Laura Rogers
Finance
Spenser Hooks
Marketing
Devin Fedorchuk
General Business
OUTLINE
Mission/Vision
Internal Assessment
External Assessment
Strategy Formulation
Strategy Implementation
Conclusion
CURRENT MISSION
For Our Customers: A compelling place to shop. . . by
providing convenience and low prices
For Our Associates: A compelling place to work. . . by
providing career opportunities and rewards for
achievement
For Our Investors: A compelling place to invest. . . by
providing strong financial returns
IMPROVED MISSION COMPONENTS
1.
2.
3.
4.
5.
6.
7.
8.
9.
Customers
Products or services
Philosophy
Concern for survival, growth, profitability
Markets
Technology
Self-concept
Concern for employees
Concern for public image
IMPROVED MISSION
At Family Dollar, we strive to bring the best to our customers, offering them everyday
items at everyday low prices (1). We seek to meet our customers basic needs,
providing them with common household products, including but not limited to basic
food items, household supplies, health and beauty products, and basic clothing items
(2). At Family Dollar, we are not just about profit; we are about providing affordable
basic consumer goods to families of all income levels (3).
Family Dollar continues to pursue steady continued growth to meet the needs of our
customers and to maximize the returns to our investors (4). We currently operate
6,600 stores in 44 states in the U.S. We are seeking to expand our services beyond
the countrys borders into other parts of North America and eventually open stores on
other continents as well (5). At Family Dollar, we strive to continually implement new
and improved technology to our stores to better satisfy and meet the needs of our
customers in this ever-changing world (6). Family Dollar will continue to use
competitive technology and efficiency to maintain and expand a competitive position
among discount stores (7).
Family Dollar seeks to serve our community by providing our employees with job
security, competitive compensation, an attractive benefits package, strong leadership,
and opportunities for growth, rewarding those with a high standard of excellence with
good incentives for strong performance (8). As a company, we also seek to better the
lives of families with low income not only by providing them with affordable products
but also through contributions to non-profit organizations that meet their needs
through free giving (9).
VISION
Current Vision Statement
To be the best small-format convenience and value
retailer serving the needs of families in our
neighborhoods.
Proposed Vision Statement
To provide a wide array of items to our customers,
giving them the best value at competitive prices.
INTERNAL ASSESSMENT
CURRENT FINANCIAL RATIOS
CURRENT FINANCIAL RATIOS (CONT.)
CURRENT ORGANIZATIONAL CHART
IMPROVED ORGANIZATIONAL CHART
POSITIONING MAP
WEB SITE COMPARISON
VALUE OF THE FIRM
Stockholders Equity
Net Income x 5
$1,254,083,000
$1,165,365,000
(Share Price/EPS) x Net Income $4,435,162,378
Number of Shares Outstanding
x Stock Price
$ 4,717,374,900
Method Average
$2,892,996,319.50
STRENGTHS
1.
Family Dollar sells essential items with relatively inelastic demand.
2.
Family Dollars gross profit margin is 2.8% higher than the industry average.
3.
Family Dollar accepts Food Stamps, making it more convenient for lower class
customers.
4.
Family Dollar's leverage ratios average 32% less than the industry average.
5.
Family Dollar raised its dividend for the thirty-third year in a row, from 8.7% to
12.5% last year.
6.
Family Dollars total assets turnover is 24.8% greater than the industry
average.
7.
Family Dollars return on assets is 1.84% higher than the industry average.
8.
Family Dollars return on equity is 4% higher than the industry average.
9.
Approximately 90% of Family Dollar's products are priced at $10 or less.
10.
Family Dollar's stock has outperformed the Retail industry for the past year.
WEAKNESSES
1.
Family Dollar does not do much advertising.
2.
Family Dollar is currently restricting its market by not having any stores
outside of the U.S.
3.
Family Dollars market share fell from 1.85% to 1.75% in 2008.
4.
Family Dollar does not have stores in every state.
5.
Family Dollars earnings per share is only 72% of the industry average
and is not growing as quickly as the industry average.
6.
Selection and variety of products offered is relatively low.
7.
Family Dollars sales have only increased by 2.18% over the past year
compared to the industrys average 5.31% sales growth.
8.
Family Dollar is behind the times in technology.
9.
Family Dollars quick ratio is significantly higher than the industry
average. This could indicate a lack of long-term investments.
10.
Family Dollars long-term debt/equity ratio is only 31.4% of the industry
average.
IFE MATRIX
IFE MATRIX (CONT.)
EXTERNAL ASSESSMENT
MAJOR COMPETITORS
Wal-Mart
Dollar General
Dollar Tree
MARKET SHARE
MARKET SHARE EXCLUDING WAL-MART
COMPETITIVE PROFILE MATRIX (CPM)
OPPORTUNITIES
1.
Middle-class people are more carefully budgeting their income.
2.
The average household income in the U.S. decreased nearly
10% in the last two years.
3.
Demand for low-priced items is growing.
4.
The value of the dollar is falling.
5.
The unemployment rate is 8.5% and growing in the U.S.
6.
Fourteen million U.S. households use Food Stamps.
7.
The Federal Discount Rate has fallen to 0.5%.
8.
Real estate prices are expected to fall 15 to 20% below their
peak in mid-2007.
9.
Diesel prices are expected to fall in 2009 and 2010.
10.
Consumer frugality is expected to outlast the recession, with
spending growing at an inflation-adjusted rate of only 2%-2.5%.
THREATS
1.
Online shopping is becoming more popular.
2.
Rising fuel costs may increase the cost of Family Dollars
business.
3.
The economy may improve.
4.
Inflation may force prices to be raised.
5.
Stigma of Low quality, low price.
6.
Wal-Mart has a 94.81% market share among discount retailers.
7.
Wal-Mart already has 318 stores in Canada and 1,203 in
Mexico.
8.
Customer perception that Family Dollar is for low-class people.
9.
Increasing consumer expectations may make it harder for
Family Dollar to satisfy customers.
10.
Turmoil in the stock market may cause Family Dollars stock
price to fall.
EFE MATRIX
EFE MATRIX (CONT.)
STRATEGY FORMULATION
SWOT MATRIX
SWOT MATRIX (CONT.)
SPACE MATRIX
SPACE MATRIX (CONT.)
SPACE MATRIX (CONT.)
BCG MATRIX
IE MATRIX
IE MATRIX (CONT.)
GRAND STRATEGY MATRIX
QSPM
QSPM (CONT.)
QSPM (CONT.)
QSPM (CONT.)
RECOMMENDATIONS
STRATEGY IMPLEMENTATION
EPS/EBIT ANALYSIS
INCOME STATEMENT
BALANCE SHEET
BALANCE SHEET (CONT.)
PROJECTED FINANCIAL RATIOS
THANK YOU FOR YOUR TIME
