Chapter 2
Sex Research: Methods and
Problems
Goals of Sexology
The study of sexuality
Goal is to:
Understand sexual behavior
Predict sexual behavior
Control / Influence sexual behavior
Ethical considerations when controlling
behavior
Is applying research findings to control or modify behavior a legitimate aim
of sex research?
A Summary of Research
Methods
Non-Experimental Research
Methods:
Case Studies
Single subject or small group
Each studied individually and in depth
Data gathered using:
Direct observation
Questionnaires
Testing
Experimentation
Non-experimental Research
Methods:
Case Study
Advantages:
In depth explorations
Flexibility in data gathering procedures
Disadvantages:
Hard to generalize results
Often based on retrospective self-report
Not suitable for many research questions
Non-experimental Research
Methods:
Survey Methods
Small to large samples of people
Data gathered using:
Face-to-face interviews
Questionnaires
Can be computerized or distributed online
Choosing the sample
Representative sample
Random sample
Non-experimental Research
Methods:
Survey Methods
Advantages:
Questionnaires: anonymity may improve
honesty, cheaper
Interviews: more flexible, rapport, may
improve clarity & understanding
Disadvantages:
Non-response
Demographic bias
Inaccurate information
Non-experimental Research
Methods:
Survey Methods
Examples:
The Kinsey Reports
The National Health and Social Life
Survey
The National Survey of Sexual Health
and Behavior
The Youth Risk Behavior Survey
Violent Pornography and Alcohol Use
survey
Non-experimental Research
Methods:
Direct Observation Studies
Small to moderate samples
Observe and record responses of subjects
- Reliability increases with representative sample
and accuracy of recording devices
Advantages:
Eliminates possibility of falsification
Records can be kept indefinitely
Disadvantages:
Self-selection, behavior influenced by observers,
expense
Non-experimental Research
Methods
Which of the non-experimental research methods has provided the
most data about human sexuality?
The Experimental Method:
Procedures
Small to moderate samples:
Independent variable
Condition or component that is manipulated
Dependent variable
Outcome or resulting behavior
Reliability and validity increase with:
Random selection
Random assignment
The Experimental Method
Advantages:
Lowers the influence of other variables
Can establish cause-effect relationships
Disadvantages:
Being measured may affect actions
Artificiality of laboratory setting
Technologies in Sex Research
Electronic devices for measuring sexual
arousal
Penile strain gauge
measures slightest change in penis size
Vaginal photoplethysmograph
measures increased vaginal blood volume
Vaginal Myograph
Rectal Myograph
Measuring Sexual
Arousal
Technologies in Sex Research
Computer assisted self-interview (CASI)
- Eliminates literacy issues and negative
impact of interviewer; participants may
prefer over face-to-face interview
Research in Cyberspace
Advantages: Cheaper and more efficient;
nearly limitless survey pool
Disadvantages: sample selection bias, low
response rates; privacy and ethical issues
Ethical Guidelines for Human
Sex Research
No pressure or coercion for participation
Informed consent and voluntary participation
Confidentiality and anonymity
Question of deception
Institutional ethics review
Evaluating Research:
Questions to Ask
Why was the research done? Who did the research?
What are their credentials? What biases are there?
Who were the participants? How were they selected
& assigned to groups?
How was the research conducted? What methods
were used?
Where was the research reported? What additional
support is there?