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Praise for Unleashing
Creativity and Innovation
“In a world of talk about innovation, Birla shows us exactly
how it’s done. He demystifies ingenuity itself with simple
anecdotes and a tried, true, tangible process for entrepre-
neurs, intrapreneurs, and business leaders.”
—Chris “Kiff” Gallagher, Jr.,
CEO and Founder, Musiciancorps.org
madan birla
Cover image: beach leaves @ iStockphoto.com/borchee
Cover design: Wiley
Copyright © 2014 by Madan Birla. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
All images are from iStockphoto.com. Used with permission.
No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, scanning, or otherwise, except as permitted under Section 107 or 108 of
the 1976 United States Copyright Act, without either the prior written permission
of the Publisher, or authorization through payment of the appropriate per-copy fee
to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978)
750–8400, fax (978) 646–8600, or on the web at www.copyright.com. Requests to
the Publisher for permission should be addressed to the Permissions Department,
John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748–6011,
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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used
their best efforts in preparing this book, they make no representations or warranties
with the respect to the accuracy or completeness of the contents of this book and
specifically disclaim any implied warranties of merchantability or fitness for a particular
purpose. No warranty may be created or extended by sales representatives or written
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Library of Congress Cataloging-in-Publication Data:
Birla, Madan.
Unleashing creativity and innovation: nine lessons from nature for enterprise
growth and career success / Madan Birla.
p. cm.
Includes index.
ISBN 978–1–118–76811–2 (cloth); ISBN 978–1–118–79478–4 (ebk);
ISBN 978–1–118–79477–7 (ebk)
1. Creative ability in business. 2. Creative thinking. 3. New
products. 4. Technological innovations. I. Title.
HD53.B554 2014
658.4′063—dc23
10 9 8 7 6 5 4 3 2 1
For Shayli, Shaan, Kayan, and Rohin
Watching you grow and blossom is the
biggest joy in my life.
CONTENTS
Preface xi
Introduction xvii
ix
x CONTENTS
References 143
Acknowledgments 145
About the Author 147
Products and Services Available 149
Index 151
PREFACE
YOUR ORGANIZATION’S TOP NEEDS:
CREATIVITY AND INNOVATION
I spend a lot of time travelling the world, speaking to leaders
of organizations about leading for innovation and growth. As
I prepare for these engagements, I request a meeting with
the chief executive officers (CEOs) to understand the chal-
lenges they are facing. This allows me to tailor my remarks
to address their specific concerns. A question I always ask is,
“What keeps you awake at night?”
The most common response: “To continue to grow in
today’s economy, we have to outthink and outperform the
competition. To have a competitive edge, we must have an
innovation edge. How do we do that?”
xi
xii PREFACE
xvii
xviii INTRODUCTION
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