Reading Entrepreneurship Case
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ScribdTranslationsReading Entrepreneurship Case
Uploaded by
ScribdTranslationsProfessor Carmen Rivas Flores
CASE-1
We are three sisters entrepreneurs, speakers, writers, and investors.
Colombian women. Karen, Danielay, and Stephanie who decided to start their own business at a very young age.
business and today are a great example of entrepreneurship.
We started doing business with just $15 when we were six, seven, and eight years old.
At this young age, we founded our chocolate company called Chococar. In the year 2002.
we launched our first product line that we started selling door to door to our
neighbors. The $15 dollars were enough for us to buy a pot, chocolate to melt, some sticks,
bags and a ribbon to make our first production. Our parents gave us a loan.
that we had the ability to return in the same week that we started our sales. Three years
later, we made the decision to hire our first employee and subcontract the services of
other companies to meet the demand for our products. Over time, Chococar
it extended to eight market segments, in two cities of the country. Likewise, we started to
to market our products at national and international fairs, conferences, and through
orders for special occasions.
Chococar produced and marketed chocolates for various market segments including schools,
vacations, shops, and supermarkets. Our company was the platform that allowed us to start our
career as entrepreneurs.
We believe that the most difficult thing about starting such a young business was that many people did not believe in us.
We understood that it is natural for people to think that girls aged 6, 7, and 8 would not have the
capacity to start a real business with income, employees, etc. Being so young made it difficult to have
access to resources, loans for example. It was a bit difficult at first to establish credibility due to
at our young age. However, over time starting early became our greatest
strength. Of course, our parents have been our unconditional support since day 1 that we started
our financial life and played a fundamental role in this whole process. Resolve the following
questions. Answer the following questions in your notebook:
1.-How did the business idea come about?
2. What is the name of the Business Project? What is the name of the company? Who is it?
the team leader? Who makes up the executive team?
3.- What sector does the business belong to?
4.- What is the business vision?
5.- What is the mission of the business?
6.- ¿Cuáles son los valores empresariales del negocio ? Mínimo seis
7.-What problems or unmet needs of the customers did the product launched in the market address? What
Was a market study conducted?
8.- What characteristics does the product have, how was it promoted (marketing strategy), and how was it distributed?
9.- What materials and supplies were needed to produce the product?
10.- Create a flowchart of the processes followed to produce the product and/or the activities
developed
11.- How much was the required investment to start the business? What was the total revenue?
of the product sales?
12.- What was the environmental impact of the offered product?
