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ETHICS
and the

FUTURE
CAPITALISM
THE L E A R N E D SOCIETY OF P R A X I O L O G Y

PRAXIOLOGY:
The International Annual of Practical Philosophy and Methodology
Vol.9

EDITOR-IN-CHIEF
Wojciech W. Gasparski
The Institute of Philosophy and Sociology
Polish Academy of Sciences
Nowy Swiat Str. 72, 00-330 Warsaw, Poland

INTERNATIONAL ADVISORY BOARD:

Timo Airaksinen, Finland Jacob Mel0e, Norway


Victor Alexandre, France Friedrich Rapp, Germany
Josiah Lee Auspitz, U.S.A. Leo V. Ryan, U.S.A.
Mario Bunge, Canada iHerbert A. SimonL U.S.A.
Arne Collen, U.S.A. Ladislav Tondl, Czech Republic
ETHICS
and the

FUTURE
CAPITALISM
Praxiology:
The International Annual of
Practical Philosophy and
Methodology
Volume 9
edited by
László Zsolnai
in cooperation with
Wojciech W. Gasparski

Routledge
Taylor & Francis Group
LONDON AND NEW YORK
First published 2002 by Transaction Publishers

Published 2017 by Routledge


2 Park Square, Milton Park, Abingdon, Oxon O X 14 4 R N
711 Third Avenue, New York, N Y 10017, U S A

Routledge is an imprint of the Taylor & Francis Group, an informa business

Copyright © 2002 by Taylor & Francis.

A l l rights reserved. No part of this book may be reprinted or reproduced or


utilised in any form or by any electronic, mechanical, or other means, now
known or hereafter invented, including photocopying and recording, or in
any information storage or retrieval system, without permission in writing
from the publishers.

Notice:
Product or corporate names may be trademarks or registered trademarks, and
are used only for identification and explanation without intent to infringe.

Library of Congress Catalog Number: 2001052298

Library of Congress Cataloging-in-Publication Data

Ethics and the future of capitalism / edited by László Zsolnai in cooperation


with Wojciech W. Gasparski.
p. cm.—(Praxiology: v. 9)
Against market fundamentalism : "The capitalist threat" reconsidered
/ George Soros with Andrew Brody...[et al.]—Ethics of capitalism / Peter
Koslowski—Misunderstood and abused liberalism / Lubomir Mlcoch— Hu­
manizing the economy : on the relationship between the ethics of human
rights and economic discourse / Stefano Zamagni—The possibility of stake­
holder capitalism / R. Edward Freeman—Effectiveness, efficiencey, and ethi-
cality in business and management / Wojciech W. Gasparski—Responsibility
and management / László Zsolnai.
Includes bibliographical references.
ISBN 0-7658-0120-5 (cloth : alk. paper)
I. Capitalism—Moral and ethical aspects. 2. Economics—Moral and ethical
aspects. 3. International trade—Moral and ethical aspects. 4. Globaliza­
tion—Moral and ethical aspects. 5. Business ethics. 6. H u l m á n rights. 7.
Capitalism—Moral and ethical aspects—Europe, Eastern. I. Zsolnai, László.
II. Gasparski, Wojciech. III. Praxiology (New Brunswick, N.J.); v. 9.
HB501 .E77695 2002
330.12'2—dc21 2001052298

ISBN 13: 978-0-7658-0120-3 (hbk)


Contents

Editorial
Wojciech W Gasparski 7
Preface
László Zsolnai 13
Introduction
László Zsolnai 17

Against Market Fundamentalism:


"The Capitalist Threat" Reconsidered
George Soros with Andrew Brody,
Olivier Giscard d'Estaing Ferenc Rabár and Jorn Riisen
} 23
Ethics of Capitalism
Peter Koslowski 43
Misunderstood and Abused Liberalism
Lubomir Mlcoch 69
Humanizing the Economy: On the Relationship between
the Ethics of Human Rights and Economic Discourse
Stefano Zamagni 89
The Possibility of Stakeholder Capitalism
R. Edward Freeman 111
Effectiveness, Efficiency, and Ethicality
in Business and Management
Wojciech W Gasparski 111
Responsibility and Profit Making
László Zsolnai 137

References 153
About the Contributors 165
Editorial

Wojciech W. Gasparski
Institute of Philosophy and Sociology
Polish Academy of Sciences
Warsaw, Poland

There is a dispute lasting over a century between those who believe


that capitalism is immoral in itself and those who advocate it as a system
establishing just behavior by itself. It is R. Edward Freeman who writes:
"The rise of capitalism in the West, the Industrial Revolution, and the
emergence of socialism and Marxism fundamentally changed the rela­
1
tionship between business and ethics. The Marxist critique of the in­
dustrial world of the nineteenth century raised questions about the moral
nature of the dominant business system. The labor movement made these
questions real, as owners and workers often resorted to violence to set­
tle their differences." (Freeman 1991, 4). It was Ludwig von Mises, an
2
Austrian praxiologist and economist who - being afraid that the belief
of capitalism reformers that it would be possible to "dethrone the Moloch
of capitalism without enthroning the Moloch state" (p. 724) - wrote the
following:

The arbitrary value judgments which are at the bottom of these opinions need
not concern us here. What these critics blame capitalism for is irrelevant; their
errors and fallacies are beside the point. [...]
In the market economy the individual is free to act within the orbit of private
property and the market. His choices are final. For his fellow men his actions are
data which they must take into account in their own acting. The coordination of
the autonomous action of all individuals is accomplished by the operation of the
8 Ethics and the Future of Capitalism

market. Society does not tell a man what to do and what not to do. There is no
need to enforce cooperation by special orders or prohibitions. Noncooperation
penalizes itself. Adjustment to the requirements of society's productive effort
and the pursuit of the individual's own concerns are not in conflict. Conse­
quently no agency is required to settle such conflicts. The system can work and
accomplish its tasks without the interference of an authority issuing special or­
ders and prohibitions and punishing those who do not comply. (Mises 1966,
724-725).

Mises considered reformers plans "that along with norms designed


for the protection and preservation of private property further ethical
rules should be ordained " (p. 725) erroneous. It was, and still is - see,
e.g., (Barry 2000) - the point of view characteristic for an ideal model
of capitalism with perfect competition in the market assuring equilib­
rium. The difference between «ideal» and «real» markets, however, is
of such a nature that real markets need ethical dimension to be moral
[Boatright 1999; Mackenzie and Lewis 1999]. Praxiology, being neces­
sary, is not enough. This is why the Human Action in Business (Vol. 5 of
the Praxiology: The International Annual of Practical Philosophy and
Methodology series) was equipped with a subtitle Praxiological and
Ethical Dimensions. Norman Bowie, one of its contributors, stated in
his article the following:

Most discussion of business ethics focuses on ethics as a contrast on profit. On


this view ethics and profit are inversely related; the more ethical a business is the
less profitable it is, the more profitable the business is the less ethical it will be.
WTiile I admit that there are times when doing the morally correct thing will
reduce profits, I reject the common characterization of an inverse relationship
between ethics and profits. In this lecture I argue that there isfrequentlya posi­
tive relation between ethics and profits; normally ethics enhances the bottom
line rather than diminishing it. Indeed I will argue the stronger thesis that in
a world where many doubt the existence a positive relation between ethics and
profits, ethics can be a source of competitive advantage. The ethical firm will
have an above average profit, other things being equal. (Bowie 1996, 365).

Later on, in another paper, Bowie added that "if the adoption of
a Kantian theory of capitalist firms could provide a universal morality
for business, provide meaningful work for employees, institutefirmsas
moral communities and help establish a more cosmopolitan and peace­
ful world - as Bowie believes it can do - Kantian capitalism will have
done everything any theory of business ethics could do. There may be
other ways to achieve this end, but the Kantian theory of capitalism
offers one clear blueprint." (Bowie 1998, 56-57) Other attempts to
achieve the end are formulated in this book, therefore the book should
Editorial 9

be considered as a companion volume to the previous ones in the series:


the mentioned Human Action in Business: Praxiological and Ethical
Dimensions (Vol. 5) and the Business Students Focus on Ethics (Vol. 8).
Paraphrasing the title of the article by Linda K. Trevino and Gary
R. Weaver (Trevino and Weaver 1994) one may ask a question: is this
book about ETICS of capitalism or about ethics of CAPITALISM? The
answer is similar to the two-part thesis of Joseph Betz:

First, business ethics exists quite apartfrompolitics in matter of simple, basic


ethical norms like those prohibiting lying, wanton injury, and sexual harass­
ment [...] Second, there are issues in business ethics which do not represent
a settled and shared common ethics. They represent a choice between compet­
ing, almost equally attractive, values. These problems in business ethics can
only have a political solution. Politics here represents the commitment to ba­
sic values and will represent liberal and conservative extremes or some com­
promise in between. The solution accepted for these problems will change
with the political climate and era and will be unstable. We should strive to
keep the basic, simple settled ethical issues in business out of politics, and we
should strive to be frank about our political differences as we needfully politi­
cize the solutions to the more complex, unsettled problems in business ethics.
(Betz 1998)

Thus, it is ETHICS of CAPITALISM, where "ethics" stands for re­


sponsibility and duty while "capitalism" stands for both: (i) the way to
3
solve value dependent problems needing political solutions , (ii) an en­
gineering - mainly financial - of exchange, based nowadays gradually
on knowledge (Drucker 1993). Capitalism needs ethics for nothing should
serve its own judge; ethics role is to monitor, audit and assess solutions
and behavior of actors playing games on the capitalistic stage. Ethics
role is also to formulate - on the basis of its inquiry - standards defining
the bottom line for further activities.
Ethics is one of the important component of the open society, the idea
raised by Karl R. Popper and intensely promoted by George Soros, an
effective capital investor and a philanthropist. Ironically enough it is he
who is afraid that the very idea is endangered nowadays. By what? By
crisis of global capitalism, as the title of his recent book reads.

Money has certain attributes that intrinsic values lack: It has a common denomi­
nator, it can be quantified, and it is appreciated by practically everyone. These
are the attributes that qualify money as a medium of exchange, but no necessa­
rily as the ultimate goal. Most of the benefits attached to money accrue from
spending it; in this respect money serve as a means to an end. Only in one re­
spect does money serve as the ultimate goal: when the goal is to accumulate
wealth.
10 Ethics and the Future of Capitalism

Far be itfromme to belittle the benefits of wealth; but to make the accumulation of
wealth the ultimate goal disregards many other aspects of existence that also de­
serve consideration, particularlyfromthose who have satisfied their material needs
for survival. I cannot specify what those other aspects of existence are; it is in the
nature of intrinsic values that they cannot be reduced to a common denominator
and they are not equally appreciated by everyone. Thinking people are entitled to
decide for themselves-it is a privilege they enjoy once they have met the require­
ments of survival. But instead of enjoying the privilege, we have gone out of our
way to abdicatefromit by giving such prominence to the accumulation of wealth.
When everybody is striving for more money, competition becomes so intense that
even the most successful are reduced to the position of having tofightfor survival.
[...] The autonomy and discretion enjoyed by the privileged in the past has been
lost. I believe we are poorer for it. There ought to be more to life than survival. But
the survival of thefittesthas become the goal of our civilization.
Does the concept of open society imply a different set of values? I believe it does
but I must be careful how I present the case. Open society certainly requires the
correction of errors and excesses but it also recognizes the absence of an objec­
tive criterion by which they can be judged. I can argue that the promotion of the
profit motive into an ethical principle is an aberration but I cannot set myself up
as the ultimate arbiter who adjudicates in the name of open society. What I can
say with confidence is that the substitution of monetary values for all other val­
ues is pushing society toward a dangerous disequilibrium and suppressing hu­
man aspirations that deserve to be considered as seriously as the growth of GNP.
(Soros 1998, pp. 207-208).

Soros arguments are simple and speak for themselves:

Profit maximizing behavior follows the dictates of expediency and ignores the
demands of morality. Financial markets are not immoral; they are amoral. By
contrast, collective decision making cannot function properly without drawing
a distinction betweenrightand wrong. We do not know what isright.If we did,
we would not need a democratic government; we could live happily under the
rule of a philosopher king as Plato proposed. But we must have a sense of what
isrightand what is wrong, an inner light that guides our behavior as citizens and
politicians. Without it, representative democracy cannot work. The profit mo­
tive dims the inner light. [...]
There is also another argument to be considered. Whether people will be satisfied
with an open society will depend a great deal on the results that an open society
can produce. The strongest argument in favor of open society is that it offers infi­
nite scope for improvement. Being reflexive, open society needs to be reinforced
by the results. The results in turn depend on what is considered satisfactory. Progress
is a subjective idea, as much dependent on people's values as on material condi­
tions of life. [...] Intrinsic values cannot be measured in monetary terms. We need
some other measure of happiness, even if it cannot be quantified. In my opinion,
the autonomy that citizens enjoy would be a better measure, because there ought
to be more to life than survival. (Soros 1998, pp. 208-209).

This book consisting of papers devoted to the topic of ethical dimen­


sion of capitalism is a collective contribution to the debate of the future
Editorial 11

development of the system of economic life in a globalized world in


which capitalism dominates and its relations with the society and indi-
viduals the society - hopefully open - is composed of. This is not just
a topic of another academic debate only. Quite the contrary. It is a real
problem - one may even say a hot topic - of contemporary societies of
different cultures, of different levels of the development, of different
weltanschaung, different fears, hopes and beliefs trying to formulate the
problem in an adequate way in order to solve it not only effectively and
efficiently but also according to the moral norms of ethics.
* * *

It is with great sorrow to let the readers know that Professor Tadeusz
Pszczolowski, a member of the International Advisory Board of this
Annual died on 17 December 1999 at the age of seventy-seven. Prof.
Pszczolowski, a student of Tadeusz Kotarbiñski, the founder of Polish
praxiology, was a former Head of Praxiology Department at the Polish
Academy of Sciences. He published several books and numerous pa-
pers on praxiology and theory of organization. Pszczolowski served for
many years as the editor-in-chief of a Polish periodical Prakseologia
and later of a Polish quarterly Zagadnienia naukoznawstwa (Science
Studies).
He and I edited a book Praxiological Studies: Polish Contributions to
the Science of Efficient Action, Reidel-PWN, 1983 which made the Polish
praxiology known outside Poland. It was Mario Bunge who acknowledged
it in his Treatise on Basic Philosophy. The book Praxiological Studies
may be considered an ancestor in a way of Praxiology: The International
Annual ofPractical Philosophy and Methodology.

References

Barry, N., 2000, Business Ethics, Purdue University Press, West Lafayette, Indiana.
Berger, P. L., 1994, The Capitalist Spirit: Toward a Religious Ethic of Wealth Creation,
Polish translation, Znak Publishers, Cracow (original publ. ISC Press, San Fran-
cisco, CA).
Betz, J., 1998, Business Ethics and Politics, Business Ethics Quarterly, Vol. 8:4,
pp. 693-702.
Boatright, J. R., 1999, Presidential Address: Does Business Ethics Rest on a Mistake?,
Business Ethics Quarterly, Vol. 9:4, pp. 583-591.
Bowie, N. E., 1996, The Moral Foundation of Capitalism, in: W W Gasparski and L. V.
Ryan, eds., Human Action in Business: Praxiological and Ethical Dimensions, Trans-
action, New Brunswick (USA)-London (UK), pp. 365-382.
12 Ethics and the Future of Capitalism

Bowie, N. E., 1998, A Kantian Theory of Capitalism, Business Ethics Quarterly, Spe­
cial Issue No. 1, pp. 37-60.
Drucker, P. F., 1993, Post-capitalist Society, Butterworth-Heinemann, Oxford.
Epstein, E. M., 2000, The Continuing Quest for Accountable, Ethical, and Human Cor­
porate Capitalism: An Enduring Challenge for Social Issues in Management in the
New Millennium, Business Ethics Quarterly, Vol. 10:1, pp. 145-157.
Freeman, R. E., ed., 1991, Business Ethics: The State of the Art, Oxford University
Press, New York.
Freeman, R. E. and Phillips, R. A., 1996, Efficiency, Effectiveness and Ethics:
A Stakeholder View, in: W. W. Gasparski and L. V. Ryan, eds., Human Action in
Business: Praxiological and Ethical Dimensions, Transaction, New Brunswick
(USA)-London (UK), pp. 65-81.
Mackenzie, C. and Lewis, A., 1999, Morals and Markets: The Case of Ethical Investing,
Business Ethics Quarterly, Vol. 9:3, pp. 439-452.
Selznick, P., 1992, The Moral Commonwealth: Social Theory and the Promise of Com­
munity, Berkeley and Los Angeles, The University of California Press.
Soros, G., 1998, The Crisis of Global Capitalism [Open Society Endangered], Little,
Brown and Company, London.
Trevino, L. K. and Weaver, G. R., 1994, Business ETHICS/BUSINESS Ethics: One
Field or Two?, Business Ethics Quarterly, Vol. 4:2, pp. 113-128.

Notes

1. For a definitive account see Feraand Braudel, The Structure of Everyday Life
(New York: Harper & Row, 1981). For a different point of view see Nathan
Rosenberg and L. E. Birdzell, Jr., How the West Grew Rich (New York: Basic
Books, 1986).
2. Since late nineteen forties he has developing his studies in the United States.
3. "It is interesting to note that during the first decade of the SIM [Social Issues in
Management] Division [of the Academy of Management], 'Ethics' per se was not
a dominant area of interest [...]. Not until the 1980s did we begin in a major way
to focus our attention through the lens of ethical analysis on the behavior of indi­
vidual businesspersons, the policies, processes, and practices of business organi­
zations and the macro character and implications of corporate culture and con­
duct. [...] As an area of inquiry business ethics and, more broadly, the values
underlying our business culture pose the real 'bottom line' issues for what Philip
Selznick has termed a Moral Commonwealth [Selznick 1992], irrespective of their
state of trendiness (or lack of the same) in popular and business circles at a given
moment in time." [Epstein 2000, 149-150].
Preface

László Zsolnai
Business Ethics Center
Budapest University ofEconomic Sciences
Hungary

In the Millennium capitalism is at a crossroad. By the collapse of


communism and the accelerated trend of globalization certainly a new
stage of capitalism has arrived. Protest actions that happened in 1999
and 2000 in Seattle and Washington as well as in Millau and Prague
clearly show that the legitimacy of capitalism is questionable in many
respects. Sociological surveys in Eastern and Central Europe shows that
a considerable part of the population is unable to accept capitalism as an
economic system.
The moral foundation of capitalism should be re-considered and re­
newed. This was the main function of the Ethics of Capitalism summer
course that was held at the Central European University (CEU) in July
6-17, 1998 in Budapest.
In the CEU summer course 28 young scholars participated from
12 countries. Lecturers included Edward R. Freeman (Darden Busi­
ness School, University of Virginia, USA), Lubomir Mlcoch (Charles
University, Prague, Czech Republic), Wojciech W. Gasparski (Polish
Academy of Sciences, Warsaw, Poland), Peter Koslowski (Hannover
Institute for Philosophy, Germany), Stefano Zamagni (University of
Bologna, Italy) and László Zsolnai (Budapest University of Economic
Sciences, Hungary). We got invaluable help from Eva Gedeon, the
14 Ethics and the Future of Capitalism

Director of the Central European University Summer Program for or­


ganizing our course.
As a pre-program event to the CEU SUN course, on June 22,1998 we
organized a public debate with George Soros on his influential paper
"The Capitalist Threat" that was published in the Atlantic Monthly in
1997 February. Discussants included Andrew Brody (Institute of Eco­
nomics, Hungarian Academy of Sciences), Olivier Giscard d'Estaing
(INSEAD & Business Association of World Social Summit, Paris),
Ferenc Rabár (Budapest University of Economic Sciences) and Jôrn
Rüsen (Kulturwissenschaftliches Institut, Essen). For organizing the
public debate we got important support from Istvan Teplan, Executive
Vice-President of the Central European University and Andras Nemes-
laki, former Academic Director of IMC - Graduate School of Business.
The present book is based on the lectures and discussions of the CEU
summer course and the Soros debate; however, in the last two years
contributors had the opportunity to develop their arguments further. We
received helpful comments from Edwin M . Epstein (St. Mary's College
of California & UC Berkeley) and Henri-Claude de Bettignies (INSEAD
and Stanford University) on an earlier version of the manuscript.
The book is organized in seven chapters. Thefirstchapter is the paper
Against Market Fundamentalism: "The Capitalist Threat" Reconsid­
ered which is the edited and extended version of the Soros debate. Here
George Soros has introduced his new term "market fundamentalism"
referring to a view according to which all kind of human values can be
reduced to market values. Andrew Brody, Olivier Giscard d'Estaing,
Ferenc Rabár, and Jôrn Rüsen carefully discussed and developed fur­
ther Soros' main argument that laissez-faire capitalism undermines the
very values on which open and democratic societies depend.
Soros' final words in the debate can get strong recognition: the insta­
bilities and inequalities of the capitalist system could feed into national­
istic, ethnic and religious fundamentalism. It is exactly why we should
prevent a return to that kind of fundamentalism by correcting the ex­
cesses of market fundamentalism.
The second chapter is Peter Koslowski's paper Ethics of Capitalism.
Koslowski's main thesis is that capitalism constitutes a necessary com­
ponent of a free society but considering capitalist economic order as to
be the whole society falls short of social reality. He strongly emphasizes
that capitalist economy can show the individuals the relative prices and
the optimal allocation of resources but cannot relieve them of the choice
Preface 15

between goals and values. For exactly this reason there is a need for
reembedding business, the market, and economic motivation into ethi-
cal and social norms. Capitalism should be reembedded in the ethics
and culture of a society.
The third chapter is Lubomir Mlcoch's paper Misunderstood and
Abused Liberalism. The paper focuses on the problematic of Czech style
capitalism. Mlcoch argues that introducing laissez-faire capitalism with-
out respecting the cultural norms and institutional settings of a society
necessarily leads to great inefficiency and enormous social losses.
The fourth chapter is Stefano Zamagni's paper Humanizing the
Economy: On the Relationship Between Ethics of Human Rights and
Economic Discourse in which he investigates the role of civil society in
relation to the market and the state. Zamagni shows that civil society is
based on reciprocity whose role is vital in the functioning of advanced
market economies. Reciprocity ties may modify the outcome of the eco-
nomic game either by stabilizing co-operative behavior of the agents or
by altering endogenously the preferences of the agents themselves.
Zamagni believes that civil society can contribute significantly to the
development of capitalism, which is both sustainable and just.
The fifth chapter is Edward R. Freeman's paper The Possibility of
Stakeholder Capitalism. By the term "stakeholder" Freeman refers to
those groups, which can affect and are affected by the corporation. He
argues that stakeholder relationship is a key to understand the function-
ing of business in the today's world. Freeman defines different princi-
ples by which stakeholder capitalism allows the possibility that busi-
ness becomes afully human institution that asks managers to create value
for all stakeholders.
The sixth chapter is a paper by Wojciech W. Gasparski entitled Effec-
tiveness, Efficiency, and Ethicality in Business and Management.
Gasparski introduces the praxiology tradition in the debate about ethi-
cal aspects of capitalism. Influenced by the thoughts of Kotarbiñski and
von Mises, Gasparski states a "triple E" criteria forjudging economic
actions, namely effectiveness, efficiency, and ethics. A well-function-
ing economy should satisfy all these criteria simultaneously. Some reli-
gious perspective is provided to defend the "triple E" model.
The seventh chapter is my own paper Responsibility and Profit Mak-
ing in which the conditions of ethical and social acceptability of profit
making are explored. Responsibility is introduced as providing criteria
for acceptable business practices. I argue that profit is ethically accept-
16 Ethics and the Future of Capitalism

able if it is produced by activities that in aggregate do not violate the


applying ethical norms. Profit is socially acceptable if it is produced by
activities that in aggregate do not cause harm to the stakeholders. Hence
non-violence emerges as a necessary condition of acceptable business
practices.

January 17, 2001


Introduction

László Zsolnai
Business Ethics Center
Budapest University of Economic Sciences
Hungary

The papers in this book constitute some kind of a manifesto. The


authors share the conviction that the business ethics and the future of
capitalism are strongly connected. If we want to sustain capitalism for
a long time we certainly have to create a less violent, more caring form
of it.
George Soros has developed a strong argument that laissezfaire capi­
talism undermines the very values on which open and democratic soci­
eties depend. While national capitalism was socially constrained and
politically regulated, present day global capitalism is basically uncon­
strained and unregulated. Soros calls the underlying ideology of global
capitalism as marketfundamentalism. Market fundamentalism is a belief
according to which all kind of values can be reduced to market values
and free market is the only efficient mechanism that can provide ra­
tional allocation of resources.
The market as an evaluation mechanism has its inherent deficiencies.
First of all, there are stakeholders that are simply non-represented in
determining market values. Natural beings and future generations do
not have the opportunity to vote on the marketplace. Secondly, the pref­
erences of human individuals count rather unequally, that is, in propor­
tion to their purchasing power; the interests of the poor and disadvanta-
18 Ethics and the Future of Capitalism

geous people are necessarily underrepresented in free market settings.


Thirdly, the actual preferences of the market players are rather self-
-centered and myopic; that is, economic agents make their own deci­
sions regarding short-term consequences only.
These inherent deficiencies imply that free markets cannot produce
socially optimal outcomes. In many cases market evaluation is defi­
nitely misleadingfroma social or environmental point of view. It means
that market is a necessary but not a sufficient form of evaluating eco­
nomic activities. Alternative evaluation of economic activities by the
techniques of environmental and social reporting, accounting, and au­
diting is also needed. Since both market and alternative evaluations are
fallible the simultaneous application of them, that is, some kind of
a triangulation is badly needed providing a fair and accurate picture
about economic activities.
Global capitalism does need counter-veiling forces. Both international
politics and transnational civil society could play important roles in
correcting the deficiencies of market fundamentalism. The instabilities
and inequalities of the global capitalist system could feed into national­
istic, ethnic and religious fundamentalism. It is exactly why we should
prevent a return to that kind of fundamentalism by correcting the ex­
cesses of laissez faire capitalism on a global scale.
Koslowski notes that three structural features can characterize capi­
talism as an economic order, namely private property of the means of
production, profit and utility maximization as basic motivation for eco­
nomic action, and co-ordination of economic activities by the market
and price mechanism. Modern capitalism is disembeddedfromthe so­
cial and cultural norms of society. The capitalist economy can show the
individuals the relative prices and the optimal allocation of resources
but cannot relieve them of the choice between goals and values.
From the perspective of ethics the question about goals that individu­
als in a society set for themselves is as important as how these goals are
to be fulfilled. One must ask about the reasonableness of the goals as
well as the optimal allocation of resources for those goals. Pareto-opti-
mum cannot define social or ethical optimality beyond the economic
viewpoint of allocative optimality. Ethics requires considering and bal­
ancing the totality of aspects and not making decisions or evaluations
solely on the basis of individual preferences.
Market does not properly deal with certain values (public goods, cul­
tural goods, and the environment). A society, which bases the pursuit of
Introduction 19

its goals on one normative principle only, is not able to realize the good.
There is a need for reembedding business, the market, and economic
motivation into ethical and social norms. Capitalism should be
reembedded in the ethics and culture of society.
Mlcoch underlines that introducing laissez faire capitalism in East­
ern and Central Europe without respecting the cultural norms and insti­
tutional settings of society necessarily leads to great inefficiency and
enormous social losses. Transitional economies show that there is a pos­
sible trade off between the speed of institutional change and the emerg­
ing business ethics and legal and economic order. Fast institutional
changes could destabilize society and economy, endanger order, and
undermine moral standards in business.
The economy is necessarily based on meta-economic values that
should not focus on economic efficiency only. The Czech style capi­
talism, which sacrificed ethical considerations in order to achieve eco­
nomic rationalization and efficiency, was simply doomed to fail. Busi­
ness ethics is not a luxury for advanced economies but a source of the
wealth of nations.
Societies of success enable people to undertake co-operative ventures
for mutual advantages. In such societies - Zamagni argues - the so-
called social capital is well developed that is an efficient network of
non-profit and voluntary organizations functions to provide public good
of various kind. Reciprocity plays a vital role in the functioning of ad­
vanced market economies. Reciprocity ties may increase the outcome of
the economic game either by stabilizing co-operative behavior of the
agents or by altering endogenously the preferences of the agents them­
selves.
The most detrimental effect of the self-interest doctrine and the cul­
ture of contract is to believe that behaviors inspired by other motive
than self-interest is conducive to economic disaster. Quite the contrary,
trust, reciprocity and altruism contribute significantly to the civilization
process our societies are undergoing.
The civil society, which is based on the principle of subsidiarity and
functions by the mechanism of reciprocity, could contribute significantly
to the development of capitalism, which is environmentally sustainable
and socially just. The post-modern, global reality of our age requires
a new model of social and economic governance that is a constructive
symbiosis if the invisible hand of the market, the visible hand of the
government, and the humanizing hand of civil society.
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