Presented By:
Nikhil Aggarwal (11201004)
Vivek Diwedi
(11201968)
Karan Khanna
(11201920)
Abhimanyu Durga
Saketh Sachin
Overview of Emirates:
Founded
1985
Headquarters
Dubai
Fleet Size
205
Destinations
Owned By :
148+ / 78 Countries
The Emirates Group
Largest airline in the Middle East
Boeing, Airbus
Govt. of Dubai
Dubai
International
Airport
AirLanka
Quantas
Codeshare
Agreements
Ground
handling
Branding
Ofers
Baggage
handling
Skywards
Business
Rewards
First Class
Business Class
Low Cost
Aircraft
Maintainence
Economy
Class
Destinations
Online
Airports
Travel Agents
Passenger
Services
Individuals
Businesses
Fuel
Labour / Staf
Fuel
Airport User
Charges
Staf / Labor
Taxes
Depreciation
Operations
Passenger
Cargo
Excess Baggage
Destination and Leisure
Value Creation ..
In-Flight Entertainment System (ICE)
1200 channels
In-flight email server
Ground Services
In-flight mobile phones
130 on-demand movie titles
Low Cost
15 video on-demand channels
150+ audio channels
50 video-game titles
iPod Dock
External cameras giving a birds
eye view from the plane
Lounges
Premium Services
Complementary
Chaufeur-Driven Cars
Emirates: Case study analysis
Query: How has Emirates been able to build a strong brand in the
competitive airline industry worldwide?
It is the largest airline in theMiddle East, operating over 3,300 flights per week from
its hub atDubai International Airport, to more than 148 cities in 78 countries across
six continents. Alsotheseventh largest airline in the worldin terms of revenue, and
the largest airline in the Middle East in terms of revenue, fleet size, and passengers
carried
In the financial year 201415, Emirates generated revenues of around AED 89 billion
($24.2 billion), which represented an increase of approximately 7.5% over the
previous year's revenues of AED 83 billion. Passenger numbers also increased from
44.5 million to 49.2 million over the same period representing an increase of around
11%. Passenger seat factor increased by 0.2% to 79.6%.
Also, Lean Human resource, Dubai government support, High employee satisfaction,
High customer loyalty, Wide area of business activity (80 countries),Innovation with
the time were the prime factors in building itself as a brand in aviation industry
Emirates has invested in a program called "tailored arrivals". This allows air traffic
control to uplink to aircraft en route. It first determines the speed and flight profile
from the air onto the runway, this allows the crew to accept and fly a continuous
descent profile, saving fuel and emissions
Figures & Numerical data
Emirates: Case Study Analysis
Query: What are some of the apparent weaknesses with the
companys strategic direction? How can the airline address
them?
The Apparent weaknesses of companies strategic direction are :
1.
They Overlook the faults in their marketing strategies.
2.
They are overconfident about their position in the aviation industry
3.
They are not a part of any alliance.
4.
They do not look into the pros and cons of their competitors. for eg.
Etihad airways and many other airways have also signed the open skies
policy and are ready to compete with emirates at a very competitive
price with the same quality of service.
5.
Ignore the competition :they totally ignore their competitors like Gulf Air
Company GSC, Air France, LufthansaAG, British Airways, and Qatar
Airways Group.
6.
Target only the Elite class of customer.
Solutions to above addressed issues:
1.
Improving in flight service to an even better level.
2.
Extending new routes.
3.
Product development-private suites.
4.
Low cost carrier(budget airlines)
5.
By involving in the competition and making their strategies as per the
market demand.
6.
Work for middle and low class population also.
Emirates: Case study Analysis
Query: With the decline of fuel prices globally, airline companies
continue to reap the benefits. What impact will this have on
Emirates business strategy in the future?
1.
Company will now attract cost conscious customers through declining of
fuel price.
2.
To reduce price-fluctuation risk on projected operating costs, many
airlines hedge a proportion of their future fuel needs six to 24 months in
advance by buying jet fuel or crude oil contracts from banks or on an oil
futures market.
3.
When the oil price is falling, options are an advantage. It is cheaper to
hedge forwards and get protection if prices go up, but if you pay a
premium for options you also retain the potential to benefit from lower oil
prices more immediately.
4.
Risked slower growth in the coming years as heavy investments in new
planes and premium-class services begin to erode profit margins.
Recent Facts: Emirates is not
Sheikh Ahmed (Chairman of The Emirates Group) said the airline is not
subsidized
subsidised and it's been profitable from day one.
He also said following points while addressing World Government Summit
1.
Government should play the role to ensure we are competitive and prices are
right We all fly the same aircraft, it's what extras we give.
2.
We were the first airline to install videos in every seat.We have more than
2,200 channels on board; we have showers. What will come next on board? As
an airline we always see what customer wants, but you have to pay for it. We
can't give it for free.
3.
People believe 2016 will be bad year. I say it will be a good year in relation to
capacity. People said that when Qatar Airways came, when Etihad Airways
came. Same would happen.
4.
UAE is not the same as 30 years ago. We have more people now.Today, Dubai
has 80 million passengers and we aim for 120 million - it is the hub for the
world.
5.
Emirates chief said Internet access on 17-hour flight is for just a dollar but the
airline needs a wider bandwidth to meet the demands of passengers.
For More updates visit:
www.emirates247.com
