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ETHICS
and the
FUTURE
CAPITALISM
THE L E A R N E D SOCIETY OF P R A X I O L O G Y
PRAXIOLOGY:
The International Annual of Practical Philosophy and Methodology
Vol.9
EDITOR-IN-CHIEF
Wojciech W. Gasparski
The Institute of Philosophy and Sociology
Polish Academy of Sciences
Nowy Swiat Str. 72, 00-330 Warsaw, Poland
FUTURE
CAPITALISM
Praxiology:
The International Annual of
Practical Philosophy and
Methodology
Volume 9
edited by
László Zsolnai
in cooperation with
Wojciech W. Gasparski
Routledge
Taylor & Francis Group
LONDON AND NEW YORK
First published 2002 by Transaction Publishers
Notice:
Product or corporate names may be trademarks or registered trademarks, and
are used only for identification and explanation without intent to infringe.
Editorial
Wojciech W Gasparski 7
Preface
László Zsolnai 13
Introduction
László Zsolnai 17
References 153
About the Contributors 165
Editorial
Wojciech W. Gasparski
Institute of Philosophy and Sociology
Polish Academy of Sciences
Warsaw, Poland
The arbitrary value judgments which are at the bottom of these opinions need
not concern us here. What these critics blame capitalism for is irrelevant; their
errors and fallacies are beside the point. [...]
In the market economy the individual is free to act within the orbit of private
property and the market. His choices are final. For his fellow men his actions are
data which they must take into account in their own acting. The coordination of
the autonomous action of all individuals is accomplished by the operation of the
8 Ethics and the Future of Capitalism
market. Society does not tell a man what to do and what not to do. There is no
need to enforce cooperation by special orders or prohibitions. Noncooperation
penalizes itself. Adjustment to the requirements of society's productive effort
and the pursuit of the individual's own concerns are not in conflict. Conse
quently no agency is required to settle such conflicts. The system can work and
accomplish its tasks without the interference of an authority issuing special or
ders and prohibitions and punishing those who do not comply. (Mises 1966,
724-725).
Later on, in another paper, Bowie added that "if the adoption of
a Kantian theory of capitalist firms could provide a universal morality
for business, provide meaningful work for employees, institutefirmsas
moral communities and help establish a more cosmopolitan and peace
ful world - as Bowie believes it can do - Kantian capitalism will have
done everything any theory of business ethics could do. There may be
other ways to achieve this end, but the Kantian theory of capitalism
offers one clear blueprint." (Bowie 1998, 56-57) Other attempts to
achieve the end are formulated in this book, therefore the book should
Editorial 9
Money has certain attributes that intrinsic values lack: It has a common denomi
nator, it can be quantified, and it is appreciated by practically everyone. These
are the attributes that qualify money as a medium of exchange, but no necessa
rily as the ultimate goal. Most of the benefits attached to money accrue from
spending it; in this respect money serve as a means to an end. Only in one re
spect does money serve as the ultimate goal: when the goal is to accumulate
wealth.
10 Ethics and the Future of Capitalism
Far be itfromme to belittle the benefits of wealth; but to make the accumulation of
wealth the ultimate goal disregards many other aspects of existence that also de
serve consideration, particularlyfromthose who have satisfied their material needs
for survival. I cannot specify what those other aspects of existence are; it is in the
nature of intrinsic values that they cannot be reduced to a common denominator
and they are not equally appreciated by everyone. Thinking people are entitled to
decide for themselves-it is a privilege they enjoy once they have met the require
ments of survival. But instead of enjoying the privilege, we have gone out of our
way to abdicatefromit by giving such prominence to the accumulation of wealth.
When everybody is striving for more money, competition becomes so intense that
even the most successful are reduced to the position of having tofightfor survival.
[...] The autonomy and discretion enjoyed by the privileged in the past has been
lost. I believe we are poorer for it. There ought to be more to life than survival. But
the survival of thefittesthas become the goal of our civilization.
Does the concept of open society imply a different set of values? I believe it does
but I must be careful how I present the case. Open society certainly requires the
correction of errors and excesses but it also recognizes the absence of an objec
tive criterion by which they can be judged. I can argue that the promotion of the
profit motive into an ethical principle is an aberration but I cannot set myself up
as the ultimate arbiter who adjudicates in the name of open society. What I can
say with confidence is that the substitution of monetary values for all other val
ues is pushing society toward a dangerous disequilibrium and suppressing hu
man aspirations that deserve to be considered as seriously as the growth of GNP.
(Soros 1998, pp. 207-208).
Profit maximizing behavior follows the dictates of expediency and ignores the
demands of morality. Financial markets are not immoral; they are amoral. By
contrast, collective decision making cannot function properly without drawing
a distinction betweenrightand wrong. We do not know what isright.If we did,
we would not need a democratic government; we could live happily under the
rule of a philosopher king as Plato proposed. But we must have a sense of what
isrightand what is wrong, an inner light that guides our behavior as citizens and
politicians. Without it, representative democracy cannot work. The profit mo
tive dims the inner light. [...]
There is also another argument to be considered. Whether people will be satisfied
with an open society will depend a great deal on the results that an open society
can produce. The strongest argument in favor of open society is that it offers infi
nite scope for improvement. Being reflexive, open society needs to be reinforced
by the results. The results in turn depend on what is considered satisfactory. Progress
is a subjective idea, as much dependent on people's values as on material condi
tions of life. [...] Intrinsic values cannot be measured in monetary terms. We need
some other measure of happiness, even if it cannot be quantified. In my opinion,
the autonomy that citizens enjoy would be a better measure, because there ought
to be more to life than survival. (Soros 1998, pp. 208-209).
It is with great sorrow to let the readers know that Professor Tadeusz
Pszczolowski, a member of the International Advisory Board of this
Annual died on 17 December 1999 at the age of seventy-seven. Prof.
Pszczolowski, a student of Tadeusz Kotarbiñski, the founder of Polish
praxiology, was a former Head of Praxiology Department at the Polish
Academy of Sciences. He published several books and numerous pa-
pers on praxiology and theory of organization. Pszczolowski served for
many years as the editor-in-chief of a Polish periodical Prakseologia
and later of a Polish quarterly Zagadnienia naukoznawstwa (Science
Studies).
He and I edited a book Praxiological Studies: Polish Contributions to
the Science of Efficient Action, Reidel-PWN, 1983 which made the Polish
praxiology known outside Poland. It was Mario Bunge who acknowledged
it in his Treatise on Basic Philosophy. The book Praxiological Studies
may be considered an ancestor in a way of Praxiology: The International
Annual ofPractical Philosophy and Methodology.
References
Barry, N., 2000, Business Ethics, Purdue University Press, West Lafayette, Indiana.
Berger, P. L., 1994, The Capitalist Spirit: Toward a Religious Ethic of Wealth Creation,
Polish translation, Znak Publishers, Cracow (original publ. ISC Press, San Fran-
cisco, CA).
Betz, J., 1998, Business Ethics and Politics, Business Ethics Quarterly, Vol. 8:4,
pp. 693-702.
Boatright, J. R., 1999, Presidential Address: Does Business Ethics Rest on a Mistake?,
Business Ethics Quarterly, Vol. 9:4, pp. 583-591.
Bowie, N. E., 1996, The Moral Foundation of Capitalism, in: W W Gasparski and L. V.
Ryan, eds., Human Action in Business: Praxiological and Ethical Dimensions, Trans-
action, New Brunswick (USA)-London (UK), pp. 365-382.
12 Ethics and the Future of Capitalism
Bowie, N. E., 1998, A Kantian Theory of Capitalism, Business Ethics Quarterly, Spe
cial Issue No. 1, pp. 37-60.
Drucker, P. F., 1993, Post-capitalist Society, Butterworth-Heinemann, Oxford.
Epstein, E. M., 2000, The Continuing Quest for Accountable, Ethical, and Human Cor
porate Capitalism: An Enduring Challenge for Social Issues in Management in the
New Millennium, Business Ethics Quarterly, Vol. 10:1, pp. 145-157.
Freeman, R. E., ed., 1991, Business Ethics: The State of the Art, Oxford University
Press, New York.
Freeman, R. E. and Phillips, R. A., 1996, Efficiency, Effectiveness and Ethics:
A Stakeholder View, in: W. W. Gasparski and L. V. Ryan, eds., Human Action in
Business: Praxiological and Ethical Dimensions, Transaction, New Brunswick
(USA)-London (UK), pp. 65-81.
Mackenzie, C. and Lewis, A., 1999, Morals and Markets: The Case of Ethical Investing,
Business Ethics Quarterly, Vol. 9:3, pp. 439-452.
Selznick, P., 1992, The Moral Commonwealth: Social Theory and the Promise of Com
munity, Berkeley and Los Angeles, The University of California Press.
Soros, G., 1998, The Crisis of Global Capitalism [Open Society Endangered], Little,
Brown and Company, London.
Trevino, L. K. and Weaver, G. R., 1994, Business ETHICS/BUSINESS Ethics: One
Field or Two?, Business Ethics Quarterly, Vol. 4:2, pp. 113-128.
Notes
1. For a definitive account see Feraand Braudel, The Structure of Everyday Life
(New York: Harper & Row, 1981). For a different point of view see Nathan
Rosenberg and L. E. Birdzell, Jr., How the West Grew Rich (New York: Basic
Books, 1986).
2. Since late nineteen forties he has developing his studies in the United States.
3. "It is interesting to note that during the first decade of the SIM [Social Issues in
Management] Division [of the Academy of Management], 'Ethics' per se was not
a dominant area of interest [...]. Not until the 1980s did we begin in a major way
to focus our attention through the lens of ethical analysis on the behavior of indi
vidual businesspersons, the policies, processes, and practices of business organi
zations and the macro character and implications of corporate culture and con
duct. [...] As an area of inquiry business ethics and, more broadly, the values
underlying our business culture pose the real 'bottom line' issues for what Philip
Selznick has termed a Moral Commonwealth [Selznick 1992], irrespective of their
state of trendiness (or lack of the same) in popular and business circles at a given
moment in time." [Epstein 2000, 149-150].
Preface
László Zsolnai
Business Ethics Center
Budapest University ofEconomic Sciences
Hungary
between goals and values. For exactly this reason there is a need for
reembedding business, the market, and economic motivation into ethi-
cal and social norms. Capitalism should be reembedded in the ethics
and culture of a society.
The third chapter is Lubomir Mlcoch's paper Misunderstood and
Abused Liberalism. The paper focuses on the problematic of Czech style
capitalism. Mlcoch argues that introducing laissez-faire capitalism with-
out respecting the cultural norms and institutional settings of a society
necessarily leads to great inefficiency and enormous social losses.
The fourth chapter is Stefano Zamagni's paper Humanizing the
Economy: On the Relationship Between Ethics of Human Rights and
Economic Discourse in which he investigates the role of civil society in
relation to the market and the state. Zamagni shows that civil society is
based on reciprocity whose role is vital in the functioning of advanced
market economies. Reciprocity ties may modify the outcome of the eco-
nomic game either by stabilizing co-operative behavior of the agents or
by altering endogenously the preferences of the agents themselves.
Zamagni believes that civil society can contribute significantly to the
development of capitalism, which is both sustainable and just.
The fifth chapter is Edward R. Freeman's paper The Possibility of
Stakeholder Capitalism. By the term "stakeholder" Freeman refers to
those groups, which can affect and are affected by the corporation. He
argues that stakeholder relationship is a key to understand the function-
ing of business in the today's world. Freeman defines different princi-
ples by which stakeholder capitalism allows the possibility that busi-
ness becomes afully human institution that asks managers to create value
for all stakeholders.
The sixth chapter is a paper by Wojciech W. Gasparski entitled Effec-
tiveness, Efficiency, and Ethicality in Business and Management.
Gasparski introduces the praxiology tradition in the debate about ethi-
cal aspects of capitalism. Influenced by the thoughts of Kotarbiñski and
von Mises, Gasparski states a "triple E" criteria forjudging economic
actions, namely effectiveness, efficiency, and ethics. A well-function-
ing economy should satisfy all these criteria simultaneously. Some reli-
gious perspective is provided to defend the "triple E" model.
The seventh chapter is my own paper Responsibility and Profit Mak-
ing in which the conditions of ethical and social acceptability of profit
making are explored. Responsibility is introduced as providing criteria
for acceptable business practices. I argue that profit is ethically accept-
16 Ethics and the Future of Capitalism
László Zsolnai
Business Ethics Center
Budapest University of Economic Sciences
Hungary
its goals on one normative principle only, is not able to realize the good.
There is a need for reembedding business, the market, and economic
motivation into ethical and social norms. Capitalism should be
reembedded in the ethics and culture of society.
Mlcoch underlines that introducing laissez faire capitalism in East
ern and Central Europe without respecting the cultural norms and insti
tutional settings of society necessarily leads to great inefficiency and
enormous social losses. Transitional economies show that there is a pos
sible trade off between the speed of institutional change and the emerg
ing business ethics and legal and economic order. Fast institutional
changes could destabilize society and economy, endanger order, and
undermine moral standards in business.
The economy is necessarily based on meta-economic values that
should not focus on economic efficiency only. The Czech style capi
talism, which sacrificed ethical considerations in order to achieve eco
nomic rationalization and efficiency, was simply doomed to fail. Busi
ness ethics is not a luxury for advanced economies but a source of the
wealth of nations.
Societies of success enable people to undertake co-operative ventures
for mutual advantages. In such societies - Zamagni argues - the so-
called social capital is well developed that is an efficient network of
non-profit and voluntary organizations functions to provide public good
of various kind. Reciprocity plays a vital role in the functioning of ad
vanced market economies. Reciprocity ties may increase the outcome of
the economic game either by stabilizing co-operative behavior of the
agents or by altering endogenously the preferences of the agents them
selves.
The most detrimental effect of the self-interest doctrine and the cul
ture of contract is to believe that behaviors inspired by other motive
than self-interest is conducive to economic disaster. Quite the contrary,
trust, reciprocity and altruism contribute significantly to the civilization
process our societies are undergoing.
The civil society, which is based on the principle of subsidiarity and
functions by the mechanism of reciprocity, could contribute significantly
to the development of capitalism, which is environmentally sustainable
and socially just. The post-modern, global reality of our age requires
a new model of social and economic governance that is a constructive
symbiosis if the invisible hand of the market, the visible hand of the
government, and the humanizing hand of civil society.
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