KELOMPOK
3
Kelas J131
Googles Strategy in
2013
Nurintan Nauli P.S
Raden Ahmad Idham
1306357182
1306357264
Reza Mustafa
1306420301
Rissa Delania
1306420333
Rizky Septiandy
1306420346
Samuel Krissandi
1306357453
Sarah Afifah
1306357466
s History
The IPO
First Name :
Backrub
Larry Page & Sergey
Brin,
Stanford University
Graduate Student
develop a new search
engine
First Search
Customer
Red Hat as first
search customer
Serve 500,000
queries per day
$25 million funding
from Silicon Valley
venture capital
1998
1996
Renamed to
Google
Raised fun up to $1
million from family,
friends, & other angel
investor
Handling 10,000 search
queries per day
Top 100 Website &
Search Engine by PC
Magazine
18% rose on 1st
trading day
Brin & Pages
share worth to $3.8
billion
Acquire Keyhole,
Digital Mapping
Company Google
Earth
2005
2000
1999
Millenium
Innovation
Wireless Search
technologies
Search in 10
languages
Google Toolbar
browser plugin
Acqui
re
You
tube
2004
Google
Earth &
Google
Maps
Launche
d
2007
2006
Googl
e
Street
View
on
Goggl
e
Maps
Acquire
DoubleClick
Advertising
Revenue in
Banner Ads
Licensing
Fee on
Google
Apps
document,
spreadsheet,
&
2012
presentation
2008
Acquire
Motorola
Mobility
$12.5 billion
Android Lead
Mobile OS
50.9% Market
Share
2. How is the search industry changing? What forces
seem most likely to bring about major change to the
industry within the next three to five years?
Munculnya cloud computing technology
Berkembangnya perusahaan lain di bidang
search engine
Fitur internet dalam mobile device
2. How is the search industry changing? What forces
seem most likely to bring about major change to the
industry within the next three to five years?
Persaingan ketat antara Google dan Microsoft
Persaingan juga muncul diantara berbagai
search engine, seperti Yahoo dan Bing.
Perkembangan mobile search/advertising.
Fitur internet service.
Akuisisi Motorola market and design
Googles own line
Android system.
2. How is the search industry changing? What forces
seem most likely to bring about major change to the
industry within the next three to five years?
Personalised dan customized search engine.
Cina sebagai target market di search engine
industry.
Regulasi pemerintah Cina membatasi hasil
dari pencarian melalui search engine.
Market share Baidu (search engine dari Cina)
yang sudah sangat besar dan mendominasi
3. What are the key factors that define success in
the industry? What are the key resources and
capabilities required of successful search engine
companies? How do these compare to the key
success factors of the smart phone industry?
Key Factors of Search Engine Industry
Key Success & Capabilities for Company
Quick search result
Accuracy of search result
Local search
Includes huge number of websites
Sufficient traffic to attract internet
advertiser
Also can be used by mobile banking
Search Engine Industry vs Smartphone
Industry Success Factor Comparison
Search Engine
Smartphone
Software &
Algorithm
Hardware &
Software
User Interface
Simple
Sophisticated
Supply Chain
No need
For process & cost
efficiency
No switching
cost
Switching cost
occurred
Focus
Customer Loyalty
5) Have Googles business model and
strategy proven to be successful? Should
investors be impressed with the
companys financial performance?
How does the companys financial
performance compare to that of Microsoft,
Apple, and Yahoo? Conduct a financial
analysis to support your positionyou
should calculate relevant financial ratios
in doing your financial analysis of the
company.
Googles Financial Summary
Strategi dan model bisnis Google telah terbukti sukses secara
finansial.
- Pendapatan Google dari tahun 2005 2012 tumbuh secara sustainable
35 %
- Pertumbuhan ini sejalan dengan expansi masif Google sehingga
Googles Financial Summary
- Strategi google untuk mulai berekspansi dengan layanan
license fee untuk perangkat cloud bagi korporasi juga sukses,
dimana kontribusinya tumbuh 37% walau masih berporsi < 5%
dari pendapatan
- Strategi Google lainnya dengan Search-Based Ads melalui
Google Website juga mengalami pertumbuhan yang tinggi dan
berkelanjutan, yakni 21%
Googles Stock Summary
- Bagi Investor, Net Income per share dari Google yang tumbuh
sustainable di angka 30% ini akan meningkatkan valuasi harga
sahamnya
- Hal ini terbukti dimana jika dibandingkan S&P 500 index,
Google masih lebih tinggi returnnya
Compare with Apple & Microsoft
Profit Margin
1.
2.
3.
ROA & ROE
1.
2.
3.
Quick Ratio
1.
2.
3.
1.
CAGR 2008 - 2012
2.
3.
6. What are the companys key
resources and competitive
capabilities? What competitive
liabilities and resource weaknesses
does it have? What opportunities
exist? What threats to its continued
success are present?
Key Resource and Competitive
Capabilities
Key Resources and competitive capabilites, which
makes distictive different with competitors
characteristic is that it cannot be imitated.
Technology and Innovation
This is capabilities that started the company
Google never stops making technology &
innovation
Always new technology, hard to imitate
Microsoft failed in creating Bing
Yahoo also made Adwords & Adsense for
advertising but not satisfying
Key Resource and Competitive
Capabilities
Human Resource
Tech and
innovationarethebaseofGoogleadvertising, but HR
is guaranteefortechnicalresources
Google spent a lot of money to make nice and
comfort working environment
The best working environment among companies
Luxurious remuneration for employee
Creativity thinking from 20% of working time leads
to some success Google products
Brand
Because of its brand, Google offered so many
cooperation
Loyal users
Weaknesses
Losing on product
focus due to excess
of product
differentiation
Copy right abuse in
Google Book Search
Prediction of
slowing growth,
because of 85%
revenue generated
based on Ads.
Investors need more
diversification.
Bleeding in
acquisition of
motorola
So many failed
Googles product
Jaiku
Google Wave
I Google
Google Print Ads dan
Google Audio Ads
Google Buzz
Google Health
Opportunity and Threats
7. What recommendations would you make to
Googles top-management team to sustain its
competitive advantage in the search industry?
How should it best capitalize on its strategic
initiatives in smart phones and other
ventures?
How to sustain its competitive advantage
in the search industry?
1.
Google harus tetap terus fokus pada
kelebihannya dalam search industry dengan
tetap melakukan differentiation strategy dan
inovasi serta riset pengembangan untuk
produk-produk,
seperti :
Produk Google
Kompetitor
Google Search Engine
BING, BAIDU
Google Chroom
Internet Explore
Google+
Facebook
Google Cloud
Sky Drive
Google TV
TV Digital/TV
Streaming
Teizen, Windows
Mobile, IOS
Microsoft Offices Series
Android OS
Google Apps
2. Google harus berhati-hati dalam membuat bisnis
baru seperti pada smart phone atau produk hardware
yang bukan menjadi basis bisnisnya, dan fokus pada
keberlangsungan ekosistemnya.
