FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR IN OFFICE SYSTEMS MANAGEMENT (BA232)

INNOVATIVE THINKING STRATEGIES (ASM657)

INNOVATION PROJECT: FROM IDEA TO ACTIONS

INNOVATION IDEA: MULTI-SCENT FRESHENER

PREPARED BY:

NAME STUDENT ID GROUP

2022905115 BA2325A
BRITTANEY MEI NICHOLAS JALANI

DAYANG NUR’KHAIRIYYAH MAHFUZAH 2021889408 BA2325A

BINTI ABANG ZAHRAIN @ ABANG ISMADI

2021477116 BA2325A
MOHAMMAD YASSIN

2021486104 BA2325A
NUR SHAHFIKAH BINTI PAIMIN

PREPARED FOR:

SITI FATIMAH ABDUL LATIFF

SUBMISSION DATE:

11 JANUARY 2024
 ACKNOWLEDGEMENT

We extend our heartfelt gratitude to our lecturer, Mrs. Siti Fatimah Abdul Latiff, whose unwavering
support served as a constant wellspring of inspiration. Her encouragement to think creatively and
the relentless motivation she provided propelled us to embark on this assignment with unwavering
determination. Mrs. Siti Fatimah not only expressed her full support but also equipped us with the
essential teaching aids needed for the successful completion of this task. Even when doubts crept
in, she maintained her belief in our capabilities, urging us to persevere.

Our gratitude extends to every member of our group, as it was the collective efforts of
each individual that ultimately led to the triumph of this assignment. Throughout the journey, we
stood by one another, offering support and encouragement, fostering a sense of unity that
endured until the very end.

We express deep thanks to our parents, whose trust in our abilities and lessons on the
importance of self-belief fueled our determination. The invaluable moral support from our friends
played a significant role in our journey, and, above all, we acknowledge and appreciate the divine
guidance from God, who bestowed upon us the wisdom and capacity to successfully navigate
through this assignment.
 ABSTRACT

The Multi-Scent Freshener concept is poised to revolutionize the air freshener market,
offering users a customizable and adaptable olfactory experience. Its sleek and modern design
encompasses multiple interchangeable scent cartridges, enabling users to personalize
fragrances based on preferences and moods. The device caters to diverse scent intensity
preferences, ensuring a pleasant and personalized environment. Key features include a user-
friendly interface with an LED display, a refill reminder system, and smart functionalities like an
air quality sensor. The prototype prioritizes energy efficiency and potential compatibility with smart
home systems. The business model underscores eco-friendly production, regulatory compliance,
and consumer trust, aiming to stand out with a distinctive value proposition. Future enhancements
may explore smart home system compatibility, customizable designs, and a subscription-based
model for convenient scent cartridge delivery. In summary, this innovative freshener not only
meets user demands for personalization but also addresses technological and consumer
skepticism challenges, setting a new standard in the air freshener industry for a cutting-edge and
enjoyable fragrance experience.
 Table of Contents
1.0 PART 1: THE STORIES OF OUR PEOPLE ......................................................................... 1
1.1 DRIVING EMPATHY SHEET............................................................................................ 1
1.2 INTERVIEW NOTE ........................................................................................................... 4
1.3 TENSION, CONTRADICT, AND SURPRISE SHEET ......................................................10
1.4 SAMPLE OF TCS DESCRIPTION AND POV ..................................................................11
1.5 Point of View (POV) .........................................................................................................12
1.6 DREAMS .........................................................................................................................12
1.7 HOW MIGHT WE ............................................................................................................12
2.0 PART 2: PLAN FOR GROUNDWORK ................................................................................13
2.1 CHALLENGES ................................................................................................................13
2.2 INSPIRATION .................................................................................................................15
2.3 PERSONA .......................................................................................................................16
2.4 REVISED POV ................................................................................................................17
2.5 SKETCH OF MAIN IDEA AND DESCRIPTION ...............................................................17
3.0 PART 3: WORK ON THE IDEA ...........................................................................................21
3.1 CONCEPT VISUALIZATION ...........................................................................................21
3.2 USER SCENARIO ...........................................................................................................22
3.3 RAPID PROTOTYPING ...................................................................................................23
3.4 BUSINESS CANVAS MODEL .........................................................................................24
3.5 PROTOTYPE ..................................................................................................................25
4.0 REFERENCES ...................................................................................................................26
 INNOVATION IDEA: MULTI-SCENT FRESHENER

1.0 PART 1: THE STORIES OF OUR PEOPLE

1.1 DRIVING EMPATHY SHEET

What are the What are the Who will you What questions What places do
issues you want reasons why meet? will you ask? you want to go
to explore? you want to for
explore the observation?
issue?

Limited Variety of Considering this

Scents: Having matter is Home-owners What are the Public spaces

just a few types important since a most important where air

of fragrances limited number factors for you in fresheners are

might make the of scents could choosing an air commonly used,

product less not satisfy freshener, and such as

appealing to everyone's how do anti- restrooms,

customers. preferences. bacterial and waiting areas,

Offering a wide The air freshener mosquito and

range of options product may repellent transportation

that meet reach more features vehicles

different people and get influence your

preferences greater decision?

helps increase acceptance on

market the market by
acceptance. providing a
variety of
choices.
Customers'
entire
experience with
 the product is
improved by
being able to
select smells
that they
particularly love.

Residue and Understanding e-Hailing drivers In what shared Retail locations

Staining: this matter is spaces do you or online
important since believe the multi- platforms where
Some air no one wants an scent freshener air freshener
fresheners have air freshener to would be most products are
the potential to transfer apart beneficial, and displayed and
leave behind their clothes or what specific purchased
residues or leave stuff. The features are you
stains on product can looking for in
furniture, fabrics, maintain its such a product?
or other quality and
surfaces. To guarantee that it
maintain product does not
quality, a method unintentionally
of production that harm the
minimizes these surfaces it
problems has to comes into touch
be developed. with by using a
production
process that
reduces residue
and stains. This
prevents any
possible
inconvenience
or dissatisfaction
and contributes
 to maintaining a
great user
experience.

It is important to Spaces where

Short-lasting look into this the effectiveness
Effects: matter because of anti-bacterial
a lot of and mosquito
Many fresheners
individuals want repellent
give off
their living features would
temporary effect
spaces to smell be particularly
which
good for relevant, such as
requires new on
extended outdoor events
e.
periods of time or areas with
without having to high insect
replace the air activity
freshener all the
time. An air
freshener that
lasts longer
would allow
consumers to
smell good for
longer periods of
time and cut
down on how
often they need
to refill it. This
raises the
product's total
value and gives
users more
convenience.
1.2 INTERVIEW NOTE

INTERVIEW 1

Date of Interview: 12 December 2023

Interviewee 1: 1. Encik Mazlee & Puan Agnes (OK01)

Interviewer: Dayang Nur’Khairiyyah Mahfuzah (D)

Place of Interview: Encik Mazlee’s House

Purpose: Introduce yourself, the purpose of the interview and chit chat to break the ice.

D: Assalamualaikum Encik Mazlee dan Puan Agnes. Encik dan Puan

sihat?

OK01: Waalaikumussalam, Alhamdulillah kami berdua sihat.

D: Encik dan Puan dah lama tunggu kami ke tadi? Kami minta maaf,
jalan depan tu jammed sangat. Dalam sejam jugak kami stuck.

OK01: Tak apa kami faham. Lagi pun kami berdua hari ini tengah cuti.

D: Encik dan Puan tinggal berdua ke? Nampak rumah ni macam sunyi
je.

OK01: Ha ah, anak-anak semua dah besar. Yang abang sekarang kerja di
Labuan sebagai anggota Bomba. Yang kakaknya pula kerja
sebagai peguam di Kuala Lumpur. Yang bongsu tu sedang
sambung belajar di Rusia, maklumlah cita-cita nak jadi doktor
forensik.

D: Wah, hebat betul semua anak-anak Encik dan Puan ni.

OK01: Alhamdulillah, dapat anak-anak yang berjaya ni pun dah bersyukur

sangat.

Kamu semua janganlah formal sangat, panggil kami berdua pakcik

 dan makcik je. Umur kami pun bukannya muda sangat. Kalau anak
dah kahwin, dah berderet cucu sekarang.. hahahaha

D: Baik pakcik dan makcik.

Pakcik dan makcik berdua ni mesti suka tempat yang wangi dan
bersih kan. Dari halaman rumah tadi dah nampak kawasan rumah
ni bersih, dalam rumah ni pun tenang dan wangi je.

OK01: Suka sangat, kalau kamu nak tahu. Hari-hari makcik ni bersihkan
kawasan rumah, pakcik kamu tu pula hobinya cuci kereta. Pantang
ada lumpur sikit, dah nak cuci. Dalam kereta tu pula penuh dengan
pewangi kereta. Kalau makcik tak silap ada 5 pewangi yang
berbeza. Terkejut jugak makcik dibuatnya.

Purpose: To get answers to the question of “Does the multi-scent freshener work?”

D: Wah…rajin betul ye.

Makcik tadi ada bagi tau yang pakcik Mazlee ni suka dengan
pewangi kereta kan.

OK01: Ha ah, pakcik ni memang suka sangat kereta pakcik sentiasa

wangi dan bersih. Kalau kereta wangi, mestilah semangat nak
memandu ke tempat kerja tu membara. Pakcik ni pantang betul
kalau ada bau makanan dalam kereta, lagi-lagi bau durian dan
asap rokok.

D: Betul tu pakcik. Kalau saya pun tak suka ada bau yang kurang
menyenangkan. Boleh muntah dibuatnya.

Kalau boleh tau, pewangi kereta tu masih guna pewangi yang lama
ke?

OK01: Pakcik guna pewangi kereta biasa je. Alaa yang murah tu, yang
ada jual dekat ECO dan DIY.
D: Pakcik pernah ada apa-apa masalah ke dengan pewangi kereta
yang sekarang?

OK01: Masalah tu memang ada.

Pewangi kereta yang ada sekarang tu memang wangi, tapi selalu

sangat tumpah dalam kereta. Tak cukup dengan tu, terpaksa beli
baru lagi.

D: Hmmm faham. Mesti stress kan.

Makcik pula macam mana. Pewangi dalam rumah guna apa?

OK01: Makcik ni guna yang biasa tu juga, alaa yang spray biasa tu.

D: Ohh, kalau macam tu makcik selalunya suka pewangi yang macam

mana?

OK01: Makcik selalunya beli pewangi yang bau bunga-bunga tapi kadang-
kadang bosan juga, jadi pewangi di rumah ini sentiasa bertukar-
tukar.

Makcik ni ada juga terfikir kalau la ada pewangi adjustable. Bagus

juga, tak payah beli banyak. Ada pewangi yang boleh diubahsuai,
jadi tak payah risau kalau bau tu terlalu kuat atau terlalu lemah.

D: Wau, bagus juga idea tu kan.

OK01: Ha ah, pakcik pun bolehlah letak dalam kereta. Tak payah beli
banyak-banyak.

D: Bernas idea tu, boleh jadi inspirasi untuk projek kami nanti.

OK01: Korang buatlah freshener macam tu. Yang sesuai dengan semua
tempat.

D: InshaAllah boleh pakcik dan makcik.

OK01: Makcik dah tak sabar nak rasa bau baru dalam rumah. Korang
 buatlah cepat-cepat ye… Hahahaha

D: Okay makcik.

Kami minta diri dululah ye, hari pun dah petang. Terima kasih
banyaklah sudi terima kunjungan kami.

OK01: Sama-sama. Kalau ada masa datang lah lagi lain kali. Kami ni pun
sunyi duduk berdua.

D: InshaAllah, boleh.

OK01: Balik rumah nanti tu, hati-hati memandu. Jangan nak merempit
sangat.

D: Hahaha…baik makcik..
INTERVIEW 2

Date of Interview: 15 December 2023

Interviewee 2: Mr Lee Chen (OK02)

Interviewer: Nur Shahfikah (S)

Place of Interview: Mr Lee Chen’s car

Situation: The conversation took place between the Grab driver, Mr. Lee Chen, and me as he
was driving me back to Seri Serapi College with my friend. I noticed that Mr. Lee Chen's car
freshener was placed on the front passenger seat.

Purpose: Introduce yourself and chit chat to break the ice.

S: Hello uncle, selamat petang. (Buka pintu kereta dan masuk)

OK02: Hello. You dua orang balik UiTM ka?

S: Aok, betul uncle. Kmk balik Kolej Seri Serapi.

OK02: Okay.

You dua orang Sabah ka? You punya slang bukan orang sini.

S: Aok, kmk orang Sabah. Belajar dekat UiTM.

OK02: Tapi you pandai cakap Sarawak oo…

S: Boleh cakap sikit je uncle. Lagipun rugi belajar sini tapi sik mok belajar
klaka Sarawak.

OK02 Yes, betul betul..

Purpose: To get answers to the question of why the air freshener on the chair.

S: Uncle, air freshener ktk kenak atas kerusi? Leaking ka?

OK02: Ya. Uncle punya air freshener tumpah.

S: Leaking dekat mana uncle, atas kerusi ka?

OK02: Tadi masa hantar penumpang lain balik, uncle punya air freshener bocor
dibawa botol tu. Uncle pun masukkan dalam plastik dan letak atas kerusi
tu.

S: Alamak kerusi pun kena ka uncle atau atas dashboard saja?

OK02: Ada sikit, terpaksa uncle mau cuci. Aiyoo banyak kerja uncle.

S: Uncle sik mok tukar ka air freshener ktk? Guna yang dalam pack kering
tu.

OK02: Uncle sudah pernah guna itu, tapi bau dia oo tidak tahan lama. Cepat
habis, uncle ni selalu dapat customer boy merokok dalam kereta jadi
kalau itu bau habis. Bau kereta susah mau hilang.

S: Oh, yeke uncle. Susah betul dapat customer degil ni kan uncle.
Tak pasal-pasal orang lain pun sik selesa naik kereta kita.

OK02: Betul. Uncle dapat rating low kalau kereta tidak bersih.

S: Kesian uncle…

Dah sampai. Thank you, uncle. hati-hati memandu. (Buka pintu kereta
dan balik ke kolej)

OK02: You’re welcome.

1.3 TENSION, CONTRADICT, AND SURPRISE SHEET

TENSION CONTRADICT SURPRISE

Leaking liquid air freshener Challenges of maintaining the Customers’ preferences

and causing inconvenience. car’s cleanliness. towards liquid air freshener.

Still using the air freshener Usage of variety of car

Stress from car smells. despite the inconvenience. fragrances.

Frequent car freshener spills. Surprised of the idea of multi-

scent freshener.

Number of car fragrance used

in a car.
1.4 SAMPLE OF TCS DESCRIPTION AND POV

Description:

Interview 1:

The interview took place at Encik Mazlee and Puan Agnes' residence, where Dayang
Nur’Khairiyyah Mahfuzah (D) visited. The conversation started with casual greetings and small
talk, creating a warm atmosphere. Encik Mazlee and Puan Agnes shared about their family, their
children's successful careers, and their preference to be addressed informally as 'pakcik' and
'makcik'. Nur’Khairiyyah observed the cleanliness and pleasant aroma of their home, leading to a
discussion about their affinity for a clean and fragrant environment. Nur’Khairiyyah then asked
about the multi-scent fresheners in their car, aiming to explore if they were effective. Encik Mazlee
shared his enthusiasm for a clean car and discussed the challenges with current car fresheners,
mentioning their tendency to spill and the need for frequent replacements. Additionally, Puan
Agnes discussed her preference for changing home fragrances and the idea of an adjustable
freshener. The interview concluded with gratitude for the hospitality and a light-hearted exchange
before departing. This conversation revealed the couple's dedication to cleanliness and fragrance,
highlighting the challenges faced with existing fresheners and their openness to innovative ideas
for both home and car fragrances.

Interview 2:

The conversation took place inside Mr. Lee Chen's car as he drove the passengers, including Nur
Shahfikah and her friend, back to Seri Serapi College. Initially, there was casual small talk, with
Shahfikah and Mr. Lee Chen discussing their origins and dialects, noting the peculiarities in their
speech. Shahfikah observed an air freshener placed on the front passenger seat and inquired
about it, suspecting a spill. Mr. Lee Chen explained that it had indeed leaked while transporting
another passenger. He mentioned his intention to clean it later due to being occupied with various
tasks. Shahfikah suggested alternatives, but Mr. Lee Chen expressed dissatisfaction due to the
short-lived fragrance and challenges in eradicating persistent odors, especially those caused by
smoking passengers, impacting his ratings as a Grab driver. Despite challenges, Mr. Lee Chen's
dedication to providing a clean and comfortable ride was evident throughout the conversation.
1.5 Point of View (POV)

In the interviews conducted, distinct perspectives and attitudes towards maintaining cleanliness
and fragrance emerged from Encik Mazlee, Puan Agnes, and Mr. Lee Chen. Encik Mazlee and
Puan Agnes showcased a dedicated preference for a clean and fragrant environment, evident
from their well-maintained home and Encik Mazlee's enthusiasm for a fresh car. They highlighted
their struggles with current fresheners, emphasizing the need for more effective and less spill-
prone options. Conversely, Mr. Lee Chen, a Grab driver, faced challenges in maintaining a
pleasant ambiance in his car, particularly dealing with persistent odors from certain passengers.
Despite his efforts, he encountered limitations in finding long-lasting solutions due to the nature
of his clientele, impacting his ability to provide a consistently fresh environment. These interviews
portrayed varying perspectives on the importance of cleanliness and fragrance, illustrating the
challenges and considerations faced in different settings, whether at home or in a professional
capacity like a ride-sharing service.

1.6 DREAMS

● I wish there was a freshener that had a lot of scents in a bottle.

● I wish there was a freshener that has a lot of scents in a bottle that is refillable.

1.7 HOW MIGHT WE

"How might we create a multi-scent freshener that effectively delivers and manages multiple
scents, while integrating features such as refillability, air quality sensoring, mosquito repellent,
and energy efficiency to enhance the user experience and environmental impact?"

This summarizes the challenge of creating a multi-scent freshener that not only has a selection
of scents but also has extra functionality that adjusts to user preferences and environmental
considerations.
2.0 PART 2: PLAN FOR GROUNDWORK

2.1 CHALLENGES

Users desire a customizable and

personalized olfactory experience.
Personalization and
Multi-Scent Fresheners should allow
Customization individuals to tailor the fragrance
according to their preferences and
moods.
The ability to use the fresheners in
various settings such as homes,
offices, and vehicles is crucial. The
Versatility in Applications product should be adaptable to
different environments and effectively
enhance the ambiance.
Incorporating cutting-edge
dispensing technologies ensures
Innovative Dispensing
consistent and controlled fragrance
Key Thoughts Mechanisms release. Innovations in this area
contribute to a more satisfying user
experience.
Consideration for the impact of
scents on well-being is essential.
Exploring scents that promote
Health and Wellness relaxation, concentration, or stress
relief aligns with the growing trend of
Integration
wellness-oriented products.
The technology behind Multi-Scent
Fresheners may face constraints
such as limitations in scent blending,
Technical Limitations dispersion mechanisms, or
compatibility issues that require
innovative solutions.
Constraints High-quality scent formulations and
advanced dispensing mechanisms
can increase production costs.
Cost of Production Striking a balance between quality
and affordability is a constraint that
manufacturers must address.
Meeting regulatory standards for
product safety and environmental
impact poses constraints.
Regulatory Compliance Compliance with regulations ensures
that the fresheners are safe for use
and adhere to environmental
guidelines.
Consumer Skepticism Some consumers may be skeptical
about the effectiveness or safety of
Multi-Scent Fresheners. Overcoming
skepticism and building trust through
 transparent communication is a
barrier that marketers need to
address.
Competing Technologies Other scent-dispensing technologies
in the market may pose a barrier to
widespread adoption. Convincing
consumers of the unique benefits and
superiority of Multi-Scent Fresheners
Barriers is a challenge.
The use of certain materials or
chemicals in scent formulations and
Environmental Impact
packaging may raise environmental
Concerns concerns. Developing eco-friendly
alternatives while maintaining
product efficacy is a significant
barrier.
2.2 INSPIRATION

Resource Person Place of Inspiration

Husband and Wife (Encik Mazlee and Puan Agnes) Encik Mazlee’s house

E-hailing Driver (Mr. Lee Chen) Grab and Maxim car

1. Husband and Wife (Encik Mazlee and Puan Agnes)

Observation and Interviews:
The conversation between the interviewer, Mr. Mazlee, and Mrs. Agnes sets a welcoming and
respectful tone from the beginning. Politeness is maintained through the use of appropriate titles,
and a casual atmosphere is established as the interviewer addresses the couple as "pakcik" and
"makcik." Icebreaker questions about family and home preferences contribute to a relaxed
conversation, revealing personal details about the family and their interests. The discussion
smoothly transitions to the main topic of home and car fragrances, where Mr. Mazlee's keen
interest in maintaining a fragrant car and Mrs. Agnes's curiosity about adjustable fragrances
emerge. The conversation highlights potential issues with current car fresheners, paving the way
for the exploration of a new product. Mr. Mazlee's encouragement and Mrs. Agnes's interest
suggest a market for versatile air fresheners, and humor throughout the conversation adds a
lighthearted touch, fostering a positive interaction for all parties involved.

2. E-hailing Driver (Mr. Lee Chen)

Observation and Interviews:

In this conversation, a passenger ("S") engages in a friendly chat with a Grab driver ("OK02") to
break the ice. The interaction begins with a greeting and casual discussion about the passenger's
origin from Sabah and his attempt to pick up some local Sarawak slang. The conversation
smoothly transitions to the main topic as the passenger inquiries about the air freshener on the
front passenger seat. It is revealed that the air freshener leaked during a previous ride, prompting
the driver to place it on the seat temporarily. The driver expresses the challenges of maintaining
a clean and fresh-smelling car, especially when dealing with stubborn odors like cigarette smoke.
The passenger suggests a different type of air freshener, but the driver explains his preference
for the current one despite its tendency to leak. The conversation sheds light on the practical
challenges faced by Grab drivers, such as the impact of odors on customer ratings and the
ongoing efforts to maintain a pleasant ride experience. The interaction concludes with a polite
farewell as the passenger reaches his destination. Overall, the conversation provides insights into
the driver's experiences and the considerations involved in managing the atmosphere within a
Grab car.

2.3 PERSONA

1. Use multi-phasing fragrance technology,

which uses micro-sized particles to
produce multiple scents from a single air
freshener, making it VOC (Volatile
Organic Compounds) free.
SOLUTION
2. Use a diffuser with multiple scents to give
users a variety of fragrances to choose
from.

1. Adjustable scent intensity

- Should be possible for users to adjust
the scent’s strength to fit their tastes and
the mood they want to create.
2. Application versatility
- Should meet a wide range of user needs
PRODUCTS AND SERVICES BASED ON and suitable for a number of areas
USERS’ NEEDS AND GOALS including homes, offices, and public
areas.
3. Eco-friendly and cost-effective
- Long-lasting and made of sustainable
material to minimize the impact on the
environment.
4. Customization option
- Customers are able to customize the
scents that suit their tastes by selecting
a range of scents.
2.4 REVISED POV

The updated perspective for Multi-Scent Fresheners is focused on giving consumers a highly
customized, adaptable, and cutting-edge smell experience by tackling the difficulties and taking
cues from important ideas. In addition to addressing obstacles like consumer mistrust, competition
from existing technologies, and environmental effect concerns, the product seeks to overcome
technological restrictions, production cost concerns, and regulatory compliance challenges.

2.5 SKETCH OF MAIN IDEA AND DESCRIPTION

Figure 1: Sketch of Main Idea and Description 1

Figure 2: Sketch of Main Idea and Description 2
Figure 3: Sketch of Main Idea and Description 3

Figure 4: Sketch of Main Idea and Description 4

Figure 5: Sketch of Main Idea and Description 5
3.0 PART 3: WORK ON THE IDEA

3.1 CONCEPT VISUALIZATION

Figure 5: Concept Visualization

 3.2 USER SCENARIO

NAME OF THE IDEAS / MULTI-SCENT FRESHENER HOW DOES IT WORK?

CONCEPT

Multi-Scent Freshener

Concept Description What opportunities Does the

concept address? Who does it
● Using charging involve?
port that can last ● Customization of the
up to 3 days Odor Experience:
● Small and 1.Opportunity: The idea
compatible capitalizes on the rising
● Multiple Scent need for individualized
Fresheners work and adaptable
well in a variety of experiences. Customers
environments, can customize the
such as cars, fragrance to fit their
offices, and tastes and emotional
residences. state, creating a one-of-
● Anti-leak elements a-kind and personalized
in the design scent experience.
reduce the 2. Participants: People
possibility of spills who want to create a
and guarantee a customized, mood-
mess-free boosting environment in
experience. their homes, workplaces,
and cars.
● Rival Technology and
Distinctive Value
Proposition:
Possibility: Persuading
customers that Multi-
Scent Adjustable
Fresheners are superior
to current scent-
dispensing technologies
and offer special
advantages.

● The device meets the

requirement for flexible
solutions that improve
ambience in a variety of
situations because it can
be adjusted to fit diverse
contexts, including
homes, offices, and cars.
3.3 RAPID PROTOTYPING

Figure 6: Rapid Prototyping

Figure 7: User's Manual

3.4 BUSINESS CANVAS MODEL

Figure 8: Business Model Canvas

3.5 PROTOTYPE

Figure 9: Top View Figure 10: Back View

Figure 11: Side View Figure 12: Front View

4.0 REFERENCES

Encik Mazlee. Interview. Conducted by Dayang Nur'Khairiyyah Mahfuzah. 12 December 2023.

Chen, Lee. Interview. Conducted by Nur Shahfikah. 15 December 2023.

Puan Agnes. Interview. Conducted by Dayang Nur'Khairiyyah Mahfuzah. 12 December 2023.

University of Massachusetts Amherst. (n.d.). Air Fresheners and Indoor Air Quality. Air
Fresheners and Indoor Air Quality | Environmental Health & Safety | UMass Amherst.
https://ehs.umass.edu/air-fresheners-and-indoor-air-quality
 FACULTY OF BUSINESS AND MANAGEMENT
ASSIGNMENT/ PROJECT DECLARATION FORM

Student’s Name : Brittaney Mei Nicholas Jalani

Student’s ID : 2022905115 Student’s I/C No. : 000205120736

Program Code : BA232 Part : 5A Course Code : Asm 657

Course :
Name INNOVATIVE THINKING STRATEGY

Assignment/ Due Submission

Project No. : 3 Date : 11 Jan 2024 Date : 11 January 2024

Assignment/ :
Project Title Group Project Idea To Action

Lecturer’s Name : Madam Siti Fatimah Abdul Latiff

I hereby declare that the work in this assignment/ project was carried out in accordance with the
regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless
otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification.

I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
Teknologi MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my
study and exams.

I hereby declare that this assignment/ project is written by me and:

i. is a result of my own work;
ii. has not been used for another assessment at another department/ university/ university college in
Malaysia or another country;
iii. does not refer to/quote works of others or own previous writings without stating it both in the text
and in the reference list;
iv. mentions explicitly all sources of information in the reference list; and
v. will go through similarity check (Turnitin).

I am aware that disciplinary action (which may include the deduction of marks in the assignment/
project) will be taken against me if I am found to be an offender.

11 January 2024

Date Student’s Signature

/ SAT FBM Sep 2020

 FACULTY OF BUSINESS AND MANAGEMENT
ASSIGNMENT/ PROJECT DECLARATION FORM

Student’s Name : DAYANG NUR'KHAIRIYYAH MAHFUZAH BINTI ABANG ZAHRAIN @ ABANG ISMADI

Student’s ID : 2021889408 Student’s I/C No. : 000609-13-0586

Program Code : BA232 Part : 5 Course Code : ASM657

Course :
Name INNOVATIVE THINKING STRATEGIES

Assignment/ Due Submission

3 11/01/2024 11/01/2024
Project No. : Date : Date :

Assignment/ :
GROUP PROJECT: IDEA TO ACTION
Project Title

Lecturer’s Name : SITI FATIMAH BINTI ABDUL LATIFF

I hereby declare that the work in this assignment/ project was carried out in accordance with the
regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless
otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification.

I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
Teknologi MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my
study and exams.

I hereby declare that this assignment/ project is written by me and:

i. is a result of my own work;
ii. has not been used for another assessment at another department/ university/ university college in
Malaysia or another country;
iii. does not refer to/quote works of others or own previous writings without stating it both in the text
and in the reference list;
iv. mentions explicitly all sources of information in the reference list; and
v. will go through similarity check (Turnitin).

I am aware that disciplinary action (which may include the deduction of marks in the assignment/
project) will be taken against me if I am found to be an offender.

11/01/2024

Date Student’s Signature

/ SAT FBM Sep 2020

 FACULTY OF BUSINESS AND MANAGEMENT
ASSIGNMENT/ PROJECT DECLARATION FORM

Student’s Name : MOHAMMAD YASSIN BIN AHMAD YANI

Student’s ID : 2021477116 Student’s I/C No. : 011230-12-0133

Program Code : BA232 Part : 5A Course Code : ASM657

Course :
Name INNOVATIVE THINKING STRATEGY

Assignment/ Due Submission

Project No. : 3 Date : 11/1/2024 Date : 11/1/2024

Assignment/ :
Project Title GROUP PROJECT

Lecturer’s Name : SITTI FATIMAH BINTI ABDUL LATIFF

I hereby declare that the work in this assignment/ project was carried out in accordance with the regulations of Universiti Teknologi
MARA. It is original and is the results of my own work, unless otherwise indicated or acknowledged as referenced work. This
assignment/ project has not been submitted to any other academic institution or non-academic institution for any degree or
qualification.

I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti Teknologi MARA’s Diploma/
Bachelor Degree/ Master’s Degree students, regulating the conduct of my study and exams.

I hereby declare that this assignment/ project is written by me and:

i. is a result of my own work;
ii. has not been used for another assessment at another department/ university/ university college in Malaysia or another
country;
iii. does not refer to/quote works of others or own previous writings without stating it both in the text and in the reference list;
iv. mentions explicitly all sources of information in the reference list; and
v. will go through similarity check (Turnitin).

I am aware that disciplinary action (which may include the deduction of marks in the assignment/ project) will be taken against
me if I am found to be an offender.

11/1/2024 yassin

Date Student’s Signature

 FACULTY OF BUSINESS AND MANAGEMENT
ASSIGNMENT/ PROJECT DECLARATION FORM

Student’s Name : NUR SHAHFIKAH BINTI PAIMIN

Student’s ID : 2021486104 Student’s I/C No. : 011215-12-0864

Program Code : BA232 Part : 5 Course Code : ASM657

Course :
Name INNOVATIVE THINKING STRATEGIES

Assignment/ Due Submission

Project No. : 2 Date : 11/01/2024 Date : 11/01/ 2024

Assignment/ :
Project Title GROUP PROJECT : IDEA TO ACTIONS

Lecturer’s Name : SITI FATIMAH BINTI ABDUL LATIFF

I hereby declare that the work in this assignment/ project was carried out in accordance with the
regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless
otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification.

I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
Teknologi MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my
study and exams.

I hereby declare that this assignment/ project is written by me and:

i. is a result of my own work;
ii. has not been used for another assessment at another department/ university/ university college in
Malaysia or another country;
iii. does not refer to/quote works of others or own previous writings without stating it both in the text
and in the reference list;
iv. mentions explicitly all sources of information in the reference list; and
v. will go through similarity check (Turnitin).

I am aware that disciplinary action (which may include the deduction of marks in the assignment/
project) will be taken against me if I am found to be an offender.

11/01/2024

Date Student’s Signature

/ SAT FBM Sep 2020