Scribd
Upload
23 views8 pages

Submitted By:: Emerging Trends in Marketing, Analyzing Competitors, Industry Concept of Competition

This document discusses emerging trends in marketing, analyzing competitors, and the industry concept of competition. It defines marketing, the 4 P's of marketing, and how marketing has changed in the present scenario. It also discusses social media marketing, relationship marketing, green marketing, competitor analysis, industry analysis, and the different types of industry competition including pure monopoly, oligopoly, monopolistic competition, and pure competition.

Uploaded by

Aditi Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
23 views8 pages

Submitted By:: Emerging Trends in Marketing, Analyzing Competitors, Industry Concept of Competition

This document discusses emerging trends in marketing, analyzing competitors, and the industry concept of competition. It defines marketing, the 4 P's of marketing, and how marketing has changed in the present scenario. It also discusses social media marketing, relationship marketing, green marketing, competitor analysis, industry analysis, and the different types of industry competition including pure monopoly, oligopoly, monopolistic competition, and pure competition.

Uploaded by

Aditi Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

EMERGING TRENDS IN MARKETING,ANALYZING

COMPETITORS,INDUSTRY CONCEPT OF COMPETITION

SUBMITTED BY :
AARZOO KHAN
ADITI GUPTA
ADITI JAIN
AMISHA AGARWAL
ANJALI MOHITE
AYUSHI JAIN
MBA-A (II SEM)
What is Marketing ?
 The action or business of promoting and selling products or
services, including market research and advertising.
4 P’s of Marketing
 The management process through which goods and services
move from concept to the customer.
Present Marketing
 In the present scenario of marketing, it has changed the
world ,and now it is not like earlier that by giving
advertisement on television and newspaper will increase the
sales and awareness of the product.
 It has come a long way to this situation.
 There is a huge decline in newspaper and television
marketing when compared to Modern marketing.
21st century way of marketing
 Social Marketing
 Relationship Marketing
 Green Marketing
Competitor Analysis
 Main Purpose: –
1. Identify top competition
2. Determine strengths/weaknesses of competition
3. Develop strategies based on analysis to increase success
 Analyze successful and unsuccessful competitors
What is Industry Analysis?
 Industry
An industry is a group of firms producing a similar product
or service, such as airlines, fitness drinks, furniture, or
electronic games.
 Industry Analysis
Is business research that focuses on the potential of an
industry.
Industry Concept of Competition
Number of sellers and degree of differentiation
1.Pure monopoly : Only one firm provides a certain product or
service in a certain country or area.
2.Oligopoly : A small number of large firms produce products that
range from highly differentiated to standardized.
3.Monopolistic competition: Competitors focus on market
segments where they can meet customer needs in a superior way
and command a price premium.
4.Pure competition : Many competitors offer the same product
and service. Because there is no basis for differentiation,
competitors’ prices will be the same.

You might also like