The E-commerce Health and Beauty Snapshot
In Vietnam, we have
31% 95% 14%
55% Computer Smartphone Tablet
Heavy Shoppers
31%
Moderate Shoppers
74% 61%
bought personal care and bought medicine and
beauty products via online vitamins in-store
12%
Heavy Shoppers
31% use COD for
payment. 31% use credit card for
payment.
Vietnam
among Health and Beauty
Shopping Frequency
consumers in Vietnam
55% 31% 12%
of health and beauty buyers are
heavy shoppers of health and beauty buyers are of health and beauty buyers are
Heavy Shoppers: Two or more times a week + Once a week
Moderate Shoppers: 2-3 times per month
Light Shoppers: Once a month + Once every few months + Once a year
moderate shoppers light shoppers
On average, how often have you shopped online in the past 12 months?
35
30
25
20
15
10
-5
Two or more times a week Once a week 2-3 times per month Once a month Once every few months Once a year I don't shop online
Total Health and Beauty
On average, how often have you shopped online in the past 12 months? - Vietnam -Total - N = 1142
- Health and Beauty - N = 848
Vietnam
Online Shopping Frequency by gender and age group
Online Shopping Frequency By Gender and Age Group
On average, how often have you shopped
online in the past 12 months? - Total 5% 5% 5% 5%
7% 8%
10% 9% 8% 7%
1%
0%
4% 25%
8% 31% 25%
32%
38%
48%
31%
28% 24%
27%
22%
26%
16%
31% 36% 36%
31% 31%
22% 23%
Male Female 18 - 24 yo 25 - 34 yo 35 - 44 yo 45 - 54 yo
24% Two or more times a week Once a week 2-3 times per month Once a month
Once every few months Once a year I don't shop online
On average, how often have you shopped online in the past 12 months? - Vietnam - Health and Beauty - N = 848
