Pre Launch Program Brief & Forecasting (PBF)

(For Internal Circulation Only) For all launches - New or Repeat Programme Name Institute Certificate Duration Course Structure Studio Location Programme Director(s) Programme Description 4 Batch of Executive Programme in International Business Indian Institute of Management Calcutta Executive Programme in International Business 1 year No of Hours on platform: 210 hours Faculty Contact Component at Campus: 5 days (40 hours) Kolkata Prof. Rama Seth, Prof. Chetan Joshi & Prof. V K Unni IIM Calcutta has been at the forefront of executive education for the last three decades and has been widely acclaimed for the various innovative and customized programs it has introduced over the years based on its front line teaching, research and consulting. Executive Programme in International Business is one such specialized management programme to keep pace with todays requirement where globalization, internet and hyper competition has dramatically re-shaped the markets and has changed the way business is being done. Today, one has to keep pace with the customers requirement and has to bring in services and products as per global standards. The Programme has been specially designed to help students acquire knowledge and skill to help work in International companies and environment. This executive long distance programme is designed to expose participants to the latest management concepts and practices. The programme covers aspects related to International Business Environment, Challenges in International Marketing & Sales, International Operations, International Logistics and Supply Chain etc. The Program will also help the participant to understand: The challenges in todays International Business Scenarios and identify them The roles and responsibilities of an International Business Manager The International aspects towards Logistics & Supply Chain Management, International Marketing & Sales, International Finance The Cross culture differences and understand different International markets Global Economic Developments and their impact International Trade
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Programme USP: Premier & successful International Business Programme from IIMC Indias foremost business school Revised and updated course content and coverage Books, Cases and Study Materials included in the Course A new team of programme directors, each from the core business area, to build in more rigour & quality into the program Specially selected core faculty with special inputs from International faculty and industry experts Quality interactions and increased peer group learning Specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning. Participants selected, based on elaborate selection process and profiling. Alumni Status from IIMC - Huge alumni base from past batches have been largely benefited from this programme. Several participants have advanced their careers within and outside their organizations. Optional International Visit Programme Benefits:

Superior performance on the job, Exclusive focus on imparting managerial skills & Development of career

Program Objectives Special Promotions

Minimum Sales Cycle Sales launch date Program Differentiation (Hughes program from same Institute) Program Differentiation (Competition Programs from same Institute) Program Differentiation (Hughes program from other Institutes)

Premier certification from IIM Calcutta Career Enhancement Details of special promotions planned: Online Activity through Marketing Agent Print advertisement in Newspaper No. of days from launch to Closure: 72 days 7 March 2012 None
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None

1 year Post Graduate Diploma in International Business for Young Managers (PGDIB-YM): Open for professionals with 1 5 years of work experience. Enrollment approx. 50 students Frequency: Once a year enrollment Not open currently Any changes from the last Launch: Complete change in course structure Modification of course content and addition of general management module & more relevant advanced subjects Any specific additional expectations from Repeat Launch The programme will now address and attract a wider audience as it will cater to the general management knowledge needs of any professional who is working in an international, global or MNC scenario Any other objective for Repeat launch Successful programme from IIMC Recognized Certification from IIMC - the foremost B School in the country and reputed to be one of Asias finest business schools Special inputs from International Faculty & industry Experts, which is not being offered by any other IB programmes in the market presently. Rigorous Programme Structure with assessments for every course Competitive Price of less than 2.2 lacs (all inclusive) - This price for a program of this brand is not available in country today Learning from the best faculty Industry Experts in India and abroad Alumni membership of IIMC present globally - which has its own sets of advantages for identity, brand value, and marketability of the participants Peer learning through rich student profile & Networking opportunities. Recognized Certification from IIMC - the foremost B School in the country and reputed to be one of Asias finest business schools Cutting-edge inputs to enhance knowledge and strategic leadership in international business Rigorous Programme Structure, with extensive use of case studies, live corporate examples, use of business simulations during the campus visit and general discussions in the Class. There would be assessments for every course with surprise quizzes. Special inputs from International faculty & industry experts, which is not being offered by any other IB programmes in the market presently. Competitive Price of less than 2.2 lacs (all inclusive) - This price for a program of this brand is not available in country today Alumni membership of IIMC present globally - which has its own sets of advantages for

Repeat Launch

Why should a student chose this Program & not others

Core Value

identity, brand value, and marketability of the participants Peer learning through rich student profile & networking opportunities

Target Segment

Student Profile in Previous batches: Designed for current and aspiring managers in organizations involved in international operations Professionals involved in International Business & International Operations Typically for junior & mid-management level mainly from IT/ITES, Pharmaceutical, Technology, BPO, Manufacturing, BFSI, and Services Industries. Managers and Executives aspiring for strategic and decision making roles

Education Background

Industry

Eligibility

Applicants should be working professionals/self-employed. Engineers, Post Graduates & Graduates with minimum 2 years of work experience (full-time paid employment) post completion of graduation as on Application Closure Date. Full Time Degree Graduates (10+2+3) in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE. Deviation only AICTE/State Tech Board approved full-time Diploma (10+2+3) will be considered.

Selection Criteria

Desired Proficiencies in the Candidate (in addition to the Eligibility Criteria) Proficiency in English since it would be the medium of instruction. Basic numerical ability and mathematical skills Ability to reason logically General awareness including knowledge of Industry Retail Applications + credentials and Corporate Nominations from Multiple Corporate Applicants will be selected based on their profile & work exposure Selection will be: i) Highly Selective ii) Selective iii) Moderate Multilateral and Regional Trade Organizations International Accounting International Logistics & Supply Chain Management International Business International Human Resource Management International Economic and Finance Legal and Regulatory Environment of International Trade and Business Global Marketing Strategy Management of Global Organization M&A Int. Strategy International Management Behavior

Course Content (indicative)

Pedagogy

Faculty Study Materials Campus Visit Assessment & Evaluation

Students may have to undertake a capstone project during the course. The project should be undertaken under a faculty guide and a report must be submitted to IIM Calcutta through the faculty guide at the end of the course. The project report will be evaluated and will be an integral part of assessment. Theory & Practical Inputs Case study approach. Assignments, E-Learning, & Business Simulation Working Project The IIMC faculty includes a blend of academic excellence and Top management industry experience. IIMC also engages international faculty from top B-schools. Standard course books and cases will be provided by IIMC 5 days. Attendance is mandatory. Assessments: Written Test, Assignments, Project & Online Examinations Evaluation: Evaluation shall be conducted by the institute. Participants are evaluated on the basis of examinations for all the courses. Certification: IIMC shall carry out the examination and evaluation required for certification. It will award the certificate of successful completion to participants who complete the programme successfully No Placement Assistance will be provided IIMC certification and Alumni network enables participants for a better career. Management Positions across industries Application Fee INR 2000 Programme Fee (inclusive of service tax) Registration Fee (inclusive of Tax) Campus Fee INR 200000 INR 5000 INR 10000 + service tax: INR 1030

Possible career options

Programme Price

IIMC invests a lot to maintain high quality of program delivery. The student fee includes all the course material which is books, simulations and cases, certification and alumni membership for IIMC.

Installment Structure

1 Installment As per Offer Letter 2 Installment 7 September 2012 3 Installment 7th December 2012
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INR INR INR

85000 80000 40000

USD 2800 + USD 350 USD 2800 USD 1400

Installment amounts inclusive of taxes. Does not include campus fees.

Minimum Batch Size Programme Class Schedule Proposed Timelines

100 Wednesday: 18:45 to 21:45 & Saturday: 12:15 to 15:15 Sales Launch Date Application Closure Date Last date for Submission of forms to Institute Date for Last (Final) Selection List Last Date for Payment of Fees Class Start Date Campus Dates Class End Date 5 March 2012
15th May 2012
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20 May 2012 30th May 2012 20th June 2012 Last week of June 2012 To be announced June 2013

Please note that batch size is limited and admission will be granted on first-come basis. How to Apply Profile & Documentation Any Other Clauses/Remarks Online through Hughes Enrolled Centers Graduation Mark sheet & all experience Documents

Annexure 1: List of Companies: A number of companies nominate their employees to EPIB. Few of them are listed below.

ABB Ltd ABN-Amro Bank ABS India Ltd Accenture Services Adani Power ltd Agilent Technologies AMD India Ltd Asian Paints Ltd Aviva life Insurance Axis Bank Ltd BSNL Bank of America BCCL Bentley Berger Bharti Axa Life Insurance Birlasoft Ltd. Blue Star Ltd BMW BPCL British Airways Ltd Capgemini India Ltd Carrefour C & C Caterpillar India Ltd CavinKare Ltd Century Rayon Coal Indian Ltd Cognizant - CTS

Colt Technology Serv Dell India Ltd Delphi Automotive Systems DCB Dr. Reddy's Lab Engineer's India Ltd Ericsson India Ltd EvalueServe Ltd Firstsource Solution Govt. of Chhattisgarh GMR Ltd Govt. of Jharkhand HDFC Bank Ltd Hewlett Packard Ltd Hexware Tech Honda Siel Cars India Honeywell Ltd HP Software India HSBC IBM India Ltd India Infoline Co Ltd Indian Railways Infosys Technologies Intelli Group JP Morgan Ltd

L & T Infotech Ltd Lafarge India Pvt. Ltd LG Electronics India Aircel Ltd. Valvoline Cummins Mahindra Mahindra Malayala Manorama Maruti Suzuki Ltd Metlife Ltd Microsoft Ltd Mphasis Ltd NIIT Ltd. Nokia India Pvt. Ltd Nokia Siemens Oracle CORP Orissa Power Gen Pantaloon Retail Patni Computer PWC Qualcomm India Pvt. R R Donnelley Global Reliance Comm Renault Nissan Sap Labs India Pvt Ltd Satyam Computers SBI

Schneider Electric Ltd Serdia Pharma Standard Chartered Sterlite Optical Ltd Suzlon Energy Ltd Tata Chemicals Ltd TCS Tata Motors Tata Power Co. ltd Tata Tele Services Ltd Tech Mahindra Ltd The TOI Group Torm Shipping Ltd United Health Group United Technologies VFS Global Ltd Vodafone Essar Ltd Volvo India Whirlpool India Ltd. Wipro Infotech Ltd Wipro Ltd Wipro Technologies

Annexure 2: Possible Career Options After completing a professional certification in International Business, one can be absorbed in export houses or with merchandisers. The responsibilities assigned to a professional may be documentation related to export / import and liasoning with the tax & custom authorities. Their work also involves liasoning between exporters and port authority. CHA (Custom House Agents) are required by the exporters to facilitate the custom clearance. Similarly, export managers and executives are much in demand for insurance companies particularly marine insurance corporations where they are required to assess the loss or physical damage to the goods shipped in a country. They are assigned the responsibilities of assessors, surveyors and certifiers. This is a very technical and specified job which not only requires professional competence but also demands knowledge of latest standards and legislations in international business to cope up with the situation. In marketing field there lies enormous scope for the management graduates with IB specialization. For boosting overseas sales, searching new business hubs and potential markets abroad, marketing professionals are desired by the export houses. Global exposure is an added advantage for these professionals. In addition to the above, international marketing executives suggest strategies based on marketing research and predict demand and potential buyers abroad. They are also engaged in Customer Relationship Management (CRM). Consultancy is one of the most sought after and remunerative career for international business professionals. An international business consultant is responsible for providing relevant and up - to - date information about various aspects of business development and market information for international companies. The international business consultant conveys information about foreign business investments, opportunities, competitive companies and even information about business practices and legal implications of owning a business in another country. International business consultants work for companies that are already in international markets or with companies that are planning international expansions or investments.

Risk analysis and business analysis based on research is also a part of responsibility to international business consultant. If one can develop and exposed to the international trade legislation, negotiation and research in international trade, he will surely find suitable positions in WTO, UNCTAD, IMF, World Bank, Regional Trade Blocks and trade associations. Experts in commodity trade are also required for the posts catering to the needs of the exporters and importers. The persons with interest in legal affairs of international trade disputes ranging from patents, specific product and service categories related to geographical locations, multilateral and bilateral trade agreements, customs, tariffs and non-tariff issues are much in demand to solve the legal disputes among countries. A certification in international business with law qualification is sufficient to grab the opportunity in this sector. International finance has also emerged as a major sector attracting experts in managing the finance related affairs of multinational corporations and Despite the increasing demand of experts in international business management, there is a dearth of faculty in international business in management institutions offering and planning to offer these courses. Media reporting and journalism related to import export and commodity specific reporting can also be a good opportunity to the young people having a flare for international business news in print and electronic media. People having analytical skills and background in international finance are placed at different positions in finance related departments of banks and financial institutions. Today, banks have their own separate wings of foreign exchange transactions, export finance, risk management and consultancy in international financial management where every task related to foreign exchange dealings and export import finance is performed e.g. letter of credit etc. EXIM bank, public & private and foreign banks also appoint specialized people in international finance, foreign exchange, risk management and currency derivatives. Entrepreneurship is also one of the lucrative career options for the persons who desire to have their own export house for facilitating international trade practices. The professional having some experience in export - import documentation can establish their offices in dry ports, SEZ and export processing zones (EPZs) and provide services to the clients (in this case exporters and importers) related to every aspect of procedural requirement of export and import. International accounting is also an area where the experts in accounting operations may be posted in multinational corporations and firms engaged in international business operations. The accounting professionals are required for compliance of international accounting norms and standards. Most of the companies offer handsome salary packages along with other lucrative facilities.