HOW TO
Win Friends
AND
Influence
People
by
Dale Carnegie
Presented by:
Nabil El Hady
Some principles that can
change your life in work ,
home , street , & help you
start a new life with no
problems at all .
PART O N E
Fundamental Techniques
in
Handling People
1
“IF YOU WANT TO GATHER
HONEY, DON’T KICK OVER
THE
BEEHIVE .
Don’t criticize, condemn or complain.
2
THE BIG SECRET OF
DEALING WITH
PEOPLE
Give honest and sincere appreciation.
3
“HE WHO CAN DO THIS HAS
THE
WHOLE WORLD WITH HIM.
HE WHO CANNOT WALKS
A LONELY WAY”
Arouse in the other person an eager want.
PART TWO
Ways to Make People
Like You
1
DO THIS AND
YOU’LL BE
WELCOME
ANYWHERE
Become genuinely interested in other people.
2
A SIMPLE WAY
TO MAKE A
GOOD
FIRST
IMPRESSION
Smile.
3
IF YOU DON’T DO
THIS, YOU
ARE
HEADED FOR
TROUBLE
Remember that a person’s name is to that person the
sweetest and most important sound in any language.
4
AN EASY WAY TO
BECOME A
GOOD
CONVERSATIONALIST
Be a good listener. Encourage others to talk about
themselves.
5
HOW TO
INTEREST
PEOPLE
Talk in terms of the other person’s interests.
6
HOW TO MAKE
PEOPLE LIKE
YOU
INSTANTLY
Make the other person feel important-and do it
sincerely.
Part THREE
How to Win People to
Your
Way of Thinking
1
YOU CAN’T
WIN AN
ARGUMENT
The only way to get the best of an argument
is to avoid it.
2
A SURE WAY OF
MAKING
ENEMIES
-AND HOW TO
AVOID IT
Show respect for the other person’s
opinions. Never say,
“You’re wrong.”
3
IF YOU’RE
WRONG, ADMIT
IT
If you are wrong, admit it quickly and
emphatically.
4
A DROP OF
HONEY
Begin in a friendly way.
5
THE SECRET
OF
SOCRATES
Get the other person saying “yes, yes”
immediately.
6
THE SAFETY
VALVE IN
HANDLING
COMPLAINTS
Let the other person do a great deal of the
talking.
7
HOW TO GET
COOPERATION
Let the other person feel that the idea is his
or hers.
8
A FORMULA THAT
WILL
WORK
WONDERS FOR YOU
Try honestly to see things from the other
person’s point of
view.
9
WHAT
EVERYBODY
WANTS
Be sympathetic with the other person’s ideas
and desires.
10
AN APPEAL THAT
EVERYBODY LIKES
Appeal to the nobler motives.
11
THE MOVIES DO IT. TV
DOES IT.
WHY DON’T YOU DO
IT?
Dramatize your ideas.
12
WHEN NOTHING
ELSE WORKS,
TRY THIS
Throw down a challenge.
PART FOUR
Be a Leader: How to
Change
People Without Giving
Offense or Arousing
Resentment
A leader’s job often includes changing your people’s
attitudes and behavior. Some suggestions to accomplish
this:
1
IF YOU MUST FIND FAULT,
THIS
IS
THE WAY TO BEGIN
Begin with praise and honest
appreciation.
2
HOW TO CRITICIZE-
AND
NOT BE
HATED FOR IT
Call attention to people’s mistakes
indirectly.
3
TALK ABOUT
YOUR OWN
MISTAKES
FIRST
Talk about your own mistakes before criticizing
the other
person.
4
NO ONE LIKES
TO TAKE
ORDERS
Ask questions instead of giving direct
orders.
5
LET THE OTHER
PERSON SAVE
FACE
Let the other person save face.
6
HOW TO SPUR
PEOPLE ON
TO SUCCESS
Praise the slightest improvement and praise every
improvement. Be “hearty in your approbation and
lavish in
your praise.”
7
GIVE A DOG
A GOOD
NAME
Give the other person a fine reputation
to live up
to.
8
MAKE THE
FAULT SEEM
EASY TO
CORRECT
Use encouragement. Make the fault
seem easy to
correct.
9
MAKING PEOPLE GLAD TO
DO
WHAT YOU WANT
Make the other person happy about doing the
thing you
suggest.
The effective leader should keep the following guidelines
in mind when it is necessary to change attitudes or
behavior:
1- BE sincere . Don’t promise anything that you can’t deliver .
Forget about the benefits to yourself and concentrate on the
benefits to the other person .
2- Know exactly what it is you want the other person to do .
3- Be empathetic . Ask yourself what is the other person really
wants .
4- Consider the benefits that person will receive from doing what
you suggest .
5- Match those benefits to the other person’s wants .
6- When you make your request , put it in a form that will convey
to the other person the idea that he personally will benefit .
