BUSINESS PLAN
Company name
Business plan
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BUSINESS PLAN
Content
Background information
Summary
Company Description
Product / Service
The market
Strategy and Implementation
Management Team
Financial Analysis
BUSINESS PLAN
Personal Information
Personal
information
Name(s) of owner(s)
Address
Telephone
E-mail
Date of birth
Education
Job experiences
Special Qualifications
Other relevant information
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Personal
information
Name(s) of owner(s)
Address
Telephone
E-mail
Date of birth
Education
Job experiences
Special Qualifications
Other relevant information
BUSINESS PLAN
Personal Information
Values and Visions
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Missions and Goals
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BUSINESS PLAN
Summary
Who are we
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What do we produce/offer?
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Wich and how many customers?
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First year turnover
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First year profit?
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Funding needs?
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Briefly describe the business and highlight
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plan.
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BUSINESS PLAN
Summary
Objectives
Mission
Success Factors
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BUSINESS PLAN
Highlights
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Business Plan
highlights
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BUSINESS PLAN
Company Description
Ownership
Start-up Plan / Company History
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Facilities and Location(s)
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BUSINESS PLAN
Product / Service
Products / Lines / Services offered:
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Differences in products / Lines / Services compared to competitors
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Purchase frequency/product life span
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BUSINESS PLAN
Product / Service
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Product / Service
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BUSINESS PLAN
The Market
Market Trends
Market Growth
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Market
Industry Analysis
Main Competitors
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BUSINESS PLAN
The Market
The typical private customer
The typical business customer
Gender:
Age:
Education:
Occupation:
Lifestyle/culture:
Line of business:
Size/staff:
Age:
Geographical factors / limits
Assumed number of customers
Domestic:
International:
Physical or online?
Arguments and supportive facts:
Average amount spend per customer?
One or more items?
BUSINESS PLAN
The Market
Important competitiors
Competitive parameters
on the market
Assesment of posibilities
on the market
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BUSINESS PLAN
The Market
Market Segmentation
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Market Needs
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Industry Participants
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Distribution Patterns
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Buying Patterns
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BUSINESS PLAN
The Market
Market
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BUSINESS PLAN
Strategy and Implementation
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Management
responsibilities
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BUSINESS PLAN
Strategy and Implementation
Business Plan
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BUSINESS PLAN
Strategy and Implementation
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BUSINESS PLAN
Strategy and Implementation
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2010
2011
2012
2013
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2014
2015
2016
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BUSINESS PLAN
Marketing Plan
Step 2
Step 3
Step 4
Step 5
Step 6
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Step 1
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BUSINESS PLAN
Budget
Budget
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BUSINESS PLAN
Management Team
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BUSINESS PLAN
Management Team
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BUSINESS PLAN
Financial Analysis
Initial Capital
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Investment
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Loan
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Total Funding Needs
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BUSINESS PLAN
Financial Analysis
Income
Expence
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Income
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Budget
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Expence
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Income
Expence
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