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Marketing Project - 222 CC Bike VEGA

This document provides a business plan to manufacture and sell a 222cc bike called "VEGA" in India. Key points include: 1) The plan assumes taking on the identity of Bajaj Auto Limited to leverage their manufacturing capacity and dealership network. 2) The bike is targeted at urban markets in Delhi and Mumbai where demand exists for advanced transportation options. 3) Market strategies include competitive pricing around 80-85k INR, promotions through test drives and financing options, and distribution through Bajaj's existing dealer network. 4) Financial projections estimate 3500 bikes sold in year 1, growing to 7300 in year 2 and 12500 in year 3. Future plans include expanding to other

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Shiva Kumar Shunmugam
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220 views22 pages

Marketing Project - 222 CC Bike VEGA

This document provides a business plan to manufacture and sell a 222cc bike called "VEGA" in India. Key points include: 1) The plan assumes taking on the identity of Bajaj Auto Limited to leverage their manufacturing capacity and dealership network. 2) The bike is targeted at urban markets in Delhi and Mumbai where demand exists for advanced transportation options. 3) Market strategies include competitive pricing around 80-85k INR, promotions through test drives and financing options, and distribution through Bajaj's existing dealer network. 4) Financial projections estimate 3500 bikes sold in year 1, growing to 7300 in year 2 and 12500 in year 3. Future plans include expanding to other

Uploaded by

Shiva Kumar Shunmugam
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX or read online on Scribd
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BUSINESS PLAN

PROJECT REPORT ON 222 cc BIKE

Presented by: S.Shiva Kumar


EXECUTIVE SUMMARY
 Chosen the two – wheeler industry.

 Plan to manufacture and sell bikes.

 Assumed ourselves to be the Bajaj Auto Limited.

 Named our bike as “VEGA”.


“VEGA : DEFINITELY AHEAD !!”
MARKET STRATEGY
 Reasonable price justifiable by the feature.

 Use of advertising media in numerous ways.

 Promotion Techniques like test drives, road


shows, fairs and exhibitions, contests and also the
concept of ‘Influencer Selling’
TABLE OF CONTENT
 Industry Structure.
 About Bajaj.
 SWOT Analysis.
 Why Delhi and Mumbai.
 Marketing Strategies.
 Financial Projections.
 Future Plans.
INDUSTRY STRUCTURE
 Two wheeler - One of the largest automobile
Industry.
 Sales expected to cross 10 million mark by 2010.
 Shares of motor cycles have increased over the
years.
 Negative or stagnant growth for mopeds and
scooters.
TWO – WHEELER DOMESTIC SALE TREND

 Motor Cycle. 2002 – 03 2887194


 Scooters. 2003 – 04 3647493
 Mopeds. 2004 – 05 4170445
2005 – 06 4964753
2006 – 07 5815417
TWO – WHEELER DOMESTIC SALE TREND

 Motor Cycle. 2002 – 03 908268


 Scooters. 2003 – 04 825648
 Mopeds. 2004 – 05 886295
2005 – 06 922428
2006 – 07 908159
TWO – WHEELER DOMESTIC SALE TREND

 Motor Cycle. 2002 – 03 408263


 Scooters. 2003 – 04 338985
 Mopeds. 2004 – 05 307509
2005 – 06 322584
2006 – 07 332741
ABOUT BAJAJ
 Largest producers of automobiles in the country.

 Able to sell close to 2.3 million vehicles in 2005/2006.

 The company registered a growth of 32% in the sales of


motorcycles

 Commands 62% market share in the premium segment


of motorcycles with products like Bajaj Pulsar DTSI.
SWOT ANALYSIS

Strengths
 Bajaj has a huge capacity of manufacturing bikes,

a part of which it can use for the manufacturing


of the 222 cc to be launched in urban market.
 Huge network of authorized dealers.
 Company’s collaboration with Kawasaki Japan.
SWOT ANALYSIS

Weakness

 Bajaj does not have an experience/expertise in


manufacturing a motor cycle suitable for urban
market.
SWOT ANALYSIS

Opportunity
 There is a considerable number of people ready

to opt for an advanced means of transport over an


old fashioned less mileage bike.
SWOT ANALYSIS

Threat

 Competitors like Hero Honda Karizma.

 Constantly developing Chinese market in India.


TECHNICAL SPECIFICATIONS
 4 – stroke engine.
 222cc.
 18bhp@ 10,000 rpm.
 Top speed – 159 kph (normal road conditions).
 O – 60 in 3.5 seconds.
 Tyre size 130/18

Contd…..
CONTD….

 Compatible battery and dynamic to power


crystallized lights and horn.

 Tubeless tyres for bad road conditions


WHY DELHI AND MUMBAI?
 People having substantial net income in order to
afford the bike.

 Has been a tradition of launching the product in


Mumbai and Delhi first.

 To establish a stronghold in the urban market.


MARKET STRATEGIES
Pricing
 VEGA will be priced between 80 to 85K.
 Credit facilities to the customers in terms of loans.

Promotion
 Time of launch.
 Finance scheme.
 Test drives.
 Road shows.
 Campaign.
 Advertising through different medias
Distribution
 It will be done through our existing dealers
channel. Showrooms cover an area of 50 to 75
kms around them.

 The actual delivery of the product will be given


at the authorized dealer showroom.
FINANCIAL PROJECTIONS

Total expected sales (approx) :

 Year 1 - 3500 units


 Year 2 - 7300 units
 Year 3 - 12500 units

Annexure* Detailed information has been provided in the Project Report.


FUTURE PLANS
 After successfully launching the product, we can
move on to the high – usage areas in other cities
of India.

 Expansion in high – density areas like Punjab and


Uttar Pradesh.
THANK YOU !

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