Marriott

International, Inc
Varun Venugopalan
PGDM 2010-12 Roll No.321
Section D
The Beginning
Marriott Corporation was a hospitality
company that operated from 1927–1993,
founded originally by J. Willard
Marriott and Frank Kimball.

Marriott Corporation in 1967, which

subsequently split into Marriott
International Corporation and Host
Marriott Corporation in 1993.
The History

 J. W.Marriott in 1927 secured from A&W Root Beer the

franchise rights for Washington, D.C.; Baltimore,
Maryland; and Richmond, Virginia. when he and his wife
opened a root beer stand in Washington D.C
 With the addition of Mexican food items to the menu, the
stand became The Hot Shoppe, a popular family restaurant.
 During the Second World War, the business expanded to
include the management of food services in defense plants
and government buildings
The History
In 1935, J. W. Marriott was diagnosed as having  cancer,
and given between six months and a year to live.
However, he survived and lived another half century.
Marriott's restaurant chain grew, and the company went
public in 1953. 
In 1957, he expanded his business to hotels, opening the
first Marriott hotel, The Twin Bridges Motor
Hotel in Arlington, Virginia.
Marriott eventually invented the concept of airline in-
flight food service. This segment of their enterprise
continues to be a large part of their business, providing
food services to many major airlines.
Today, Marriott International has
about 3,150 lodging properties
located in the United States and
67 other countries and territories.
The Top Management
The Brands
Marriott Lodging operates and franchises hotels
under the following brands:
Marriott Hotels & Resorts - Flagship brand with
full-service hotels & resorts, 521 Marriott
Hotels & Resorts locations worldwide; 343
US, 178 international.
 JW Marriott Hotels & Resorts - Most elegant
and luxurious Marriott brand caters to business
and leisure travelers, 39 JW Marriott Hotels
worldwide; 16 US, 23 international.
The Brands
Renaissance Hotels – A full-service brand
providing guests with the ambiance of a boutique.
Brand’s signatures include a "street" restaurant
and savvy service. 143 Renaissance Hotels,
Resorts and Suites; 75 US, 68 international.
EDITION hotel - This is the latest edition of
luxury boutique hotels. 5 Hotels operating under
this brand.
Autograph Collection - A diverse collection of
high-personality independent hotels.
The Brands
Courtyard by Marriott - Courtyard offers travelers the
choices and options that let them make the most of their
time on the road, More than 800 Courtyard by Marriott
locations worldwide in over 28 countries.
Residence Inn by Marriott - Designed to provide travelers
with everything they need to thrive on long stays, separate
living and sleeping areas, Fully equipped kitchens. There
are over 580 Residence Inn by Marriott locations
worldwide.
Fairfield Inn & Suites - Provides business and leisure
travelers with everything they need at an exceptional value.
More than 650 Fairfield Inn and Fairfield Inn & Suites
locations in the U.S., Canada and Mexico.
The Brands

 Marriott Conference Centers - Quality-tier brand

specializing in highly effective small- to mid-sized
meetings.13 Marriott Conference Centers in the US.
 TownePlace Suites - Mid-priced, extended-stay brand
which provides all the conveniences of home in
a residential atmosphere. 145 TownePlace Suites by
Marriott locations in the US.
 SpringHill Suites by Marriott - All-suite hotel offering
inspiring style at an affordable price, More than 230
SpringHill Suites by Marriott locations worldwide.
The Brands

Marriott Vacation Club - leader in the vacation ownership

industry with more than 400,000 families around the
globe who own their vacations “the Marriott way”.
The Ritz-Carlton Hotel Company, L.L.C. - Worldwide
symbol for the finest in accommodations, dining, and
service. Twice a recipient of the Malcolm Baldrige
National Quality Award. Over 70 Ritz-Carlton hotel and
resort locations worldwide.
The Ritz-Carlton Destination Club - An equity-based luxury
vacation program
The Brands
MarriottExecuStay - Fully furnished corporate housing to
executives and travelers who need temporary accommodations
for a month or longer. ExecuStay apartments are managed in 45
major markets.

MarriottExecutive Apartments - Corporate housing brand

designed to meet the needs of business executives on an overseas
assignment of 30 days or more, offer travelers residential
accommodations with hotel-like amenities. 18 Marriott Executive
Apartments internationally.

Grand Residences by Marriott - This unique brand of fractional

and private ownership combines all the advantages of a second
home with the amenities and personal service of a luxury resort.
Core Values & Culture

Core Values - The fundamental ideals of

service to associates, customers, and
community which serve as the cornerstone for
all Marriott associates are exemplified by
Marriott's  "Spirit to Serve" philosophy.
Marriott Culture - It's the Marriott experience.
We do whatever it takes to provide our
associates with the utmost opportunities and
our customers with superior service.
Revenue
Revenues decreased by $1,971 million
(15 percent) in 2009 as compared to year
2008. But still a healthy $10,908 million
in 2009 as to $12,879 million in 2008.
Revenues went down as a there was a
significant decline in demand for hotel
rooms both domestically and
internationally as a result of dramatic
downturn in the economy.
Awards
Amongst 100 Best Companies to Work
For and one of 
America’s Most Admired Companies
(FORTUNE®)
Amongst Top 50 Companies for Diversity
(DiversityInc)
2009 Tourism for Tomorrow Award for
Sustainability
(World Travel and Tourism Council)
Thank You