BBA(CBCS) OU
BBA (CBCS) SYLLABUS
(APPLICABLE FOR BATCH OF 2021-22 ONWARDS)
FACULTY OF MANAGEMENT
DEPARTMENT OF BUSINESS MANAGEMENT
OSMANIA UNIVERSITY
HYDERABAD -500007
University with Potential for Excellence
(Accredited by NAAC with A+ Grade
BBA COURSE STRUCTURE AND SYLLABUS AS PER CBCS
GUIDELINES
2021-22
BBA(CBCS) OU
FACULTY OF MANAGEMENT
DEPARTMENT OF BUSINESS MANAGEMENT
OSMANIA UNIVERSITY
HYDERABAD -500007
I YEAR
SEMESTER – I
Course Code Course Title HPW Credits Duration Max. Marks
of Exam
ELS 1 English (First Language) – 1 4 4 3 Hrs 80 U + 20 I
SL 1 Second Language – 1 4 4 3 Hrs 80 U + 20 I
AECC 1 Environmental Studies 2 2 1 ½ Hrs 40 U + 10 I
DSC 101 Principles of Management 5 5 3 Hrs 80 U + 20 I
DSC 102 Basics of Marketing 5 5 3 Hrs 80 U + 20 I
DSC 103 Business Economics 5 5 3 Hrs 80 U + 20 I
Total Semester Credits 25 25
BBA(CBCS) OU
SEMESTER – II
Course Course Title HPW Credits Duration Max. Marks
Code of Exam
ELS 2 English (First Language) 4 4 3 Hrs 80 U + 20 I
–2
SL 2 Second Language – 2 4 4 3 Hrs 80 U + 20 I
AECC 2 Basic Computer Skills 2 2 1 ½ Hrs 40 U + 10 I
DSC 201 Organizational Behavior 5 5 3 Hrs 80 U + 20 I
DSC 202 Business Statistics 5 5 3 Hrs 80 U + 20 I
DSC 203 Financial Accounting 5 5 3 Hrs 80 U + 20 I
Total Semester Credits 25 25
BBA(CBCS) OU
II YEAR
SEMESTER – III
Duratio
Course Code Course Title HPW Credits n of Max.
Exam
Marks
ELS 3 English (First Language) – 3 3 3 3 Hrs 80 U + 20 I
SL 3 Second Language – 3 3 3 3 Hrs 80 U + 20 I
SEC 1 a) Communication Skills
2 2 1.5 Hrs 40 U + 10 I
b) Professional Skills
a) Basic Quality
Management
SEC 2 2 2 1.5 Hrs 40 U + 10 I
b) Advanced Computer
Skills
DSC 301 Human Resource Management 5 5 3 Hrs 80 U + 20 I
DSC 302 Introduction to Information 4T +2 P 5 3 Hrs 60 U + 20 P
Technology +
20 I
DSC 303 Financial Management 5 5 3 Hrs 80 U + 20 I
Total Semester Credits 24/25 25
BBA(CBCS) OU
SEMESTER – IV
Duration Max.
Course Code Course Title HPW Credits
of Exam Marks
ELS 4 English (First Language) – 4 3 3 3 Hrs 80 U + 20 I
SL 4 Second Language – 4 3 3 3 Hrs 80 U + 20 I
a) Leadership and 2 2 1.5 Hrs 40 U + 10 I
Management Skills
SEC 3
b) Universal Human
Values
a) Start Up Opportunity 2 2 1.5 Hrs 40 U + 10 I
and Feasibility
SEC 4
b) Business Policy and
Strategy
DSC 401 Business Law and Ethics 5 5 3 Hrs 80 U + 20 I
DSC 402 Marketing Research 5 5 3 Hrs 80 U + 20 I
DSC 403 Management Science 5 5 3 Hrs 80 U + 20 I
Total Semester Credits 25 25
BBA(CBCS) OU
III YEAR
SEMESTER – V
Duration Max.
Course Code Course Title HPW Credits Marks
of Exam
ELS 5 English (First Language) – 5 3 3 3 Hrs 80 U + 20 I
SL 5 Second Language – 5 3 3 3 Hrs 80 U + 20 I
GE 501 Mobile Commerce 4 4 3 Hrs 80 U + 20 I
DSE501 a) Entrepreneurship Development
b) Business Analytics
5 5 3 Hrs 80 U + 20 I
a) Financial Markets and Services (F)
b) Brand Management (M)
DSE 502
c) Organizational Development (HR)
d) Fundamentals of Retail Management 5 5 3 Hrs 80 U + 20 I
(RM)
a) Analysis of Investment in
Financial Assets (F)
DSE 503 b) Retail Marketing (M)
c) Performance Appraisal and
Counseling (HR) 5 5 3 Hrs 80 U + 20 I
d) Retail Mall Management (RM)
Total Semester Credits 25 25
Electives
(F) Finance
(M) Marketing
(HR) Human Resource Management
(RM) Retail Management
BBA(CBCS) OU
SEMESTER – VI
Duration Max.
Course Code Course Title HPW Credits
of Exam Marks
ELS 6 English (First Language) – 6 3 3 3 Hrs 80 U + 20 I
SL 6 Second Language – 6 3 3 3 Hrs 80 U + 20 I
a) Supply Chain Management
DSE 601 b) Business Intelligence and 5 5 3Hrs 80 U + 20 I
Data Visualization
DSE 602 a) Banking (F)
b) Buyer Behaviour (M)
c) Leadership and Change
Management (HR) 5 5 3Hrs 80 U + 20 I
d) Global Retailing and
Merchandizing (RM)
DSE 603 a) Insurance (F)
b) Customer Relationship
Management (M)
c) Compensation Management
(HR)
5 5 3 Hrs 80 U + 20I
d) Retail Store Operations and
Pricing (RM)
PR 601 Project Report 3 Grade
CV 601 Viva Voce 1 Grade
Total Semester Credits 21 25
Total of All Semesters Credits 150
