Brand
Identity
Guidelines
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Go North Wales
Masterbrand logo
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design2print
Go North Wales
Logo colourways
The masterbrand logo should always be used when
possible, however, where coloured backgrounds or north wales
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printing restrictions require monochrome versions,
the following versions should be used.
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north wales
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design2print
Go North Wales
Logo proportions
The masterbrand logo should always have
breathing space. This can be determined
by the width of the droplet ring
maximum = unlimited
(providing no pixelation occurs)
north wales
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Go North Wales
Logo proportions
Ensuring the strength and clarity of
Go North Wales identity. Do not alter our
logo in any way. We like it just the way it is,
so please do not stretch it, move elements
3
around, change the colours, crop it to fit
into a small space, skew it in anyway.
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5 north wales
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5
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5
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Go North Wales
Logo
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Go North Wales
Website
search
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search
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Title Here
www.gonorthwales.co.uk
Description content here
Title Here
Description content here
Go North Wales
Favicon
gonorthwales
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A favicon (short for Favourite icon), also
known as a shortcut icon, Web site icon, tab
icon or bookmark icon, is a file containing one
or more small icons, most commonly 16×16
pixels, associated with a particular website or
web page. A web designer can create such
an icon and upload it to a website (or web
page) by several means, and graphical web
browsers will then make use of it.
Go North Wales
Social Media
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north wales
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north wales
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Go North Wales
Colour palette
C 18 C 60
Primary M0
Y 100
M 50
Y 50
Colours K 0 K 0 You can use all of these
colours plus black
C 0 C 75 C 70 C 0
Secondary M 100
Y 0
M0
Y 75
M 15
Y 0
M 63
Y 95
Colours K 0 K 0 K 0 K 0
Go North Wales
Typography
Primary Font
VAG Rounded Std Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(.,:;!?”@#£$&’*)
VAG Rounded Std Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(.,:;!?”@#£$&’*)
Secondary Font
Helvetica LT Std Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(.,:;!?”@#£$&’*)
Go North Wales
Email banners
Gareth Daniels Tel/Ffôn 01492 531 731 DD: 01492 539 051
Digital Projects Coordinator Visitor Website/Gwefan Ymwelwyr: www.gonorthwales.co.uk
Trade Website/Gwefan Diwydiant: www.northwalestourism.co.uk
North Wales Tourism / Twristiaeth Gogledd Cymru Distribution Website/Gwefan Dosbarthu: www.northwalesdistribution.co.uk
north wales 77 Conway Road,
www.gonorthwales.co.uk Colwyn Bay LL29 7LN
Gareth Daniels Tel/Ffôn 01492 531 731 DD: 01492 539 051
Digital Projects Coordinator Visitor Website/Gwefan Ymwelwyr: www.gonorthwales.co.uk
Trade Website/Gwefan Diwydiant: www.northwalestourism.co.uk
North Wales Tourism / Twristiaeth Gogledd Cymru Distribution Website/Gwefan Dosbarthu: www.northwalesdistribution.co.uk
north wales 77 Conway Road,
www.gonorthwales.co.uk Colwyn Bay LL29 7LN
