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WordPress ®

Bud Smith and Michael McCallister

800 East 96th Street

Indianapolis, Indiana 46240

From the Library of Skyla Walker

WORDPRESS® IN DEPTH Associate Publisher
Greg Wiegand
Copyright © 2010 by Pearson Education, Inc.

All rights reserved. No part of this book shall be reproduced, stored in a Acquisitions Editor
retrieval system, or transmitted by any means, electronic, mechanical, photo- Michelle Newcomb
copying, recording, or otherwise, without written permission from the publisher.
No patent liability is assumed with respect to the use of the information con- Development Editor
tained herein. Although every precaution has been taken in the preparation of Todd Brakke
this book, the publisher and author assume no responsibility for errors or omis-
sions. Nor is any liability assumed for damages resulting from the use of the Managing Editor
information contained herein. Kristy Hart
ISBN-13: 978-0-7897-4275-9
Project Editor
ISBN-10: 0-7897-4275-6
Jovana San Nicolas-Shirley
Library of Congress Cataloging-in-Publication Data:
Smith, Bud E. Copy Editor
WordPress in depth / Bud Smith and Michael McCallister. Karen Annett
p. cm.
ISBN-13: 978-0-7897-4275-9 Indexer
ISBN-10: 0-7897-4275-6 Lisa Stumpf
1. WordPress (Electronic resource) 2. Blogs—Computer programs. 3. Web
sites—Design—Computer programs. I. McCallister, Michael. II. Title. Proofreader
Julie Anderson
TK5105.8885.W66S65 2010
006.7’52—dc22 Technical Editor
2009049995 Paul Chaney
Printed in the United States of America
Publishing Coordinator
First Printing: February 2010
Cindy Teeters
Trademarks
Cover Designer
All terms mentioned in this book that are known to be trademarks or service
marks have been appropriately capitalized. Que Publishing cannot attest to the
Anne Jones
accuracy of this information. Use of a term in this book should not be regarded
Compositor
as affecting the validity of any trademark or service mark.
Nonie Ratcliff
WordPress is a Registered Trademark of Automattic, Inc.

Warning and Disclaimer

Every effort has been made to make this book as complete and as accurate as
possible, but no warranty or fitness is implied. The information provided is on
an “as is” basis. The authors and the publisher shall have neither liability nor
responsibility to any person or entity with respect to any loss or damages aris-
ing from the information contained in this book or programs accompanying it.

Bulk Sales
Que Publishing offers excellent discounts on this book when ordered in quantity
for bulk purchases or special sales. For more information, please contact

U.S. Corporate and Government Sales

1-800-382-3419
[email protected]

For sales outside of the U.S., please contact

International Sales
[email protected]

From the Library of Skyla Walker

CONTENTS AT A GLANCE
Introduction 1

Part I: Getting Started with Your Blog

1 Getting Started with WordPress 9
2 Starting Your Blog Right 27
3 Creating Your Blog’s Look 51

Part II: Running Your Blog

4 Creating Your First Post 81
5 Taking Posts Further 101
6 Using HTML in Your Widgets and Blog 123
7 Adding Features to Your Blog 147
8 Tracking Statistics and Bringing In Visitors 167

Part III: Taking Your Blog Further

9 Adding Graphics to Your Posts 191
10 Adding Upgrades, Audio, and Video 209

Part IV: Building Your Own WordPress Installation

11 Installing and Upgrading WordPress Software 229
12 The WordPress Toolkit: Themes 257
13 The WordPress Toolkit: Plug-Ins 271
14 Style Sheets for Building Themes 287
15 PHP Basics: Themes and Plug-Ins 321

Part V: Appendices
A WordPress.com Versus WordPress.org 349
B WordPress Documentation 357
C Examples of WordPress Blogs 363
D Examples of WordPress.com Blogs 367
E WordPress Site Maps 371
F Importing Content from Other Systems 385

Index 391

From the Library of Skyla Walker

 Adding a Custom Domain Name
CONTENTS Later 30
Using a WordPress.com Domain
Introduction Welcome 1 Name Forever 30

Why This Book? 2 Signing Up 31

Creating a WordPress Account 32
How Our Book Is Organized 3 Creating Your Blog 33
Taking Advantage of Resources 35
Conventions Used in This Book 4
Text Conventions 4 Changing Initial WordPress Settings 36
Special Elements 5 General Settings 36
Writing Settings 38
Reading Settings 39
I Getting Started With Your Blog Discussion Settings 41
Media Settings 43
1 Getting Started with WordPress 9 Privacy Settings 45
Delete Blog 45
What Is WordPress? 9
Other Settings Subpanels: OpenID
WordPress Versions in Brief 10
and Domains 46
The WordPress Community 10
What Does It Cost You? 11 WordPress Settings Not in the Settings
Menu 47
Who Is WordPress For? 15
Ratings Settings 47
Blogger as a Worthy Alternative 15
Post by Email Settings 49
WordPress User Case Study 1:
Beginners 17
3 Creating Your Blog’s Look 51
WordPress User Case Study 2: A
Business Blog 20 You’ve Got the Look 51

WordPress Hosting Options 22 Introducing Themes 52

Making the Move 23 What to Look for in a Theme 53
Comparing WordPress.com with Colors 54
WordPress Software 23 Number of Columns 55
Fixed-Width or Flexible-Width
Other Ways to Create an Online
Columns 55
Presence 25
Widgets and Other Features 57
Should You Change Your Theme
2 Starting Your Blog Right 27
with CSS? 58
Creating Your Blog 27 Listing the Themes 59
Choosing a Theme 64
How Many Visitors Do You Want? 28
Changing a Custom Header 66
Playing the Domain Name Game 29
Starting with a Custom Changing mShots and Related Links 68
Domain Name 30

From the Library of Skyla Walker

 Contents v

Adding Available Widgets 69 Updating Links and Your Blogroll 117

Placing Widgets 70 Adding New Links 117
Preserving Existing Widgets 70 Editing Links 120
Adding New Widgets 71 Link Categories 121
A Brief Catalog of Widgets 73
Getting the Most Out of Widgets 75 6 Using HTML in Your Widgets
and Blog 123

II Running Your Blog How HTML Can Take You Further 123

Power Tools for Better Blogging 124

4 Creating Your First Post 81
HTML Basics in WordPress 125
What Is a Blog Entry? 81
HTML Tags 126
Using the QuickPress Tool 82 The Visual and HTML Tabs 128
Character Formatting 130
Adding a New Post 84 List Formatting 133
Working on Posts in Full-Screen Linking 135
Mode 86 The More Tag 136
Using Basic Formatting Commands 88 HTML Editing in WordPress 137
An Example of Text Formatting 90 What Tags Can I Use? 137
Using Hyperlinks as Formatting 91
Using Secondary Formatting YouTube as an Example of
Commands 92 Embedded HTML 138

Adding Links 93 Using the Text Widget 141

Linking Strategy 94 Content Providers for the Text
Creating a Link 95 Widget 142
Things You Can Do with the Text
Saving, Checking Your Spelling, and Widget 144
Publishing Posts 97 A Simple Sample Text Widget 145

5 Taking Posts Further 101 7 Adding Features to Your Blog 147

Doing More with Posts 101 Making Your Blog Better 147

Putting Your Posts in Categories 102 Adding Users to Your Blog 149
Using and Creating Categories 103 Understanding WordPress
Managing Categories 105 User Roles 149
Moving Posts Among Categories 109 Inviting Users and Assigning
Roles 150
Tagging Your Posts 110
Using and Creating Tags 112 Adding a Static Page 152
Managing Tags 113 Planning Static Pages 153
Changing Tags Associated Designing a Static Page 157
with Posts 115 Creating and Editing Static Pages 158

Adding Polls 160

From the Library of Skyla Walker

vi Contents

8 Tracking Statistics and Bringing 10 Adding Upgrades, Audio,

In Visitors 167 and Video 209
Getting More People to Visit Upgrading Your Blog 209
Your Blog 167
A Quick Description of Upgrades 210
WordPress Statistics 168 Custom CSS 210
Why Are You Doing This? 168 Unlimited Private Users 211
Stats on Your WordPress No-ads Upgrade 212
Administration Page 170 Space/Audio Upgrades—5GB, 15GB,
The Stats Page in WordPress and 25GB 213
Administration 171 VideoPress Upgrade 213
Analyzing Referrers 173 Domain Names 213
A “Teachable Moment” from Global Differences 214
Referrals 174
Getting a Good Domain Name 215
Incoming Links 176
WordPress.com Domain Names Versus
Looking at Search Terms 177
Custom Domain Names 216
Top Posts and Pages 180
How Domain Names Work 217
Clicks 180
Choosing a Good Third-Level or
Blog Stats: Summary Tables 183
Second-Level Domain Name 218
How Visitors Can Subscribe
to Your Blog 184 Using Audio in Your Blog 219
Where to Host Audio 220
Using the RSS Widget 186 Putting an Audio File in Your Blog 221

Using Video in Your Blog 223

III Taking Your Blog Further Where to Host Video 224
Putting a Video File in Your Blog 225
9 Adding Graphics to Your Posts 191
Why Add Graphics and Other Media? 191
IV Building Your Own WordPress
Copyright and Media Types 193 Installation
Putting Pictures in Your Posts 194
11 Installing and Upgrading WordPress
Graphics Tips for Bloggers 194 Software 229
Uploading and Inserting Graphics 198 Getting It Done For You: Hosted
Uploading an Image to the Media WordPress 229
Library 198 Finding a Blog-Friendly Host 230
Editing an Image After Uploading 200 Why PHP and MySQL? 231
Using an Image from Your Computer Using FTP to Upload Files 233
in Your Post 201 Preparing for the Five-Minute Hosted
Using an Image from the Media Library WordPress Installation 236
in Your Post 205 The Five-Minute Hosted WordPress
Using an Image from the Web in Your Installation 238
Post 206 Upgrading WordPress 242

From the Library of Skyla Walker

 Contents vii

Transferring Your WordPress.com Administration and Security 281

Blog 243 Statistics 283
Comments 284
Hosting WordPress Yourself 246
Advertising/Search Engine
Installing a Web Server and MySQL
Optimization 284
Database on Your System 247
Links 285
Editing the WordPress Configuration
Multimedia 285
File 250
Social Networks 286
A Quick Tour of the WordPress.org
Dashboard 252 14 Style Sheets for Building
Themes 287
Customizing Your Dashboard 255
Creating Style Sheets 287

12 The WordPress Toolkit: Themes 257 Introducing XHTML 288

Defining Web Standards 288
Shopping for Themes 257
XML and XHTML 289
Finding Free Themes 260
Writing HTML-Friendly XHTML in
Finding Premium Themes 263
WordPress 291
Installing and Activating a Theme 267
Introducing CSS 294
Security Considerations When Selecting a What CSS Is Meant to Do 294
Theme for Your Blog 269
What Is a Style Sheet? 296
Anatomy of a Style Sheet 297
13 The WordPress Toolkit:
Plug-Ins 271 Tweaking Theme Style Sheets 299
When Using an Existing Theme Is Good
WordPress Modular Architecture 271 Enough 300
Tweaking an Existing WordPress.org
Defining a Plug-In 272
Theme 302
Finding Plug-Ins 273 Creating a CSS-Based Theme from
Finding and Installing Plug-Ins from Scratch 306
the Directory 273
Finding Free Plug-Ins Outside the 15 PHP Basics: Themes and
Directory 275 Plug-Ins 321
Finding Premium Plug-Ins 276
Introducing PHP 321
Manually Installing and Activating Installing PHP on Your Development
Plug-Ins 276 Server 323
Downloading New Plug-Ins 276 Writing PHP Scripts: Basic Syntax 325
Testing Your New Plug-In 277
PHP and MySQL 330
Selection and Activation 277
Managing and Updating Plug-Ins 278 PHP Theme Templates 332
The Index Template 333
Some “Essential” Plug-Ins 279
The Sidebar Template 336
Basic WordPress Plug-Ins: Akismet and
The Header Template 338
Hello Dolly 279
The Footer Template 339

From the Library of Skyla Walker

viii Contents

Examining an Existing Plug-In 339 D Examples of WordPress.com

Blogs 367
Submitting to the WordPress Plugin
Directory 344 Equal Representation for .commies 367
Why Not Submit to the Plugin
Directory? 345 Famous Quotes 367
Submitting to the Plugin Directory 345
The Outland Institute 368

Music at SFSU 369

V Appendices
E WordPress Site Maps 371
A WordPress.com Versus
WordPress.org 349 Navigating the WordPress Sites 371

Choosing the Right WordPress Navigating WordPress.com 371

for You 349 Home Page: http://wordpress.com 371
Support Options: http://en.support.
Naming of Parts 350
wordpress.com 372
Choosing WordPress.org 352 Forums: http://en.forums.
Making Money with Your Blog 352 wordpress.com/ 373
Automattic’s Ads on Your Site 353 Features: http://en.wordpress.
Tapping the WordPress com/features 374
Community 354 News: http://en.blog.wordpress.
Getting the Right Host 354 com 374
About Us: http://en.wordpress.com/
Choosing WordPress.com 355 about 376
Advanced Services: http://en.
B WordPress Documentation 357 wordpress.com/advanced-services 376

Finding Your Way Through the Online Navigating WordPress.org 377

Documents 357 Home Page: http://wordpress.org 377
Showcase: http://wordpress.
The WordPress Codex 358
org/showcase 378
Problems with WordPress Themes, Plug-Ins, and Places to
Documentation 360 Complain: http://wordpress.org/
extend 379
Using Google to Access WordPress
The World of WordPress:
Documentation 361
http://wordpress.org/about 381
Latest From the Developers:
C Examples of WordPress Blogs 363
http://wordpress.org/development 382
Why Look at Famous Blogs? 363 Get Help From Your Peers:
http://wordpress.org/support 382
XXL 364 Finding a Host:
Surfin’ Safari 364 http://wordpress.org/hosting 383
Downloading WordPress:
New Kids on the Block 365 http://wordpress.org/download 383

From the Library of Skyla Walker

 Contents ix

F Importing Content from Other

Systems 385

Direct Import into WordPress 386

Transferring from Blogger/
BlogSpot 386
Transferring from LiveJournal 387
Transferring from Movable
Type/TypePad 387
Transferring from Textpattern 388

Indirect Transfer 388

Transferring from an RSS Feed 388
Transferring from (X)HTML 389

From the Library of Skyla Walker

ABOUT THE AUTHORS
Bud Smith wrote his first book for Que about buying computers fifteen years ago—and had to
do his online research for it using dial-up Internet. Since then, he’s lived and worked in Silicon
Valley; London, England; Auckland and Christchurch New Zealand; and San Francisco, and
written a dozen more books. And he does most of his online work at broadband speeds—
except when he’s using the Web on his cell phone, which is slower than his old dial-up
modem. Bud runs a WordPress-based blog at gvDaily.com.
Michael McCallister is devoted to the idea that technology need not be feared, and can be
mastered by anyone. He has been writing about technology in general, and open source soft-
ware in particular, for the whole of the twenty-first century, and part of the last century too.
He tries to help build the open source community, from which derives WordPress and so much
else that is good, true, and pure in life (the parts of life that run on computers, anyway). While
Bud has moved hither and yon, Michael has lived the relatively boring, stable life in the cen-
tral United States (Milwaukee, Madison, and Boulder). Michael has been running “Notes from
the Metaverse” on WordPress since 2006, now at www.michaelmccallister.com.

From the Library of Skyla Walker

DEDICATION
Bud dedicates his portion of the book to the open source community, pioneers in what
threatens to become the “new normal”: doing what you like, because you like to do it,
to help other people, not because someone told you to.

Michael echoes Bud’s thoughts, and further dedicates his portion of the book to
Jeanette, who puts up with so much.

ACKNOWLEDGMENTS
We would like to acknowledge the help and support of our excellent acquisitions editor,
Michelle Newcomb; our dedicated and tireless technical editor, Paul Chaney; and our patient
and personable development editor, Todd Brakke.

From the Library of Skyla Walker

WE WANT TO HEAR FROM YOU!
As the reader of this book, you are our most important critic and commentator. We value your
opinion and want to know what we’re doing right, what we could do better, what areas you’d
like to see us publish in, and any other words of wisdom you’re willing to pass our way.
As an associate publisher for Que Publishing, I welcome your comments. You can email or
write me directly to let me know what you did or didn’t like about this book—as well as what
we can do to make our books better.
Please note that I cannot help you with technical problems related to the topic of this book.
We do have a User Services group, however, where I will forward specific technical questions
related to the book.
When you write, please be sure to include this book’s title and author as well as your name,
email address, and phone number. I will carefully review your comments and share them with
the author and editors who worked on the book.
Email: [email protected]
Mail: Greg Wiegand
Associate Publisher
Que Publishing
800 East 96th Street
Indianapolis, IN 46240 USA

READER SERVICES
Visit our website and register this book at informit.com/register for convenient access to any
updates, downloads, or errata that might be available for this book.

From the Library of Skyla Walker

 Introduction

WELCOME
We’re glad that you’ve purchased, or are considering the purchase of,
this book. WordPress, in its various forms, is amazing blogging software.
It’s also an amazing project, a shining example of human collaboration,
a great example of open source at work, a fascinating business, and
much more.
In less than a decade, WordPress has become the most important tool
around for blogging, which itself is the channel for one of the great
uncensored, unedited, unrestrained outpourings of creativity in human
history. WordPress blogs often serve as a home for breaking news or
insightful comments that affect other media. As such, WordPress is
important to people who don’t like blogs or who don’t even like
computers.
WordPress is a serious and tremendously flexible tool—and also a frame-
work for creating more tools. WordPress blogs include some of the
biggest websites around, as well as spur-of-the-moment creations that
attract a few posts, perhaps a few comments, and then go the way of
the dodo.
Along with the blogs themselves, one of the amazing things is the
power of blogs as a network, referring to each other, with blog entries
and comments forming a mesh—well, a web, actually—of comment,
criticism, and encouragement. (Even a criticism can serve as a form of
encouragement, inspiring a blogger to answer a complaint or to post a
better entry next time.)
Another powerful feature of blogs in general, and WordPress blogs in
particular, is the strong community that’s formed around them. That’s
partly because of the popularity of WordPress blogs and partly because
of the open source nature of WordPress software. The WordPress com-
munity seamlessly intermixes reaction to blog postings with advice and
help on technical aspects of running a blog. It’s often hard to tell where
one ends and the other begins, but that’s part of the fun.

From the Library of Skyla Walker

 2 Introduction

Why This Book?

This book is, of course, WordPress In Depth, and the In Depth part means something.
There are a few things that any book about WordPress should seek to do. It should seek to explain
the different forms of WordPress—primarily the two versions called WordPress.com, a kind of sand-
box for easy blogging, and WordPress.org, in which you more or less build your own sandbox, then
blog in it.
A book about WordPress should show you how to use either version to get up and running with
your blog as quickly as possible. And, for WordPress.org users, it should show you how to install
your blog software quickly and easily.
An In Depth book, though, does even more. So we show you how to create your own themes and
plug-ins in WordPress.org—and how to use upgrades in WordPress.com to get some of the power of
WordPress.org for only a small amount of money per month.
WordPress is a framework as well as a tool. It allows you to take advantage of graphics, video,
audio, HTML, CSS, PHP, and more. (Don’t worry if you don’t know what all of this means; we
explain it as we go along.) We cover a great deal of this in the book you hold in your hands.
We explain your choices at each step of the way thoroughly, giving you perspective lacking from
the voluminous but disorganized online resources that exist for various versions of WordPress.
Our hope is that we’ve provided a complete, coherent, useful resource. The WordPress universe is
so vast that no one can cover all of it in one place. But our aim has been to cover the core of the two
main WordPress versions so you can spread your wings and fly. Then you can take advantage of
other WordPress resources, such as the WordPress community, to help you catch an occasional
updraft and soar even higher.
In writing this book, we sought to be concise, accurate, interesting, elegant, and (occasionally)
funny. A few words on each of these goals might be appropriate here.
By concise, we have worked to keep our explanations as brief as possible—but no briefer. That is,
we don’t assume you know much coming in. The book tries to provide all the “salmon ladders”
needed so you can swim upriver with confidence, eventually arriving at your goal.
Accurate should speak for itself, but much of the explanatory material we found about WordPress in
our research for this book is sadly inaccurate. Part of this is because WordPress has so many ver-
sions. As it’s upgraded, old information hangs around, and even updated versions don’t always
fully reflect current reality. And some of it is just lack of care. We tried to be careful and up-to-date
to make this book accurate.
A special note about versions: This book is going to press just as Version 2.9 is being completed.
We’ve used a very late beta version of 2.9 for some screenshots. Please excuse any minor differ-
ences that result from changes in the final version of 2.9 or additional updates after this book is
published.
We also sought to make this book interesting. You, the design of your blog, the words, the images
and more that you put into it, and the ways in which you extend it are the main source of interest
in the use of this book, of course. However, we have tried to help by using examples and references
that are up-to-date, not trivially simple, and relevant to the topic at hand.

From the Library of Skyla Walker

 How Our Book Is Organized 3

To write elegantly is even harder than writing interestingly. Each of us, though, brings years of past
experience, as well as ongoing current work, in conveying detailed and sometimes difficult informa-
tion in a useful way. We hope that we’ve managed a turn of phrase here, a trick of organization
there, that make you feel that you’re in the hands of people you can trust as you seek to get the
most of WordPress.
Which brings us to funny. We doubt anyone will, to put it bluntly, bust a gut cracking up, or roll on
the floor laughing, over any of our meant-to-be humorous asides. A wry smile from you here and
there might be the best we achieve. However, a little bit of humor reminds us of our shared human-
ity, which can be reassuring when things get difficult, and makes learning easier as well.
In all of this, we try to reach relative beginners, intermediate users, and experts. The way in which
each such audience uses the book might differ, but the goal of being useful to each and every one
of you remains. We believe we’ve achieved it.

How Our Book Is Organized

We’ve divided the book into four parts. Each builds on the previous ones.
The first three parts are usable by both WordPress.com and WordPress.org users. Only in Part IV,
“Building Your Own WordPress Installation,” do we address WordPress.org users exclusively. This
is intended to help users of both kinds of WordPress. WordPress.org users sometimes use
WordPress.com for specific projects, and often end up serving as unpaid, informal support for
WordPress.com users as well.
This is different from the practice in many other WordPress books and online resources, which
mash WordPress.com and WordPress.org together. We believe that this just confuses people and
increases the burden of informal support on the more knowledgeable users.
Don’t worry if you feel like an unpaid tech support person for a WordPress.com user; at some point,
your student might mature and “graduate” to WordPress.org. Then you get to serve as unpaid,
informal support for them in their new role as a WordPress.org user instead!
With all that in mind, here’s a brief description of each major part of the book:
Part I, “Getting Started with Your Blog,” handles the naming of parts of different WordPress ver-
sions and introduces the WordPress community. We also compare WordPress with a popular alter-
native, Blogger, and introduce WordPress hosting options. We then describe getting your blog
started and introduce the rich topic of domain name options for your blog. Finally, we describe
the theme, header, and widget options available to WordPress.com users. (And, in much richer
form, to WordPress.org users.)
In Part II, “Running Your Blog,” we go through actually running your blog—the heart of using
WordPress. This is where you learn how to create a post with links and formatting and publish it.
Then, we step you through putting posts in categories and using tags. WordPress sometimes uses
the same words a bit differently than anyone else, and categories, in particular, are an example of
this. We finish by showing you how to extend your blog with static pages and polls and how to use
statistics.

From the Library of Skyla Walker

 4 Introduction

Some blogging tools start running out of gas at this point, but WordPress is just getting going. Part
III, “Taking Your Blog Further,” shows how you can add graphics, which requires paying some
attention to issues like copyright as well as the mechanics of actually getting the graphic into your
blog post. We then go on to describe how to add audio or video to your blog, whether you’re a
WordPress.com user, in which case, each requires the purchase of an upgrade, or a WordPress.org
user, in which case you should know if your host charges extra for the bandwidth needed to serve a
popular audio, or especially, video file.
Part IV is where we take you into the WordPress features exclusive to WordPress.org. This part
begins with a description of installing and upgrading the WordPress software. We then take you
through choosing from existing themes and plug-ins for your blog and, finally, show you how to use
CSS to build your own theme or PHP to create your own plug-ins. You don’t have to learn the lan-
guages from scratch; in fact, many excellent WordPress blogs have been built through tweaks to
existing code, which you can learn through a bit of reading (ahem) and trial and error. No, that’s not
part of the “funny” we said we tried to add to the book.
Part V, “Appendices,” begins by taking you through using WordPress.com versus WordPress.org in
so much depth that you can probably even explain it to your boss after reading this. We then
describe the WordPress online documentation in some detail, as it’s a fantastic resource, but some-
times causes as much wasted time as joy.

Conventions Used in This Book

Special conventions are used throughout this book to help you get the most from the book and from
WordPress.

Text Conventions
Various typefaces in this book identify terms and other special objects. These special typefaces
include the following:

Type Meaning
Italic New terms or phrases when initially defined
Monospace Information that appears in code or onscreen
Bold monospace Information you type

All book publishers struggle with how to represent command sequences when menus and dialog
boxes are involved. In this book, we separate commands using a comma. So, for example, the
instruction “Choose Edit, Cut” means that you should open the Edit menu and choose Cut.
Key combinations are represented with a plus sign. For example, if the text calls for you to press
Ctrl+Alt+Delete, you would press the Ctrl, Alt, and Delete keys at the same time.

From the Library of Skyla Walker

 Conventions Used in This Book 5

Special Elements
Throughout this book, you’ll find Notes, Tips, Cautions, Sidebars, and Troubleshooting Notes. Often,
you’ll find just the tidbit you need to get through a rough day at the office or the one whiz-bang
trick that will make you the office hero. You’ll also find little nuggets of wisdom, humor, and lingo
that you can use to amaze your friends and family, not to mention make you cocktail-party literate.

tip note
We specially designed these tips Notes point out items that you
to showcase the best of the should be aware of, but you can
best. Just because you get your skip them if you’re in a hurry.
work done doesn’t mean you’re Generally, we’ve added notes as a
doing it in the fastest, easiest way to give you some extra infor-
way possible. We show you how mation on a topic without weighing
to maximize your WordPress you down.
experience. Don’t miss these
tips!

caution
Pay attention to cautions! They
could save you precious hours in
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We Had More to Say

We use sidebars to dig a little deeper into more esoteric features, settings, or peculiarities of
WordPress. Some sidebars are used to explain something in more detail when doing so in the
main body text would’ve been intrusive or distracting. Sometimes, we just needed to get some-
thing off our chests and rant a bit. Don’t skip the sidebars, because you’ll find nuggets of pure
gold in them (if we do say so ourselves).

Something Isn’t Working

Throughout the book, we describe some common trouble symptoms and tell you how to diag-
nose and fix problems with WordPress. These troubleshooting notes are sure to make your life
with WordPress a bit easier.

From the Library of Skyla Walker

This page intentionally left blank

From the Library of Skyla Walker

 I
GETTING STARTED
WITH YOUR BLOG
I N T H I S PA R T

1 Getting Started with WordPress 9

2 Starting Your Blog Right 27

3 Creating Your Blog’s Look 51

From the Library of Skyla Walker

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From the Library of Skyla Walker

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