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P U B L I C A T I O N S O F T H E B U R E A U O F BUSINESS AND E C O N O M I C R E S E A R C H
UNIVERSITY OF CALIFORNIA
SCIENTIFIC M E T H O D F O R AUDITING
by Lawrence L. Vance (1950)
A P P L I C A T I O N O F LINEAR P R O G R A M M I N G T O T H E T H E O R Y O F T H E F I R M
by Robert Dorfman (1951)
UNCLE SAM IN T H E P A C I F I C N O R T H W E S T
by Charles McKinley (1952)
T H E T H E O R Y O F FISCAL E C O N O M I C S
by Earl R. Rolph (1954)
MONOPOLY AND COMPETITION
IN BANKING
Publications of the
Bureau of Business and Economic Research
University of California
MONOPOLY AND
COMPETITION
IN BANKING
BY
DAVID A. ALHADEFF
LONDON,ENGLAND
COPYRIGHT, 1954, BY
THE REGENTS OF THE UNIVERSITY OF CALIFORNIA
LIBRARY OF CONGRESS CATALOG CARD N U M B E R : 54-IO436
UNIVERSITY OF CALIFORNIA
I. Introduction 1
II. Defining the Market 8
III. The Market Structure of Unit Banking 20
IV. Concentration in California Banking 38
V. Measures of Output Performance 55
VI. Comparative Cost Patterns 77
VII. Pricing Practices and Price Policy 108
VIII. Pricing and the Open Market 129
IX. Pricing and the Federal Reserve 150
li. Profitability of Branch and Unit Banking . . . . 173
Til. Entry 195
XII. Banking Concentration and Monopoly 217
Appendix 235
Index 251
I
Introduction
[1]
2 Monopoly and Competition in Banking
stipulation that, except for national banks/ membership in the
Federal Reserve System would be voluntary. In other ways, too,
the original Reserve Act was one of limited scope. Subsequent
crises, such as the Great Depression, have led to a strengthening
of the central bank's control powers; 3 partly, too, these powers have
grown by administrative interpretation of existing authority.
T h e issues of banking concentration and monopoly have once
again been brought to the forefront of public discussion through
the deliberations of congressional committees and the antitrust
action by the Board of Governors of the Federal Reserve System
against the Transamerica Corporation. In a staff report of the
House Judiciary Committee of the 82d Congress on the subject
of "Bank Mergers and Concentration of Banking Facilities," 1 at-
tention was directed to the historical increase in concentration of
banking facilities. This "unrelenting trend towards mergers" is
deplored in the Committee's report because, " T h i s depletion of
the ranks of the country's banks has lessened competition among
banks in many communities." 5 T h e authors of the report recom-
mended remedial legislation to ensure that governmental banking
authorities, before approving any sort of bank merger or consoli-
dation, "would be obliged to determine whether the effect of such
merger might unduly lessen competition or tend to create a mo-
nopoly in the field of banking." 0 T h e problem of bank concen-
tration is an urgent one, because, in the words of the report,
"Concentration of financial resources and credit facilities are even
more ominous to a competitive economy than concentration on
an industry-wide basis.'"
A similar concern about monopoly power has motivated the
Federal Reserve Board in its recent suit against the Transamerica
Corporation, alleging violation of the Clayton Act.8 In large meas-
ure, the suit against Transamerica is a suit against Bank of America,
since most of the assets of the former were, until very recently,
National banks can easily shift from federal to state charters.
2
tary Plans and Other Essays (2d ed., revised; New York: Alfred A. Knopf, 1945), p p .
112-129.
1 Bank Mergers and Concentration of Banking Facilities, a staff report to Subcom-
mittee No. 5 of the Committee on the Judiciary, H . R . 82d Cong., 2d sess. (1952).
5 Ibid., p. 46.
6 Ibid., a p p e n d i x .
7 Ibid., p. viii.
8 T h e Transamerica Corporation was charged, on J u n e 24, 1948, with violation of
Sec. 7 of the Clayton Act by acquiring controlling stock interest in various inde-
pendent banks. At the time of such acquisition, these banks were in competition with
one or more of the banks already controlled by the Transamerica Corporation.
Introduction 3
those of the latter." Indeed, the Board's counsel has repeatedly
stated that, unless Bank of America is included in Transamerica,
the Board's case against Transamerica on the basis of tendency to
monopoly would probably collapse.10
T h e Transamerica case is not of direct concern in this study.
T h e case does serve, however, to throw the spotlight of national
attention upon the problems of banking concentration in one of
the largest and economically most important states in the country.
Under laws tolerant of branch banking, California has achieved
probably a higher degree of state-wide concentration of banking
assets than any other state in the Union. With few exceptions,
branch banking is the vehicle par excellence for the development
of the truly impressive kind of bank concentration such as is found
in California. T h e four large branch bank systems in California
are among the nation's largest banks. One of these banks is the
largest bank in the country; two are among the nation's ten largest
banks. California provides, therefore, an excellent case study of
branch banking, bank concentration, and monopoly.
A study of banking and monopoly should clarify at least two
critical questions. First, what is the meaning and nature of mo-
nopoly as applied to banking? As a corollary, what does it mean to
"unduly lessen competition"? Second, what are the consequences
of power, actual or potential, in concentrated banking markets?
In an economic approach, it is not sufficient to demonstrate merely
that monopoly power exists.11 T h e history of industrial monopoly
suits amply suggests that public policy is concerned not alone with
power but with the manner in which power is used.12
Monopoly power and the consequences of monopoly are widely
held to be inimical to the public interest. T h e concept of the public
interest is a complex phenomenon, heavily weighted with norma-
tive elements. It is sufficient for this study to recognize that deci-
sions affecting the public interest in economic affairs are rarely
9 During the course of the proceedings, Transamerica Corporation sold all its stock
Transamerica had necessarily abused its power but . . that they have the power
to do that (i.e., control their banks' loans, etc.), and power alone is the evil against
which the statute is aimed." Reply Brief of Counsel for the Board, November 9,
•OS1" P- 3 2 - (Italics mine.)
12 Cf., for example, the titanium lead antitrust case.
4 Monopoly and Competition in Banking
made on the basis of economic considerations alone. This study
is concerned with analytical clarification, not policy prescription.
Although policy recommendations are not explicitly introduced,
it is hoped that the results of this study will be of use in policy
formulation by authorized bodies. Accordingly, the final chapter
applies the analysis developed in this study to an examination of
some of the economic features of monopoly power which are usu-
ally considered in official decisions concerning monopoly. Monop-
oly is held to be injurious to the consumer (borrower), because
monopolized industries are alleged to extort high profits by restrict-
ing output, charging high prices, and exercising discriminatory
powers among their customers. Both the House Judiciary Commit-
tee and the Board of Governors (in the Transamerica suit) have
implicitly accepted the monopoly indictment as it applies to bank-
ing. It is the purpose of this study to develop the economic analysis
necessary for an appraisal of this indictment.
C O N C E P T U A L AND T E R M I N O L O G I C A L MODIFICATIONS
characteristic of goods is manifest in the case of simple barter in which one article
Introduction 5
ing power. Conventional analysis directs attention to money as a
store of value, as a medium of exchange, as a standard of value,
and so on. But when we refer to money as an item of purchase and
sale, common experience suggests that the buyers are not concerned
with these other aspects of money, but rather with its ability to
command goods and services, i.e., its power to purchase. Accord-
ingly, the rate of interest is the price paid for money as the most
generalized form of purchasing power," and a banker may be
regarded as a "merchant of credit."
Money markets and commodity markets can be compared in
another way. In the market for commodities, goods are sold either
on a cash or on a credit basis. In the particular money market in
question (the customer loan market), money is not sold on a cash
basis. In the case of a loan, this is clearly true. T h e sale takes place
on D-i, and payment is not made until (say) D-90. T h e customer
loan market for short-term business funds is of necessity a market
through time.15 This fundamental fact is obscured but not changed
in the case of discounts. When a bank sells credit on a discount
basis, the money passes from banker to borrower, and the bor-
rower's note is given in exchange. T h e transaction is not com-
pleted, however, until the buyer on D-90 pays the seller (bank) the
discounted principal plus the interest.
A third comparison between a commodity market and a money
market is a corollary of identifying the money market as a market
through time. W h e n the ordinary producer of goods is in a posi-
tion to negotiate a sale, the problem of securing payment for his
goods (terms of sale) can be met in one of three ways. He can sell
on a credit basis, in which case the seller meets the risk of default
by the buyer by prior investigation of the buyer's character, gen-
has in effect the purchasing power to command other goods in exchange. However,
the element of purchasing power that inheres in economic goods is just one of their
delimiting characteristics: this purchasing power aspect is not the essence of their
nature. T h e i r nature is essentially defined pragmatically, i.e., why people want goods.
As indicated above, goods are usually desired either for consumption or for produc-
tive purposes.
14 Cf. Joseph A. Schumpeter, The Theory of Economic Development (Cambridge:
Harvard University Press, 1936), p. 184.
13 Schumpeter, for example, has stated that "Every individual loan transaction is a
deposits, the Federal Reserve prohibits interest payments by member banks. How-
ever, banks in effect pay for the use of demand deposits by deducting from the service
charges on a checking account an amount that varies with the average size of the
demand deposit during the month.
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