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Titan Raga was introduced in 1992 as the first exclusive woman's watch brand in India targeting sophisticated Indian women aged 25-40. Tanishq was launched in 1994 as India's first branded jewellery company initially focusing on European and American markets, later shifting to Indian women of all ages seeking classy, beautiful jewellery. Both brands position themselves as combining modern styles with traditional Indian cultural influences, with Titan Raga emphasizing beauty, sensuality and femininity, and Tanishq focusing on trustworthiness, credibility and innovation.

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47 views1 page

Presentation 1

Titan Raga was introduced in 1992 as the first exclusive woman's watch brand in India targeting sophisticated Indian women aged 25-40. Tanishq was launched in 1994 as India's first branded jewellery company initially focusing on European and American markets, later shifting to Indian women of all ages seeking classy, beautiful jewellery. Both brands position themselves as combining modern styles with traditional Indian cultural influences, with Titan Raga emphasizing beauty, sensuality and femininity, and Tanishq focusing on trustworthiness, credibility and innovation.

Uploaded by

Anonymous XTslNh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TITAN RAGA

TANISHQ

Introduction

Titan Raga introduced in


1992. First exclusive
woman watch brand

Tanishq introduced in 1994.


First branded jewellery.

Target group

25-40 years
Sophisticated Indian
woman

Initially European and


American market. In late
1990s, focus shifted to
Indian woman. Woman who
looked for classy and
beautiful looks irrespective
of the age.

Ethnic, Indian culture


symbolism, Opulent
accessory for modern
affluent woman

Modern with core


traditional values. Classic
traditional jewellery for
cultural rituals.

Beauty, Sensuality,
Feminity

Trustworthiness, Credibility
and innovation

Perfect mix sensuality


and elegance

Mix of modern and


traditional core values

Positioning

Brand Value
Focus
Advertising

Premium models which


Pre-launch campaigns of
embodies brand value,
few Bollywood movies,
Image of celebrity matches where the characters

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