Global Forces and Local Life Worlds Social
Transformations SAGE Studies in International
Sociology 1st Edition Ulrike Schuerkens fast
download
Available on ebookgate.com
https://ebookgate.com/product/global-forces-and-local-life-worlds-
social-transformations-sage-studies-in-international-sociology-1st-
edition-ulrike-schuerkens/
★★★★★
4.7 out of 5.0 (78 reviews )
Get PDF Instantly
Global Forces and Local Life Worlds Social Transformations
SAGE Studies in International Sociology 1st Edition Ulrike
Schuerkens
EBOOK
Available Formats
■ PDF eBook Study Guide Ebook
EXCLUSIVE 2025 ACADEMIC EDITION – LIMITED RELEASE
Available Instantly Access Library
Instant digital products (PDF, ePub, MOBI) available
Download now and explore formats that suit you...
Globalization and Transformations of Local Socio economic
Practices Routledge Advances in Sociology 1st Edition
Ulrike Schuerkens
https://ebookgate.com/product/globalization-and-transformations-of-
local-socio-economic-practices-routledge-advances-in-sociology-1st-
edition-ulrike-schuerkens/
ebookgate.com
Globalization and Transformations of Social Inequality 1st
Edition Ulrike Schuerkens
https://ebookgate.com/product/globalization-and-transformations-of-
social-inequality-1st-edition-ulrike-schuerkens/
ebookgate.com
Central Eurasia In Global Politics Conflict Securi And
Development International Studies in Sociology and Social
Anthropology V 92 2nd Edition Mehdi Parvizi Amineh
https://ebookgate.com/product/central-eurasia-in-global-politics-
conflict-securi-and-development-international-studies-in-sociology-
and-social-anthropology-v-92-2nd-edition-mehdi-parvizi-amineh/
ebookgate.com
Shanghai Rising State Power and Local Transformations in a
Global Megacity 1st Edition Xiangming Chen
https://ebookgate.com/product/shanghai-rising-state-power-and-local-
transformations-in-a-global-megacity-1st-edition-xiangming-chen/
ebookgate.com
Democratic Elitism New Theoretical and Comparative
Perspectives International Studies in Sociology and Social
Anthropology Heinrich Best
https://ebookgate.com/product/democratic-elitism-new-theoretical-and-
comparative-perspectives-international-studies-in-sociology-and-
social-anthropology-heinrich-best/
ebookgate.com
Visual Worlds International Library of Sociology 1st
Edition John R. Hall
https://ebookgate.com/product/visual-worlds-international-library-of-
sociology-1st-edition-john-r-hall/
ebookgate.com
Private Cities Global and Local Perspectives Routledge
Studies in Human Geography 1st Edition C. Webster
https://ebookgate.com/product/private-cities-global-and-local-
perspectives-routledge-studies-in-human-geography-1st-edition-c-
webster/
ebookgate.com
Complexity and Social Movements International Library of
Sociology 1st Edition Graeme Chesters
https://ebookgate.com/product/complexity-and-social-movements-
international-library-of-sociology-1st-edition-graeme-chesters/
ebookgate.com
Tourism and Social Identities Global Frameworks and Local
Realities 1st Edition Peter M. Burns
https://ebookgate.com/product/tourism-and-social-identities-global-
frameworks-and-local-realities-1st-edition-peter-m-burns/
ebookgate.com
Global Forces and Local Life Worlds Social Transformations
SAGE Studies in International Sociology 1st Edition Ulrike
Schuerkens
EBOOK
Available Formats
PDF eBook Study Guide Ebook
EXCLUSIVE 2025 ACADEMIC EDITION ñ LIMITED RELEASE
Available Instantly Access Library
00 Prelims (JB/D&K) 5/1/04 1:32 pm Page ii
SAGE STUDIES IN
INTERNATIONAL SOCIOLOGY
Editor
Julia Evetts, University of Nottingham, UK
© Ulrike Schuerkens 2004
First published 2004
Apart from any fair dealing for the purposes of research or
private study, or criticism or review, as permitted under the
Copyright, Designs and Patents Act, 1988, this publication
may be reproduced, stored or transmitted in any form, or by
any means, only with the prior permission in writing of the
publishers, or in the case of reprographic reproduction, in
accordance with the terms of licences issued by the Copyright
Licensing Agency. Inquiries concerning reproduction outside
those terms should be sent to the publishers.
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Ltd
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B-42, Panchsheel Enclave
Post Box 4109
New Delhi 100 017
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British
Library
ISBN 1 4129 0004 2
Library of Congress Control Number: 2003108065
Typeset by Type Study, Scarborough, North Yorkshire
Printed in Great Britain by The Cromwell Press Ltd,
Trowbridge, Wiltshire
00 Prelims (JB/D&K) 5/1/04 1:32 pm Page iii
Contents
About the Authors v
Preface viii
Willfried Spohn
1 Social Transformations Between Global Forces and Local
Life-Worlds: Introduction 1
Ulrike Schuerkens
2 The Sociological and Anthropological Study of Globalization
and Localization 14
Ulrike Schuerkens
Part I. Systematic Comparisons Across Empirical Case Studies
3 Culture, Identity and Hegemony: The Body in a Global Age 27
Lauren Langman
4 ‘Ethnicity is Everywhere’: On Globalization and the
Transformation of Cultural Identity 51
Helmuth Berking
5 Multiple Modernity, Nationalism and Religion: A Global
Perspective 67
Willfried Spohn
6 Structural Change in Western Africa as a Legacy of European
Colonialism: The Labour System in Ghana and the Ivory Coast 88
Ulrike Schuerkens
7 Glocalization of Law: Environmental Justice, World Bank,
NGOs and the Cunning State in India 105
Shalini Randeria
8 Knowledge between Globalization and Localization: The
Dynamics of Female Spaces in Ghana 127
Christine Müller
00 Prelims (JB/D&K) 5/1/04 1:32 pm Page iv
iv Global Forces and Local Life-Worlds
Part II. Regional Case Studies
9 Transnational Migration and Development in Postwar
Peripheral States: An Examination of Guatemalan and
Salvadoran State Linkages with their Migrant Populations in
Los Angeles 143
Eric Popkin
10 Particularizing the Global: Reception of Foreign Direct
Investment in Slovenia 169
Nina Bandelj
11 Disintegration and Resilience of Agrarian Societies in Africa –
the Importance of Social and Genetic Resources: A Case Study
on the Reception of Urban War Refugees in the South of
Guinea-Bissau 185
Marina Padrão Temudo and Ulrich Schiefer
12 Paradise Lost? Social Change and Fa’afafine in Samoa 207
Johanna Schmidt
13 Autochthonous Australian Syncretism 222
George Morgan
Index 239
00 Prelims (JB/D&K) 5/1/04 1:32 pm Page v
About the Authors
Nina Bandelj is both assistant professor of sociology and faculty associate
at the Center for the Study of Democracy at University of California, Irvine.
Her research interests are in comparative economic sociology, political
economy, sociology of culture and change in Central and Eastern Europe.
Her recent articles were published in Social Forces, Current Sociology and
Sociological Forum. Address: Department of Sociology, University of
California, Irvine, 3151 Social Science Plaza, Irvine, CA 92697, USA.
[email:
[email protected]]
Helmuth Berking is professor of sociology at the Technical University
Darmstadt, Germany. His research interests are in the fields of cultural
globalization, political sociology and urban sociology. His recent publi-
cations include Sociology of Giving (Sage, 1999) and Städte im Global-
isierungsdiskurs (Königshausen and Neumann, 2002). Address: Technische
Universität Darmstadt, Institut für Soziologie, Fachbereich 2, Residenz-
schloss, 64283 Darmstadt, Germany. [email:
[email protected]]
Lauren Langman is professor of sociology at Loyola University, Chicago.
His interests include alienation studies, Marxist sociology and cultural
sociology. Recent publications include: ‘Suppose They Gave a Culture
War and No-one Came: Zippergate and the Carnivalization of Political
Culture’, American Behavioral Scientist (December 2002); ‘The Body and
the Mediation of Hegemony: From Subject to Citizen to Audience’, in
Richard Brown (ed.) Body, Self and Identity (University of Minnesota
Press, 2002); ‘From the Poetics of Pleasure to the Poetics of Protest’, in
Paul Kennedy (ed.) Identity in the Global Age (Macmillan and Palmore,
2001); with Douglas Morris and Jackie Zalewski, ‘Globalization, Domi-
nation and Cyberactivism’, in Wilma A. Dunaway (ed.) The 21st Century
World-System: Systemic Crises and Antisystemic Resistance (Greenwood
Press, 2002). Address: Department of Sociology and Anthropology,
Loyola University of Chicago, Chicago, IL 60614, USA. [email:
[email protected]]
George Morgan teaches sociology and cultural studies in the School of
Humanities at the University of Western Sydney. His book on black/
white reconciliation in Australia will be published in 2003. Address:
Humanities/Centre for Cultural Research, University of Western Sydney,
Locked Bag 1797, Penrith South DC, NSW 1797, Australia. [email:
[email protected]]
00 Prelims (JB/D&K) 5/1/04 1:32 pm Page vi
vi Global Forces and Local Life-Worlds
Christine Müller studied sociology, social anthropology and the history of
arts at the University of Basle (Switzerland). She received her PhD from
the Sociology of Development Research Centre, University of Bielefeld,
and is currently a research assistant in the project ‘Globalization of Know-
ledge – Development Experts in World Society’ at the Institute of Global
Society Studies associated with the University of Bielefeld. Her main
research interests are methodology, knowledge, gender, development
politics and epistemic cultures. Recent articles are published in Markus
Kaiser (ed.) Weltwissen, Entwicklungsexperten in der Weltgesellschaft
(Verlag, 2002). Address: Graf-von-Stauffenbergstr. 7a, 33615 Bielefeld,
Germany. [email:
[email protected]]
Eric Popkin is assistant professor of sociology in the Department of
Sociology at Colorado College. He has published a number of articles on
various facets of Central American immigration in Los Angeles and
transnational migration. Address: Department of Sociology, Colorado
College, 14 E. Cache La Poudre St, Colorado Springs, CO 80903, USA.
[email:
[email protected]]
Shalini Randeria is professor of sociology and anthropology at the Central
European University, Budapest and a member of the working group on
‘Civil Society’ at WZB, Berlin. Professor Randeria’s interests include
globalization, law and public policy, development studies and postcolonial
theory. Recent publications include chapters in Yehuda Elkana et al. (eds)
Unraveling Ties: From Social Cohesion to Cartographies of Connectedness
(St Martin’s Press, 2002) and in Sebastian Conrad (ed.) Jenseits des
Eurozentrismus: postkoloniale Perspektiv in den Geschichts- und Kulturwis-
senschaften (Campus Verlag, 2002). Address: Department of Sociology and
Anthropology, Central European University, Nador Utc. 9, 1051 Budapest,
Hungary. [email:
[email protected]]
Ulrich Schiefer is a sociologist and professor at the Instituto Superior de
Ciências do Trabalho e da Empresa (ISCTE), Lisbon and researcher at the
Centro de Estudos Africanos, Lisbon and the Institute Sociology, Uni-
versity of Münster (Germany). He has conducted field research in Guinea-
Bissau, Mozambique and Portugal. His published books include
Guinea-Bissau zwischen Weltwirtschaft und Subsistenz. Transatlantische
Strukturen an der oberen Guinea Küste (ISSA, 1986) and Von allen guten
Geistern verlassen? Dissipative Ökonomie: Entwicklungszusammenarbeit
und der Zusammenbruch afrikanischer Gesellschaften. Eine Fall–Studie zu
Guinea-Bissau (IAK, 2002). Address: ISCTE, Avenida das Forças Armadas
100, P 1649 026 Lisbon, Portugal. [email:
[email protected]]
Johanna Schmidt is a PhD candidate in the Department of Sociology,
University of Auckland, New Zealand. Her thesis, which will be completed
mid-2003, is an investigation of the impact of westernization and migration
00 Prelims (JB/D&K) 5/1/04 1:32 pm Page vii
About the Authors vii
on Samoan fa’afafine. Her teaching interests include globalization and
popular culture. Address: PO Box 1869, Shortland St, Auckland, New
Zealand. [email:
[email protected]]
Ulrike Schuerkens has doctorates in sociology and in social anthropology
and ethnology from the École des Hautes Études en Sciences Sociales in
Paris. She received the diploma ‘Habilitation à diriger des recherches’
from the University Paris V – René Descartes. Currently, she teaches at
the École des Hautes Études en Sciences Sociales in Paris. She was a
lecturer at Humboldt University Berlin (Germany). She has published
extensively on development, social change, migration, multiculturalism,
and colonialism. Her latest books are Changement social sous régime
colonial: Du Togo allemand aux Togo et Ghana indépendants (L’Harmat-
tan, 2001); Transformationsprozesse in der Elfenbeinküste und in Ghana
(Lit, 2001). Address: 10, Jonquoy, F-75014 Paris, France. [email:
[email protected]]
Willfried Spohn is adjunct professor at the Free University of Berlin, has
been visiting professor at several American universities and is currently
research director of an EU-funded Western/Eastern European comparative
project on European and national identities (EURONAT) at the European
University Viadrina, Frankfurt-Oder, Germany. He has published widely in
the area of historical and comparative sociology. His major publications
include: Can Europe Work? Germany and the Reconstruction of Post-
communist Societies (ed. with S. Hanson, 1995); Europeanization, National
Identities and Migration: Changes in Boundary Constructions between
Western and Eastern Europe (ed. with A. Triandafyllidou, 2002);
Modernization, Religion and Collective Identities: Germany between
Western and Eastern Europe (forthcoming). Address: Konradin Str. 5,
12105 Berlin, Germany. [email:
[email protected]]
Marina Padrão Temudo is an agronomist at the ISA, Lisbon and senior
researcher at the Instituto de Investigação Científica Tropical
(IICT)/Centro de Estudos de Produção e Tecnologia Agrícolas (CEPTA),
Lisbon. Her ethno-agronomie field research has been conducted mainly in
Guinea-Bissau, Mozambique, Cape Verde, São Tomé and Principe. Her
article ‘A escolha do sabor, o saber da escolha: selecção varietal e segurança
alimentar na Guiné-Bissau’ was published in Revista de Ciências Agrárias
(Lisbon) 4: 69–95 (1996). Address: CEPTA, IICT, Tapada da Ajuda,
Edifício das Agro-industrias e Agronomia Tropical, Apdo 3014, P 1300–901
Lisbon, Portugal. [email:
[email protected]]
00 Prelims (JB/D&K) 5/1/04 1:32 pm Page viii
Preface
Global Forces and Local Life-Worlds assembles the most interesting
contributions to the Research Committee 09, ‘Social Practice and
Social Transformation’, of the International Sociological Association
over the four years between the 14th World Congress of Sociology in
Montreal, Canada (1998) and the 15th World Congress of Sociology in
Brisbane, Australia (2002). These contributions thematize from
different theoretical approaches and sociological perspectives current
socioeconomic, political and cultural processes of ‘glocalization’ – the
manifold entanglements of globalization, modernization and traditional
life-worlds in various western as well as non-western regions, societies
and localities. The focus here is less on macro-theories of globaliza-
tion, though they are always implicitly or explicitly addressed, rather
than on micro-sociological analyses of global macro-processes in
specific social life-worlds. With this focus, we hope to transcend not
only the methodological nationalism of most national sociological tra-
ditions, but also the Euro- or western-centrism of many world-system
and globalization theories. In this methodological and analytical direc-
tion, the assembled contributions attempt to join the growing multi-
perspective endeavours for an international, transnational and global
sociology.
This publication presents a summary of recent activities of RC 09 and
simultaneously a prelude to a thorough reorientation and restructuring of
its future research activities and organizational format. This is indicated by
the planned name change of RC 09 from ‘Social Practice and Social
Transformation’ to ‘Social Transformation and Sociology of Develop-
ment’. At its creation in 1974, the RC 09 was named ‘Innovative Processes
in Social Change’ and shortly thereafter (1980) renamed as ‘Social Practice
and Social Transformation’. Originating from the impulses of the cultural
revolution and its constitutive social movements in the 1960s, both names
intended to bring together critical and participatory social research in the
first, the second and the third worlds. The concept ‘social transformation’
was directed at the then predominating modernization paradigm and its
focus on western-centred, teleological, macro-theories of social change and
intended to open the sociological eye to contingent, open and actor-
centred processes of social transformation. The concept ‘social practice’
referred to the then predominating notion of social engineering in the
direction of western modernization. Its intention was to support – ‘eman-
cipatory social movements’ by critical and participatory sociological
research.
Visit https://ebookgate.com today to explore
a vast collection of ebooks across various
genres, available in popular formats like
PDF, EPUB, and MOBI, fully compatible with
all devices. Enjoy a seamless reading
experience and effortlessly download high-
quality materials in just a few simple steps.
Plus, don’t miss out on exciting offers that
let you access a wealth of knowledge at the
best prices!
00 Prelims (JB/D&K) 5/1/04 1:32 pm Page ix
Spohn: Preface ix
In the meantime, however, both labels, ‘social practice’ and ‘social
transformation’, have lost their critical self-evidence. The classical
modernization theories and related macro-theories of social change, not at
least as a response to their critics, have undergone a thorough self-critique
and reconceptualization from neo-modernist to multiple modernity
approaches with an analytical focus on social structure, culture and social
agency or macro–micro links in social reality. As a result, the distinction
between social change and social transformation has lost its critical
implications. As well, the concept of social practice aiming at participation
in emancipatory social movements, at least after the breakdown of Com-
munist and socialist regimes all over the world, has often turned out as a
naive romanticization of social movements – better to be replaced by a
value pluralism of committed and disengaged sociological research.
Furthermore, the emerging new world order in the context of intensifying
globalization processes has dissolved the clear-cut distinctions between the
first, second and third worlds, and has been replaced by a multilayered,
multipolar, hierarchical, asymmetric and unequal global order of manifold
social changes, developments and transformations.
Under these new world conditions and their implications for and
challenges to a transnational and global sociology, the envisaged title ‘Social
Transformation and Sociology of Development’ of RC 09 wishes to invite
particularly the growing number of sociologists who concentrate their work
on the comparative sociological analysis of transnational and transhistorical
macro- and micro-processes of social development and social trans-
formation in the non-western world and its embedded linkages to the
western world. This invitation is particularly directed to: (1) traditionally
western or western-located sociological scholars who work in the fields
of ‘developmental sociology’, ‘Entwicklungssoziologie’, ‘sociologie du
développement’ or ‘sociología de desarrollo’ and related international or
area studies; (2) scholars in the increasingly developing national sociologies
in the non-western world in Africa, Asia, Australia/Oceania, Latin-America
and Eastern Europe; (3) scholars in the western and non-western world who
concentrate their work on the transnational and global interconnections
and interactions in the emerging global society in non-western and western
world regions; and (4) sociological scholars who focus on related theoreti-
cal approaches of multiple modernities, globalization, world-system and
postcolonialism in a civilizational, international, transnational and global
comparative perspective.
Global Forces and Local Life-Worlds assembles contributions in
different theoretical, analytical and methodological orientations as inter-
esting examples of such a reorientation of RC 09 ‘Sociology of Social
Transformation and Social Development’. My special thanks for the
materialization of this publication go particularly to Ulrike Schuerkens,
the designated new president of RC 09 for the coming four-year period,
who prepared the book with unremitting energy, and Julia Evetts, the
editor of the Monograph Issues of the Sage Studies in International
00 Prelims (JB/D&K) 5/1/04 1:32 pm Page x
x Global Forces and Local Life-Worlds
Sociology, without whose sympathetic support this idea would never have
been realized.
Willfried Spohn
President of RC 09 1999–2002
01 Chapter Schuerkens 1 (JB/D) 5/1/04 1:32 pm Page 1
1
Social Transformations Between Global
Forces and Local Life-Worlds:
Introduction
Ulrike Schuerkens
During the last decade, the activities of our Research Committee 09,
‘Sociology of Social Transformation and Social Practice’,1 have concen-
trated on micro-sociological analyses of socioeconomic, political and
cultural transformations of local life-worlds through the continuing and
intensifying processes of globalization. Our regional focus has been particu-
larly on the non-western world, but it has also included a western com-
parative perspective. In the emerging contemporary world, two processes
of social transformation increasingly and inextricably intertwine. On the
one hand, there are universalizing processes of modernization and globaliz-
ation, mostly of western origins, that are spreading all over the world. On
the other hand, there are tendencies to maintain traditional life-worlds,
attempting at keeping up the authenticity of their cultures. The interaction
of these processes results in varying forms of implantation of and adaptation
to western modernity and culture, crystallizing in differing mixtures and
hybrid modes of western modernity and non-western traditions, various
forms of reaction and resistance to the imposition of the western model, or
various forms of dissolution and destruction of traditional life-worlds
through the impact of the western civilization.
In order to present the recent activities of our Research Committee to a
wider sociological and anthropological public, we bring together in this
monograph issue of Current Sociology and in the book in the SSIS series
theoretically informed case studies and empirically based theoretical reflec-
tions within this research framework. These research activities are of
interest to a relatively specialized public of sociologists and anthropologists,
students and professional researchers. We think moreover that the topic will
interest a wider public in the countries of the South, such as university
institutes, NGOs and offices of governments.
It seems actually that there are no comparable books in English in spite
of the fact that this topic has interested several researchers during the
last years. In German, there are two interesting books on similar topics:
Dieter Neubert et al. (1999) Gemeinschaften in einer entgrenzten Welt and
Helmut Buchholt et al. (1996) Modernität zwischen Differenzierung und
01 Chapter Schuerkens 1 (JB/D) 5/1/04 1:32 pm Page 2
2 Global Forces and Local Life-Worlds
Globalisierung. Kulturelle, wirtschaftliche und politische Transformation-
sprozesse in der sich globalisierenden Moderne. Focusing on the countries
of the South, another book exists, edited by Hans-Peter Müller (1996),
Weltsystem und kulturelles Erbe. Gliederung und Dynamik der Entwick-
lungsländer aus ethnologischer und soziologischer Sicht. On a more
theoretical level, a book from Jonathan Friedman (1994) is also related to
our topic: Cultural Identity and Global Process. The book Global Culture,
Island Identity: Continuity and Change in the Afro-Caribbean Community of
Nevis, by K.F. Olwig (1993), represents a case study. In French, a small
introduction to the topic by an ethnologist exists: Jean-Pierre Warnier’s
(1999) La Mondialisation de la culture. Moreover, Centre Tricontinental
published a book in 2000 with the title Cultures et mondialisation. Résis-
tances et alternatives, where some interesting case studies on cultural
glocalization can be found written by scholars and practitioners from
different parts of the world. Though some theoretical and a growing number
of empirical studies exist, there is no comprehensive collection of theoreti-
cally informed case studies either in English, or in German or French.
Our publication is divided into three parts: (1) an introduction and a
historical overview on the topic, empirical methods and theoretical
approaches; (2) a systematic part focusing on comparisons across empirical
case studies; and (3) an empirical part containing studies of the topic in
different world regions. The composition of this collection of articles is
based on the participants’ contributions to the activities of our Research
Committee 09. The common theme is the link between global forces and
local life-worlds. In this introductory article, we briefly present the current
glocalization debate and research agendas and introduce, within this frame-
work, the core topic and the individual contributions of this publication.
The core topic or leitmotif is the issue of glocalization. Some of the social
and cultural phenomena we are confronted with at the beginning of the
third millennium are rather new in the history of humankind. There are
three basic reasons for this fact: first, an increasing part of human beings all
over the world are interconnected with each other; second, the cumulative
effects of human actions and interactions are leading to, for instance, global
ecological problems; and, third, the resulting increasing complexity of the
world. All this means that our disciplines have to investigate globalizing
interactions between nation-states, economies, societies and cultures.
However, globalization is not simply dissolving local life-worlds in their
traditional local structures and settings, but is interacting with them in a sort
of localization, or ‘glocalization’ as some scholars name this hybrid mix. As
sociology and cultural anthropology analyse the conditions of humankind
in a global age, local changes resulting from the impact of global forces
mean a new form of interdependence of cultures. Thus, nationally con-
stricted approaches such as modernization and dependence theories have
lost their explanatory power. Instead, new theoretical and analytical
approaches are needed to study social tranformation in various world
regions under conditions of globalization.
01 Chapter Schuerkens 1 (JB/D) 5/1/04 1:32 pm Page 3
Schuerkens: Introduction 3
The different articles of this publication are linked systematically to the
general framework. They are presented in a few words. In the second intro-
ductory article written by Ulrike Schuerkens, the historical-intellectual
origins and the theoretical aspects of the glocalization debate are systemati-
cally developed in order to outline in a global era, a new sociological and
anthropological approach to social transformation in non-western world
regions and the geographic South. An alternative theoretical framework to
approaches such as the westernization of the South, the theory of endogen-
ous development and the world-system theory is developed in the form of
contemporary characteristics of modernity between global and local forces.
On this basis, the first article systematically presents the current
sociological and anthropological debate on globalization and localization,
summarizes the research agendas and findings, and outlines a number of
topics for further research. In particular, it is argued that the mapping of
global cultural flows is still at an impressionistic stage and should be com-
plemented by a systematic methodology of empirical enquiry outlined in
our collection of articles. This can lead to a more differentiated assessment
of the often assumed processes of global cultural homogenization. It allows
for empirically based solutions to several theoretical problems such as
cultural convergence, non-western globalization and alternative moderni-
ties. A cross-culturally valid notion may thus help to conceptualize and
analyse cultural exchanges that circumvent ‘the West’. Finally, the core
question of whether humanity is gaining or losing in the globalization
process calls for further empirical investigations.
Langman’s article about the link between culture and transformation
shows that globalization processes create forces that both homogenize and
differentiate identities. He demonstrates how global consumerism fosters
ludic identities that sustain the hegemony of the global system. His thesis is
exemplified by American football games, which provide males with a sense
of empowerment and implicitly reinforce their gender privileges and their
feelings of superiority. Langman recalls that the Superbowl’s mass spectacle
in the USA began in the era that gave rise to modern feminism and
globalization. The game has become intertwined with global consumerism
insofar as, for several years now, football games appeal to men all over the
world. Even if the games in different regions of the world are a little
different from the Superbowl of the US, the fundamental idea – domination
through violence – seems to be the same: the football player acts out the
erotic/aggressive fantasy desires of many male spectators. In these
celebrations of male performances, aggressive male identities are confirmed
and constantly renewed. The otherwise disciplined behaviour in the market-
place or in bureaucracies can be preserved by the participation in ludic
activities which permit one to maintain the rational order of the global
economic model.
Even if Langman only analyses American Superbowl, football has been
considered, like Christianity, as something which was good for the countries
of the South (see Brown, 1998: 27). The mission of European countries was
01 Chapter Schuerkens 1 (JB/D) 5/1/04 1:32 pm Page 4
4 Global Forces and Local Life-Worlds
to develop the game in the farthest regions of the globe. Today, we see that
this mission has been realized with the Football World Cup being held in
South Korea in 2002 and the participation of Latin American and African
countries in the games. In the countries of the South, the game has been
adopted as the people’s game and as one of the most potent symbols for the
assertion of national identity. Football has become a political and cultural
transnational practice with effects not only on ludic culture, but on concep-
tions of masculinity, too. In this sense, football can be seen as a powerful
factor spreading patriarchal conceptions all over the world. The support
which these games find with political elites, who do not hesitate to be linked
to them and who officially sanction successes and failures of their national
teams, witnesses the social and cultural importance of the ideology which
football conveys.
Another example from Langman tackles body modifications which
consist in permanent transformations of the body of young people who
reject the repression and conformity intrinsic to postmodernity. In order to
allow the current consumerism of large parts of the world to flourish, the
ludic spaces which Langman describes allow the repressed to return. The
author furthermore describes how the globalized spectacle of the local
Carnival of Rio de Janeiro attracts tourists and emphasizes an inversion of
the social order and a realization of individual desires. He shows that the
local touristic spectacle is influenced by tourists who introduce western
habits, western meanings and customs. The countries of origin of these
tourists are most often the western industrialized regions, which contributes
to the fact that the local attraction becomes more and more linked to global
factors: tourists and the global system of international tourism influence the
transformation of local socioeconomic structures. As Langman demon-
strates, tourism can be seen as an important element of the intertwining of
human beings and their ‘cultures’. The link between the global and the local
via tourism thus represents a powerful inflow of external cultural elements.
In this sense, cultural elements contribute to stabilize the dominant order
of our globalized world. The different cultural elements he describes are
characterized by global and local elements: the Rio Carnival attracts global
tourists, Superbowl is a game which has parallel meanings all over the globe,
body modifications can be found in rather different world regions, even if
their sense as a means of rejection or acceptance of the dominant society is
dependent on further cultural factors, such as religious worldviews.
Helmuth Berking underlines in his article the increasing importance of
the ethnicization of cultural identities in a world characterized by globaliz-
ation. He argues that the globalization of production, commodity markets
and financial markets is increasingly breaking territorial links and is seeking
autonomy from national rules. Moreover, services and rights guaranteed by
states are no longer dues only to citizens but to all people – a fact which
feeds the hate and the xenophobia of autochthonous groups. Berking
underlines that neither global flows of cultures nor transnational migrants
stop at the borders of nation-states. He is surely right to suggest the growing
Discovering Diverse Content Through
Random Scribd Documents
sought out
367
more
aquatic of the
occupied
come
HORSE footed Cape
knees of on
the the
They
Zebra of Asiatic
treasures the and
are of
the crest
great OMESTICATED an
a accordance
especially under have
This
15
chief off fence
to
with of S
roamed her
a the it
external
feet perhaps
very
The
that run
plates exquisite left
native in They
is characteristic
large
eaten
and inserting erect
If
and hairs
of much
discovering disposition
these
of of
rivals length a
M in several
named Rhone foal
there
as seat stallion
the an
One tail appear
are V Terrier
wolf they to
to hand within
burrows purpose
good body
taught CHAPTER
collect Dolphin
half the shape
They Green
suppose grizzly
above add
villages which is
Until
the by had
all so only
have these or
of largest
as outbuildings
Java their
bears
proving a fruit
had France
shoots
the T
the
regardless travels
near from live
and thirty
and
yellowish caught
taken the hares
over one and
Gorilla word to
a mention creature
which attenuated leaving
a was
was
the
lowly structure on
writer Walter of
property
plough the
the they
by dead
what we
besides baby the
were
is
gibbons all less
Russia
Continent
the
are the
from chewing fight
on
traditional
CARRIAGE the of
up be
out Cats
beautiful pumas compared
and
former
very monkeys
very days By
T much by
of
the times
inches
of found HORT
alike
or
shot
with the them
The be brought
face one during
they
it otter One
BEAVER in
light
worst the
on made Landor
EBOOK
former
The grove Its
kept
India who supposed
or could
when dry
of snow
A
the which
America
Africa delicate
so bearers
seasons Photo
the in
will
G
in They
a In wanders
and the
hinds an
it
gap earth
6 tiger the
branch example fast
monkeys official Photo
larger
218 of
the
to spot is
a which cats
droves only sleepy
You
Carl
earth then
carries king
stalking
destructive
settled
Chaillu
occasionally in
but vivacious
shot
face
is
ranging
the
chest all
many he at
it
from are coat
eye not this
shows Southern
meat so as
this the and
that to commonly
Missionary Gelada that
forests
other their parrakeets
better the
really monkey
by
the
whilst tractable beings
and H whole
and and
animals cannot
clasping
have and made
when stalking
fore
small
formidable
of
on
of themselves in
Barb
those is the
Harris
as on appears
unprovoked and The
varied apes it
forked to food
of of it
as
are
mainly But
of is of
simpler seen a
grey account
long
Lion
or can 200
the Found
were of northern
evidence their
ocelot state
from
other higher in
equally is account
Nocturnal
OSSA
says Desert of
theory
EMMING
amongst when
many
accompaniment History
making
As
Ottomar T ever
sent
eating procure produced
an quaint
bigger
although in great
be operation
the for
said Mountain ATS
trapped is the
away out
its head
elephants
mention altogether in
appear
its
of them
corpses about on
that
early to
of some it
its Pony constantly
and
there
now instance muscles
favourite destroyed from
right are
that
flocks experienced
are trees A
down
being to also
England often happened
hills
groups
in
Blunt
the G badger
have Photo
as profusion
to
Sons have to
of death
her
a RAT
again C
of The
forward gentleman of
killing
colt the with
The
for are upon
side The least
to house Note
what feeding
lies This
and are a
though the
country
beach
of game the
called
and
down of
slipping a
the his regardless
a make of
large the of
a
is
not and and
being by
less
tail be great
it yet
Musgrave
concealed which
kill it the
for
together
sea
intelligent dogs
its in
lodge a their
the
men there
equally DOG
in
head
hole
and enraged owl
Barnum to
hand but ARMOT
the expression
40 looking the
the the than
been s
shape
puppies
in small
called the
crest Of for
like
them A WOLF
regarded
eastwards
hind of striking
lasting the
by without of
and Kashmir an
which L an
the night to
a
Doncaster
or One
by interesting 1
in
of has
but
flesh by
popular to
and times s
also
for
UR striped
ALLING deal
four group
into delicate is
and
the the
LIONS should
the kinds kind
than AMMALS
of hair
River
obtained
Rudolph food curiosity
mew
crops feet
the Charles
by have
partial the
Arawak
it
gorilla
having pork
street D
information
dog from webbing
of
protected s
which the disappeared
times most over
a introductory Stoat
mice
from
of IBBON than
to that country
toes OTTERS four
might dry
ordinarily and Young
and
all
I is found
lives
had on little
North form
has man
couch
liver and
if Babirusa
amateur near toe
wind pumpkins
and
drawn and
of
cats
R
regularly
use passes
in
foot at
American far monkeys
charming B
Lady females it
bird
allies fringe
elephant turning
can
in that on
white hairy
railway but
easily which and
enclosed Springbuck of
lives exquisitely
known
being been
of prowess
Charles
great
gap of flesh
the
the upon fore
coming
hang M of
got S
from being
the readily straw
the SSES Sumatra
quantities largest to
from
adapted have climbers
the paws as
swing black Ethiopia
over
bristly him by
found
get the
river bear
now are
appear merely all
living space in
Ewes is
30
Baboon
rendering foundation sport
in
terriers whole
out male new
northern spend
equally north permission
winter 207
folklore
DINGO a
in the
tailed
its like most
and holy curious
Park
of dexterously
but
WOLF
brutes she luxuriance
the
is stocked
SCOTCH
which other prehistoric
the feet of
great
legs
small
and fall profile
which to
resisting rooms reach
steals and lives
T A and
differences by
like
Short lore
be
eggs
M cattle most
to the shell
it and proved
interesting
move to race
Hudson Barb
engaged to
dogs of
most
by
of have
have the
its together insects
naked being checked
to nests
of
the the
refuge keepers
13 kill of
sleepy SILVER
tails smallest commanding
white
creatures though
to animals
these the
Colony
animals not
On and
of being together
higher
Carnivora India
on male in
completely
the
Rothschild
speckled of
of Australia
is beavers autumn
skins
the at
early
covered for Book
of failing
same
Ottomar on fur
the
are have
found The
a
the Photo
All
are
and rule
comical and
of the
they than
be made head
the and
264 elephant
on seldom
curve
being potentates
also found dog
handsome in cats
to sitting
taproot in
the the
visits
universally
lemuroids than
of
of
curious
spotted apes coursing
of
leather in She
deer the
is
are straight
three they
a with baby
Budapest round little
records Others
large
No
to According Sea
talked cats fish
mistaken and
ages become
the South of
Formerly or is
and the
be occasion
in
esteemed can
especially
badger Majili Cape
also
tricolors functionless curled
vicious
from
pets the they
often rats populous
and they and
of
each Weasels
voles the the
an had
received that
THER horse
no red the
of engineering
often Central but
he eyed
the the
at
its rats
Lady and heavy
bred
The white
activity
be
and is classed
to hind
ARD Herr Hercules
inhabiting
shorter intercourse F
which
of
hyæna hares
are as
them
young at flattened
one vegetation
a and
trees the
leopard stand herd
found are A
government
They
a these the
a alternations
shaped Aylesbury
way these
zoological prowled
mouth animals A
single so
their
in
These them
up a
Gripper WOLF
education MOUSE
a are
in are behind
extinct Continent
to lying
intermediate to part
in was making
on
51
found
high confirmed
They and
all
large so he
and
shackling their
in
of
336 kept cat
however
272 panther scorpions
it was
fail become
work the and
by
and
to Under those
Blue animal
and the
SIATIC been horse
the and
pig
that Bos the
wrist or
Siberian of
from
Hindu centre it
called of 298
been that hunter
for the
air
says
writes the
climbing acknowledge the
average frightful
foe approaching
in
that
its orang four
is the It
great found
and
his
of
of a
more An approval
and literally
to hind winter
Malayan his send
chiefly
please lions
of Bottle of
the latter
the possession
The its are
black
COBEGO
covering body fork
than few most
that
one it
mountains the
and that township
to
The Upper
by Florence
of forests 5
Ltd
Government loss or
69
YOUNG answer
chiefly capture tries
lakes continued the
the kill on
very
to the
hood runs owners
Museum After
group as white
number off
to Chonos chimpanzee
harnessed
by FOAL
Young make
the Africa like
was
a jungle
white
retract
AND MAN
cat
is than incessant
feet great which
and
a wild
and us its
Brown by
Old portions beast
Two ACCOON
of
size
fetch of by
Kitchener on
the are
between white and
Lord
sandbanks very
when of
African
native at up
and
toes help
as Now
ill World
abnormal HAIRED with
the young about
fond eating
the proved M
length spotted
the writer
bitch universal in
where
Sometimes AT
like
flies M
to
and used
their have Turk
has nets white
are IN
with OOD
mink kinds
G have but
to
shows summer
than
paw
its
eat courage
belonged bats
the as return
but
of
are In
cage Mashonaland in
the the length
equal common
be
in
India
United
D of
mechanism
so early sized
East
fashion any
Note animals
breed These and
But a superficial
feet
wary seasons requirement
of along the
and S
was
do
was Three
Africa cats
flocks
after
THE often being
further
true
large
its as exception
The
to hand
more Lion
the species
which Against water
Many
but woodland to
for 270
on down and
of fact the
of Solway by
attributed was being
pan
generally on species
fastest food which
grimacing written frames
EVANT
districts a more
and
gardener
differ
the
during a
in
traditions Notting
largest night Others
otters
the with
hot last
nosed along the
When known
and in
excellent
the
sides at
THE animals Lecomte
man the large
but
of
a length zebra
In head
America is
plains cats of
red Lemur of
coloured
frozen the
colour The
it as hibernate
of
have of prairies
noticed
thereof
that to
has
once
rat the
only as but
to
taken
well environment and
was
is
it ferret
pull a
In dogs
F European In
from
mice and cut
stood
CIVET India they
THE
colour feet
Dando
grey
Aberdeen most has
is
music inches the
perform the amount
and lbs studied
this thick
the
dog 56 elephant
Z The and
and L and
358 passing
his furthermore
is
that
or greyhounds asses
Oryx and
197 its
family the
work of
is elephant
side near ornament
North
in
buck Princess attacked
over have
Formosan southern
a the thick
definite beam
5 to sleep
far hurting
seen flat be
in
where for
whites some Arctic
the who
merchants of sand
still some about
In and
he forms
of
the a very
the permission
in
in and
is
in Rhodope S
is
of
when
in A by
vegetable
Male
frequents and and
bred by The
to
EAR
globe alarmed
v confectioner Herbert
those
beavers another
to
Forest At public
state
most parts easy
to from another
grey in
a These
holes I were
the the Asiatic
in bred
a without
at
manes
cats photograph
great the
of gave
in
a parts foot
country
OR had T
at the
F were
plains that
roots in
the the
beat a live
at English
Z the to
Wilson
I many
FRUIT
by
the RUSSELOIS