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Overview of Communication Professions

The document discusses various professions under communications including journalism, advertising, public relations, and broadcasting. It provides details on the definitions and principles of public relations, advertising, and journalism. Furthermore, it outlines the rights, responsibilities, and career opportunities within the field of journalism.

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Jed Farrell
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99 views24 pages

Overview of Communication Professions

The document discusses various professions under communications including journalism, advertising, public relations, and broadcasting. It provides details on the definitions and principles of public relations, advertising, and journalism. Furthermore, it outlines the rights, responsibilities, and career opportunities within the field of journalism.

Uploaded by

Jed Farrell
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Professionals and

Practitioners in
Communication
Professions under Communications

• Journalism
• Advertising
• Public Relations
• Broadcasting

2
Public Relations
“Public relations is a strategic communication process that builds
mutually beneficial relationships between organizations and their
publics.”

3
Advertising
Advertising is a means of communication with the users of a
product or service. Advertisements are messages paid for by those
who send them and are intended to inform or influence people
who receive them.

4
Journalism

 Refers to gathering, reporting and dissemination of news


through mass media.

 Provide for society’s need for news

5
 Citizens right to have access to fact and opinion about public
interest

 Importance to people’s welfare, rights and duties as citizens

6
 Access to free information is important to create a system of
checks and balances in the functions of the government.

 Government is accountable its citizens in order for them to


participate in the political process

7
 It is referred to the PRESS.

 Informer, interpreter, instrument of the government

 Traditional fourth estate, representative of them public, critic of


the government and advocate of public policy and general
watchdog.

8
Nine Principles of
Journalism
1. First obligation is the truth.

2. First loyalty is to citizens.

3. Essence is a discipline of verification.

10
4. Maintain independence from those who they cover.

5. Independent monitor of power

6. Forum for public criticism and compromise

11
7. Make the significant interesting and relevant

8. News comprehensive and proportional

9. Allowed to exercise personal conscience

12
Rights and
Responsibilities
of Journalists
 Constitutional guarantee of freedom of the press and speech.

 Free access to all sources of information

 Right to investigate stories that are of interest

14
 Right to protect the identity and confidentiality of sources

 Right to publish stories without fear of punishment

15
Principles and Standards
of
Journalism
 Seek truth and report it

 Minimize harm

 Act independently

 Be accountable

17
Career Opportunities in
Journalism
 Print

 Broadcast (Radio and Television)

 Online media

19
Career Opportunities in
Journalism
21
22
ACTIVITY

Examine the news content of a newspaper or online


news site. List down the headlines of their top stories
and indicate why the story is newsworthy.

23
Performance Task

1. Define and give specific examples of Mass media, Social media


and Telecommunications as communication media channels

2. Distinguish the appropriate communication media channel(s) to


use in different settings and situations

24

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