PASO 1: CUSTOMER SEGMENTS
which customers and users are you serving?
which jobs do they really want to get done?
PASO 2. VALUE PROPOSITIONS
what are you offering them? what is that
getting done for them? do they care?
PASO 3. CHANNELS
how does each customer segment want to be
reached? through which interaction points?
PASO 4. CUSTOMER
RELATIONSHIPS
what relationships are you establishing with each
segment? personal? automated? acquisitive? retentive?
PASO 5. REVENUE STREAMS
what are customers really willing to pay for? how?
are you generating transactional or recurring
revenues?
PASO 6. KEY RESOURCES
which resources underpin your business model?
which assets are essential?
PASO 7. KEY ACTIVITIES
which activities do you need to perform well in
your business model? what is crucial?
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PASO 8. KEY PARTNERS
which partners and suppliers leverage your
model?
who do you need to rely on?
PASO 9. COST STRUCTURE
what is the resulting cost structure?
which key elements drive your costs?
key
activities
value
proposition
customer
relationships
key
partners
customer
segments
cost
structure
revenue
streams
key
resources
channels
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