Scribd
Upload
533 views

Business Research Methods Chapter 10

Uploaded by

Soumya Jyoti Bhattacharya
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
533 views

Business Research Methods Chapter 10

Uploaded by

Soumya Jyoti Bhattacharya
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 7

BUSINESS RESEARCH METHODS

Chapter

10
Primary Data

10-1 PROF.S.N.MURTHY & DR.BHOJANN Excel Books


A
Primary Data

Meaning of Primary Data


 First hand data collected by the researcher for the immediate purpose of the
study

Copyright © 2007, S N Murthy & U Bhojanna

10-2 Business Research Methods, S N Murthy & U Bhojanna Excel Books


Primary Data

Methods for collecting primary data


Observation method
 Types of observation methods
 Structured or Unstructured methods
 Disguised or Undisguised methods
 Direct-Indirect observation
 Human-Mechanical Observation
Advantages of observation method
 Data can be collected at the time of occurrence
 Observation is done in natural surroundings
 Observation can be done on those who cannot articulate
 Bias of the researcher is greatly reduced
Copyright © 2007, S N Murthy & U Bhojanna

10-3 Business Research Methods, S N Murthy & U Bhojanna Excel Books


Primary Data

Limitations
 Time consuming
 Expensive
 Trained observers are required

Copyright © 2007, S N Murthy & U Bhojanna

10-4 Business Research Methods, S N Murthy & U Bhojanna Excel Books


Primary Data

Questionnaire and its importance


 To study
 Behavior
 Demographic characteristics
 Attitudes and opinions
 Level of knowledge

Different types of questionnaire


 Structured non Disguised
 Structured Disguised
 Non Structured Disguised
 Non Structured, Non Disguised
Copyright © 2007, S N Murthy & U Bhojanna

10-5 Business Research Methods, S N Murthy & U Bhojanna Excel Books


Primary Data

Process of questionnaire designing


 Determine what information is required
 What type of questionnaire to be used?
 Decide on the type of questions
 Decide on the wording of questions
 Deciding on layout
 Pretest
 Revise and prepare final questionnaire

Copyright © 2007, S N Murthy & U Bhojanna

10-6 Business Research Methods, S N Murthy & U Bhojanna Excel Books


Primary Data

System approach to data collection


 See the text book and show transparency

Sample questionnaires
 Refer text book for sample questionnaires

Copyright © 2007, S N Murthy & U Bhojanna

10-7 Business Research Methods, S N Murthy & U Bhojanna Excel Books

You might also like