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LG Electronics India PVT LTD

LG Electronics India Pvt Ltd is located in Greater Noida, Uttar Pradesh. It was established in 1997 and has manufacturing units in Greater Noida and Pune that produce products like LCD TVs, air conditioners, refrigerators, and mobile phones. LG aims to provide consumer electronics, home appliances, IT hardware, and mobile communications that improve people's lives through its "Life's Good" slogan.

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0% found this document useful (0 votes)
180 views14 pages

LG Electronics India PVT LTD

LG Electronics India Pvt Ltd is located in Greater Noida, Uttar Pradesh. It was established in 1997 and has manufacturing units in Greater Noida and Pune that produce products like LCD TVs, air conditioners, refrigerators, and mobile phones. LG aims to provide consumer electronics, home appliances, IT hardware, and mobile communications that improve people's lives through its "Life's Good" slogan.

Uploaded by

Rayhan Atunu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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LG Electronics India Pvt Ltd.

LOCATION
It is located in Greater Noida (Uttar Pradesh) Plot No. 51, Udyog Vihar, Surajpur Kasna Road, Greater Noida Uttar Pradesh, India

LG was establish on May 1997. LGs Managing Director:- Mr. Moon B. Shin. LGs corporate Office is in Greater Noida(UP). Its Corporate Website http://www.lgindia.com Its manufacturing Units are in Greater Noida(U.P.) & Pune(Maharashtra).

CONT..
In 2004, LGEIL also setup its second Greenfield manufacturing unit in Pune, Maharashtra that commences operations in October 2004. Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors. Both the Indian manufacturing units has been designed with the latest technologies at par with international standards at South Korea and are one of the most Eco-friendly units amongst all LG manufacturing plants in the world.

COMPANY PROFILE
LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG Electronics, South Korea was established in 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning

CONT..
LGEIL has achieved a turnover of Rs 8250 crore in 2006. The second Greenfield facility is located at Pune has the capacity to manufacture GSM Phones, Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant. This mainly deals in exports with some of the coutries.

LOGO

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. There philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with customers around the world. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents the friendliness, and also gives a strong impression of LG's commitment to deliver the best.

SLOGAN
LIFE'S GOOD" REPRESENTS LG'S DETERMINATION TO PROVIDE DELIGHTFULLY SMART PRODUCTS THAT WILL MAKE CONSUMERS LIFE GOOD.
The slogan, 'Life's Good' best expresses the brand's values, promises, benefits and personality. It is an ultimate expression for what the brand stands for and what they strive to deliver continuously.

LAYOUT
LG is expand in 53 acres of land. Out of which corporate office consist of 6 acres and 45 acres is the factory. LG has huge parking area. LG has long tennis code, grounds, two huge canteen, yoga facilities, medical facilities, stadium all these for the employees. LG manufacturing unit is divided in different unit in a line, for producing different product.

MANPOWER RESOURCES
Total number of employees on payroll basis:- 1800 Upper management :-100 Middle management :-250 Executive or lower management :-400 Workers :-1050 Casual worker :-1200 Casual workers which are in contract basis.

MAIN PRODUCTS
Consumer Electronics :-LCD TV , Plasma Display , Display Panel, Color Television, Home Theatre System, Music system, DVD Recorder/Player, MP3 & MP4 Player. Home Appliances:-Room Air Conditioner, Commercial Air Conditioner , Refrigerator, Washing Machine, Dishwasher, Microwave. Computer Products:-Laptop, Personal Computer, LCD monitor, CRT monitor, Optical Storage Devices. Mobile Phone:-Premium trend setter phone , Camera Phone , Music Phone , Color Screen GSM Handset.

PRODUCTS

FLAT PANEL DISPLAY

COLOUR TELEVISION

COMPUTER PRODUCT

DIGITAL AUDIO VIDEO

MOBILE PHONE

REFRIGERATOR

WASHING MACHINE

MICROWAVE OVEN

QUALITY MANAGMENT
Lg is Committed to quality. Lg is delivering globally renowned product that are best in class and of highest quality. Quick and reliable response to the esteemed customer. Creating and maintaining customer delight. Being market driven with a focus on the customer. The leader in implementing 6 sigma.

THANKS

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