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International Marketing Opportunities For Basmati Rice

The document discusses opportunities for marketing Basmati rice from India internationally. It notes that India is the second largest producer of rice globally after China, with Basmati rice comprising a major portion of its exports. While Saudi Arabia has traditionally been the largest importer of Indian Basmati rice, its share of imports has declined in recent years, with markets in the UK, Kuwait, UAE and USA growing in importance. The value and quantity of Indian Basmati rice exports has fluctuated over the years 1999-2003, with a general increase in overall export volume but varying export prices and values year to year.

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157 views10 pages

International Marketing Opportunities For Basmati Rice

The document discusses opportunities for marketing Basmati rice from India internationally. It notes that India is the second largest producer of rice globally after China, with Basmati rice comprising a major portion of its exports. While Saudi Arabia has traditionally been the largest importer of Indian Basmati rice, its share of imports has declined in recent years, with markets in the UK, Kuwait, UAE and USA growing in importance. The value and quantity of Indian Basmati rice exports has fluctuated over the years 1999-2003, with a general increase in overall export volume but varying export prices and values year to year.

Uploaded by

Aryan Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Identification of International

Marketing Opportunities for Basmati


Rice from India

Presented By:
Abul Kalam Khan
Rakesh Sharma
Surbhi Gupta
Loveleen
Introduction
 70% of world population consumed rice.
 90% of rice production take place in
South and South East Asia.
 India alone has 31% rice cultivation area
& producing 80 mn tons of rice per anum.
Introduction (cont.)
India is a second largest producer of rice
after China.
 95% share of world rice output comes
from developing countries.
Compititors of Basmati
Rice
Indica Rice with 80% international
trade.
 Other rice with 10% of international
trade.
Basmati Rice in International
Marketing
In 1999 total export of Basmati Rice was 597793 mt.
 In 2003 total export of Basmati Rice was 708703 mt.
 Major market of Basmati Rice
In 1999-
 Saudi Arabia 73%
 UK 9%
 Kuwait 5%
 UAE 4%
 USA 1%
 Others 8%
Basmati Rice in International
Marketing (cont.)
In 2003-
 Saudi Arabia 52%
 UK 10%
 Kuwait 8%
 UAE 4%
 USA 5%
 Others 21%
Basmati Rice in International
Marketing (cont.)
 Basmati Rice Export (value in USD)-
 1999 : $446.03
 2000 : $411.35
 2001 : $472.47
 2002 : $387.71
 2003 : $426.45
Basmati Rice in International
Marketing (cont.)
 Basmati Rice Export (quantity in metric
ton)-
 1999 : 597793 mt
 2000 : 628382 mt
 2001 : 849015 mt
 2002 : 667072 mt
 2003 : 708793 mt
Question
and
Answer
Thank You

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