* 0000800000001 * DFD

,










,

Cambridge O Level

¬Wz> 4mHuOªEŠ_{5€W
¬£šsR¦Œ•\yxrIMU¬–‚
¥eE•55¥5•UUE •E•¥U
* 7 2 5 9 6 4 7 5 7 5 *

BUSINESS STUDIES 7115/22

Paper 2 Case Study October/November 2025

1 hour 30 minutes

You must answer on the question paper.

You will need: Insert (enclosed)

INSTRUCTIONS
● Answer all questions.
● Use a black or dark blue pen. You may use an HB pencil for any diagrams or graphs.
● Write your name, centre number and candidate number in the boxes at the top of the page.
● Write your answer to each question in the space provided.
● Do not use an erasable pen or correction fluid.
● Do not write on any bar codes.
● You may use a calculator.

INFORMATION
● The total mark for this paper is 80.
● The number of marks for each question or part question is shown in brackets [ ].
● The insert contains the case study.

This document has 12 pages. Any blank pages are indicated.

DC (DE) 361442
© UCLES 2025 [Turn over
 * 0000800000002 * DFD

DO NOT WRITE IN THIS MARGIN

2
,










,

1 (a) Explain four ways a business plan could help Kathryn.

Way 1: .......................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Way 2: .......................................................................................................................................

DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Way 3: .......................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

Way 4: .......................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
[8]

DO NOT WRITE IN THIS MARGIN

DO NOT WRITE IN THIS MARGIN

ĬÕú¾Ġ´íÈõÏĪÅĊÞù·þ×
© UCLES 2025 ĬģĜôÓĢĀóãĈĂčñçĥÔĎĂ
ĥõÕĕõÕåÕåĕąąąÕåÕÅÕ
7115/22/O/N/25
 * 0000800000003 * DFD
DO NOT WRITE IN THIS MARGIN

3
,










,

(b) Consider the following two methods Kathryn could use to communicate with her suppliers.
Which method should Kathryn use if an order is needed quickly? Justify your answer.

• Telephone calls
• Emails

Telephone calls: ........................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Emails: ......................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

Recommendation: ....................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................
[12]

Ĭ×ú¾Ġ´íÈõÏĪÅĊÞû·þ×
© UCLES 2025 ĬģěóÛĨĄăÖòïÜåϱÔĞĂ
ĥõåÕµµÅµµĥÕąąµÅĕÕÕ
7115/22/O/N/25 [Turn over
 * 0000800000004 * DFD

DO NOT WRITE IN THIS MARGIN

4
,










,

2 (a) Explain two benefits and two limitations of a business operating in a niche market.

Benefit 1: ..................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Benefit 2: ..................................................................................................................................

DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Limitation 1: ..............................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

Limitation 2: ..............................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
[8]

DO NOT WRITE IN THIS MARGIN

DO NOT WRITE IN THIS MARGIN

ĬÕú¾Ġ´íÈõÏĪÅĊàù·Ā×
© UCLES 2025 ĬģěòÛĞòĆáðøÓćóēÄĖĂ
ĥÅõÕõµÅĕÕÅåąÅµĥĕÅÕ
7115/22/O/N/25
 * 0000800000005 * DFD
DO NOT WRITE IN THIS MARGIN

5
,










,

(b) Using Appendix 2 and other information, consider the following three elements of the possible
marketing mix for FF’s new shop. Which element is likely to be the most important? Justify
your answer.

• Price – cost-plus pricing

• Place – selling some flowers through wedding planners
• Promotion – television advertising

Price – cost-plus pricing: ..........................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Place – selling some flowers through wedding planners: .........................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Promotion – television advertising: ...........................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Conclusion: ...............................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
[12]
Ĭ×ú¾Ġ´íÈõÏĪÅĊàû·Ā×
© UCLES 2025 ĬģĜñÓĬîöØĊĉĖÓċÇÄĦĂ
ĥÅąĕµÕåõŵõąÅÕąÕÕÕ
7115/22/O/N/25 [Turn over
 * 0000800000006 * DFD

DO NOT WRITE IN THIS MARGIN

6
,










,

3 (a) Explain two reasons why FF uses job production.

Reason 1: .................................................................................................................................

...................................................................................................................................................

Explanation: ..............................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Reason 2: .................................................................................................................................

...................................................................................................................................................

Explanation: ..............................................................................................................................

DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
[8]

DO NOT WRITE IN THIS MARGIN

DO NOT WRITE IN THIS MARGIN

ĬÙú¾Ġ´íÈõÏĪÅĊÝû¶þ×
© UCLES 2025 ĬģěñÐĢĖðÐýüğ³óæĬĖĂ
ĥĕåĕµõåÕąÕÕąąÕåĕąÕ
7115/22/O/N/25
 * 0000800000007 * DFD
DO NOT WRITE IN THIS MARGIN

7
,










,

(b) Consider the following two sources of finance which could be used for working capital when
FF’s new shop opens. Which would be the best source for Kathryn to use? Justify your
answer.

• Bank overdraft
• Trade credit

Bank overdraft: .........................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

Trade credit: ..............................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

Recommendation: ....................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
[12]

ĬÛú¾Ġ´íÈõÏĪÅĊÝù¶þ×
© UCLES 2025 ĬģĜòØĨĚĀéûąêħċòĬĦĂ
ĥĕÕÕõĕŵĕåąąąµÅÕĕÕ
7115/22/O/N/25 [Turn over
 * 0000800000008 * DFD

DO NOT WRITE IN THIS MARGIN

8
,










,

4 (a) Explain two reasons why high quality is important for FF.

Reason 1: .................................................................................................................................

...................................................................................................................................................

Explanation: ..............................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Reason 2: .................................................................................................................................

...................................................................................................................................................

Explanation: ..............................................................................................................................

DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
[8]

DO NOT WRITE IN THIS MARGIN

DO NOT WRITE IN THIS MARGIN

ĬÙú¾Ġ´íÈõÏĪÅĊßû¶Ā×
© UCLES 2025 ĬģĜóØĞĬĉÎõþáÅçÔüĎĂ
ĥåąÕµĕÅĕõąõąÅµĥÕąÕ
7115/22/O/N/25
 * 0000800000009 * DFD
DO NOT WRITE IN THIS MARGIN

9
,










,

(b) Using Appendix 3 and other information, consider the following two ways FF could contribute
to sustainable development. Which way should Kathryn choose? Justify your answer.

• Buying all flowers from sustainable sources

• Using electricity from renewable sources

Buying all flowers from sustainable sources: ............................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

Using electricity from renewable sources: ................................................................................

DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

Recommendation: ....................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................

...................................................................................................................................................
DO NOT WRITE IN THIS MARGIN

...................................................................................................................................................

...................................................................................................................................................
[12]

ĬÛú¾Ġ´íÈõÏĪÅĊßù¶Ā×
© UCLES 2025 ĬģěôÐĬĨùëăóĨđÏĈüĞĂ
ĥåõĕõõåõĥõåąÅÕąĕĕÕ
7115/22/O/N/25
 © UCLES 2025
,




* 0000800000010 *

ĥõĥĕµĕĥĕÕµõÅÅĕĥÕµÕ
ĬģęóÍĠĤďÔîąċéå¸ÄĦĂ
ĬÙú¾Ġ´íÈõÏĪÅĊÞû¸þ×
DFD


,
10

7115/22/O/N/25
BLANK PAGE

DO NOT WRITE IN THIS MARGIN DO NOT WRITE IN THIS MARGIN DO NOT WRITE IN THIS MARGIN DO NOT WRITE IN THIS MARGIN DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN DO NOT WRITE IN THIS MARGIN DO NOT WRITE IN THIS MARGIN DO NOT WRITE IN THIS MARGIN DO NOT WRITE IN THIS MARGIN

© UCLES 2025
,




* 0000800000011 *

ĥõĕÕõõąõÅÅåÅÅõąĕåÕ
ĬģĚôÕĪĠğåČü¾íÍĤÄĖĂ
ĬÛú¾Ġ´íÈõÏĪÅĊÞù¸þ×
DFD

,
11

7115/22/O/N/25
BLANK PAGE
 * 0000800000012 * DFD

DO NOT WRITE IN THIS MARGIN

12
,









,

BLANK PAGE

DO NOT WRITE IN THIS MARGIN

DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN

Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.

To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.

Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
ĬÙú¾Ġ´íÈõÏĪÅĊàû¸Ā×
© UCLES 2025 ĬģĚñÕĤĎĪÒĆóÅÏñÂÔĞĂ
ĥÅÅÕµõąÕåĥÕÅąõåĕµÕ
7115/22/O/N/25