BUSINESS PLAN
Garments
TEDDY WEAR GARMENTS
OWNERSHIP:
UMMAR ILYAS
BUSINESS NAME
TEDDY WEAR GARMENTS
BUSINESS LOCATION:
NALA BAZAR RAWALAKOT
OWNERS ADRESS:
VILLAGE KOUIAN, P/O
KHAIGALA, TEHSIL RAWALAKOT
TEDDY WEAR
Executive Summary
Retail store for kids wear with good
quality and latest trends
Cater to the needs of kids age from 6 to
11
Slogan of the business is:
your first step kids store
COMPANY OVERVIEW
Extensive range of kids wear
Different fabrics viz. Cotton, Silk, Wool
and others
Gorgeous colors, designs and prints
Up-to-date fashion trends
Vision
To be a distinguished kid-wear retailer known
worldwide for the quality of products, setting
new trends and lifestyles
Mission
To offer continuous value added products to
our customers.
We focus on exceptional design,
innovation, quality, convenience and
interactive communication
Strengths and Core
Competencies
Material
Cut
Design conformation
Stitching
Color fastness
Challenges
Increasing competition, especially from big
chains like A.B garments and
family choice
High cost materials
Changing demands and catering to this
demand
Changing fashions and changing behavior of
demographics
Services
Hooded T-Shirts
exceptional range of t-shirts with hoods with multitude of
colors and patterns.
Printed T-Shirts
Extensive range of in print t-shirts in diverse colors and prints.
Children's T-Shirts
An exclusive range of full sleeve children's t-shirts
Half Sleeve T-Shirts
Broad range of half- sleeve t-shirts
Features
Lovely designs and prints
Eye-catching colors
Comfortable to wear
Available in various sizes
BENEFITS
Various variety under a single roof
Quality guaranteed goods
Customization
Capacity to accept mass orders
Well- timed delivery
Easy payment modes of Cash
Marketing Plan
kids wear market is highly competitive
Market is shifting from growth to maturity
The clothing business saw approximately Rs
322 billion in retail sales
The share of the Children's & infants'
clothing stores is Rs 7,082 millions
Market Trends
From 2004 to 2014 break dedicated to children's wear
in malls more than twice
Nationalized brands began producing small-sized
versions of their teenager and mature lines
Market Demand
Big retail chains began to penetrate the market
Sales continued to grow
climb in birth rates in the late 1990s and early 2000s,
which amplified demand for infants' and toddlers' wear
Market Opportunities
Market is growing with a rapid rate
Birth rate has remained high in the past 5 years
meaning more potential for kids wear purchasing.
Season for weddings, and teddy Wear has some
gorgeous dresses and suits for wedding parties.
New sessions of schools will be starting in month
or so.
Targeted Audience
Demographics
Primary Target
Age: 6-11 years
Secondary
Family
Our target markets
for kids clothing are
Parents (Mother /
Father)
Marketing Strategy
Basic strategy of our business is to launch kids
wear by the next two months
Initially we launch normal kids wear which will
cater the needs of masses
Launch customized products to cater to the
need of every individual customer
Later on, school accessories and school wear
are also in the pipe line
SWOT Analysis
Strength
Huge Product Line with variations.
New in business as compare
to rivals
Huge capital required to start
business as credit is not easily
available from supplier in start
Marketing expense in the start
will be huge to establish
lot of advertising
Business will have longer hours
and better prices as compared
to competitors
Discounts are available for bundle
buying.
Expertise in providing good
customer service
Online selling could be a competitive
edge over similar rivals
Weakness
Customization available for
individual customers
SWOT Analysis
Opportunity
Seasonal business: in
summer demand is very high
as new academic session
starts and also a wedding
season
Sector is growing fast in state
and in the area our business
operating
High birth rate since past
years is another opportunity
for kids wear section
Threat
Competition is high and
big chains like Lilliput,
Gini & Jony and
Weekender introduced
their kids shops in the city
and penetrating in market
People are more
conscious for pricing due
to recession and going for
discounts
Advertising
1. Above The Line
Internet
Radio
Newspapers ( DAILY DHARTI,
KASHMIR EXPRESS)
2. Below The Line
Coupons
Financial Plan
Start-up Expenses Summary
The start-up expenditures for teddywear are summarized below
Startup Expense Summary
teddyWear
Sources of Capital
Investment requirement
1,500,000
Total Investment 1,500,000
Startup Expenses
Retail store development 346,000
In-store Staff 290,000
Capital Expenditures 150,000
Consulting Services
90,000
Promotion 5,000
Total Start-up Expenses 881,000
TEDDY WEAR
