies. It is the study of inflation, changes in
economic output, balance of payments and interest and foreign exchange rates. It is the study of
the behaviour of the national and regional economy as a whole. It focuses on events such as total
goods and services produced, unemployment, national income and factors that determine the
price.
Macroeconomics is concerned with the aggregate outcomes of decisions made by firms and
consumers. It utilises measures such as unemployment rates, consumer price index and gross
domestic product to study the major setbacks of micro-level decisions.
What is an economic theory?
An economic theory is a set of ideas and principles that outline how different economies function.
Depending on their particular role, an economist may employ theories for different purposes. For
instance, some theories aim to describe particular economic phenomena, such as inflation or supply
and demand, and why they occur.
Other economic theories may provide a framework of thought that allows economists to analyze,
interpret and predict the behavior of financial markets, industries and governments. Often, though,
economists apply theories to the issues or occurrences they observe to glean useful insight, provide
explanations and generate potential solutions to problems. There's an extensive collection of
theories available to professionals when analyzing economic activity.such as
1. Supply and demand
2. Classical economics
3.Keynesian economics
4.Malthusian economics
5.Market socialism
6. Laissez-faire capitalism
What Is Opportunity Cost?
Opportunity cost is a fundamental concept in economics and business that helps individuals and
organizations make optimal choices by evaluating what they must sacrifice when deciding between
alternatives. When you make a decision, you forgo the potential benefits of other options. The
value of the next best alternative that is not chosen is called the opportunity cost.
Opportunity cost refers to the benefit lost from the option you did not select. It is not recorded in
accounting profits or external financial reports, but it plays a crucial role in assessing and
improving decision-making. Considering opportunity costs helps students, businesses, and
investors select alternatives that offer the maximum potential benefit.
For example, if a manufacturer must choose between building a new plant in Location A or
Location B, the opportunity cost is the potential gain lost from not choosing the best alternative
site.
Calculating opportunity cost involves comparing the expected returns of two options. The basic
formula is:
Suppose a business has two options: invest in the stock market or purchase new equipment. If the
stock market is expected to yield 10% and the equipment is expected to yield 8%, choosing
equipment means the opportunity cost is the 2% higher return not earned by investing in stocks.
Opportunity cost appears in daily life and business. An often-cited example is a 2010 transaction
where someone exchanged 10,000 bitcoins for two pizzas, worth about $41 at that time. If the
bitcoins had been held, they would have grown to be worth hundreds of millions later—the
opportunity cost was enormous.
In investments, if you consistently put money in low-yield bonds rather than a combination of
bonds and stocks, the opportunity cost is the extra return you would have received from the more
balanced or higher-risk portfolio.
What is Production?
Production is the process of making or manufacturing goods and products from raw materials or
components. In other words, production takes inputs and uses them to create an output which is fit for
consumption – a good or product which has value to an end-user or customer.
“Production is the organised activity of transforming resources into finished pro ducts in the
form of goods and services; the objective of production is to satisfy the demand for such
transformed resources”.
According to J. R. Hicks:
“Production is any activity directed to the satisfaction of other peoples’ wants through
exchange”. This definition makes it clear that, in economics, we do not treat the mere
making of things as production. What is made must be designed to satisfy wants.
The production possibility frontier (PPF) is a curve on a graph that illustrates the possible
quantities of two products that can be produced if both depend on the same finite resource for
their manufacture. The PPF is also referred to as the production possibility curve.
1. The economy is assumed to have only two goods that represent the market.
2. The supply of resources is fixed or constant.
3. Technology and techniques remain constant.
4. All resources are efficiently and fully used.
What Is the Importance of the Production Possibility Frontier?
The PPF demonstrates whether resources are being used efficiently and fully when everything else
remains constant. Thus, the variables can be changed to see how the curve reacts, letting you observe
different outcomes.
The Production Possibility Curve (PPC) is a diagram that shows the most an economy can
produce of two goods or services with its current resources. It is used to visualize the trade-offs
and opportunity costs present when a country has to choose what to produce.
What is a Commodity?
A commodity is a basic, raw material or primary agricultural product that can be bought and sold in bulk.
Commodities are typically uniform in quality and are often interchangeable with other goods of the same
type, regardless of who produces them. This means that a commodity is largely defined by its utility rather
than brand or differentiation.
Commodities are generally classified into two types:
1. Hard Commodities: These include natural resources that are mined or extracted, such as oil,
gold, copper, and natural gas.
2. Soft Commodities: These are agricultural products or livestock that are grown or raised, such as
wheat, coffee, cotton, cattle, and sugar.
The value of a commodity is typically determined by market forces like supply and demand, geopolitical
factors, weather conditions, and global economic trends. Because commodities are standardized, they
can be traded on exchanges like the Chicago Mercantile Exchange (CME) or the New York Mercantile
Exchange (NYMEX).
What is a Product?
A product, on the other hand, refers to any good or item that is created or manufactured, often through a
process of adding value or transforming raw materials. Products are typically finished goods that have
undergone production and are ready for consumption or use.
Products can be:
1. Consumer Goods: These are products designed for end consumers, such as electronics,
clothing, furniture, and food items.
2. Industrial Goods: These are products intended for use in the production of other goods, such as
machinery, tools, and chemicals used in manufacturing.
Unlike commodities, products are often differentiated by brand, design, quality, and marketing. Companies
invest heavily in branding, packaging, and customer experience to distinguish their products in competitive
markets. This differentiation makes products unique, even if they are made from the same raw materials
as other similar items.
Utility is the quality in goods to satisfy human wants. Thus, it is said that “Wants satisfying
capacity of goods or services is called Utility.”
In this way utility is measured in terms of money and it is relative. There is difference between
utility and usefulness. A useful commodity may not here utility of goods depend upon the
intensity of wants.
Utility depends upon the intensity of want. When a want is unsatisfied or more intense, there
is a greater urge to demand a particular commodity which satisfies a given want. In modern
time utility has been called as ‘expected satisfaction.’ Expected satisfaction may be less or
equal to or more than the real satisfaction.
Definition of Utility:
2. According to Fraser:
“On the whole in recent years the wider definition is preferred and utility is identified, with
desireness rather than with satisfyingness.”
A commodity which satisfies any type of want, whether moral or immoral, socially
desirable or undesirable, has utility, i.e., a knife has utility as a household appliance to a
housewife, but it has also a utility to a killer for stabbing some body.
2. Utility is Psychological:
For instance:
A consumer who is fond of apples may find a high utility in apples in comparison to the
consumer who has no liking for apples. Similarly a strictly vegetarian person has no utility
for mutton or chicken.
3. Utility is always Individual and Relative:
Utility of a commodity varies in different situations in relation to time and place. Even the
same consumer may derive a higher or lower utility for the same commodity at different
times and different places. For example—a person may find more utility in woolen clothes
during the winter than in summer or at Kashmir than at Mumbai.
Utility simply means the ability to satisfy a want. A commodity may have utility but it may
not be useful to the consumer. For instance—A cigarette has utility to the smoker but it is
injurious to his health. However, demand for a commodity depends on its utility r ather than
its usefulness. Thus many commodities like opium liquor, cigarettes etc. have demand
because of utility, even though, they are harmful to human beings.
Utility is the function of intensity of want. A want which is unsatisfied and greatly intense
will imply a high utility for the commodity concerned to a person. But when a wan is
satisfied in the process of consumption it tends to experience a lesser utility of the
commodity than before. Such an experience is very common and it is described as a
tendency of diminishing utility experienced with an increase in consumption of a
commodity. In other words, the more of a thing we have, the less we want it.
A commodity may have utility but its consumption may not give any pleasure to the
consumer, e.g., medicine or an injection. An injection or medicinal tablet gives no pleasure,
but it is necessary for the patient.
8. Utility is also Distinct from Satisfaction:
ADVERTISEMENTS:
Utility and satisfaction, both are though inter-related but they have not been considered as
the same in a strict sense.
1. Form Utility:
This utility is created by changing the form or shape of the materials. For example —A
cabinet turned out from steel furniture made of wood and so on. Basically, from utility is
created by the manufacturing of goods.
2. Place Utility:
ADVERTISEMENTS:
This utility is created by transporting goods from one place to another. Thus, in marketing
goods from the factory to the market place, place utility is created. Similarly, when food-
grains are shifted from farms to the city market by the grain merchants, place utility is
created.
Transport services are basically involved in the creation of place utility. In re tail trade or
distribution services too, place utility is created. Similarly, fisheries and mining also imply
the creation of place utility. Place utility of a commodity is always more in an area of
scarcity than in an area of scarcity than in an area of abundance e.g., Kashmir apples are
more popular and fetch higher prices in Pune than in Srinagar on account of such place
utility
3. Time Utility:
Storing, hoarding and preserving certain goods over a period of time may lead to the
creation of time utility for such goods e.g., by hoarding or storing food-grains at the time of
a bumper harvest and releasing their stocks for sale at the time of scarcity, traders derive the
advantage of time utility and thereby fetch higher prices for food-grains. Utility of a
commodity is always more at the time of scarcity. Trading essentially involves the creation
of time utility.
4. Service Utility:
Utility is a psychological concept. This is different for different people. Therefore, it cannot
be measured directly. Professor Marshall has said that “Utility can be measured and its
measuring rod is ‘money. The price which we are ready to pay for an article is practically its
price. Nobody will be prepared to pay more than the utility which we derive from the
article.
For example:
If I am ready to pay Rs. 1500 for a watch and Rs. 2,000 for a Radio. Then I can say that I
derive utility from that watch up to the value of Rs. 1500; and from Radio up to the value of
Rs. 2,000. “The inference which we can draw from the above example is that the price
which we pay for any article is the utility which we derive from that article.” But Prof.
Hicks, Allen and Pareto have not supported Marshall’s view of measuring utility.
They are of this opinion that measuring of utility is not possible because of the
following reasons:
(i) Utility is personal, psychological and abstract view which cannot be measured like
goods.
(ii) Utility is different for different people. Utility is always changeable and it changes
according to time and place. Therefore, it is difficult to measure such thing who is of
changeable nature.
(iii) Further, measuring material ‘money is not static. Value of money always changes,
therefore, correct measurement is not possible.
Kinds of Utility:
Definition:
Marginal utility is the utility derived from the last or marginal unit of consumption. It refers
to the additional utility derived from an extra unit of the given commodity purchased,
acquired or consumed by the consumer.
It is the net addition to total utility made by the utility of the additional or extra units of the
commodity in its total stock. It has been said—as the last unit in the given total stock of a
commodity.
For example:
Suppose Mr. Shanker is consuming bread and he takes five breads. By taking first unit he
derives utility up to 20; second unit 16; third unit 12; fourth unit 8 and from fifth 2. In this
example the marginal unit is fifth bread and the marginal utility derived is 2. If we will
consume only four bread then the marginal unit will be fourth bread and utility will be 8.
Similarly 2, 3, 4, 5 Unit of bread’s utility is 16, 12, 8, 4 respectively All these have been
shown on OX line which shows positive marginal utility. Utility of the sixth bread is zero
and that of the seventh bread is negative and negative rectangle has been shown below OX
line.
Zero Utility:
When the consumption of a unit of a commodity makes no addition to the total utility, then
it is the point of Zero Utility. In our table the total utility, after the 6th unit is consumed.
This is the point of Zero Utility. It is thus seen that the total utility is maximum when the
Marginal Utility is zero.
Negative Utility:
Negative Utility is that utility where if the consumption of a commodity is carried to excess,
then instead of giving any satisfaction, it may cause dis-satisfaction. The utility is such
cases is negative. In the table given above the marginal utility of the 7th unit is negative.
Total Utility is the utility from all units of consumption. According to Mayers —”Total
Utility is the sum of the marginal utilities associated with the consumption of the successive
units.”
For example:
Suppose, a man consumes five breads at a time. He derives from first bread 20 units of
satisfaction from 16, from third 12, from fourth 8 and from fifth 4 i.e., total 60 units.
Average Utility is that utility in which the total unit of consumption of goods is divided by
number of Total Units. The Quotient is known as Average Utility. For example—If the
Total Utility of 4 bread is 40, then the average utility of 3 bread will be 12 if the Total
Utility of 3 bread is 36 i.e., (36 ÷ 3 = 12).
There is a close relationship between Total Utility and Marginal Utility. As there is increase
in the unit of a particular commodity, the Marginal Utility goes on diminishing and Total
Utility goes on increasing. Total Utility goes on increasing up to that extent till the Marginal
Utility becomes Zero. When Marginal Utility is zero Total Utility is maximum.
After Zero Marginal Utility comes to negative and the result is that Total Utility starts
reducing relationship between Total Utility and Marginal Utility can be started as
follows:
(i) When Marginal Utility is reducing, the Total Utility will increase so long Marginal
Utility does not become zero.
(ii) When Marginal Utility becomes zero; Total Utility will be maximum.
(iii) After zero when Marginal Utility is negative then there is reduction in Total Utility.
Relationship between Marginal Utility and Total Utility can be studied from the
following:
From the above table it is clear that up to fourth bread Marginal Utility is positive and there
is no regular increase in the Total Utility. And on fifth bread the Marginal Utility is zero and
on this point the increase in Total Utility stops. This is point of safety. As Prof. Bounding
has said that “Point of full satisfaction and point of full safety is that point where
consumption increases but there is no increase in Total Utility.” If after fifth bread, extra
bread is consumed then there will be dis-utility and Marginal Utility will be negative. Sixth
and seventh bread shows dis-utility.
The relationship between Marginal Utility and Total Utility will be shown by diagram
as follows:
In both the diagrams OX line shows bread. In diagram No. 1 OY line shows Marginal
Utility and is diagram No. 2 OY line shows Total Utility. As the number of bread increases
Marginal Utility goes on diminishing and Total Utility goes on increasing—To remember:
(1) Marginal Utility goes on diminishing with the consumption of every additional unit of
bread.
(2) Total Utility goes on increasing with the consumption of every additional unit but at a
diminishing rate.
(3) Marginal Utility is equal to the increase in the Total Utility. Total Utility is the sum total
of the Marginal Utilities derived from all the units consumed.
(4) When Marginal Utility becomes 0, total utility does not increase.
(7) Since Marginal Utility diminishes, Total Utility increases at a diminishing rate.
Human desire for better and ever better living, the desire for change, increasing knowledge,
human progress etc. have led to emergence and growth of more and newer wants.
Thus wants have been increasing because of the addition of more and more wants as also
because of rise in population and new inventions and discoveries. Therefore, human wants
are ‘ever growing and never ending’.
These are two main factors responsible for the growth of human wants.
Human wants are changing according to the age. A child wants toys, whereas an adult wants
a motorbike. A student wants to go to school. A grown-up wants a job and a secured life.
Wants of a boy and a girl are different. A girl wants to dance, whereas a boy wants to play.
A gentleman wants shirts, pants, ties etc. However, a lady wants sarees and salwar suits.
Thus, both men and women want different goods according to their needs.
Human wants are also changing according to tastes and preferences A twin sisters may
wants different types of foods and dresses. Some persons want spicy foods while some
others want very simple non-spicy foods. Wants may also change according to the habits of
the people.
A same person wants woolen clothes during winter, cotton clothes in summer and raincoats
at the time of rainy season. People from mountain or hilly areas want room-heater, but
plain- land people demand for AC machine.
A Bengali wants rice and fish, a Punjabi wants roti and dal, a Tamil wants iddli and dosa
etc. in their food. An European wants ‘coat, pant & tie’, whereas an Indian wants ‘kurta and
pajama’. Thus, human wants are varying with culture.
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A healthy person wants sufficient good food. However, a sick or ill person wants proper
medicines.
Classification of Wants:
The wants which cannot be satisfied by such goods and services that can be bought are
known as economic wants. For example, want for food, want for book, want for dress etc.
To satisfy these wants, a consumer has to spend money.
The wants which cannot be satisfied by making monetary payment for them, are known as
non- economic want. We want love and affection of our parents, relatives, neighbours etc.
We want stable government. We also wants international peace and amity. We want
universal brotherhood.
ADVERTISEMENTS:
Personal or individual wants refer to those wants which are only demanded by a single
person or an individual. For example, Sachin wants a cricket bat, Baichug Bhutia wants a
football, Leander Paes wants tennis-racket etc. These are the personal wants. ‘On the other
hand’ all the things are wanted by us collectively. For example, good government, roads,
hospitals, schools etc. are collective wants or social wants. Again, we all want India’s win
either in a football match or in a cricket match.
Human wants are varying in nature. Want for food, clothing, shelter are the basic necessities
of human beings. We want books, pens, pencils, medicines, fuel and cooking gas etc. Ail
these are basic necessities of human life.
On several occasions, we want to make our life comfortable. We want washing machine,
AC- machine, pressure cooker, mixer, geyser, motor cycle, mobile phone etc. for our little
comfort. These wants are classified as comforts.
There are other wants which are meant for pleasure. Wants for Plasma-TV, AC-car, well
furnished house, computers to play games, travel by air etc. All these wants are called
luxuries. However, what are considered as comforts today may become necessities in near
future.
Chapter-2
Demand
Define Demand:
Demand refers to the quantity of a commodity the customer is willing and capable to purchase, at any given
time and at each possible price. The above definition highlights essential components of demand: (i)
Quantity of the commodity (ii) Willingness to buy (iii) Price of the commodity (iv) Period of time. Demand
for a commodity can be expressed with respect to the individual (Individual Demand) or the entire market
(Market Demand).
The quantity of a good or service that a consumer is willing and capable to purchase at each possible price
during a given time period is referred to as an Individual Demand. However, the quantity of goods or
services that all consumers are willing and capable to purchase at every possible price within a given time
period is referred to as Market Demand.
There are several other factors besides the price of the given commodity that affect the quantity
demanded of a commodity. Therefore, in order to understand the separate influence of one factor
affecting the demand, it is essential that the other factors are kept constant. Hence, under the Law of
Demand, it is assumed that other factors are constant.
P oints
to Remember:
Prof Samuelson- Law of demand states that people will buy more at lower prices and buy less at higher
prices,if other things remain the same.
Prof Marshall- The law of demand states that a mount demanded increases with a fall in price and
diminidhes when price increases.
Ferguson- According to the law of demand, the quantity demanded varies inversely with price
4 2
3 4
2 6
Price (in ₹) Quantity Demanded
1 8
The above table clearly shows that as the price of the commodity decreases, its quantity demanded
increases. Also, the demand curve DD is sloping downwards from left to right, which means that there is
an inverse relationship between the price and quantity demanded of the commodity.
1. Law of Diminishing Marginal Utility: The Law of Diminishing Marginal Utility states that as more and
more units of a commodity is consumed, the utility derived by the consumer from each successive unit
keeps decreasing. It means that the demand for a commodity depends on its utility.
Therefore, if a consumer gets more satisfaction from a commodity, he/she will pay more for it because of
which the consumer will not be prepared to pay the same price for extra units of that commodity. Hence,
the consumer will buy more of the commodity only when its price falls.
2. Substitution Effect: Substituting one commodity in place of another commodity when the former
becomes relatively cheaper is known as the substitution effect. In other words, when the price of a
commodity (let's say coffee) falls, it becomes relatively cheaper than its substitute (let's say tea), assuming
that the price of the substitute (tea) does not change because of which the demand for the given
commodity (coffee) increases.
3. Income Effect: When the real income of the consumer changes because of the change in the price of
the given commodity, there is an effect on its demand. This effect on demand is known as Income Effect.
In other words, when there is a fall in the price of the given commodity, it increases the purchasing power
of the consumer, resulting in an increase in the ability of the consumer to buy more of it.
For example, suppose Sayeba's pocket money is ₹100, and she buys 10 ice-creams for ₹10 each from it.
Now, if the price of the ice cream falls to ₹5 each, it will increase her purchasing power, and she can buy
20 ice-creams from her pocket money.
Price Effect is the combined effect of Income Effect and Substitution Effect (Price Effect = Substitution
Effect + Income Effect).
4. Additional Customers: When the price of a commodity falls, various new customers who could not
purchase the commodity earlier due to its high price are now in a position to buy it. Besides new
customers, the existing or old customers of the commodity will also start demanding more of the
commodity because of the fall in price.
For example, if the price of pizza falls from ₹200 to ₹150, then many new customers who were not in a
position to afford it earlier can now purchase it because of the fall in price. Also, the existing customers
can now demand more pizza, resulting in an increase in its total demand.
5: Different Uses: Some commodities have different uses, among which some of them are more
important, and the rest are less important. When the price of such commodities increases, consumers
restrict its use to the most important purposes, increasing its demand for those purposes, and the demand
for less important uses of the commodity gets reduced. However, when the price of the commodity
reduces, consumers will use it for every purpose, whether it is important or not.
For example, Milk has various uses such as for drinking, making cheese, butter, sweets, etc. If the price of
Ghee increases, then the consumers will restrict their use to the important purpose of drinking.
1. Giffen Goods: The special kind of inferior goods on which the consumers spend a big part of their
income are known as Giffen Goods. The demand for these goods increases with an increase in price and
falls with a decrease in price. This phenomenon was initially observed by Sir Robert Giffen and is popularly
known as Giffen's Paradox.
For example, rice is an inferior good and wheat is a normal good. Hence, if the price of rice falls, the
consumer will spend less on rice and will start buying more wheat.
2. Fear of Shortage: If the consumers expect that a commodity will become scarce in the near future, they
will start buying more of it in the present, even if the price of the commodity rises because of the fear of
its shortage and rise in its price in the future.
For example, in the initial period of COVID, consumers demanded more of the necessity goods like wheat,
pulses, etc., even at a higher price due to their fear of general insecurity and shortage in the near future.
3. Status Symbol or Goods of Ostentation: Another exception to the law of demand is the goods that are
used as status symbols by the people.
For example, people buy goods like antique paintings because of the status symbol they want to maintain.
They demand antique paintings only because their price is high. It means that if the price of antique
paintings reduces, then the consumers will no longer see it as a status symbol and will reduce its demand.
4. Ignorance: Sometimes consumers are unaware of the prevailing price of a good in the market. In such
cases, they buy more of a commodity, even at a higher price.
5. Necessities of Life: The commodities which are necessary for human life have more demand no matter
whether their price reduces or increases. For example, demand for necessity goods like medicines, pulses,
wheat, etc., will increase, even if their price increases.
6. Change in Weather: When there is a change in the weather, demand for some goods changes, even if
their price increases. For example, demand for raincoats in the rainy season increases, even if their price
increases.
7. Fashion-related goods: The goods related to fashion are demanded more, even when their price is
high. For example, if a specific model of Mobile Phone is in fashion, then consumers will buy it, even if its
price increases.
The demand for a commodity depends on various factors. These factors are as follows:
Price of the given commodity: The most important factor affecting the demand for a commodity is its
price. In general, there is an inverse relationship between the demand and price of a commodity. If the price
of a commodity decreases, the quantity demanded will increase, as more people will be willing and able to
purchase the commodity. However, if the price of a commodity increases, its demand will decrease because
of the fall in consumers' satisfaction levels. For example, if the price of coffee decreases, people who were
not able to afford coffee in the past can now purchase and hence will increase its demand.
Price of the related goods: The demand for a commodity also depends on the change in the price of the
related goods. There are two types of related goods: Substitute goods and Complementary goods.
Substitute Goods: The goods which can be used by a consumer in place of one another to satisfy a
particular want are known as substitute goods. If the price of a substitute good increases, then the demand
for the given commodity will also increase, and vice-versa. For example, a decrease in the price of a
substitute good, tea, will reduce the demand for the given commodity, say coffee.
Complementary Goods: The goods which are used together by a consumer to satisfy a specific want are
known as complementary goods. If the price of a complementary good increases, the demand for the given
commodity will decrease as they are consumed together by the consumer. For example, a decrease in the
price of a complementary good, sugar, will increase the demand for the given commodity (say tea) as the
cost of using both products together will be relatively less.
Income of the consumer: The demand for a commodity also changes with a change in consumer income.
However, the effect of income on the demand of a commodity depends on its nature. There are two types
of goods: normal and inferior.
Normal Goods: These are the goods whose demand increases with the increase in consumer's income. For
example, if a consumer's income rises, he will buy more of the normal goods.
Inferior Goods: These are the goods whose demand decreases with the increase in consumer income. For
example, if the income of a consumer increases, he will no more purchase the inferior goods, hence,
decreasing its demand.
Expectations of change in the price of a commodity in the future: If the consumer expects that the price
of a commodity will increase in the near future, its demand at present will also increase. Hence, there is a
direct relationship between a commodity's expectation of a change in its price in the future and the change
in the commodity's demand at present. For example, if a consumer expects that the price of petrol will
decrease in the future, he will not fill his vehicle's petrol tank at present.
Tastes and preferences: A consumer's tastes and preferences for a commodity directly influence his/her
demand for that commodity. The tastes and preferences of a consumer include customs, tradition, religion,
habit, fashion, etc. For example, if an item of clothing is in trend or fashion, people will be more likely to
purchase that particular clothing, increasing its demand.
Season and weather: The seasonal and weather conditions of a region greatly impact the demand for a
commodity. For example, in places like Himachal, the demand for warm clothes is high as compared to
summer clothes.
Distribution of income: The demand for commodities will be high in countries with equitably distributed
income. However, the demand for commodities will be low if there is uneven income distribution in a
country. Uneven income distribution means either people living in that country are very rich or very poor.
Size and composition of population: The size of a country's population highly affects a commodity's
market demand. If the population of a country increases, the market demand will also increase and vice-
versa. Besides the number of people living in a country, their composition (such as male-female ratio, older
people, youngsters, children, adults, etc.) also affects the market demand. For example, if a country has a
large proportion of children, then the market demand for goods like toys, ice cream, chocolates, etc., will
be more.
Movement along Demand Curve and Shift in Demand Curve?
Demand refers to the quantity of a commodity the customer is willing and capable to purchase, at any given
time and at each possible price. The above definition highlights essential components of demand: (i)
Quantity of the commodity (ii) Willingness to buy (iii) Price of the commodity (iv) Period of time. Quantity
Demanded of a commodity and Demand for a commodity are two different concepts. The former depends
on the change in the price of the commodity; whereas, the latter depends on a change in factors other than
the price of the commodity.
Movement along the Demand Curve
Change in quantity demanded occurs when the quantity demanded of commodity changes due to a change
in its price while the other factors remain constant. It is represented graphically as a movement along the
same demand curve. There are two cases in movement along the same demand curve. It may be either a
downward movement (expansion of demand expansion) or an upward movement (contraction of demand).
The graph below shows the movement of the demand curve DD. OQ is the quantity demanded at OP price.
Changes in price cause the demand curve to move either upward or downward.
Rightward Shift: The demand curve shifts to the right from DD to D1D1 when demand increases from OQ
to OQ1 (also known as an increase in demand) at the same price as OP. It is also known as Outward Shift,
Forward Shift, or Upward Shift.
Leftward Shift: The demand curve shifts to the left from DD to D2D2 when demand decreases from OQ to
OQ2 (also known as a decrease in demand) at the same price as OP. It is also known as Inward Shift,
Backward Shift, or Downward Shift.
There are 3 types of elasticity, categorized by the instigating variable—price, related products,
customer income, and advertising. Formulas for calculating each type of elasticity can be used
for scenario-planning or retrospective analysis, but it’s important to note that customer behavior
is not an exact science and predictions can be difficult.
For an application of this formula in action, see the example section, below.
What Is Supply?
Supply is a fundamental economic concept that describes the quantity of a good or service that
producers are willing to offer to buyers in the marketplace. Supply can relate to the amount
available at a specific price or the amount available across a range of prices when displayed on
a graph. This relates closely to the demand for a good or service at a specific price; All else
being equal, the supply provided by producers will rise if the price rises because all firms look
to maximize profits.
The Law of Supply
The law of supply relates price changes for a product to the quantity supplied. The law of supply
relationship is direct, not inverse. The higher the price, the higher the quantity supplied. Lower
prices mean reduced supply all else being equal.
Higher prices give suppliers an incentive to supply more of the product or commodity, assuming
their costs aren't increasing as much. Lower prices result in a cost squeeze that curbs supply.
Supply slopes are upwardly sloping as a result.
Supply function is a numerical portrayal of the association between the amount expected (quantity
demand) of a product or service, its value, and other related factors, for example, related products
costs and input costs. A supply function has numerous individual dependent variables and
independent variables. A supply equation can be planned by inspecting the connection between
the independent variable and the supply. It can likewise be formed by characterising whether the
relationship is negatively related or positively related. For instance, as a general rule, the market
cost or price and supply are contrarily associated. Then again, supply and innovative improvement
are positively related; for instance, better innovation and technology demonstrate added supply.
Where:
T = Taxation policy.
Firm goals.
Cost of inputs or factors.
Technology.
Government policy.
Expectations.
Costs of other commodities.
The number of firms.
Natural factors.
Price of the commodities.
Firm Goals:
The supply of merchandise or products additionally relies upon the objectives of an association or
an organisation. An association might have different objectives, for example, sales maximisation,
employment maximisation, profit maximisation, and so on.
Where the association’s goal is profit maximisation, it will sell more products when benefits or
profits are high and less quantity of products when the benefits or profits are low.
The cost of factors of production and inputs like land, work, capital, and business venture likewise
decide the supply of the products. At the point when the cost of resources is low, the expense of
production is likewise low.
Thus, now, the organisations will more often than not supply more products in the market as well
as the other way around.
Technology:
When a firm uses new innovation, it saves resources and furthermore decreases the expense of
creation or production or manufacturing. Accordingly, firms produce more and supply a greater
quantity of goods.
Government Policy:
The taxation rebates, subsidies, and policies given by the public authority likewise sway the supply
of goods.
When the charges on taxes are high, the manufacturers are reluctant to create more merchandise
or products, and hence, the supply will decrease.
On the other hand, when the public authority allows different rebates, subsidies, and gives
monetary guides to the manufacturers, they increment the development or production of products.
Subsequently, the supply likewise increases.
Expectations:
When the makers or providers expect that the cost will increase later in the near future, they hold
onto the merchandise so they can sell them at greater costs later. This will bring about a
diminishing in the supply of products.
Similarly, in the event that they anticipate a fall in cost, they will build the supply of merchandise.
When the cost of corresponding products expands, their supply additionally increments. Along
these lines, these outcomes result in an increment in the supply of products additionally and vice-
versa.
Also, when the cost of the substitutes increases, their supply likewise increments. This outcome is
an abatement in the supply of goods.
Number of Firms:
When the number of firms in the market increments, the inventory or supply of merchandise
additionally increments and vice-versa.
Natural Factors:
The factors like climate conditions, floods, pests, droughts, and so forth likewise influence the
stock of products. At the point when these variables are ideal, the supply will increment.
It is the primary and the main determinant of demand. At the point when the cost or the price of
the product or commodity is high, the providers or manufacturers will sell more commodities.
Thus, the supply of the product increments. Likewise, when the cost is low, the inventory or supply
of the product diminishes inferable from the immediate connection between the cost of an item
and its supply.
Or,
Determinants of Supply:
Cost of the factors of production
This includes expenses related to labor, raw materials, machinery, land, and other inputs
required for production.
A rise in the cost of production decreases supply because it makes producing goods more
expensive for firms. Conversely, a decrease in production costs increases supply.
For example, if the price of oil increases, it raises transportation costs, impacting the cost
of production for many industries, leading to a decrease in supply.
Change in technology
Technological developments can result in higher production process efficiency, therefore
lowering costs and raising supply availability.
New technologies might let companies generate more output with the same level of inputs,
hence boosting supply.
On the other hand, old technology might lead to lower supply and more manufacturing
expenses.
For example, the implementation of automated technology in manufacturing operations
can produce lower prices and higher rates of output, therefore generating more supplies.
Natural Factors
Natural disasters, climate change, and environmental variables can all interfere with
manufacturing processes and influence supply of goods.
A drought might, for example, lower crop yields, therefore affecting the supply of
agricultural goods. In a same vein, a hurricane might compromise infrastructure and cause
havoc on transportation systems, therefore affecting supply chains and lowering supply.
Profit incentive: As the market price of a good or service rises, suppliers are motivated to
produce more of it to increase their profits. The higher revenue per unit makes it more appealing
to increase production over other, less profitable goods.
Rising marginal costs: To increase production, especially in the short term, suppliers often face
higher costs for each additional unit produced. The law of increasing opportunity cost means
producers must use less efficient resources or pay higher wages for overtime, which raises the
marginal cost. A higher price is needed to cover these rising costs and maintain profitability,
which is why the quantity supplied increases as the price rises.
Marginal cost connection: The supply curve is essentially a visual representation of a firm's
marginal cost curve. Profit-maximizing firms will only increase their output as long as the price
they receive covers the cost of producing that extra unit. This relationship creates the upward-
sloping curve.
Entry of new suppliers: A sustained period of higher prices can attract new producers into the
market. Their entry further increases the total quantity supplied at that price level, contributing to
the upward slope of the overall market supply curve.
Math
We’ve just explained two ways of finding a market equilibrium: by looking at a table
showing the quantity demanded and supplied at different prices, and by looking at a
graph of demand and supply. We can also identify the equilibrium with a little algebra if
we have equations for the supply and demand curves. Let’s practice solving a few
equations that you will see later in the course. Right now, we are only going to focus on
the math. Later you’ll learn why these models work the way they do, but let’s start by
focusing on solving the equations. Suppose that the demand for soda is given by the
following equation:
Qd=16–2P
where Qd is the amount of soda that consumers want to buy (i.e., quantity demanded),
and P is the price of soda. Suppose the supply of soda is
Qs=2+5P
where Qs is the amount of soda that producers will supply (i.e., quantity supplied).
(Remember, these are simple equations for lines). Finally, recall that the soda market
converges to the point where supply equals demand, or
Qd=Qs
We now have a system of three equations and three unknowns (Qd, Qs, and P), which
we can solve with algebra. Since
Qd=Qs,
we can set the demand and supply equations equal to each other:
Qd=Qs16−2P=2+5P
Step 1: Isolate the variable by adding 2P to both sides of the equation, and subtracting
2 from both sides.
16−2P=2+5P−2+2P=−2+2P14=7P
Step 2: Simplify the equation by dividing both sides by 7.
14–––=7P–––772=P
The equilibrium price of soda, that is, the price where Qs = Qd will be $2. Now we want
to determine the quantity amount of soda. We can do this by plugging the equilibrium
price into either the equation showing the demand for soda or the equation showing the
supply of soda. Let’s use demand. Remember, the formula for quantity demanded is the
following:
Qd=16−2P
Taking the price of $2, and plugging it into the demand equation, we get
Qd=16–2(2)Qd=16–4Qd=12
So, if the price is $2 each, consumers will purchase 12. How much will producers
supply, or what is the quantity supplied? Taking the price of $2, and plugging it into the
equation for quantity supplied, we get the following:
Qs=2+5PQs=2+5(2)Qs=2+10Qs=12
Now, if the price is $2 each, producers will supply 12 sodas. This means that we did our
math correctly, since
Qd=Qs
and both Qd and Qs are equal to 12. That confirms that we’ve found the equilibrium
quantity.