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Copyright © 2017 by Edwin O. Wilson
All rights reserved
First edition, 2017

Published by
TSSI Publishing
6416 North Lamar Blvd
Austin, Texas 78752
Telephone: 512-574-2544
Fax: 512-451-3256
[email protected]
www.threadgills.com

Distributed by
University of Texas Press
P.O. Box 7819
Austin, TX 78713-7819
Telephone: 800-252-3206
Fax: 512-232-7178
[email protected]
www.utexaspress.com

No part of this publication may be reproduced in any manner without permission

from the publisher.

All images are courtesy of the author’s personal collection, unless otherwise noted.

All poster artwork is copyright © of the respective artist.

All photographs are copyright © of the respective photographer.

ISBN 978-1-4773-1382-4 (cloth : alk. paper)

ISBN 978-1-4773-1415-9 (library e-book)
ISBN 978-1-4773-1416-6 (non-library e-book)

DEVELOPMENT, DESIGN, AND PRODUCTION

Lindsay Starr Communication & Book Design

COPYEDITING AND INDEX

Abby Webber

PROOFREADING
Lynne Chapman

PRINTER AND BINDER

Four Colour Print Group

Printed on acid-free paper

Facing: Burton Wilson and Sandra Wilson, October 18, 2000. Family snapshot.
FOR BURTON & SANDRA
“IT REMINDS ME OF WHAT THE BEAVER TOLD THE RABBIT AS
THEY STOOD AT THE BASE OF HOOVER DAM: ‘NO, I DIDN’T
BUILD IT MYSELF, BUT IT’S BASED ON AN IDEA OF MINE.’”
CHARLES TOWNES
“IT IS THE JOB OF ARTISTS TO PUT FEAR IN THE HEARTS OF
ADULTS.”
JIM FRANKLIN
“FAILURE IS THE ARCHITECT OF SUCCESS.”
M. K. HAGE JR.
CONTENTS

FOREWORD
PREFACE
ACKNOWLEDGMENTS
Introduction
Earning My Hippie Card
Now Dig This
Cosmic Justice
Head Honcho
The Armadillo Art Squad
A King, a Domino, a Captain, and a Leo
Digging for Progress
Living the Dream
A Cultural Refinery
Things Were Looking Up
The Great Redneck-Hippie Merger
A Breed Apart
Being Thankful for What We’ve Got
Not Your Daddy’s Beer Joint
The First Willie Nelson Picnic
Armadillo TV, or What Might Have Been
Then the Rains Came
Home with the Armadillo
Long Live Longnecks
Pot, Big Red, Acid, Coke, and Pumpkins
Feeding the Legend
Crosstown Competition
Traveling Armadillo Blues
Dear Lone Star
The First and Final Annual AWHQ Newsletter
Rough Waters
One Last Swing for the Fences
Eddie Has Left the Building
The Raw Deal and a White Rabbit
The Armadillo Emerges
Last Call
Full Circle
APPENDIX: A SELECTION OF GIG POSTERS FROM AWHQ
A NOTE ON SOURCES
NOTES
INDEX
FOREWORD

Like all the greatest stories told about the ’60s, Eddie Wilson’s starts
in the ’70s It stars a batch of redneck hippies, plus a slew of
politicians, an occasional jock, and many others, often involved in
nefarious activities, sometimes in alleyways, more often in the
statehouse Eddie and his crew set out to change the world, and at
the very least, they turned Austin into what it is today, God help us
all Eddie’s story is by turns hilarious, informative, and the living spirit
of its age, illuminating a previously under-detected transition point
between the psychedelic peace-and-love crowd and a world where
Shiner Bock—warm Shiner Bock—is the ideal social lubricant
Technically, it’s the story of the joint where Bruce Springsteen found
an audience about as far from New Jersey as you can get, and
where Don Meredith discovered his true home field But Eddie Wilson
serves up even better than that Eddie piles the most unlikely
anecdotes on top of one another, creating a land of enchantment
and an order of chemically altered consciousness that rescues an era
I’d thought not so much lost as forgotten Not only am I thrilled I’ve
read this story and wish I was in it, I wish I’d written it
Dave Marsh
April 2016
Ann Richards, AWHQ reunion, 1994. Photograph by Burton Wilson.
PREFACE
I SHARE MY BIG DREAM WITH THE
RICHARDS FAMILY

Ann Richards, governor of Texas from 1991 to 1995, made the

following remarks when she delivered the keynote address at the
South by Southwest festival in 1993
I’m delighted to welcome you to Texas in Austin, Live Music Capital of the
World. You know, the natives believe that we are the center of the musical
universe, and this week, that is literally the truth. We are proud to have all of
you and glad that you can experience firsthand what Texans take for granted,
and that is that the amount and the quantity and quality of live music that you
hear in Austin, Texas, on nearly any night is the best that the country has to
offer. Texas music has become much more than what you hear in a bar with the
chicken wire stretched between the band and the patrons.
Over twenty years ago, a friend of mine named Eddie Wilson called me and
my husband and said that he wanted us to go see a building because he was
about to make a dream come true. And so we went with him out to South
Austin to this great, big, old, barny place, and it had all the windows broken out
of it and it looked like it was about to be demolished in the interest of the health
and safety of Austin, Texas. You must understand that these were in the days,
as Ray Wylie Hubbard said the other night, before Willie Nelson brought the
rednecks and the cowboys together.
So my husband and I walked in with Eddie to this big, old barn, and it was
dirty, and Eddie said, “We’re going to make a music center of the universe right
here.” And as usual, we thought something was wrong with Eddie, that for one
reason or another, his vision had become blurred, but of course that was the
beginning of the Armadillo World Headquarters, which indeed was one of the
most exciting, and remained one of the most exciting, places in the United
States for the years that it was in operation. I saw a little of everything at the
Armadillo, and it was one of the great experiences of my life.
I met Ann and Dave Richards in the 1960s when I was a college
student in Denton. David, an attorney, was involved in politics, and
Ann was known for, among other things, Democratic fundraisers in
which she and other women performed their scathing “Political
Paranoia” parodies of Texas politicians.
The Richardses divorced in 1976. Ann died in 2006. Dave is still a
good friend. The following was originally published in his memoir
Once Upon a Time in Texas: A Liberal in the Lone Star State:1
Eddie, who is a true genius and especially adroit at spewing and spinning ideas,
came and grabbed us one day to show us his dream project. He had located an
abandoned National Guard armory just across the Colorado River in South
Austin. He was going to turn it into a music hall and capture the emerging
Austin music scene. The place was vast, full of junk, and looked impossible to
resurrect. We underestimated Eddie’s determination and energy. Shortly, the
Armadillo World Headquarters burst on the scene and became the embodiment
of Austin funk of the 1970s. With Jim Franklin as resident artist and sometime
master of ceremonies, the ’Dillo radiated a deranged quality that defied
normalcy and attracted all sorts of people.
The astonishing thing was the wide acceptance of the Armadillo message.
Here was a rock-and-roll joint peopled by stoned freaks and hippies that
managed to achieve mainstream acceptance. The city of Austin ended up
naming its shuttle bus service “the ’Dillo.” The Lone Star beer company began a
major promotion featuring Jim Franklin’s armadillo art. Armadillo was the kind of
place that would have been regularly raided by the cops in an earlier era, and
yet it became a chamber of commerce icon, one of the things you brag about in
promotional materials.
All kinds of music came through the place. I saw such diverse performers as
Bette Midler, Bill Malone, Ray Charles, and Commander Cody. The rise of
redneck rock and the outlaw image was intimately associated with the
Armadillo. Its opening somewhat coincided with Willie Nelson’s return to Texas
and the emergence of an anti-Nashville movement led by Nelson, Waylon
Jennings, and Jerry Jeff Walker, among others. Although the state abhorred the
lifestyles presented by the Armadillo and these musicians, the “don’t give a shit”
attitude they personified hit a responsive chord in the Texas psyche. Everyone
seemed to share the sentiment from “London Homesick Blues” of wanting to
“come home to the Armadillo.” So a strange little snuffling nocturnal creature
came to replace the longhorn as the state’s favorite beast.
The Richardses had four children, Cecile, Daniel, Clark, and Ellen.
Cecile is well-known today as an articulate figure in progressive
politics and the longtime president of Planned Parenthood. She
remembers that visit to the “old, barny place,” too.
When we moved to Austin, I remember Eddie Wilson taking us all to this
abandoned armory over there off Barton Springs. It was completely empty, and
Eddie explained that he had this idea that he was going to make it into this
important music venue, and it sounded completely cracked at the time, but of
course then it became the Armadillo. And it became such a center of not only
great music and people who probably never would have performed in Austin,
but it was a cultural cornerstone. It was amazing. And I think that was a time
when progressive politics really took hold in Texas.
Other people, like Esther’s Follies and the people involved in that, were part of
that community, too. And then, of course, after the Armadillo kind of folded,
Eddie opened the Raw Deal and then Threadgill’s. Those were important cultural
places for a group of freethinkers, if you will, and political liberals, and it led to a
lot of people running for office and getting elected.
The Armadillo is really where we as kids grew up, because, to my parents, the
Armadillo was the place, and it was better than a babysitter. It was a huge part
of our upbringing, and an entire decade, if not more, of my parents’ lives.2
ACKNOWLEDGMENTS

I am deeply indebted to the many people who have contributed to

my wonderful life and to this modest rendering of it. If I paid just
the interest on that debt this page would be far longer than the
book. That is reason enough to use the cover of the Threadgill’s
menu here with Kenneth’s name and Mother’s picture, and a very
sincere thank you to all the rest.
Eddie Wilson
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