Summer Internship Project
A Study on
“Comparative analysis of Print media and Digital
media”
At
PRESENTED BY: HITESH V VAGHELA
ENROLMENT NO: 178070592167
SAL INSTITUTE OF MANAGEMENT
FLOW OF PRESENTATION
Meaning of Print & Digital media
Industry overview
Company Introduction
Literature Review
Research Methodology
Data Analysis
Findings
Recommendation
Conclusion
Bibliography
Print media:
Print media is one of the oldest forms of mass
communication. This media includes any form of printed
journals or newspapers, magazines, monthlies weeklies, etc.
Digital media:
Any kind of application like social media app, weather app on
a smartphone, any fighting game, cricket game or any racing
game on a video game console and any tools and devices like
ultrasound imaging device in a hospital are all type of digital
media products
INDUSTRY OVERVIEW
EVOLUTION OF NEWSPAPER
INDUSTRY ANALYSIS:
To analyze any industry one must consider porter’s five force model.
The Five force model of this industry is as follow.
Supplier
New Industry Subsitute
Entrances
Buyer
New entrances:
In the print media, entry barriers are high since it is very capital-
intensive. Besides capital intensive, government policies and procedures
are also kind of major barriers.
Bargaining power of suppliers
In the print media, it is high for newsprint suppliers because there are
many suppliers present in the market. When suppliers are high, buyers
will be low.
Bargaining power of customers
Relatively high as customers have the power to switch over to another
newspaper when they face any issues or any other circumstances like
hike in the price of newspaper etc,.
Competition
High in print media, especially in Hindi dailies. The print sector includes
listed entities like Jagran Prakashan and HT Media. Regional print media
too is seeing increasing competition.
Substitute:
The prime source of income in print media is Advertisements. Google and
yahoo are giving strong competition to entire print media pulling major
chunk of advertisements towards online media. Newspapers are getting
ineffective towards internet services as they are offering large target
customer base as against the same price of newspapers and other print
media sources.
COMPANY INTRODUCTION:
NAVGUJARAT SAMAY
Launched in 16th January 2014 in Ahmedabad by the
Times Group.
Initially it was a joint venture of Times Group and
Shayona Pvt Ltd forming Shayona Times Pvt Ltd.
Later on it was fully owned by Shayona Pvt Ltd under
the leadership of Suresh Patel - Chairman of Shayona
Group.
The Chief editor of NavGujarat Samay is Mr Ajay
Umat.
Five more editions of NGS are as follows:
1. Gandhinagar Samay
2. Uttar Gujarat Samay
3. Madhya Gujarat Samay
4. Saurashtra Samay
5. Jhalawar Samay
Vision Statement
Through its unique visual storytelling, NavGujarat Samay
delivers high-quality and engaging content across print,
digital, social and video platforms. An innovator of news
and information, we reflect the pulse of the nation and
serve as the host of the Gujarati & Indian conversation –
today, tomorrow and for decades to follow. We reach
nearly 800 thousand readers daily, and our mobile
application attest to more than 200 thousand downloads on
mobile devices.
Mission Statement
The core purpose of NavGujarat Samay is to enhance
society by creating, collecting and distributing high quality
news and information. Producing content of the highest
quality and integrity is the basis for our reputation and the
means by which we fulfill the public trust and our
customers’ expectations.
PRODUCTS OFFERED:
Days Newspaper
MONDAY Main + Ahmedabad Samay + E.T
Wealth
TUESDAY Main + Ahmedabad Samay +
Femina
WEDNESDAY Main + Ahmedabad Samay +
Gulmohar
THURSDAY Main + Ahmedabad Samay +
Boddhivruksh
FRIDAY Main + Ahmedabad Samay +
Health
SATURDAY Main + Ahmedabad Samay
SUNDAY Ravivar Samay
1.2 SWOT ANALYSIS
Strength:
• Lower price
• Less advertisements
• More coverage
• Quality
Weakness:
Weak Distribution channel
Delay in payment of vendors
Opportunity:
Growth of vernacular language newspapers.
Expand operations in different geographical areas.
Threats:
Cut throat competition
Immediate joining gift
MAJOR PRINT MEDIA COMPANIES
IN INDIA:
Companies Logos
1. ANANDA BAZAR PATRIKA LTD. (ABP
LTD.)
2. INDIAN EXPRESS GROUP
3. BENNETT COLEMAN & CO. LTD.
(TIMES GROUP)
4. HT MEDIA LTD.
5. INDIA TODAY GROUP (LIVING MEDIA
PVT. LTD.)
6. HINDU GROUP
TOP 10 DAILY NEWSPAPERS IN GUJARAT IN 2011
Newspaper IRS
Gujarat Samachar 44.59
Divya Bhaskar 35.34
Sandesh 32.32
TOI 3.27
Gujarat Mitra 1.7
Kutch Mitra 1.21
Newspaper IRS
Rajasthan Patrika 71k
Ahmedabad Mirror 37k
Economic Times 24k
Indian Express 23k
Source : http://deshgujarat.com/2011/06/20/toptendaily
newspapersofgujarataspertheirsq12011report
LITERATURE REVIEW:
Ziming Liu
With an increasing amount of time spent reading electronic documents,
a screen‐based reading behavior is emerging. The screen ‐based reading
behavior is characterized by more time spent on browsing and
scanning, keyword spotting, one‐time reading, non ‐linear reading, and
reading more selectively, while less time is spent on in ‐depth reading,
and concentrated reading. Decreasing sustained attention is also noted.
Annotating and highlighting while reading is a common activity in the
printed environment. However, this “traditional” pattern has not yet
migrated to the digital environment when people read electronic
documents.
Ming-Kai Tse, David J. Forrest and John C. Briggs
Automated print quality analysis systems are evolving to new levels of
functionality, integration, and productivity and are becoming critical to
the advancement of digital printing technology. As tools for
communication within the industry, these systems can help to achieve a
needed consensus on print quality standards and the procedures for
quantifying them. In this paper we will describe in some detail the
design of an automated print quality analysis system, discussing our
design choices and the rationale behind them. The system analyzes
prints on any media produced by any printing technology. To
demonstrate a representative application of the system, we will present
results of a case study in which automated print quality analysis was
applied to inkjet printing. User requirements and key criteria for
evaluating a system of this kind will also be discussed.
RESEARCH METHODOLOGY :
Research is a careful investigation of inquiry specially through search for
new facts in any branch of knowledge.
“Research means defining & redefining problem, formulating hypothesis,
collecting organizing & evaluating data, making deduction & reaching
conclusion & carefully testing the conclusion to determine whether they fit
the formulating hypothesis.”
RESEARCH OBJECTIVES:
To find out the differences in factors affecting choice of news
platform with respect to gender.
To find out the differences in factors affecting choice of news
platform with respect to occupation.
To find out the differences in factors affecting choice of news
platform with respect to income.
To find out the differences in factors affecting choice of news
platform with respect to customer loyalty.
RESEARCH DESIGN:
Descriptive research design have used because it provides all
the opportunities to cover all the aspects that are required and
get an appropriate outcome for the understanding of the
mutual fund market research.
Data Collection:-
• The data collected is of the PRIMARY:
• The PRIMARY data was collected through the QUESTIONNAIRE
study
DATA ANALYSIS AND INTERPRETATION:-
media do you prefer to read news
Frequency Percent Valid Percent Cumulative Percent
Valid Print media 38 38.0 38.0 38.0
Digital media 62 62.0 62.0 100.0
Total 100 100.0 100.0
Digital platform do you use to read news
Freque Percent Valid Cumulati
ncy Percent ve
Percent
Valid NavGujarat 10 10.0 10.0 10.0
app
Gujarat 9 9.0 9.0 19.0
samachar app
Sandesh app 7 7.0 7.0 26.0
Divya 28 28.0 28.0 54.0
bhaskar app
Other 46 46.0 46.0 100.0
100 100.0 100.0
Total
FINDING:
Mostly 15 to 25 years age group reads newspapers and
Digital media to read news.
62% of the peoples prefer digital media over print media
to read news
39% of the students read news which is highest ratio
considering all other occupation.
44% of the graduates read more news using both the
media.
Income group of 0 to 2.5 lakhs per month prefers
reading news more.
Divya Bhaskar is the market leader among all other
newspapers with 28% of the total readers.
Gujarat Samachar stands in the second position with
24% of the total readers.
Other digital platforms like T.O.I, DNA, The Economic,
Inshorts etc., has covered the highest percent of readers
that is 46% to read news online.
35% is the highest percentage of people accessing news
only once a day.
Mostly males are reading more news that is 60%.
RECOMMENDATION:
Mostly students are accessing news using both the
platforms of news media that is print media and
digital media. 15 years to 25 years age group also
actively reads news. 60% peoples prefers digital media
to read news.
NavGujarat Samay should take this as an opportunity
to focus more on developing its digital platform as it is
the only most sought after to read news by the young
generation. India is also rapidly moving towards
digitalization which shows the importance of digital
media in near future.
NavGujarat Samay should improve its digital platform
and should frame it targeting the young audience.
CONCLUSION:
Print media and digital media both play an important role
in everybody’s life. It gives knowledge and information of
what is being happening all over the globe. India has one
of largest circulation of newspapers. Over periods digital
platform users are also increased to read news.
Shree Narendra Modi taken an initiative to transform
India into digitalized economy and more work is being
done to promote it more effectively. Over decades, now
peoples are preferring more digital platform to read news
rather than reading news through newspapers. As India
is one of the economy having majority of the young
citizens digital media is getting more popular day by day
as mostly youngsters accesses digital media or platforms.
BIBLIOGRAPHY
www.gujaratsamachar.com
www.divyabhaskar.co.in
www.sandesh.com
http://scholar.google
https://academic.oup.com
www.tandonline.com
Thank You
