EMPLOYEE RETENTION TECHNIQUE
OF
TECHNOLOGY PVT LTD
Presented by:
Mala Singh
A30101909082
CONTENT
OBJECTIVES OF THE STUDY
INDUSTRY PROFILE
COMPANY PROFILE
ABOUT EMPLOYEE RETENTION
SWOT ANALYSIS
INTERPRETATION
RECOMMENDATIONS
OBJECTIVE OF THE
MAIN OBJECTIVE OF STUDY
STUDY
To study the retention technique employed by the company
To know about employees attitude toward company’s policy
OTHER OBJECTIVE
To get practical knowledge of recruitment
To know about online marketing
INDUSTRY PROFILE
This
is a very vast and booming industry
GDP
contribution is 1.5% for the FY2008
.006million
employment in 2008, expected to rise by 2010
The
internet industry has market share of USD 350 billion.
It
is also providing a boon to many small and medium enterprises
STRUCTURE OF THE INDUSTRY
TOP GLOBAL
COMPANIES
COMPANY PROFILE
It
was incorporated in the year 2001, internet business started in
November 2003.
Itis a UK based online company with a annual revenue of US$
5.4million
At present 85% of the technologies and the software applications
being developed are for the old existing clients. The share of new
clients is set to rapidly increase.
The main target is UK based customers
ABOUT EMPLOYEE RETENTION
Retention
•Compensation
•Growth
•Support
•Relationship
•Environment
Importance of retention
•Costof turnover
•Losscompany knowledge
•Goodwill of the company
•Regaining efficiency
Reasons for employee leave
Retention strategies
ATTRITION RATE IN ASIA
In Asia, organization faced an overall attrition rate of 16% in
2005.Attrition rate was 14% in 2004 and 10% in 2003.
Hewitt’s Attrition and Retention Study Asia Pacific 2006.
RETENTION TECHNIQUE
EMPLOYED BY COMPANY
• Employee referral program me
• Performance appraisal
• Awards and recognition
• Career development and internal job posting
• Rocking Friday
• Team hurdles
• Open door management policy incentives
OTHER LEARNING DURING
PROJECT
Handled recruitment and employee relations
Learned about online marketing
SEO marketing
Email marketing
Affiliate marketing
SWOT ANALYSIS
STRENGTH WEAKNESS
OPEN DOOR POLICY LACK OF PROPER PLANNING
GROWTH LACK OF COORDINATION
TEAM WORK
OPPORTUNITY THREAT
LESS COST CONSOLIDATION PERIOD
AFFILIATE MARKETING AND COMPETITIORS
COMPARISION SHOPPING IS A
BOOMING MARKET IN UK
FINDING
•Organization pay more attention on recruitment rather than
retention
•Motivational factor is low
•Pay scale is low as compare to their work
•Most of the employee have confusion regarding the policies of
the company
•Most of the employee thought that they have too much of
workload
•Provides a good working environment
•Employees are getting accurate information at right time
•Employees are satisfied with hygiene and cleanliness of the
company
•Roles and responsibility is clearly defined by reporting head.
RECOMMENDATION
•Create
a total reward structure that includes more than
compensation
•Give feedback on employee performance on a regular basis.
•Create a culture of engagement.