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Adchakra Ad Network
Brand & Performance Advertising Solutions
About Adchakra
• Adchakra is a online Ad network which leverages
Search, Display & Mobile media to create ROI centric
solutions for our clients.
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Cross-Channel Marketing Management
Challenge Adchakra Solution
Disparate tracking technologies Single integrated platform (display, email, paid
search and natural search)
Reporting accuracy (duplicate payouts) Master Conversion Tags
Understanding performance of individual channels Single integrated platform Channel performance
reports
Understanding cross channel impact Multi channel attribution reporting package
Making decisions on data to optimize channel All of the above
spend and performance
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Cross Media Approach with Converged Reporting
• Search Marketing Services – Google/Yahoo/Bing
• AdChakra Network – Publisher Network
• Direct Media Buy from Leading Publisher
• Mobile Advertising Solutions – SMS/WAP/On-mobile
• Social Media Targeting – FB, Orkut, Twitter & LinkedIn etc,,
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Adchakra provides both premium brand campaigns as
well as performance campaigns
• Brand Campaigns: CPM buys across premium
publishers at chosen location in the desired visual
format.
• Performance Campaigns: For Clients who have strict
ROI goals.
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Real-Time Conversion Tracking
How It Works…
1 STEP View / Click on Banner
2 STEP Completes Conversion
3 STEP
Review Reports
Consumer conversion
action
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Statistics and Reporting Screenshot
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Support Multiple Creative Type, with option to create
custom Ad type
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Campaign Delivery Options and Target
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Adchakra Behavioral Targeting: Benefits
Increase performance with customized, relevant messages based
on segmented, targeted behavior
Additional benefits:
• Identify key customer and
prospect segments Average Order
Value ($)
• Deliver customized and consistent 140
messages across channels 120
100
• Maximize prospecting ROI and 80 Behavioral
RON
customer lifetime value
60
40 223%
• Enhance knowledge to power 20
0
ongoing strategy
• Reduce media waste
• Break through clutter Client’s Behavioral Campaign resulted in a 223% higher
Average Order Value than the RON Campaign
• Integrate data
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Behavioral Targeting: Applications
Track behavior anywhere for relevant one-to-one
messaging
• Web Based: Retarget across entire campaign
• Web to Advertiser Site: Show ad on landing
page based upon web behavior W
• Advertiser Site to Web: Collect data on
user(s) to identify segments and target on
web based upon these known buckets
• Email to Client Site to Web: Identify behavior
and/or segment upon message interaction E A
and show relevant ad on web or advertiser
site
• Many more combinations…..
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Rich Media and Video
Enhance the impact and interactivity of your creative through
the fullest complement of rich media and video
• Rich media products and services
• Instant play and user initiated video
• Interactive banner, expandable, and
floating ad formats
• Integrated rich media reporting
• Unparalleled service and support
Online video ads triple the increase for all key brand metrics compared to standard display ads
Dynamic Logic MarketNorms Study, Q2 2009
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Targeting Screenshot
•Start and End dates
•Impression Clicks or Conversion Targets per day
or lifetime of the campaign
•Relative Campaign weights
•Exclusive Campaigns
•Companion Positioning
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Statistics and Reporting
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Premium Branding Channel
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Formats- Innovative Banners
Expandable, Page peel, Floating
Flash, Roadblocks
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Microsite on Ads
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Video and Widget Ads
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Performance Marketing
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Performance Solutions for Industry Verticals
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Performance Solutions for Industry Verticals
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Performance Solutions for Industry Verticals
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Why Adchakra
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How is AdChakra Different?
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How is Adchakra different …
• We have a strong ROI focus…
• We have access to wide variety of publishers
– 300 Indian publishers (All publishers are taken in the network after due dilligence)
– 2000 overseas publishers
• Specific Solutions for industry verticals
• Committed Volume Deliveries
• Real time dashboard for campaign tracking
• You can let us know what channels you don’t want us to use…
– e.g a brand does not wants to be on social networking site, we can make sure that none of his ad
appear on social networking site.
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Real time campaign delivery report provide complete
transparency
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Real Time - LMS Dashboard
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Leads Display
The list of all the leads is displayed
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Real Time On AdChakra LMS
• Reporting
• Lead Access
• Multiple Access Restriction of Different Level
• Quick and Easy Implementation
• Can be used as third party tool
• Can be used as white label solution
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Featured International Channels
The Widget Ad
Entertainment Network, provides
Men Travel
Food world class
Entertainment Technology Destination Tourism
publishers
Lifestyle
Sports
Networking Security
Travel
Hardware IT
Flights Pets Management Personal
Cruises Home & Garden a collection of exceptional
Technology
Hotels Lifestyle Parenting lifestyle sites and blogs
Holidays
Casual Games Startups Venture Capital
Finance Gamers Technology
growing network of
Green Advergames Finance
over 70 local NBC
Small business In-game Advertising
affiliate television
Technology
station sites
Travel
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Featured Publishers
• News
– Deccan Herald.com, Sify,com, oneindia.com, NBC.com, Zeenews.com, Indiainfo.com, samachar.com,
andhranews.com, sakaal.com
• Cricket
– Presino.com, Crickbuzz.com, vcricket.com , zeecric.com
• Social Networking
– Wayn.com, Pefspot.com, Hi5.com, Friendster.com, Indyarocks.com
• Travel
– HolidayIQ.com, indiatourism.com, tripmela.com, mobissimo.com, globaltravelmarket.com , travelpaisa.com
• Education
– Indiaeducation.net, careerzodiac.com, examresults.com
• Entertainment
– Santabanta.com, Glamsham.com, Desimad.com, bollywooddb.com
Other Channels, Finance, NRI, Women
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Select Advertisers
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Contact To
• Krishan Kumar Pathak
Mob- 9910223285 / 9899991906
Email-
[email protected] [email protected] Slide 33
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