Scribd
Upload
332 views12 pages

Reva Case Study - Swot Analysis

The document compares electric vehicles like the REVA and Tesla models. It provides a timeline of REVA's founding in 1994 and launches of its electric car models in 2001 and 2013. For Tesla, it notes the company's founding in 2003 and unveiling of its Model S in 2006 and public listing in 2010. While the REVA and Tesla models cannot be directly compared, the document suggests we can learn from Tesla's success, which may be due to its right marketing strategy addressing the 5 P's of marketing. It concludes by discussing the future of mobility.

Uploaded by

shasanka10
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
332 views12 pages

Reva Case Study - Swot Analysis

The document compares electric vehicles like the REVA and Tesla models. It provides a timeline of REVA's founding in 1994 and launches of its electric car models in 2001 and 2013. For Tesla, it notes the company's founding in 2003 and unveiling of its Model S in 2006 and public listing in 2010. While the REVA and Tesla models cannot be directly compared, the document suggests we can learn from Tesla's success, which may be due to its right marketing strategy addressing the 5 P's of marketing. It concludes by discussing the future of mobility.

Uploaded by

shasanka10
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

Spot the

difference

Spot the
difference

Gasoline Vehicle

Electric Vehicle

Electric Car Vs Gasoline Car

( A case-study on why REVA Electric Car couldnt click Indian Market )

5 Ps of Marketing

Price

Place

Produc
t
People
Promotion

REVA

Reva was
acquired by
Mahindra &
Mahindra

Reva electric
car company
founded by
chetan Maini
1994

2001
Reva
launched
REVAi

2010

2013
REVA e2o was
launched

REVA
Product

TESLA Motors

Founded by
Elon Musk,
Martin Eberhard
2003

Tesla
unveiled
Model S
2006

Showcased
their First
Prototype
Tesla Roadster

2009

2010
Tesla
Launched IPO
and got listed
in NASDAQ

Factors behind success of Tesla

Note: Though Tesla Model S cannot be compared with REVA e2o, still we can learn something from the success of Tesla Model S

conclusi
on
REV
A

Right Marketing Strategy


5 Ps
Tesla

Moto
rs

Future of
Mobility

Thank You

You might also like