Culture As An Anchor

In An Uncertain World

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 Foreword

It seems like we live in a world which is increasingly uncertain and ever

changing. We used terms like VUCA (Volatile, Uncertain, Complex,
Ambiguous) to describe it and now we have come up with new ones like
BANI (Brittle, Anxious, Non-Linear, Incomprehensible).

The truth is that we have always had change. In fact, Heraclitus in 500BCE
gave us the famous phrase “the only constant in life is change”. What
makes it disconcerting to us is not that change is occurring but rather the
pace of that change, whether in geopolitics or in technology like Artificial
Intelligence.
Roland Wee
As the rate of change increases around us, we all need an anchor to hold
Board Chair
on to. In businesses, that is the culture that you build. A strong culture in

1 survey.
Great Place to Work an organization will help employees and managers better navigate that
Asean and ANZ
change, including with potentially revolutionary ones like the increasing
permeation of AI.

21,000 customers. I am happy to report that Best Workplaces in Vietnam 2025 have done
just that - increasing their Great Place To Work Trust Index scores over the

20 million employees. past year. I hope that their success and their stories will inspire even more
organizations to take up the challenge of joining our mission to make every

170+ countries.
place a great workplace for all and to provide their business with a much
needed anchor in a world where the rate of change will only increase.

Every year.

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 About Great Place To
Work, Certification™ and
Best Workplaces™ Lists
For over 30 years, Great Place To Work’s
Certification, Best Workplaces Lists, and
global benchmarks have set the industry
standard—built on annually updated data
from more than 20 million employees across
170 countries.

We are the global authority on workplace

culture, providing leaders and organizations
with the recognition and tools needed to
build a thriving workforce and drive strong
employee engagement that ultimately
improves the bottom line.

Our employee sentiment data is collected

directly and confidentially from employees,
enabling employers to leverage workplace
culture insights to achieve tangible business

The global
results and a clear return on investment by
enhancing the employee experience.

authority on
workplace
Certification is based on the
results of our confidential
Trust Index employee survey.

culture Companies who meet the

required Trust Index score are
Certified™ ‘great’ for 12 months.

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Certification & Lists Platform & Data

Our recognition is the most coveted Our proprietary methodology and survey
and respected in the world for platform enables organizations to truly
elevating employer brands to attract capture, analyze, and understand the
and retain the right people. experience of all employees.

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Research & Insights Resources & Community

Our tenable research empowers Our experienced culture experts, data-
organizations to build cultures that driven content, and For All Community
retain talent and unlock the connect the boldest leaders, ideas, and
potential of every employee. innovations in employee experience.

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Certified organizations have employees Certified organizations have
who advocate more for their business Reduced employees who are treated fairly, Reduces
Recruitment Absenteeism
Outlay
treated well and developed
VN Best Workplaces Other VN Certified Companies

Typical VN Workplaces

The majority of the Vietnam population are more likely to for a job
at a company officially recognized as a ‘great place to work”. 94% 93%

88% 87%
Two-thirds (59%) Quarter (25%) (16%)
No More 71% 69%
More Likely Depends
Likely
Engagement Innovation

95% 93%

90% 86%

72% 71%

Leadership Well-Being

Certified organizations have employees More

Recruitment
who advocate more for their business Advocates Employees at Certified organizations
Drives
have higher trust in their leaders - Business
which boosts both employee AND Outcomes
Would recommend working at their organisation to friends and family business customer satisfaction
VN Best Workplaces 94% Percentage of employees who have a Employee and customer satisfaction
great deal of trust in their leadership both skyrocket when high-trust
Other VN Certified Companies 88% (Best Workplaces vs. Certified vs. Other) leadership is present
Employee Satisfaction
Typical VN Workplaces 68% % Agree “This is a great place to work”

59%
45% 92%
Employees are proud to tell others they work there 53%
44% low levels of trust high levels of trust
VN Best Workplaces 95%

Other VN Certified Companies 92%

VN Best
Workplaces
Other VN Certified
Companies
Typical VN
Workplaces
49% 91%
Typical VN Workplaces 70% Customer Satisfaction
% Agree “Customers give us an excellent rating”

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 A Culture of Trust: Leadership That Listens, Empowers, and Acts
Trust begins at the top. CCBV leaders are more than decision-makers—they are mentors, coaches, and
champions of people. Their guiding leadership style reflects global Coca-Cola values while adapting them to
local Vietnamese culture. Through immersive leadership development via the Swire-Ethos-Global Leadership
program, CCBV leaders embody vision with execution.

Coca-Cola Beverages
Crucially, these leaders don’t just talk—they listen. From skip-level meetings to structured town halls,
leadership ensures transparency and open dialogue. The company introduced tools like a ChatGPT-powered
HR chatbot, bilingual messaging, and the Corporate Insider newsletter to keep communication authentic,

Vietnam: Where People human-centered, and accessible to all.

Power Purpose Fairness and Inclusion in Action

CCBV sets the standard for meritocracy. Performance and potential—not tenure or title—define growth. With
advanced People Analytics dashboards, leaders make data-informed decisions, reinforcing fairness and
At Coca-Cola Beverages Vietnam (CCBV), a great workplace isn’t just built—it’s co-created. Rooted in trust, transparency.
driven by purpose, and brought to life by people, CCBV has cultivated a workplace culture where everyone—
Equity is practiced through personalized learning pathways, tailored development for different employee
from senior leaders to frontline employees—feels valued, empowered, and energized to grow.
groups (e.g., first-time managers to senior leaders), and inclusive rewards that consider factors like job nature
and location. Their success is reflected in numbers: over 41% of leaders are women, and internal promotions fill
38.6% of open roles—with an astounding 69% fill rate in Sales & Commercial.
Significant Changes in the past 2 years
Over the past 2 years, Coca-Cola Beverages Vietnam (CCBV) has undergone a series of transformative
milestones that have reshaped its identity and propelled it toward a more dynamic future. In 2023, the A Deep Commitment to Respect and Recognition
company became part of the Swire Coca-Cola Group—an evolution that brought not only a change in
Respect at CCBV isn’t abstract—it’s daily behavior. The company operates with the mantra that every voice
ownership but also a deeper integration into a global network with rich cross-industry expertise spanning
matters. Regular Pulse Surveys, factory feedback channels, and even employee-led Q&A platforms ensure
property, aviation, and marine services. This transition marked a significant cultural and operational shift,
employees shape the company’s future. During major changes, like the relocation of their production plant to
one that CCBV embraced with agility and purpose. In 2024, the organization made history by appointing
Long An, employees were consulted, supported, and celebrated.
its first-ever female CEO—a bold move that reflects its commitment to inclusive leadership and progressive
values. These pivotal changes have not only strengthened CCBV’s strategic direction but also reinforced Recognition is woven into everyday culture. Through initiatives like the Celebrating You platform and
its reputation as a forward-thinking, people-powered organization ready to lead in Vietnam’s competitive Appreciation Day, employees receive timely praise and personalized kudos. Over 8,500 messages of
beverage landscape. appreciation were exchanged during a single campaign.

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Well-Being: A Holistic Approach
to Supporting People

CCBV’s well-being strategy spans physical, mental,

and social health:

• Safety is a non-negotiable, with KPIs tied to

leadership performance.

• Flexible health packages allow employees to tailor

check-ups.

• Mental wellness is supported by “Refreshing

Conversations” and stress care resources.

• Employees are encouraged to take their full 18 days

of annual leave—a practice actively tracked and
supported.

Additionally, Employee Resource Groups like

the Working Parents Community and wellness
partnerships with gyms, banks, and retailers enhance
work-life integration.

Fairness and Inclusion in Action Meaningful Work, Sustainable Impact Beyond

CCBV sets the standard for meritocracy. Performance and potential—not tenure or title—define growth. With Empowered People the Workplace
advanced People Analytics dashboards, leaders make data-informed decisions, reinforcing fairness and The company fosters future-readiness with CCBV’s commitment to being a great place to work
transparency. investments in AI tools, VR/AR training, and a hybrid extends to the communities they serve. Through the
working model. Their Internal Mobility program is “Our Choice, Our Future” sustainability strategy, they
Equity is practiced through personalized learning pathways, tailored development for different employee
another standout, with: support:
groups (e.g., first-time managers to senior leaders), and inclusive rewards that consider factors like job nature
and location. Their success is reflected in numbers: over 41% of leaders are women, and internal promotions fill • 52% of Commercial team members rotating across • Clean water access via EkoCenters,
38.6% of open roles—with an astounding 69% fill rate in Sales & Commercial. roles,
• Female economic empowerment in traditional craft
• 75% of Supply Chain staff benefiting from mobility villages,
opportunities,
A Deep Commitment to Respect and Recognition • And environmentally conscious sourcing and

Respect at CCBV isn’t abstract—it’s daily behavior. The company operates with the mantra that every voice • And Development Centers for frontline roles packaging.

matters. Regular Pulse Surveys, factory feedback channels, and even employee-led Q&A platforms ensure ensuring a robust leadership pipeline.

employees shape the company’s future. During major changes, like the relocation of their production plant to
Long An, employees were consulted, supported, and celebrated.
Conclusion: Trust. Purpose. People.
Recognition is woven into everyday culture. Through initiatives like the Celebrating You platform and
Coca-Cola Beverages Vietnam has redefined what it means to be a great workplace by embedding trust,
Appreciation Day, employees receive timely praise and personalized kudos. Over 8,500 messages of
inclusivity, and sustainability into its very fabric. Whether it’s developing future leaders, supporting working
appreciation were exchanged during a single campaign.
parents, or amplifying Gen Z voices, CCBV proves that when people thrive, business follows.

They don’t just refresh the world with their beverages—they refresh the workplace with inspiration, innovation,
Meaningful Work, Empowered People and heart.

CCBV believes that meaningful work happens when personal and organizational purpose align. Employees
are entrusted with high-impact responsibilities, from leading projects like the Long An Greenfield Plant setup
to running the “Experience Day” campaign, where Gen Z employees designed a 3D virtual city to explore
Coca-Cola’s ecosystem.

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BEST WORKPLACES
IN VIETNAM™ 2025 GENDER

SCORECARD 48% 52%

Male Female
Taking everything into
95% account, I would say this is
VN Best
Workplaces 90% a great place to work.
Other VN
Certified VN Best Workplaces Other VN Certified Companies
Companies AGE TENURE
68%
Typical VN Workplaces

VN Best Workplaces refers to companies on the Best

Typical VN
Workplaces in Vietnam™ list for 2025.
Workplaces
Other VN Certified Companies refers to companies on
the Great Place To Work® Certified™ list for 2025. 19% ≤25 years old
VN Typical Workplaces refers to a separate market 30% <2 years
study by Great Place To Work in March 2024.
®

5
41% 26-34 years old
KEY DIMENSIONS 33% 2-5 years
95% 95% 94%

88% 89% 88%

68% 72% 72%

Trust Index Credibility Respect

31% 35-44 years old 20% 6-10 years
94% 94% 93%

87% 88% 88% 10% 11-15 years

68% 70% 72% 8% 45-54 years old
5% 16-20 years
Fairness Pride Camaraderie
1% ≥55 years old 2% >20 years

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 Syngenta Vietnam: A Culture of Recognition, Belonging, and Purpose
Syngenta knows that cultivating loyalty starts with appreciation. Through the Val-You program, employees

Growing People,
can recognize peers with messages and redeemable rewards. From the office’s symbolic “thank-you tree” to
global recognition platforms, acknowledgment is an everyday habit.

Growing Agriculture
The company’s team-building retreats, held annually across all locations, reinforce unity and create shared
memories—critical for a dispersed workforce.

In a country where sustainable farming is both a cultural cornerstone and a future necessity, Syngenta
Vietnam stands out not just for its innovation in agriculture—but for its deep-rooted investment in people. With
over three decades of operations in Vietnam and a global legacy spanning 250 years, Syngenta Vietnam is
cultivating more than just crops; it’s nurturing a vibrant, inclusive, and future-ready workplace.

People First: The Root of Every Achievement

At Syngenta Vietnam, the guiding principle is clear: put people first. From the leadership’s strategic vision to
day-to-day operations, employee well-being, growth, and engagement are at the heart of everything. With a
team of 600 employees spread across 63 provinces, Syngenta Vietnam fosters a collaborative and respectful
culture.

The workplace is designed to support both professional and personal success through:

• A comprehensive Employee Assistance Program (EAP) for 24/7 mental health and personal support,

• Generous fully paid 6-month maternity leave (beyond government mandates),

• 14 days of paid sick leave annually—including care for family members,

• A hybrid working model, flexible hours, and modern collaborative office spaces.

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Growth Grounded in Learning and Opportunity Agile, Innovative, Ready for the Future
Syngenta Vietnam’s approach to learning is layered, inclusive, and impactful. Employees at all levels benefit Syngenta Vietnam empowers innovation through its OneInnovation platform and regional Hackathon
from: challenges. Even amid industry-wide challenges in 2024, they became the second-largest Syngenta entity in
AMEA, thanks to speed, agility, and a collaborative spirit.
• LinkedIn Learning and internal Syngenta Learning Hub access,
Employee input fuels business direction through quarterly townhalls, surveys, and cross-functional teams.
• Structured development through Pause2Talk check-ins and Annual Development Planning,
Tools like Workday priority setting and performance check-ins align personal growth with company vision.
• Participation in global leadership programs like Women Leadership, Leadership Foundation, and Young
Their strategic transformation—including launching a dedicated distribution channel in 2021—has made them
Professionals.
more proactive, responsive, and customer-centric, a fact celebrated with the Customer Centricity Medal.
Internal mobility is prioritized, with vertical and cross-functional moves encouraged. In 2024 alone, 15
employees were promoted, and 50 team members celebrated over a decade of service, including one 30-
year tenure that began with an internship. Conclusion: Growing Futures Together
Their Talent Pool initiative ensures leadership succession across functions, supported by a clear pathway of Syngenta Vietnam is more than an agricultural innovator—it’s a workplace where people flourish, values
skills development and coaching. are lived daily, and purpose meets action. Whether it’s supporting new parents, recognizing long-serving
employees, or empowering female farmers, Syngenta is cultivating not just crops, but careers, communities,
and a sustainable future for Vietnam.
Community & Sustainability at the Core
Syngenta’s impact doesn’t stop at the office gates. Their CSR initiatives are a blueprint for agricultural and
social sustainability:

• “Clean Field, Green Life”: since 2015, trained 30,000+ farmers, collected 130 tons of crop packaging waste,
and planted 5,000 trees.

• “Houses for Farmers”: 160 homes built for rural families since 2010.

• Bridging the Gap: 9 bridges built in rural Vietnam to improve access and safety.

• Educational Scholarships, school construction, and post-disaster recovery efforts further demonstrate their
culture of compassion.

This work earned them the Saigon Times CSR Award 2024, further cementing their status as a purpose-driven
organization.

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The 01
Marriott International

Listmakers
Hospitality

02
Coca-Cola Beverages

Large Category
Vietnam

03 Manufacturing & Production

1000+ employees Hirdaramani Vietnam

5 organizations recognized – Fashion Garments
Limited
Manufacturing & Production 04
Vinmec Healthcare
System

05 Health Care

COATS
Manufacturing & Production

Best
18
Workplaces 19
 05
The Capella Hotels and
Resorts

Listmakers 06

Best Workplaces
Hospitality

Amway Vietnam
Other

Medium Category 07
Al-Dabbagh Group
100-999 employees Other
10 organizations recognized

01 08
Servier Vietnam
Hilton Co., Ltd.

02 Hospitality
09 Health Care

DHL-VNPT Express DHL Global Forwarding

Limited Transportation
Transportation
10
03 Ericsson Vietnam
Syngenta Vietnam Company Limited

04 Agriculture Telecommunications

DHL Supply Chain

Transportation

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 05
The Cisco Vietnam
Information Technology

Listmakers 06
Avery Dennison
Vietnam

Small Category 07 Manufacturing & Production

Visa
10-99 employees Information Technology
10 organizations recognized

01 08
Luxoft Vietnam
AXA ENGINEERS Information Technology

02 Engineering
09
Dow Vietnam TLScontact Vietnam
Manufacturing & Production Professional Services

10
03 Invisalign Vietnam
MALAYAN BANKING Co., Ltd

04 BERHAD
Financial Services &
Health Care

Best
Ecolab Insurance
Manufacturing & Production

22
Workplaces 23
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WORK® CERTIFIED™
COMMUNITY IN VIETNAM

24 Updated as of May 14, 2025 25

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WORK® CERTIFIED™
COMMUNITY IN VIETNAM

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Updated as of May 14, 2025 [email protected]

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