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Accounting for Goodwill
Routledge Studies in Accounting
5. Accounting in Politics
Devolution and Democratic
Accountability
Edited by Mahmoud Ezzamel,
Noel Hyndman, Åge Johnsen and
Irvine Lapsley
All rights reserved. No part of this book may be reprinted or reproduced or utilised
in any form or by any electronic, mechanical, or other means, now known or hereaf-
ter invented, including photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.
Appendix 157
Notes 179
Bibliography 185
Index 191
Figures
2.4 In brief. 56
3.4 In brief. 80
APPENDIX
3. In brief. 176
2.1 FCFO 38
2.2 FCFE 38
APPENDIX
This book proposes a method for the analysis and evaluation of intangible
assets of an enterprise based on a breakdown process of the internally gen-
erated goodwill (also referred to as going concern goodwill). The main the-
oretical frameworks of the study are to be sought in the Residual Income
Model, as regards the relation between abnormal earnings and enterprise
value, and in the Resource Based View integrated by the Dynamic Capa-
bilities Theory, as regards the role of resources and capabilities in the gen-
eration of competition differentials and value. Particular relevance is also
borne by the studies on the evaluation of intangible assets, based on dif-
ferent theoretical sources (fi nance, accounting, management), and by the
enterprise management theory originated in continental Europe (in par-
ticular, enterprise equilibrium theory). In line with these theoretical frame-
works, the analysis can be based on the following two assumptions:
***
In general, our ability to measure and evaluate the phenomenon, at the level
of an individual enterprise and at a national level, is still very limited, since
current measurement and evaluation methodologies are still in large part
the result of theoretical attitudes that attribute to physical assets the role of
main value drivers. The problem also extends to the capital theory. Shifting
from an agricultural economy to a mercantile, and then later, industrial
economy, the capital has become a specific production factor, which tradi-
tionally consists of a group—whose value is measurable—of durable goods
that can be used in production processes and to which economic actors may
claim a property right (capitalists). The concept later evolved, especially
in the second half of the twentieth century, clearly shifting towards intan-
gible, social and dynamic dimensions: let us take, for example, the theories
of Human Capital (Schultz 1961, Becker 1962) or Social Capital (Bourdieu
1980, Coleman 1988), and then the rather variegated studies dedicated to
the so-called Intellectual Capital (among others, Grindley & Teece 1997,
Teece 1998, Teece 2000, Dzinkowsky 2000). The resulting scenario is on
a theoretical level still in progress and it may also lead to a deep recon-
sideration of the traditional meaning of ‘production factor’, a fact that in
part has already occurred in the theories of endogenous growth (Dean &
Kretschmer 2007). In the meantime, however, the role of intangible assets
is increasingly more relevant and the evaluation tools remain inadequate
(Bismuth 2006).
Introduction xiii
***
***
This book is divided into six chapters. Chapter 1 deals with a few intro-
ductory issues, such as the economic meaning of the going concern good-
will, the role played by this value in relation to the objectives of enterprises
and goodwill accounting procedures in business combinations. Chapter 2
fi rst illustrates the main methods for goodwill evaluation and subsequently
the fi rst three breakdown schemes, which lead to the evaluation of the tax
shield, real/terminal goodwill and current/growth goodwill. In Chapter 3,
goodwill is broken down with reference to the business of the enterprise
(business goodwill) and corporate activities (corporate goodwill). The dif-
ferences between the risk of enterprise as a whole and the risk of each indi-
vidual business cause the emergence of a phenomenon which will be later
defi ned as risk compensating effect (RCE).
In Chapter 4, business goodwill and corporate goodwill values are fur-
ther broken down, by means of the analysis of competitive phenomena that
are related to these. The most relevant aspects are:
Chapter 5 examines the last breakdown scheme of the going concern good-
will, relative to the identification and evaluation of intangible assets that
have not been recorded. This breakdown scheme is based on the identifica-
tion of a few intangible assets that, even though they cannot be recorded,
fulfill a few requirements that make an extra-accounting evaluation pos-
sible. In this way, the goodwill value results from the sum of the value
of all autonomously quantifiable intangible (and unrecorded) assets and a
residual value (reduced goodwill). Finally, in Chapter 6 readers will fi nd a
comprehensive description of the different breakdown schemes joined into
a single, concise framework. The book ends with an appendix written by
Silvia Vernizzi and dedicated to a breakdown example of the going concern
goodwill of Capitalia (Italian bank group) which emerged following the
merger with Unicredit.
Goodwill is the part of the enterprise value that does not appear in fi nan-
cial statements but that emerges only when acquired (individually or in a
business combination). It is a hidden value that, generally, the accounting
standards defi ne in the following way (in particular, see accounting stan-
dards SFAS 141, SFAS 142 and IFRS 3):
This first chapter deals with some introductory matters, functional for the
later development of the book. In particular, this chapter is concerned with
the following issues:
I − (ke × B ) [1.1]
G=[ ]
ke
G: goodwill
I: perpetual expected earnings flows
ke: cost of equity
B: equity book value
I − ( ke × B ) : abnormal earnings
VE = B + G
G = VE – B [1.2]
Goodwill: Meaning and Relevance 3
The value of goodwill, determined in this way (indirect approach), is
more meaningful the more the accounting value of B has been adjusted
and expressed at current value, in particular with respect to manufac-
turing facilities, plant, equipment, warehouse, investment in associates,
fi xed interest securities and deferred debts and credits. It is easily dem-
onstrated that the value reached with both methods (direct and indirect)
is the same. In fact, the preliminary hypothesis being unchanged, the VE
value is equal to the capitalization of the total expected earnings flows.
That is
I [1.3]
VE =
ke
I − ke × B I
= −B
ke ke
I I
−B= −B
ke ke
It is interesting to remark the nature of the link between the economic value
of the fi rm’s equity and the profitability associated with it. In fact, just as
the total value of VE is broken down into two different values (B and G), so
the underlying earnings values are split into two flows: an average normal
earnings flow and an abnormal flow:
I = In + Ia [1.4]
where:
In 6
A = 60 B = 60 =
ke 0.1
I 10
VE = 100 =
ke 0.1
Ia 4
G = 40 =
ke 0.1
Figure 1.1 Economic value of equity, average normal earnings and abnormal
earnings.
The total flow equal to 10 has been broken down into an abnormal earn-
ings flow equal to 4 (which being remunerated at 10 per cent leads to a
goodwill value of 40) and a flow equal to 6, which represents the average
normal remuneration of B (remunerated at 10 per cent).
***
The relevance of goodwill in determining the market value of the equity
changes according to circumstances such as, for instance, the features of
the competitive arena in which the fi rm works. Focusing the analysis on
the variables examined, it is possible to work out the following relation
(Ohlson 1991, 1995):
VME = β × I + (1 − β ) B + α [1.5]
where:
Goodwill: Meaning and Relevance 5
• VME: equity market value
• β: parameter positively related to the persistence of abnormal earn-
ings and negatively related to the cost of capital (ke)
• α: other information.
I
VME = = VE [1.6]
ke
Dividing everything for the book value of the equity, B, it results:
VME ROE
=
B ke
from which it is possible to infer that the price to book ratio is equal to the
I
ratio between the expected return of equity (ROE = B ) and the opportunity
cost of equity (ke): if this ratio is equal to 1 (ROE = ke), the market value of
equity should tend towards its book value. Instead, it stands to reason that
the goodwill area of value takes shape where:
ROE > ke
Of course, the inclination of the straight line (in Figure 1.2) will depend on
the value of B, as is demonstrated by the numerical example shown in the
I
figure. It is necessary to add another consideration: in defi ning ROE = B it
has been implicitly assumed that the ratio ROE expresses the profitability
at the current conditions whereas the market value embodies also growth
expectations. Let us assume the following data:
• book value of equity (B) = 20
• ROE = 30%
• ke = 8%
• ROE =3.75
ke
• VME = 100
P
• price to book value =5
B
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