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Medical Tourism: Strategies & Impact

This document summarizes marketing strategies and trends in the medical tourism industry. It discusses how privatization of healthcare, globalization, and government support have contributed to the growth of medical tourism and its impact on the broader hospitality industry. Popular procedures for medical tourists include cosmetic surgery, dental work, bariatric surgery, and various types of specialty surgery. The document also outlines some major players in the industry, both positive and negative impacts of medical tourism, and challenges that may face the industry in the future such as transplant tourism and related ethical issues.

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Rajesh Saini
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102 views18 pages

Medical Tourism: Strategies & Impact

This document summarizes marketing strategies and trends in the medical tourism industry. It discusses how privatization of healthcare, globalization, and government support have contributed to the growth of medical tourism and its impact on the broader hospitality industry. Popular procedures for medical tourists include cosmetic surgery, dental work, bariatric surgery, and various types of specialty surgery. The document also outlines some major players in the industry, both positive and negative impacts of medical tourism, and challenges that may face the industry in the future such as transplant tourism and related ethical issues.

Uploaded by

Rajesh Saini
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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combining medical

excellence with luxury


travel

Marketing Strategies of Medical Tourism

LOGO
Growth and the impact of medical tourism on
hospitality tourism
The privatization of Globalization and Entrepreneurial
the medical improved government support
industry. communication
technology

Aging of the
Timely
Timely treatment and
ations of the Insurance Package population
to avoid long waiting globally
lists at home
rantee privacy and confidentiality Procedures that are not
available or illegal -
country (IVF)

Geographical and cultural


proximity, medical
specializations, reputation and
portability
www.themegallery.com

Popular Procedures
COSMETIC SURGERY &
DENTISTS & ORAL SURGEONS BARIATRIC /WEIGHT
PLASTIC SURGEONS LOSS SPECIALISTS

OPHTHALMOLOGY, ORTHOPEDIC SURGERY HeartSurgery


OCULAR, & REFRACTIVE
SURGERY

Company Logo
Major Industry Players

o Hospitals
-Public and Private
o Agents
-Medical Travel Facilitators
o Governments
o Travel industry
o Insurance (Emerging)
o Employers (Emerging)
o Buyers of healthcare
o Tour operators and
hotels
Medical tourism and Hospitality industry

Hospitals have functionally integrated into the tourist industry such


as hotels, travel agencies, restaurants, transport and recreation.
o Hotel Groups, such as the ITC-Welcome Group in India- the
patient and the provider.
o Travel Agencies, such as Commonwealth Travel in Singapore- tour
plans and organize logistics for health travelers.
o Medical Travel Planners such as MedRetreat, Planet Hospital,
Global Choice Healthcare, and Bridge Health International, act as
patient representatives in finding treatment abroad.
o Provider Groups, such as Bumrungrad in Thailand and Apollo in
India, dnyagz have dedicated clinical programs solely for
international patients.
o
Impact of Medical Tourism
The Medical Tourism has an impact on the hospitality and tourism
industry. It can influence

Social

Financial
Industrial
Host-nation-
Environmental
and
ess and hospitality sectors in an economy hospitality

Its impact on global healthcare can lead to innovation in healthcare


solution, enhancements in healthcare solutions, enhancements in
the number of healthcare professional, increased international
standards in healthcare solutions and emergence of supporting
healthcare infrastructure for example a medicalCompany
hotelLogo
Negative Impact

act
p
Im
g al
Le
al&
thic
E

Company Logo
Medical Tourism Trends and Challenges in
2013 and Beyond
"care for the people"
Major Hospitals
Transplant tourism Human trafficking
Transplant tourism
Transplant tourism refers to travel for organ
transplantation that involves organ trafficking
and/or transplant commercialism.
Transplant tourism is distinguishable from other
forms of medical tourism because it involves a
donor whose interests and wellbeing must be
considered just as importantly as the recipient
The medical resource used in transplant tourism is
often an exploited donor
medical tourism, has always been surrounded with
controversy regarding the source of organs, donors
care after transplantation, and recipient outcome
Thank You !

LOGO

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