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Unilever vs. P&G in Pakistan Market

Unilever and Procter & Gamble are large multinational consumer goods companies with goals of improving lives through superior products. Unilever was originally known as Lever Brothers and aims to add vitality to life through brands that help people feel good and look good. Procter & Gamble seeks to provide high quality, good value brands that improve lives and allow communities to prosper. Both have a presence in over 150 countries and follow a vertical hierarchy organizational structure.

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3K views5 pages

Unilever vs. P&G in Pakistan Market

Unilever and Procter & Gamble are large multinational consumer goods companies with goals of improving lives through superior products. Unilever was originally known as Lever Brothers and aims to add vitality to life through brands that help people feel good and look good. Procter & Gamble seeks to provide high quality, good value brands that improve lives and allow communities to prosper. Both have a presence in over 150 countries and follow a vertical hierarchy organizational structure.

Uploaded by

fujimukazu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Goals
  • Introduction
  • Portfolio
  • Organizational Structure

VS

GOALS
“ TOUCHING HEARTS, “TOUCHING LIVES
CHANGING LIVES.” IMPROVING LIVES”

“To add vitality to life. We meet “We will provide branded


everyday needs for nutrition, products and services of superior
hygiene, and personal care with quality and value that improve
brands that help people feel the lives of the world’s
good, look good and get more consumers. As a result,
out of life.” consumers will reward us with
leadership sales, profit and value
creation, allowing our people,
our shareholders, and the
communities in which we live
and work to prosper”
INTRODUCTION
LEVER BROTHERS, THE Procter & Gamble started its
OLD NAME OF UNILEVER operations in Pakistan in 1991 with
the goal of becoming the finest
CHANGED INTO UNILEVER global local consumer goods
AFTER THE MERGER OF company operating in Pakistan. It
LEVER BROTHERS & has first launched Camay and Head
& Shoulders. With commitment came
MARGARINE UNIE IN 1930 growth, and in 1994 we acquired a
UNILEVER IS A MULTI soap-manufacturing facility, a
sprawling 7-acre land at Hub,
NATIONAL COMPANY Balochistan. Over the past nine
IT IS ONE OF THE LARGEST years, the plant achieved state-of-
CONSUMER GOODS art manufacturing technologies and
quality assurance processes. With a
COMPANIES IN THE WORLD recent strategic investment of 5
ITS BRANDS ARE ON SALE million dollars, the bar soap
production capacity jumped three-
IN 151 COUNTRIES fold. 
PORTFOLIO
ORGANIZATIONAL STRUCTURE
Both Organizations follow the same vertical
hierarchy system.
Example:

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