CREATIVE THINKING ESSAY
QUESTION 6 (BUSINESS ROLES)
Differentiate between creative thinking and routine thinking
Outline the advantages of creative thinking in the workplace
Explain ways in which businesses can create an environment that can stimulate creative thinking
Discuss the application of the following problem solving techniques
^ Delphi Technique
^ Force Field Analysis [40]
Introduction
- Creative thinking helps businesses to see problems they face from another perspective
FIFFERENCE BETWEEN CREATIVE THINKING AND ROUTINE THINKING
CREATIVE THINKING ROUTINE SOLVING
It refers to ordinary thinking It refers to looking at a problem in a
new and different way
It does not lead to new ideas or It leads to an idea that is original
pattern of thoughts compared to the existing one
ADVANTAGES/ BENEFITS OF CREATIVE THINKING IN THE WORKPLACE
Better solutions are generated
Complex business problems may be solved
Improve motivation amongst staff members
May give the business a competitive advantage if unique solutions are implemented
Employees have more confidence as they can live up to their full potential
Ways in which businesses can create an environment that can stimulate creative thinking
Encourage alternative ways of doing things
Reward creativity by offering rewards schemes to employees
Study how other businesses are doing things
Train staff in creative problem-solving skills
Place suggestion boxes around the workplace and keep communication channels open for new
ideas
Application of Delphi Technique in the workplace
Business must invite a panel of experts to research the complaints from customers
Expects do not have to be in one place and will contacted individually
Summarize the responses from the expects in a feedback report
Choose the best solution after reaching consensus
Application of Force Field Analysis in the workplace
Describe the problem and the desired situation
Identify what is going to happen if there is no action taken
Chooses the forces with the highest score as the solution
Identify priorities and develop an action plan
Conclusion
Thinking creatively makes you a better problem solver, which has far-reaching benefits in both
work and personal life
