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Meta-Luxury for Business Leaders

The document defines meta-luxury as achieving excellence through knowledge, purpose, and timelessness. It discusses how meta-luxury businesses focus on craftsmanship, history, and rarity over short-term profits to build their brand reputation and influence over time. The key pillars of meta-luxury are expertise passed down over generations, absolute focus on quality, brands that leave a lasting mark through changes in society, and products that are naturally rare due to the pursuit of excellence rather than artificial scarcity.

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Yunying Linn
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267 views5 pages

Meta-Luxury for Business Leaders

The document defines meta-luxury as achieving excellence through knowledge, purpose, and timelessness. It discusses how meta-luxury businesses focus on craftsmanship, history, and rarity over short-term profits to build their brand reputation and influence over time. The key pillars of meta-luxury are expertise passed down over generations, absolute focus on quality, brands that leave a lasting mark through changes in society, and products that are naturally rare due to the pursuit of excellence rather than artificial scarcity.

Uploaded by

Yunying Linn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Meta-Luxury

Linn Yun Ying


A0116589R
Definition of Meta-luxury

Knowledge
Achievement is some kind of
consciousness or experience Enterprise
paradigm
based on
knowledge,
Purpose purpose and
Fulfilment upon attainment of a the pursuit
sought after purpose of
timelessness
, ultimately
embodied in
Timelessness
a unique
Achievements withstand the achievement
flow of time
What does Meta-luxury mean for
businesses?

Profits
Way to fund on going pursuit of achievement.
Business results are a means to sustain pursuit of
excellence

Through the long term preservation of improving skills,


talents, clear mission, values and unblemished
reputation can meta-luxury deliver value
Pillars of Meta-luxury

Craftsmanship
How Expertise and commitment passed on
through time

Focus Enduring
What Determination to be the absolute best commercial
drawbacks
and saying
no for the
History
Brands with ability to leave a mark and to
privilege of
When LT success
influence and embrace changes in time,
strong sense of a brands place in time

Rarity
Who Inevitable and natural implication of pursuit
of excellence
Never due to artificially high prices
Features of Meta-luxury

Balance Sheet Nurturing assets, which is the brand


approach

Building a It is by nature a monopoly as


craftsmanship, history and purpose
monopoly
cannot be imitated

LT growth by The drivers of metaluxury means giving


up opportunities of growth to maintain
limitation
the brand.

Effectiveness> Never compromise on quality.


Efficiency

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