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Titan Watch Market Leadership

Titan Industries Limited is India's largest manufacturer and retailer of watches. It has a 60% market share of the organized watch market in India. Titan sells over 90 million watches across 30 countries annually. The watch market in India was estimated to be worth Rs. 2500 crores in 2007, with 68% of watches priced below Rs. 500. Titan develops quality watches across various price categories and spends significantly on advertising to promote its brands. It has emerged as a global leader with annual sales of over 6 million watches worldwide.

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485 views12 pages

Titan Watch Market Leadership

Titan Industries Limited is India's largest manufacturer and retailer of watches. It has a 60% market share of the organized watch market in India. Titan sells over 90 million watches across 30 countries annually. The watch market in India was estimated to be worth Rs. 2500 crores in 2007, with 68% of watches priced below Rs. 500. Titan develops quality watches across various price categories and spends significantly on advertising to promote its brands. It has emerged as a global leader with annual sales of over 6 million watches worldwide.

Uploaded by

sid009
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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TITAN

TITANINDUSTRIES
INDUSTRIESLIMITED
LIMITED

‘Delivering value by creating desirable


brands’
ABOUT US
TITA
N world’s sixth largest, brand for watches

TITIA
N is the leader in the Watch businesses in India

TITIA
N
60% share of the organized watch market

TITIAN Over 90 million watches sold across 30


countries
THE WATCH MARKET & INDUSTRY IN INDIA
THE WATCH MARKET & INDUSTRY IN INDIA

Total estimated market as of 2007 Volume ~ 39 mn


units & Value: Rs 2500 Crores

Vast proportion of the Indian market is below Rs


500 - 68% (85% by volume)

Market has been split into: Low end, Mass


market , Premium, Luxury
MARKETING MIX

PRODUCTS;

Titan the products were developed


in such a way so as to enhance
quality and features to increase
buyer value

CATEGORY:

EXCTA
OCTANE

DIVA

ZOOP
PRICE

Mass Market (Rs 350 - 600):

Premium Watches (Rs.900-


1500):
 Super Premium Watches (Rs.1500-8000):

“And the price exceeds”


PROMOTION
 Titan invested significantly in advertising and in that
process created a set of memorable and effective
properties over the years.

ADVE
RTISM
ENT

POSTE
R S

BANNE
R S
 THE THREE YEAR JOURNEY..

INCOME
2136

5
4.5
4 1481
3.5
3 1134
2.5
2
1.5
1
0.5
0
2004-05 2005-06 2006-07
BRANDING
BRANDING
 Titan has clocked global sales of over 38 million watches
and emerged as a world’s 6th largest manufacturer brand
with sales last year touching 6 million watches.

BRAND AMBASEDOR

MR. AAMIR KHAN


“Approximate volume
turnover of 23 million”
PRESENTED BY

SIDHANT BEHL
ABHISEK CHAUDHARY
NARENDAE PAHUJA
HARPREET SINGH
DIWAKAR VIKREM SINGH
TEJASVI VERMA

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