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Business Research Methods Chapter 17

Oral report: This type of reporting is required, when the researchers is asked to make an oral presentation. Written report: This can be read number of times. Free from presentation problem Mistake if any can be pinpointed and corrected.

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Soumya Jyoti Bhattacharya
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327 views5 pages

Business Research Methods Chapter 17

Oral report: This type of reporting is required, when the researchers is asked to make an oral presentation. Written report: This can be read number of times. Free from presentation problem Mistake if any can be pinpointed and corrected.

Uploaded by

Soumya Jyoti Bhattacharya
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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BUSINESS RESEARCH METHODS

Chapter

17
Research Report

17-1 PROF.S.N.MURTHY & DR.BHOJANN Excel Books


A
Research Report

Oral report:
 This type of reporting is required, when the researchers is asked to make
a oral presentation.

Nature of oral presentation:


 Opening
 Finding / Conclusion
 Recommendation
 Method of presentation

Guidelines to Oral Report Presentation


Refer text book, show transparency

Copyright © 2007, S N Murthy & U Bhojanna

17-2 Business Research Methods, S N Murthy & U Bhojanna Excel Books


Research Report

Types of Reports:
Reports can be classified based on time interval such as
 Daily
 Weekly
 Monthly
 Quarterly
 Yearly
Type of Reports:
 Short report
 Long report
 Formal report
 Informal report
 Government report

Copyright © 2007, S N Murthy & U Bhojanna

17-3 Business Research Methods, S N Murthy & U Bhojanna Excel Books


Research Report

Distinguish oral and written report


Oral Report Written Report
Standard format can be
No rigid standard format
adopted.
Remembering all that is said This can be read number of
is difficult if not impossible times.
Tone, voice modulation,
comprehensibility and other
Free from presentation problem
communication factors play
important role.
Correcting mistakes if any, is Mistake if any can be
difficult pinpointed and corrected.
Audience cannot control the
Not applicable.
speed of presentation.
The audience have no The reader can pick and
choice to pick and choose choose what he thinks is
from the presentation relevant to him

Copyright © 2007, S N Murthy & U Bhojanna

17-4 Business Research Methods, S N Murthy & U Bhojanna Excel Books


Research Report

Preparation of research report:


 Title Page
 Page Contents
 Executive Summary
 Objectives
 Results
 Conclusions
 Recommendations
 Body
 Introduction
 Methodology
 Results
 Limitation
 Conclusions and Recommendations
 Appendix
 Sampling Plan
 Data collection forms
 Bibliography Copyright © 2007, S N Murthy & U Bhojanna

17-5 Business Research Methods, S N Murthy & U Bhojanna Excel Books

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