SOCIAL MEDIA INITIATIVES @ JAIPURIA CAMPUS
Team Presentation 27 Feb, 2013
This report is solely for the use of Internal Presentation. No part of it may be circulated, quoted, or reproduced for distribution outside the institution without prior written approval from Jaipuria Lucknow. This material was used by Student Interface Committee during an oral presentation; it is not a complete record of the discussion.
CONTENTS
1. Introduction Why Social Media? Existing Models in other Campuses 2. Current Initiatives 3. Stakeholders Students Faculty Admin 4. Proposed Integration Model 5. Future Action Plan
APPENDIX
WHY SOCIAL MEDIA..?
96% OF THE YOUTH USES SOCIAL NETWORKING SITES
Encourages contribution and feedback from everyone who is interested Encourages voting, comments and sharing of information. Rarely any barriers to access & use content
PARTICIPATION
OPENNESS
Most kinds of social media thrive on their CONNECTS connectedness, making use of links to other sites, resources and people
COMMUNITY Allows communities to
form quickly and communicate effectively, sharing ideas of common interest
CONVERSATION
Traditional media is about broadcast. Social media is better seen as a two-way conversation (Web 2.0)
Source: iCrossing Report 3
ITS GROWING FASTER THAN WE THINK
Every Second A New Member Joins
If Made Into A Book, It Would Have 2.25 Million Pages Ever Wonder Which Is The Second Largest Search Engine
Source: Websearch
HOWEVER, THE FASTEST OF ALL PLATFORMS IS
If it was to be a country, it would have been the 3rd largest
Captured 200 million users in less than 12 months
Average user spends more than 55 min. everyday
60 million updates and 2.7 billion likes every single day
Source: Infographic Labs, Websearch
Existing Models in other Campuses
INDIAN INSTITUTE OF MANAGEMENT INTEGRATED COMMUNICATION USING SOCIAL MEDIA
BACKGROUND
An initiative to leverage LinkedIn and creating two groups for the students of PGP Program & Executive MBA Certified by LinkedIn with an official badge to convey authenticity & encourage alumni participation Alumni can get placement assistance even after graduating because of the 9500+ strong student network Various facebook pages for almost all the activities and permanent accounts, providing everyone an Easy access of information about the trending activities as well.
opportunity to interact with each other and discuss all the relevant issues. Program
To provide a common benefiting platform to all the stakeholders & to maximize the web presence.
BROAD OBJECTIVE
STEPS
By initiatives like these, collaborating with
LinkedIn & making active use of Facebook, IIMs are strengthening their presence all around the globe because these can accessed anywhere in the world and everyone can connect with everyone else
Web presence across the
globe
Alumni network is the most treasured
Integrated alumni network
Source: Websearch
thing for any institute and these initiatives help in making those networks stronger than ever before
SOCIAL MEDIA TRENDS @ TOP UNIVERSITIES
Johns Hopkins University Hopkins Interactive, the universitys comprehensive social media hub, provides the usual links to the school's Twitter and Facebook pages
Harvard University The All Harvard Social Media page shares the latest happenings at the university through tweets, blog posts, and videos
Columbia University Nearly every department and club at Columbia has some sort of social media presence
University of Kentucky Kentucky keeps its YouTube channel updated with plenty of videos, including tips for prospective applicants and video blogs from campus departments
Source: Websearch
CURRENT INITIATIVES
TEAM STRUCTURE AND DEVELOPMENT
COMMITTEE
Three Facebook Groups are functional, one each for 2011-13, 2012-14 & 2013-15 batch 57% highly active members. Working on to increase activity upto 75% level. Several contests have been organized to generate interest and participation Regular morning quotes, birthday wishes, general awareness posts, notices etc.
Analysts
Buddies
Tech Support
Data Handling &
Managing front-line
interface Generates interesting content to increase interaction Running Contest Logistics
Analyzing the media activity Prepares the action plan Implementation
Providing IT Support Creating Graphics &
Design Managing Media Resources (Groups/Page/IDs etc)
Source: Team Analysis
10
STAKEHOLDERS
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OUR VALUE CHAIN & ITS PARTICIPANTS
Admission Cell Promotion Cell Curricular Activities
Potential Applicants
Admission
Admission Cell
Faculty
ExtraCurricular Activities
Course Delivery Training & Devp.
Club Activities
Placement
Employers
Sports Activities
Alumni
Alumni Committee
IT / Database
Admin Activities
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Source: Team Analysis
PROPOSED INTEGRATION MODEL
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Single Platform for Internal Communication
The proposed integration model links all internal stakeholders to a single virtual platform for communication
PGDM Office
Admission Cell Student Affairs Placement Cell Alumni Committee
Marketing Club Finance Club
Integration through Social Media
HR Club
IT Club Communication Club
BENEFITS Replaces all forms of one-way communication like emails, notices and memos Initiates instant dialogue with students inviting opinions & suggestions Real-time updates with negligible chances of gaps & leakages Replaces the traditional notice board and reaches targeted audience instantly
Source: Team Analysis 14
WITH INTEGRATION MODEL IN PLACE THE FOCUS SHIFTS TOWARDS EXTERNAL STAKEHOLDERS
Internal Committees/ Clubs
Student Interface Committee
External Communication
Potential Applicants Alumni Employers
Real-time feed of
the campus activity is shared live on the Facebook group
Builds social
interface for external stakeholders and engages them
All updates with
textual, audio & visual posts serve as raw data for Student Interface Team
Source: Team Analysis
Selects & Filters live
feed shaping it for external communication
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ACTION PLAN
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LEVERAGING PLATFORMS FOR EXTERNAL COMMUNICATION.. (1/2)
Stakeholder/s Benefit
Social Interface to communicate
campus events and activities Central platform to link all social media resources (Links all alumni groups, special pages for IIC, OJAS etc)
Facebook
Alumni Potential Applicants Employers
Linkedin
Alumni Employers
Building a professional network
with alumni and employers Corporate Profile of Jaipuria Acts as a formal discussion platform for job/internship opportunities, career guidance and industry trends
Pagalguy
Potential Applicants Coaching Institutes MBA Guides/mentors
Sharing campus events, activities, Information sharing & query
handling Engaging debates & discussions on MBA related issues Promoting student feedback to generate WoM
17 accolades & achievements
Source: Team Analysis
LEVERAGING PLATFORMS FOR EXTERNAL COMMUNICATION.. (2/2)
Stakeholder/s Benefit
Twitter
All Jaipuria Campuses Media Houses Other Business Schools
Real time tweets especially Following trends of Jaipuria
Campuses/Other business schools and sharing information with internal stakeholders during important events
MBA Community at large
Youtube
Sharing A/V content on Life@Jaipuria Covering videos of curricular & extra-curricular events - speeches, guest lectures, student performances etc
Source: Team Analysis
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THANK YOU !!!
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APPENDIX
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FB GROUP BATCH 2011-13
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FB GROUP BATCH 2012-14
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FB GROUP BATCH 2013-15
LINK
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CONTESTS
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